What Colombia Fintech does

Colombia Fintech, legally Asociación Colombiana de Empresas de Tecnología e Innovación Financiera, is a non-profit industry association (asociación gremial) founded in 2016 and headquartered in Bogotá, Colombia. It functions as the primary trade body representing the Colombian fintech ecosystem, aggregating 365+ member companies across nine verticals: Digital Credit, Digital Payments, Enterprise Finance, PFM & Wealthtech, Crypto & Blockchain, Regtech, Crowdfunding, Neobanks, and Insurtech. The association does not produce a commercial software platform; instead, it delivers value through a member-based service stack comprising networking events (including Latam Fintech Market and Women Colombia Fintech), educational webinars co-hosted with tier-one global partners (BlackRock, Deloitte, Snowflake, TransUnion, Sumsub), policy advocacy, and the Tsunami Regulatorio 2026-2030 regulatory roadmap developed with the Inter-American Development Bank (BID).

Revenue is generated through annual membership dues under a two-tier structure — Asociado for fintech operating companies and Afiliado for non-fintech supporting companies — with pricing undisclosed and quote-based. The vetting process includes financial documentation, regulatory license verification (where applicable), peer references, and an annual member assembly that governs the organization democratically. Leadership includes CEO & Founder Giovanni Vellojin and CEO & Co-founder Esteban Velasco, supported by a small operational team in the 1-10 employee range; additional governance figures include co-founder & board member Felipe Tascon and managing director Edwin Zacipa.

The association's go-to-market is community-led: it positions itself as the central hub for sectoral representation, public-policy influence, and ecosystem visibility, leveraging a multi-channel digital presence (website, newsletter, organic social, events) and a domestic-only operating geography focused on Colombia. Its value proposition is anchored on regulatory advocacy, cross-vertical networking, and content-driven member engagement rather than product or technology differentiation.

Name

Colombia Fintech

Legal name

Colombia Fintech, Asociación Colombiana de Empresas de Tecnología e Innovación Financiera

Website

https://colombiafintech.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Colombia Fintech is the Bogotá-based, non-profit industry association founded in 2016 that represents 365+ Colombian fintech companies across nine verticals, delivering membership services, regulatory advocacy, and convening events such as Latam Fintech Market.

Ownership category

akta.pro rank

Product category

Fintech Industry Association

SIC

International Affairs (9721)

akta.pro primary industry

Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK)

Keywords

• Fintech industry association
• Trade association services
• Fintech ecosystem advocacy
• Regulatory policy advocacy
• Fintech community networking

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Colombia Fintech generates revenue through annual membership fees from its member companies. The association offers two membership tiers: 'Asociado' for fintech companies and 'Afiliado' for non-fintech companies. The membership process requires financial documents, Chamber of Commerce certification, and references from existing members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Colombia Fintech is a non-profit trade association (asociación gremial) that represents and supports the Colombian fintech ecosystem through annual membership tiers ('Asociado' for fintech firms and 'Afiliado' for non-fintech supporters). It delivers value via networking events, webinars, masterclasses, publications, public-policy advocacy, and a regulatory roadmap (Tsunami Regulatorio 2026-2030), serving over 365 member companies across 9 verticals.

Product overview

Colombia Fintech is a trade association (Asociación Colombiana de Empresas de Tecnología e Innovación Financiera) that represents and supports the Colombian fintech ecosystem. The organization does not offer a commercial product or software platform. Instead, it provides member services including networking events, webinars, educational content, policy advocacy, and a community of over 365 member companies across 9 verticals: Crédito Digital, Pagos Digitales, Finanzas Empresariales, PFM & Wealthtech, Crypto & Blockchain, Regtech, Crowdfunding, Neobancos, and Insurtech.

Differentiator

Problem solved

Functional benefit

Products and services

• Asociado Membership (Full Member) Annual membership tier for fintech companies operating in Colombia. Requires operating license from Superintendencia Financiera (where applicable), video pitch, two reference letters from existing members, and full financial documentation including Chamber of Commerce certification and tax returns. Members gain access to networking, public-policy influence, events, webinars, and visibility.
• Afiliado Membership (Associate Member) Annual associate membership tier for non-fintech companies that support the ecosystem (technology providers, consultancies, NGOs). Requires financial documentation and references but not an operational license or video pitch. Provides access to the fintech network, partnership opportunities, and visibility.
• Latam Fintech Market Event

Quantifiable outcome

• Over 120 proposals in the 2026-2030 roadmap document

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• BlackRockcoreStrategic or Co-development PartnerBlackRock partnered with Colombia Fintech to host webinars on cryptocurrency and blockchain investments, with Fernando Barreto sharing insights on digital assets transformation of financial infrastructure in Latin America.
• GeopagoscoreStrategic or Co-development PartnerColombia Fintech and Geopagos co-host webinars on the future of acquiring in Colombia, exploring challenges and opportunities in the payments ecosystem.
• YalominorStrategic or Co-development PartnerYalo partnered with Colombia Fintech to present a masterclass on intelligent agents in the financial industry, featuring Oris - Yalo's intelligent sales agent.
• Mercado FamiliarminorStrategic or Co-development PartnerMercado Familiar partnered for the Credit Digital and Usury Rate report launch event, discussing credit access challenges in Colombia.
• MinsaitcoreStrategic or Co-development PartnerMinsait participates as panelist in Open Finance webinars, discussing Open Finance implementation experiences from Chile and Peru applicable to Colombia.
• SnowflakecoreStrategic or Co-development PartnerSnowflake partners with Colombia Fintech for DATA FOR BREAKFAST events and AI Agentic webinars exploring how Snowflake-powered architectures are transforming financial operations.
• PaymentologyminorStrategic or Co-development PartnerPaymentology launched PayCredit solution in late 2025, partnering with Colombia Fintech to present on simplifying operational complexity in payments through card issuance and modern credit core integration.
• NumiaminorStrategic or Co-development PartnerNumia partnered with Colombia Fintech for webinars on leveraging AI in physical world interactions and customer engagement optimization.
• GeopagoscoreStrategic or Co-development PartnerGeopagos partnered for webinars on the future of acquiring in Colombia and scaling payment acceptance in a transforming market.
• DeloittecoreStrategic or Co-development PartnerDeloitte partnered for Digital Assets and Tax Reform webinars, providing expertise on regulatory challenges for digital assets in Colombia.
• BlackRockcoreStrategic or Co-development PartnerBlackRock and Colombia Fintech hosted a webinar on cryptocurrency and blockchain investments, exploring how these technologies are transforming investment infrastructure.
• Bolsa Mercantil de ColombiaminorStrategic or Co-development PartnerBolsa Mercantil partnered for webinars on mitigating financial risks through non-bank financing products like Atrae, Invoice Registry, and SIMM.
• GdslinkminorStrategic or Co-development PartnerGdslink partnered for webinars on scaling credit in Latin America without losing risk control, exploring risk, technology, and decision model evolution.
• MareiguaminorStrategic or Co-development PartnerMareigua's CEO Francisco Solano spoke on macroeconomic environment impact on payment capacity in Colombia webinars.
• TransUnioncoreStrategic or Co-development PartnerTransUnion partnered for Q4-2025 Credit Industry Trends webinar, presenting detailed analysis of Colombia's credit market trends and new-to-credit consumer growth.
• FGA (Fondo de Garantías)coreStrategic or Co-development PartnerFGA partnered for credit sustainability webinars, discussing guarantee models for fintech credit operations and credit portfolio growth.
• DeloittecoreImplementation/ SI/ Consulting PartnerDeloitte partnered for the Personal Data in Fintech Ecosystem webinar, addressing SIC guidelines on personal data treatment in fintech business models.
• VeriffminorStrategic or Co-development PartnerVeriff partnered for webinars on deepfakes and AI in fraud, presenting practical solutions to mitigate deepfake risks in financial services.
• TruoracoreStrategic or Co-development PartnerTruora partnered for anti-fraud strategy webinars, revealing anatomy of sophisticated fraud and implementing robust multilayered systems including deep profiling and graph technology.
• AucominorStrategic or Co-development PartnerAuco partnered for identity validation webinars, revealing how to detect invisible risk patterns including edited IDs and AI-generated faces.
• TybaminorStrategic or Co-development PartnerTyba participated in investment webinars with their variable income fund achieving 30.89% returns, demonstrating fintech investment products.
• Banco Interamericano de Desarrollo (BID)coreStrategic or Co-development PartnerBID participates in regulatory roadmap presentations with over 120 proposals for 2026-2030, supporting the Tsunami Regulatorio initiative.
• SumsubminorStrategic or Co-development PartnerSumsub partnered for AML Fundamentals course, providing expert-led anti-money laundering certification program through Colombia Fintech.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Innovate Finance: UK-based industry body representing the UK fintech sector with similar advocacy, networking, and policy-engagement functions for fintech firms and ecosystem partners.
• Singapore FinTech Association: Singapore's national fintech trade association convening fintech firms, supporting policy advocacy, and convening ecosystem events, with an analogous community-led mission to Colombia Fintech.
• ABFintechs: Brazil's largest fintech industry association representing Brazilian fintechs across verticals with regulatory engagement and ecosystem-building activities—most direct LATAM peer to Colombia Fintech.

Regional players

• Fintech Australia: Australian industry association representing fintechs nationally and regionally across the Asia-Pacific, with a comparable advocacy and community-building remit in a different geography.
• Fintech Association of Japan: Japan's national fintech trade association promoting fintech adoption and industry coordination, mirroring Colombia Fintech's vertical-spanning, association-led model in a different geography.
• Kenya Fintech Association: Kenyan fintech industry association advancing policy, partnerships, and ecosystem development, sharing a national-association model targeting emerging-market fintech sectors.

Broad incumbents

• American Bankers Association: Established US financial services industry association with a broader banking focus but analogous functions in policy advocacy, member services, and ecosystem coordination relevant to a fintech trade body.

Emerging players

• Innovate Finance LATAM: Adjacent ecosystem-builder programs focused on Latin American fintech engagement, partially overlapping Colombia Fintech's regional and policy-advocacy remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/colombiafintech
• Facebookfacebook.com/colombiafintech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colombia Fintech