What Prosas does

Prosas is a Brazilian B2B SaaS company, founded in 2014 and headquartered in Belo Horizonte, that operates a vertical platform for social impact project selection, monitoring, and partnership management. The platform serves two primary customer segments: Empresas (corporations managing social investment, cultural sponsorship, and incentive-law funding programs) and Organizações Públicas (municipal, state, and federal public organizations running public calls/chamamentos públicos). It enables funders to publish calls for proposals, configure custom application forms with automatic scoring, run multi-stage evaluation workflows with assigned reviewers, communicate with applicants inside the platform, and monitor funded projects through goals, indicators, and evidence-based reporting. The Central de Editais sub-brand operates a public-facing database of 13,000+ third-sector opportunities that drives organic discovery by social entrepreneurs.

The underlying technology is a web-based SaaS platform, organized into two primary modules (Solução para Empresas and Solução para Organizações Públicas) plus sub-products for selection and monitoring. Differentiated features include customizable scoring rubrics, multi-stage evaluation pipelines with reviewer assignment, evidence registration and chart generation, and built-in dissemination to a 150,000+ social entrepreneur network. The company does not disclose any AI/ML capabilities, APIs, or SDKs. Operating scale is substantial in terms of platform impact metrics: R$4+ billion in project resources directed, 2,900+ editais managed, 365,000+ proposals received, 290,000+ users, and 89% coverage of Brazilian municipalities. Named customers include Banco BV, B3 Social, Centauro, Instituto Localiza, Celesc, Funarte São Paulo, Funcultura, Fundarpe, and several municipal and state cultural foundations.

The business model is B2B SaaS subscription, sold through a sales-led motion with personalized demonstrations and specialist consultants. Pricing is not publicly disclosed and is determined through consultation rather than self-serve tiers. Distribution is single-country (Brazil), relying on direct sales, specialist consulting, and inbound discovery via the Central de Editais portal. The company was bootstrapped for approximately nine years before taking its first institutional funding in December 2023 (R$4 million from KPTL's Fundo GovTech and Cedro Capital), followed by a 2024-09 follow-on from Bossa Invest. Co-founders are Bruno Barroso and Roque Eduardo Rocha de Almeida.

Name

Prosas

Legal name

Prosas

Website

https://prosas.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Prosas is a Brazilian B2B SaaS platform that helps companies and public organizations publish, evaluate, and monitor social impact project calls, serving funders across 89% of Brazilian municipalities with a 290,000+ user network.

Ownership category

akta.pro rank

Product category

Grant Management Software

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (925120), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Services-Prepackaged Software (7372), Services-Social Services (8300)

akta.pro primary industry

Economic Growth, Trade & Private Sector Development Programs (BPADABAF)

Keywords

• Grant management software
• Social impact platform
• Public call management
• Corporate social investment
• Project monitoring tools

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Prosas operates as a B2B SaaS platform offering subscription-based access to its project selection and monitoring technology. Organizations pay for platform usage to manage their social investment programs, public calls, and partnership management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Prosas offers a B2B SaaS platform that enables companies and government organizations to publish calls for proposals, receive online submissions, evaluate and score projects through configurable multi-stage workflows, and monitor approved social and cultural projects using goals, indicators, and evidence-based tracking. The platform is specialized for the social impact funding lifecycle, including corporate social investment management and public-sector public calls (chamamentos públicos).

Product overview

Prosas offers a unified platform for social and cultural project management, comprising a core platform and specialized modules. The core Plataforma Prosas handles selection and monitoring of social impact initiatives, while specialized solutions serve Empresas (for corporate social investment management) and Organizações Públicas (for public sector partnership management). The Central de Editais portal provides a public-facing database of third-sector opportunities. Key sub-products include the Ferramenta de Seleção (custom forms, proposal evaluation, filtering) and Ferramenta de Monitoramento (goals, indicators, evidence tracking, reporting dashboards). The platform has facilitated over R$4 billion in project resources across nearly 2,900 announcements and 365,000+ proposals from 290,000+ users.

Differentiator

Problem solved

Functional benefit

Brands

• Central de Editais: A platform section that serves as one of the largest databases of opportunities for the third sector in Brazil, with over 13,000 opportunities cadastradas.

Products and services

• Plataforma Prosas
• Solução para Empresas Platform module tailored for companies managing their corporate social investment programs, including custom forms, proposal management, configurable evaluation stages with criteria and weights, filtering with custom tags, and project monitoring capabilities.
• Solução para Organizações Públicas Platform module tailored for government entities (municipal, state, and federal) to manage public calls (chamamentos públicos) and partnerships. Features online registrations with individual proposal keys, organized evaluation processes, and project monitoring for publicly funded cultural, social, and sports initiatives.
• Central de Editais Public-facing portal serving as one of Brazil's largest databases of opportunities for the third sector, aggregating and publishing over 13,000 announcements, awards, and institutional support opportunities for social entrepreneurs, NGOs, and cultural organizations.

Quantifiable outcome

• 89% of Brazilian municipalities have users registered on the platform
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ColabminorOthers · 5 December 2023Colab was mentioned alongside Prosas as another investment made by KPTL from its govtech-focused fund. Both companies aim to expand services in public digital solutions and social and cultural project management.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Benevity: Leading corporate social responsibility and employee giving platform serving global enterprises. Comparable to Prosas's enterprise social investment use case (e.g., Instituto Localiza) but operates at much larger scale and broader corporate footprint.
• SmartSimple: Cloud-based platform for grants management, applicant tracking, and impact reporting used by foundations and governments. Functions overlap with Prosas but serves a broader portfolio of grant-making workflows including research funding and corporate CSR.

Direct peers

• Foundant Technologies: Grant management software for foundations and nonprofits, covering application, review, award, and reporting. Compares to Prosas's end-to-end grant lifecycle coverage in a similar social impact customer base.
• SurveyMonkey Apply: Application management solution for scholarships, grants, and awards built on the SurveyMonkey infrastructure. Overlaps with Prosas's proposal intake, evaluation, and review functionality, though serving a more international and English-language market.
• Instrumentl: Grant discovery and management platform for nonprofits, similar in concept to Prosas's Central de Editais portal. Serves US-based nonprofits but addresses the same dual-sided challenge of helping grantees find opportunities and funders find projects.
• OpenWater: Application and review management software used by associations, foundations, and grantmaking organizations. Closely aligns with Prosas's customizable forms, scoring, evaluation stages, and reviewer management functionality.
• Submittable: US-based SaaS platform for application and proposal management across grants, scholarships, and awards. Directly comparable to Prosas's core selection and review workflow, though serving a broader mix of verticals globally.

Others

• Candid: Nonprofit information aggregator (formerly GuideStar/Foundation Center) providing data and tools about nonprofits and funders. Adjacent to Prosas through shared social impact ecosystem, but functions as data/information provider rather than transactional platform.

Regional players

• Colab: Brazilian civic engagement and govtech platform; co-investment alongside Prosas from KPTL's Fundo GovTech. Targets municipal governments with citizen participation and public service management, adjacent to Prosas's public calls workflow.

Emerging players

• Goodera: Corporate volunteering and CSR management platform with growing presence in Latin America. Compares to Prosas's enterprise social investment functionality but focuses more on employee engagement and volunteering than grant evaluation.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prosasconecta
• LinkedInlinkedin.com/company/prosas
• Instagraminstagram.com/prosasconecta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosas