SOGC

What SOGC does

The Society of Obstetricians and Gynaecologists of Canada (SOGC) is a non-profit professional medical association founded in 1944 and headquartered in Ottawa, Ontario. It serves more than 4,000 Canadian healthcare professionals—obstetricians, gynaecologists, family physicians, nurses, midwives, and allied health professionals working in sexual and reproductive health—and operates as the country's leading voice in women's health through clinical guideline development, professional education, peer-reviewed research, and public-facing health information. Governed by an elected President (Dr. Nicholas Leyland as incoming President) and Board of Directors, with day-to-day operations led by Director General Dr. Diane Francoeur and staff including a Director of Business Development and Communications function, SOGC is a member-based organization with no parent company or external shareholders.

SOGC's product portfolio spans five integrated pillars: (1) the peer-reviewed Journal of Obstetrics and Gynaecology Canada (JOGC), Medline-indexed and transitioned online-only in January 2022, plus its companion JOGCast podcast hosted by Editor-in-Chief Dr. Graeme Smith; (2) accredited continuing medical education, including the Annual Clinical and Scientific Conference (ACSC) jointly branded with the Canadian Cardiovascular Society in 2026, the in-person and virtual ALARM (Advances in Labour and Risk Management) and GESTA courses, and self-paced online courses delivered bilingually in English and French; (3) a public education suite of consumer websites—SexAndU.ca (top-5 e-health project globally), HPVInfo.ca, YourPeriod.ca, ItsaPlan.ca, PregnancyInfo.ca, and MenopauseAndU.ca; (4) the SOGC Job Bank, a marketplace connecting OBGYN professionals with employers across Canadian health systems; and (5) the Brand Recognition Program, which licenses an independent review seal to consumer health products (prenatal vitamins, iron supplements, therapeutics, sexual health, menstrual, incontinence). SOGC is an accredited Continuing Professional Development provider under the Royal College of Physicians and Surgeons of Canada's Maintenance of Certification Program, conferring MOC credit hours.

Revenue is generated through tiered professional membership subscriptions ($50-$950 CAD annually across student, resident, healthcare professional, family physician, and OBGYN tiers), event registrations ($270-$2,850 for ACSC plus exhibitor and pharma sponsorship fees), online course fees, job posting transactions ($500-$3,800), journal/advertising revenue, and Brand Recognition Program licensing. SOGC also receives government grants (Health Canada $1.42M in March 2026; Government of Canada $0.80M in September 2023) supporting women's health initiatives. Distribution is overwhelmingly domestic/Canadian via direct membership sales, in-person and virtual events, self-serve online learning, and free-to-consumer public websites. Customer concentration risk is low at the individual-member level (4,000+ dispersed practitioners) but moderate at the conference-exhibitor layer where multiple major pharma partners (Pfizer, Bayer, Astellas, CSL Vifor, Knight Therapeutics, Natural Cycles, Smith+Nephew) sponsor ACSC educational sessions.

Name

SOGC

Legal name

The Society of Obstetricians and Gynaecologists of Canada

Website

https://sogc.org

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

The Society of Obstetricians and Gynaecologists of Canada (SOGC) is a 1944-founded Ottawa-based non-profit professional association of 4,000+ OBGYNs, family physicians, nurses, and midwives that delivers clinical guidelines, peer-reviewed research via the JOGC journal, accredited CME (including the ACSC conference and ALARM/GESTA courses), public health education websites, a Job Bank marketplace, and a consumer Brand Recognition Program.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Membership Fees: Tiered annual membership fees by profession category: OBGYN $950 CAD, Family Physician $745 CAD, Nurses/Midwives/Healthcare Professionals $475 CAD, Residents $150 CAD, Students $50 CAD. Membership provides access to clinical guidelines, advocacy participation, educational events, and member pricing on courses.
2. Annual Clinical and Scientific Conference (ACSC): Premier continuing medical education event in Canada for obstetrics and gynaecology. Revenue from in-person and virtual registration fees ranging from $270 (student early bird) to $2,850 (OBGYN non-member last minute), plus exhibitor fees and sponsorships.
3. Online Courses: Accredited self-assessment programs and online courses (e.g., Nicotine Use and Cessation in Pregnancy at $50/$100 member/non-member). SOGC members receive special pricing, saving up to 50%.
4. Job Bank Postings: Fee-based job posting service for OBGYN positions. Pricing tiers: 3 weeks $500, 6 weeks $800, 3 months $1,350 (unlimited), 6 months $2,400 (unlimited), 12 months $3,800 (unlimited).
5. Journal of Obstetrics and Gynaecology Canada: JOGC publishes research and clinical guidelines. Since January 2022, transitioned to online-only publication to reduce environmental footprint while providing value to SOGC members.
6. Brand Recognition Program: Product recognition program for consumer products meeting SOGC standards (prenatal vitamins, iron supplements, therapeutics, sexual health, menstrual products, incontinence products).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

SOGC is a non-profit professional medical association that provides continuing medical education, evidence-based clinical practice guidelines, and peer-reviewed research to healthcare professionals working in obstetrics, gynaecology, and women's reproductive health. It also offers public-facing health education resources and operates a job board and brand recognition program for consumer health products.

Product overview

The Society of Obstetricians and Gynaecologists of Canada (SOGC) operates as a professional medical membership organization offering a portfolio of clinical publications, education programs, public health resources, and member services. The core offerings include the Journal of Obstetrics and Gynaecology Canada (JOGC) and its associated JOGCast podcast; accredited online courses (SOGC Online Courses), in-person/virtual courses (ALARM, GESTA); the Annual Clinical and Scientific Conference (ACSC/CCSA); a public education website suite (SexandU.ca, HPVInfo.ca, YourPeriod.ca, ItsaPlan.ca, PregnancyInfo.ca, MenopauseAndU.ca); the SOGC Job Bank; and the Brand Recognition Program for consumer products. The portfolio spans clinical knowledge dissemination, professional education, public health information, career services, and consumer product evaluation.

Differentiator

Problem solved

Functional benefit

Brands

• JOGC (Journal of Obstetrics and Gynaecology Canada): The official peer-reviewed journal of the SOGC publishing original research, reviews, case reports, and commentaries pertinent to readers in Canada and around the world
• JOGCast
• ALARM
• ACSC
• SexAndU.ca
• HPVInfo.ca
• PregnancyInfo.ca
• Brand Recognition Program

Products and services

• Journal of Obstetrics and Gynaecology Canada (JOGC) Peer-reviewed medical journal publishing original research, reviews, case reports, commentaries, Clinical Practice Guidelines, Committee Opinions, and Policy Statements for healthcare professionals in obstetrics, gynaecology, and women's health. Indexed in Medline. Available in English and French.
• JOGCast Podcast Official podcast of the Journal of Obstetrics and Gynaecology Canada, hosted by Editor-in-Chief Dr. Graeme Smith, featuring monthly discussions with Canadian OBGYN experts on women's health research and clinical topics. Available on Spotify.
• SOGC Online Courses Accredited online continuing medical education courses (e.g., Nicotine Use and Cessation in Pregnancy, Alcohol Use During Pregnancy) offering MOC credits. Offered in English and French with member discounts.
• ALARM (Advances in Labour and Risk Management) Course Flagship in-person and virtual training course focused on improving care provided to women, babies, and families during pregnancy, labour, and delivery. Offered multiple times per year across Canadian locations.
• GESTA Course Training course aimed at improving care for women, babies, and families during pregnancy, labour, and childbirth, offered in both English and French.
• Annual Clinical and Scientific Conference (ACSC) The premier continuing medical education event in Canada for obstetrics and gynaecology, bringing together healthcare professionals in women's health. In-person and virtual registration options with tiered pricing.
• SOGC Job Bank Online job board allowing healthcare facilities to post and view OBGYN positions across Canada. Pricing tiers from $500 for 3 weeks to $3,800 for 12 months (unlimited postings).
• SOGC Brand Recognition Program Independent product review program that evaluates consumer products (prenatal vitamins, iron supplements, sexual health products, menstrual products, incontinence products) for Health Canada approval and safety/efficacy. Approved products receive 'Recognized by the SOGC' seal.
• Public Education Websites (SexAndU.ca, HPVInfo.ca, YourPeriod.ca, ItsaPlan.ca, PregnancyInfo.ca, MenopauseAndU.ca) A suite of consumer-facing health education websites providing evidence-based information on sexual health, HPV, menstruation, contraception, pregnancy, and menopause for Canadian women and the public. SexAndU.ca is rated one of the top 5 e-health projects globally.

Quantifiable outcome

• SexAndU.ca rated as one of the top 5 e-health projects in the world
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Canadian Foundation for Women's Health (CFWH)coreStrategic or Co-development PartnerCFWH supports groundbreaking research and education that saves lives and improves reproductive health for all women. SOGC website features donation links to support CFWH initiatives.
• CCSA (Canadian Cardiovascular Society)minorStrategic or Co-development PartnerJoint conference branding for ACSC 2026 between SOGC and CCSA, indicating collaborative professional development across specialties.
• Royal College of Physicians and Surgeons of CanadacoreStrategic or Co-development PartnerSOGC is recognized as a fully accredited provider of Continuing Professional Development (CPD) credits within the Royal College's Maintenance of Certification (MOC) Programs.
• Pfizer CanadaminorGTM or Marketing PartnerEducational session sponsor at ACSC 2026: 'From Respiratory Syncytial Virus to Iron Deficiency Anemia: Bridging prevention and treatment in maternal care'
• CSL ViforminorGTM or Marketing PartnerEducational session sponsor at ACSC 2026: 'Acting early: Why timely diagnosis and treatment of IDA matters for women's health'
• Astellas Pharma CanadaminorGTM or Marketing PartnerEducational session sponsor at ACSC 2026: 'Hot flashes, cool science: Advancing the science of vasomotor symptoms'
• Knight TherapeuticsminorGTM or Marketing PartnerEducational session sponsor at ACSC 2026: 'From evidence to practice: Optimizing use of GnRH antagonists with add-back therapy'
• Natural CyclesminorGTM or Marketing PartnerEducational session sponsor at ACSC 2026: 'Natural Cycles: Benefits and considerations'
• Bayer CanadaminorGTM or Marketing PartnerEducational session sponsor at ACSC 2026: 'Hot flashes, sleepless nights: How neurokinin-targeted therapy is changing the menopause conversation'
• Smith+NephewminorGTM or Marketing PartnerEducational session sponsor at ACSC 2026: 'Enhancing C-section recovery with sNPWT'

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• International Federation of Gynecology and Obstetrics (FIGO): Global OBGYN federation that convenes national societies including SOGC. Comparable as an OBGYN governance, guideline-setting, and advocacy organization, though operating internationally rather than domestically.
• Royal Australian and New Zealand College of Obstetricians and Gynaecologists (RANZCOG): Australia/New Zealand OBGYN college with parallel training, guideline publication, and member services activities — direct peer of SOGC in a Commonwealth health-system context.
• American College of Obstetricians and Gynecologists (ACOG): The U.S. national OBGYN specialty society. Closest functional analogue to SOGC — both are member-led organizations publishing clinical practice guidelines, running accredited CME, and hosting flagship annual conferences for OBGYN specialists.
• Society for Maternal-Fetal Medicine (SMFM): U.S. specialty society focused on the maternal-fetal medicine subspecialty that SOGC's GESTA and ALARM courses also address. Overlaps with SOGC on postgraduate training and high-risk obstetrics guidelines.
• Royal College of Obstetricians and Gynaecologists (RCOG): The U.K.'s OBGYN specialty college, structurally similar to SOGC: membership-based body that issues clinical guidelines, runs examinations, delivers advanced training courses, and advocates on women's health policy.

Broad incumbents

• Canadian Nurses Association (CNA): National nursing professional body overlapping with SOGC's nurses/midwives membership tier on certification, continuing education, and policy advocacy for Canadian healthcare professionals.
• Canadian Medical Association (CMA): Canada's largest physician membership association. Broader incumbent offering general CME, advocacy, and publications, but overlapping with SOGC on physician membership, guideline influence, and policy advocacy.
• Royal College of Physicians and Surgeons of Canada: The national accreditor of which SOGC is an accredited CPD/MOC provider. Broad incumbent across all Canadian medical specialties; relevant as SOGC's institutional counterpart and standards-setter.
• Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN): U.S. nursing specialty organization serving OBGYN and neonatal nurses — overlapping with SOGC's nursing/midwife member segment on education, certification, and clinical practice standards.

Regional players

• European Board and College of Obstetrics and Gynaecology (EBCOG): European OBGYN umbrella body that — like SOGC — standardizes training and publishes clinical recommendations, but is focused on the EU rather than competing directly in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SOGCorg
• YouTubeyoutube.com/channel/UC-bg9HReeNb_QZMl1N5xPyw
• Facebookfacebook.com/sogc.org
• LinkedInlinkedin.com/company/the-society-of-obstetricians-and-gynaecologists-of-canada
• Instagraminstagram.com/sogcorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOGC