Envato

What Envato does

Envato Pty Ltd is an Australia-based creative content and technology company, founded in 2006 and operating as a wholly-owned subsidiary of Shutterstock, Inc. since its 2021 acquisition. The company operates a dual-model creative ecosystem: Envato Elements, a self-serve subscription platform offering unlimited downloads from a 28+ million asset library spanning video templates, stock photos, music, sound effects, graphics, fonts, 3D models, and presentation templates (priced $16.50-$80/month across Core, Plus, and Ultimate tiers); and Envato Market, a separate one-time-purchase marketplace across seven specialized storefronts (ThemeForest, CodeCanyon, VideoHive, AudioJungle, PhotoDune, 3DOcean, GraphicRiver). The platform serves 2M+ customers annually, including creative professionals, agencies, students, and enterprise teams, with disclosed enterprise users such as iHeartMedia and Freshmark.

Underlying technology combines a curated content catalog with an integrated generative AI suite hosted on Envato Labs, including ImageGen, ImageEdit, VideoGen, MusicGen, VoiceGen, SoundGen, GraphicsGen, and MockupGen, alongside workflow tooling (Envato Shortcuts, Visual References) and an MCP Server that exposes the asset library to AI assistants such as ChatGPT, Claude, and Gemini. The AI layer is partly powered by a disclosed partnership with OpenAI for image editing, video generation, and visual similarity search. Complementary products include Placeit (browser-based design/mockups), Mixkit (free stock video and audio), Envato Tuts+ (tutorials), PremiumBeat (premium music), and KitBash3D (premium 3D assets).

Revenue mechanics combine recurring subscription revenue (Envato Elements, including enterprise plans), one-time license sales (Envato Market, Placeit), an affiliate channel via Impact.com with commission structures valid through June 2026, and a contributor revenue-share model paying authors 50% on Regular/Students/Teams subscriptions and 25% on Enterprise. The company has generated over $1.4 billion in cumulative contributor earnings since 2006. Distribution spans direct subscription, marketplace listings, an Impact.com affiliate network, enterprise sales, and free funnels (Mixkit, Tuts+) feeding paid conversion. Operations are remote-first, with headquarters in Melbourne and active geographies in Australia, the United States, New Zealand, and Mexico.

Name

Envato

Legal name

Envato Pty Ltd

Website

https://envato.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Envato is a Melbourne-based creative content platform and Shutterstock subsidiary, offering unlimited subscription downloads from a 28+ million asset library (video, audio, graphics, 3D, fonts) via Envato Elements, a one-time-purchase Envato Market, and an integrated generative AI suite (ImageGen, VideoGen, MusicGen, VoiceGen, and more) serving 2M+ customers annually.

Ownership category

akta.pro rank

Product category

Digital Content Marketplace

NAICS

Software Publishers (513210)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH)

akta.pro secondary industries

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG), Creator Digital Goods & Downloads (Templates, Presets, Files) (MPACAFAD)

Keywords

• Creative asset marketplace
• Stock video templates
• Royalty-free music library
• AI image generator
• WordPress theme marketplace

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services (Envato Elements): Monthly or annual subscription providing unlimited downloads of creative assets across video templates, stock photos, music, sound effects, graphics, fonts, 3D, and AI-generated content. Plans include Core, Plus, and Ultimate tiers starting from $16.50/month.
2. Marketplace Transactions (Envato Market): Individual asset sales across specialized marketplaces (ThemeForest, CodeCanyon, VideoHive, AudioJungle, PhotoDune, 3DOcean, GraphicRiver) where creators sell themes, plugins, code, video, audio, and graphics on a one-time purchase basis.
3. Affiliate Program: Commissions paid to affiliates who refer new subscribers through the Impact.com platform, with competitive CPA payouts for Core, Plus, and Ultimate plan subscriptions.
4. Author Revenue Share: Authors receive 50% share of net revenue from Regular, Students, and Teams subscriptions, and 25% from Enterprise subscriptions. Generated over $1 billion in total community earnings.
5. Enterprise Plans: Custom enterprise pricing for teams with additional seats, dedicated support, and bulk licensing options.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Envato operates a two-sided creative asset platform: (1) Envato Elements, a subscription service providing unlimited downloads of 28+ million creative assets (video templates, stock photos, music, sound effects, graphics, fonts, 3D models, web templates) plus an integrated suite of generative AI tools; and (2) Envato Market, a network of specialized one-time-purchase marketplaces (ThemeForest, CodeCanyon, VideoHive, AudioJungle, PhotoDune, 3DOcean, GraphicRiver) where third-party authors sell digital assets and receive a revenue share.

Product overview

Envato is a creative asset ecosystem comprising Envato Elements (subscription platform for unlimited creative asset downloads and AI tools), Envato Market (one-time purchase marketplace), Placeit (browser-based design tool), Envato Tuts+ (free tutorials), Mixkit (free stock video/audio), and Envato Labs (AI tools platform). Envato Elements serves as the primary subscription offering with 28+ million creative assets including stock photos, video templates, music, sound effects, graphics, fonts, 3D assets, and web templates. The AI suite within Envato Labs includes ImageGen, ImageEdit, VideoGen, MusicGen, VoiceGen, SoundGen, GraphicsGen, and MockupGen for generative content creation. Additional offerings include Envato Shortcuts (guided AI workflows), Envato MCP Server (AI assistant integration), PremiumBeat music library, KitBash3D premium 3D assets, Author Hub for contributors, and Envato Market for individual asset purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Envato Elements Subscription platform providing unlimited downloads of 28+ million creative assets plus integrated generative AI tools, targeting creative professionals and teams.
• Envato Market One-time-purchase marketplace of specialized stores selling third-party creative assets including WordPress themes, plugins, video, audio, and graphics.
• Placeit by Envato Browser-based design tool for creating mockups, logos, and social media content without design software or prior experience.
• Envato Tuts+ Free tutorials and courses platform covering design, video editing, photography, and creative skills for professionals at any level.
• Mixkit Free stock video, music tracks, and Premiere Pro templates library for personal and commercial projects.
• Envato Labs Platform hosting Envato's suite of AI tools for creative content generation and editing.
• ImageGen AI image generator that creates unique visuals in diverse styles using simple text prompts.
• VideoGen AI video generator that creates videos from static images and text prompts.
• ImageEdit AI image editor that removes backgrounds, erases objects, and upscales images.
• MusicGen AI music generator that composes music using text prompts and presets.
• VoiceGen AI voice generator that converts text into professional voiceovers with natural-sounding output.
• SoundGen AI sound generator that creates professional-quality sound effects purpose-fitted to projects.
• GraphicsGen AI graphics generator that crafts icons and illustrations using reference style and text prompts.
• MockupGen AI mockup generator that creates custom product mockups in minutes.
• Envato Shortcuts Guided AI workflows for relighting, mockups, storyboards, and more that turn AI prompting into structured creative processes.
• Envato MCP Server Model Context Protocol server connecting AI assistants such as ChatGPT, Claude, and Gemini to the Envato library for real-time, structured asset search.
• Visual References AI video feature that uses up to five images and one video reference to create more consistent characters, styles, and motion.
• PremiumBeat Studio-quality royalty-free music library with over 40,000 tracks including stems and loops, integrated into Envato Elements.
• KitBash3D Premium 3D asset library from industry-leading artists for creating digital environments and worlds, integrated into Envato Elements' 3D category.
• Author Hub Platform for Envato authors providing expert articles, data insights, and tips for creative success and portfolio growth.

Quantifiable outcome

• $1.4B+ contributor earnings generated for creative community
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability9 records

Feature11 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PremiumBeatcoreTechnology or IntegrationPremiumBeat provides 40,000+ studio-quality music tracks with stems and loops, integrated into Envato Elements' music library. Featured as premium audio content source.
• KitBash3DcoreTechnology or IntegrationKitBash3D provides premium 3D assets from industry-leading artists for Envato Elements' 3D category, enabling creation of premium 3D worlds.
• Chris PiascikminorStrategic or Co-development PartnerExclusive asset drop featuring chaotic 70s-inspired fonts and brushes by illustrator Chris Piascik. Curated collection collaboration.
• Impact.comcoreGTM or Marketing PartnerAffiliate partnership platform managing Envato's affiliate program. Handles tracking, commission payments, and affiliate relationship management.
• GooglecoreGTM or Marketing PartnerUses Google Analytics for website analytics and Google DoubleClick for advertising and retargeting. Cookie-based tracking for measuring ad effectiveness and showing targeted ads.
• Meta Platforms (Facebook)coreGTM or Marketing PartnerFacebook pixel and advertising integration for tracking browsing activity and delivering targeted advertisements. Used for real-time bidding from third-party advertisers.
• MicrosoftminorGTM or Marketing PartnerMicrosoft advertising integration using Bing/UET tags for tracking and targeted advertising across Microsoft properties.
• PinterestminorGTM or Marketing PartnerPinterest advertising integration for tracking user activity and serving relevant advertisements on Pinterest platform.
• TikTokminorGTM or Marketing PartnerTikTok tracking integration for measuring engagement with embedded video content and advertising attribution.
• JumiocoreTechnology or IntegrationThird-party identity verification service used for author verification. Compares government-issued photo ID against selfie using biometric facial recognition technology.
• VeriffcoreTechnology or IntegrationAlternative identity verification service for author verification, offering biometric facial recognition to verify author identities.
• PayPal BraintreecoreTechnology or IntegrationPayment processing service facilitating transactions on Envato Sites. Acts as independent data controller for payment processing.
• CloudflarecoreTechnology or IntegrationWebsite security and performance services including load balancing, DNS, and bot management (Cookiebot for cookie consent management).
• OpenAIcoreTechnology or IntegrationAI technology provider powering generative AI features including AI image editing, video generation from uploaded images, and visual similarity search in Envato's image library.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shutterstock: Shutterstock is Envato's parent company (acquired Envato in 2021) and a direct competitor in stock photography, video, music, and now generative AI tools via its own AI image generator; the most structurally comparable peer because it operates the same subscription + per-asset + AI content model at scale.
• Getty Images / iStock: Getty Images and its iStock subscription serve the editorial and commercial stock photography and video market with very large libraries and proprietary AI generation; comparable to Envato Elements on stock media breadth and enterprise customer overlap, though heavier on editorial.
• Canva: Canva is a design platform with its own integrated template library, stock photos, and AI design tools (Magic Studio) targeting SMBs and marketers; comparable to Envato's Placeit and Elements on democratized design workflows and template-driven content creation, though positioned as an end-to-end design tool.

Direct peers

• Adobe Stock: Adobe Stock is the leading stock asset subscription bundled into Creative Cloud, with millions of photos, videos, illustrations, templates, and an integrated generative AI image tool (Firefly); directly comparable to Envato Elements on content breadth, commercial licensing, and AI-generation features for the same creative professional buyer.
• Freepik: Freepik operates a subscription and credit-based marketplace for stock photos, vectors, PSDs, icons, videos, and AI-generated images, serving the same SMB and freelance creative segment as Envato Elements; increasingly direct competition as Freepik expands its own AI image and design tools.
• Storyblocks: Storyblocks is an unlimited-download subscription service for stock video, audio, images, and After Effects templates aimed at video creators and marketers; closely comparable to Envato Elements' video and audio categories on pricing model, target buyer, and unlimited-download positioning.
• Artlist: Artlist offers subscription licensing for royalty-free music, sound effects, video footage, and stock footage with a similar unlimited-download model; the closest peer to Envato's PremiumBeat and video template categories with overlapping music-for-video use cases.
• Pond5: Pond5 is a per-item marketplace for stock video, audio, music, and effects used by filmmakers and video professionals; comparable to Envato Market's VideoHive and AudioJungle on marketplace structure, contributor economics, and target buyer.
• Motion Array: Motion Array is a subscription platform for video templates, stock video, music, sound effects, and After Effects/Premiere plugins; a direct competitor in the video-creator segment with an unlimited-download model similar to Envato Elements.
• Creative Market: Creative Market is a per-item digital marketplace for fonts, graphics, templates, themes, and photos from independent creators; structurally similar to Envato Market's GraphicRiver and ThemeForest on marketplace mechanics, contributor revenue share, and small-business buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/envato
• YouTubeyoutube.com/user/Envato
• Facebookfacebook.com/envato
• Instagraminstagram.com/envato
• TikToktiktok.com/@envato
• Pinterestpinterest.com.au/envato
• LinkedInlinkedin.com/company/envato

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envato