PUY

What PUY does

PUY Group SAS operates a B2B cloud-native SaaS platform that automates financial transaction reconciliation for regulated institutions. The company is incorporated in Medellín, Colombia, and operates as a fully remote organization. Its platform is purpose-built for multi-entity, multi-system, multi-format reconciliation — ingesting inputs as PDFs, emails, Excel files, and API exports that all describe the same transaction differently — and applies domain-specific logic for instruments such as forward non-deliverables and pension accreditation flows. Primary customer segments are pension funds, fiduciaries and autonomous trusts, and corporate banking and stock brokers in Colombia and Latin America, with secondary use cases in asset management, construction payments, insurance claims and premiums, factoring, and energy settlement. PUY is currently expanding into Mexico, Peru, and the United States.

The platform's core components are a Reconciliation Engine that processes over 1 billion daily reconciliations at T+0 speed, Smart Contracts (visual rules that automate workflows 24/7), an immutable Audit Trail for regulatory compliance, and a Digital Twin that keeps transactions aligned across connected systems. The infrastructure is hosted on AWS us-east-1 using a multi-tenant architecture with logical data isolation between clients, leveraging PostgreSQL on AWS RDS, MongoDB Atlas, EC2, S3, Lambda, SES, and CloudFront. A REST API enables integration with ERPs, payment systems, and banking platforms without changes to existing infrastructure. Implementation typically takes 4-8 weeks.

PUY generates revenue through individually negotiated B2B subscription contracts paid in Colombian Pesos or US Dollars, distributed through a direct enterprise sales motion (demos, needs assessment, custom pilot, implementation, training). Pricing is quote-based and not publicly disclosed. Compliance investments include SOC 2 Type I certification in progress via Vanta (audit June 2026), GDPR principles for European clients, and Colombian Law 1581 of 2012 compliance. To date, the company has raised $100,000 in disclosed funding, employs 1-10 people, and has secured institutional backing from Ruta N, Colombia Fintech, Uniandinos, and the Alcaldía de Medellín.

Name

PUY

Legal name

PUY Group SAS

Website

https://puygroup.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

PUY is a Medellín-based, fully remote B2B SaaS company that provides cloud-native automated financial reconciliation software — processing 1B+ transactions daily at T+0 — for pension funds, fiduciaries, corporate banks, and brokers across Latin America.

Ownership category

akta.pro rank

Product category

Financial Reconciliation Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Payment Reconciliation, Reporting & Settlement Infrastructure (FSAGABAH)

akta.pro secondary industries

Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL), Cash Forecasting, Reconciliation & Liquidity Tools (FSAMAOAH)

Keywords

• Financial reconciliation software
• Automated transaction matching
• Multi-custodian reconciliation
• Pension fund reconciliation
• Fintech SaaS platform

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Subscription Services: PUY offers financial reconciliation services under B2B subscription agreements. Pricing, plans, and payment terms are established individually in service contracts signed with each client. Payments are made via bank transfer, corporate credit card, or other agreed methods in Colombian Pesos (COP) or US Dollars (USD).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

PUY sells a cloud-native SaaS reconciliation platform that automates matching, verification, and synchronization of financial transactions across multiple custodians, portfolios, and counterparties. The platform processes over 1 billion reconciliations daily at T+0 speed and is built specifically for regulated financial institutions handling high-volume, multi-system transaction flows. It is sold via B2B subscription contracts with monthly billing, deployed over AWS with a REST API for integration into ERPs, payment systems, and banking platforms.

Product overview

PUY is a unified B2B financial reconciliation platform designed for pension funds, fiduciaries, corporate banking, and brokers in Colombia and Latin America. The platform operates as a single integrated system comprising a Reconciliation Engine for automated transaction matching, Smart Contracts (visual rules) for 24/7 automated workflows, and an immutable Audit Trail for compliance verification. The platform processes over 1 billion reconciliations daily at T+0 speed using multi-tenant cloud architecture on AWS with logical data isolation between client organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• PUY Platform

Quantifiable outcome

• Reduces reconciliation time by up to 90%
• +4 more outcomes

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Alcaldía de MedellíncoreStrategic or Co-development Partner · 4 April 2025The Mayor of Medellín, Federico Gutiérrez, highlighted PUY as one of four startups with greatest projection at StartCo 2025. This recognition comes within the framework of entrepreneurship strengthening strategies promoted by the Alcaldía and Ruta N that have helped companies like PUY grow in high-competition environments.
• Ruta NcoreStrategic or Co-development Partner · 4 April 2025Ruta N, Medellín's innovation hub, has supported PUY's growth as part of strategies to strengthen entrepreneurship. PUY was highlighted at StartCo 2025 as one of four startups with greatest projection, backed by this institutional partnership.
• Colombia FintechsupportingStrategic or Co-development Partner · 4 April 2025Listed as a backing organization on PUY's platform. Colombia Fintech is Colombia's fintech association that connects and supports financial technology companies in the region.
• UniandinossupportingStrategic or Co-development Partner · 4 April 2025Listed as a backing organization on PUY's platform dashboard. Represents alumni network from Universidad de los Andes that supports Colombian entrepreneurs.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is PUY's primary cloud infrastructure provider. PUY's production infrastructure is hosted on AWS us-east-1, including EC2, RDS, S3, Lambda, SES, and CloudFront. AWS maintains SOC 2 Type II, ISO 27001, and PCI DSS certifications.
• MongoDB AtlascoreTechnology or IntegrationMongoDB Atlas provides PUY's managed database service. Part of PUY's vendor stack with SOC 2 Type II and ISO 27001 certifications. Offers automated backups and high availability.
• GitHubcoreTechnology or IntegrationGitHub provides version control and CI/CD services for PUY. SOC 2 Type II certified. Used for code repository, pull requests, and automated builds.
• Microsoft 365 / EntracoreTechnology or IntegrationMicrosoft 365 and Entra provide corporate productivity and identity management for PUY. Used for device management via Intune, corporate productivity, and identity/access management. SOC 2 Type II and ISO 27001 certified.
• VantacoreTechnology or IntegrationVanta provides compliance automation for PUY's SOC 2 Type I certification process. Conducts 100+ automated compliance checks on AWS configurations, IAM policies, S3 access, MFA enablement, and more. Alerts escalate to Microsoft Teams. SOC 2 Type II certified.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aurum Solutions: Automated reconciliation platform for financial services and fintechs, including payments, banking and asset management. Directly comparable product offering with focus on high-volume, multi-source reconciliation.
• SmartStream Technologies: Specialist in transaction reconciliation and post-trade processing for banks and asset managers. Closely comparable to PUY's corporate banking and asset management segments, with similar multi-custodian, T+0 settlement capabilities but serving global Tier-1 institutions.
• Trovata: Treasury and cash management platform with automated bank reconciliation across multiple entities. Highly comparable to PUY's multi-custodian, multi-bank reconciliation engine, though focused on corporate treasury rather than pension funds.
• ReconArt: Cloud-native reconciliation software for banks, payment processors and corporates. Directly comparable to PUY on multi-format, multi-entity reconciliation, with stronger presence in North America and EMEA.

Broad incumbents

• BlackLine: Public US-listed leader in account reconciliation and financial close automation. Comparable because PUY targets similar enterprise reconciliation pain points, but BlackLine operates at vastly larger scale, primarily US/EU-focused, and lacks PUY's LATAM regulatory specialization.
• Oracle EPM (Account Reconciliation): Enterprise performance management suite including account reconciliation cloud, sold to large financial institutions. Comparable enterprise reconciliation functionality but as part of a much broader EPM portfolio, with higher implementation complexity and cost than PUY's purpose-built platform.
• SAP S/4HANA Cash Application: ERP-embedded reconciliation and cash application functionality. Comparable because it touches the same enterprise reconciliation workflows, but tightly coupled to SAP ERP rather than API-agnostic like PUY.
• Fiserv Reconciliation Solutions: Large fintech incumbent offering reconciliation and settlement infrastructure for banks and merchants. Comparable enterprise reconciliation capability as part of broader payments and banking software portfolio.

Emerging players

• Tipalti: AI-driven global payables automation platform with reconciliation features for finance and accounting teams. Comparable on multi-party payment matching and reconciliation, though positioned for mid-market rather than regulated financial institutions.
• Tisoro (Qenta / LATAM fintech reconciliation): LATAM-focused fintech infrastructure platform. Selected as an emerging regional player with partial overlap in financial reconciliation and payment orchestration in the same geographies PUY targets, though with a different product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/puy-at

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUY