Peterbilt
Peterbilt Motors Company manufactures Class 5-8 medium and heavy-duty commercial trucks including on-highway, vocational, medium-duty, and battery-electric zero-emission models, distributed through a 400+ dealer network across the US and Canada as a wholly-owned subsidiary of PACCAR Inc.
- Company typePrivate
- Founded1939
- HeadquartersDenton, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Peterbilt does
Peterbilt Motors Company, headquartered in Denton, Texas and founded in 1939, manufactures Class 5-8 medium and heavy-duty commercial trucks for the North American market (US and Canada). The company is a wholly-owned subsidiary of PACCAR Inc. (NASDAQ: PCAR), operating alongside sister brands Kenworth and DAF. Peterbilt's product portfolio spans four segments: On-Highway long-haul (Models 579 and 589), Vocational (Models 567 and 520 for construction, refuse, and heavy haul), Medium-Duty (Models 548, 537, 536, 535, and 220 for Classes 5-7 regional delivery and utility applications), and Zero-Emission (six battery-electric EV models covering 579EV, 567EV, 520EV, 548EV, 537EV, and 536EV — described as the largest zero-emission lineup in the industry).
The underlying technology stack is anchored by proprietary PACCAR powertrains including MX-13 (up to 510 hp) and MX-11 diesel engines, PX-9, TX-12/TX-18 automated transmissions, and the PACCAR ePowertrain with LFP batteries up to 625 kWh. Advanced safety systems include the Bendix Fusion ADAS suite (pedestrian detection, lane-keeping, automatic emergency braking) and Digital Vision System-Mirrors, while the SmartLINQ connected truck platform provides telematics, remote diagnostics, and over-the-air software updates. A Level 4 autonomous truck was unveiled in 2026 through a Stack AV collaboration.
Peterbilt generates revenue through new truck sales (hardware), parts and service through the PACCAR Parts dealer network (recurring aftermarket), PACCAR Financial captive financing, and the Red Oval certified pre-owned program. Distribution runs exclusively through 400+ authorized dealers across the US and Canada, with pricing set via quote-based configuration rather than published price lists — Class 8 units typically exceed $300,000. Customer segments include long-haul carriers, vocational operators in construction and refuse, medium-duty fleets, and zero-emission fleet operators, with named customers including Prime Inc. and FedEx. The company reported record 15.3% Class 8 market share, 9% medium-duty share, and 21.2% vocational and refuse segment leadership in 2025.
Peterbilt firmographics
Firmographics- Name
- Peterbilt
- Legal name
- Peterbilt Motors Co.
- Website
- https://peterbilt.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Peterbilt Motors Company manufactures Class 5-8 medium and heavy-duty commercial trucks including on-highway, vocational, medium-duty, and battery-electric zero-emission models, distributed through a 400+ dealer network across the US and Canada as a wholly-owned subsidiary of PACCAR Inc.
- Ownership category
- akta.pro rank
Peterbilt industry classification
Industry- Product category
- Commercial Trucks
- NAICS
- Heavy Duty Truck Manufacturing (336120), Heavy Duty Truck Manufacturing (33612)
- akta.pro primary industry
- Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)
- akta.pro secondary industries
- Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)
Keywords
Where Peterbilt is headquartered
LocationHeadquarters
- HQ city
- Denton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peterbilt business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- New Truck Sales: Primary revenue from manufacturing and selling new commercial trucks including on-highway (579, 589), vocational (567, 520), and medium-duty (548, 537, 536, 535, 220) models, plus zero-emission variants.
- Parts and Service: Aftermarket parts and service through dealer network and PACCAR Parts division. Provides recurring revenue from maintenance, repairs, and replacement parts.
- Financing Services: Financial services through PACCAR Financial including financing options for truck purchases, leasing, and related commercial vehicle financing.
- Pre-Owned Trucks (Red Oval): Certified pre-owned truck sales through Red Oval program, providing quality used trucks with additional support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Full-service dealer network with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Peterbilt product offering
Product offeringCore offering
Peterbilt manufactures and sells medium- and heavy-duty Class 5 through Class 8 commercial trucks, including on-highway tractors (579, 589), vocational trucks (567, 520), medium-duty trucks (548, 537, 536, 535, 220), and zero-emission battery-electric variants (579EV, 567EV, 520EV, 548EV, 537EV, 536EV). Vehicles are powered by proprietary PACCAR diesel, natural gas, and electric powertrains and sold exclusively through an authorized dealer network, with financing through PACCAR Financial and parts/service through PACCAR Parts.
Product overview
Peterbilt offers a comprehensive commercial truck portfolio across three industry segments: On-Highway (Models 579 and 589 for long-haul Class 8 applications), Vocational (Models 567 and 520 for construction, refuse, heavy haul, and specialized applications), and Medium Duty (Models 548, 537, 536, 535, and 220 covering Classes 5-7). The company provides both traditional diesel powertrains (PACCAR MX-13, MX-11, PX-9 engines; Cummins X15, X15N, ISX12N, L9N engines) and the largest zero-emission lineup in the industry including battery-electric models (579EV, 567EV, 520EV, 548EV, 537EV, 536EV). Technology features include SmartLINQ connected truck telematics, Bendix Fusion ADAS with pedestrian detection, Digital Vision System-Mirrors, and autonomous driving development through Stack AV collaboration. Vehicles are supported by the PACCAR dealer network and charging infrastructure partnerships with QMerit and Schneider Electric.
Differentiator
Problem solved
Functional benefit
Brands
- Red Oval Pre-Owned: Certified pre-owned truck program offering inspected and warranted used Peterbilt vehicles.
- PACCAR Parts
- SmartLINQ
- ARTech
Products and services
- Model 579 Class 8 on-highway conventional truck for long-haul and regional freight applications, featuring advanced aerodynamics, ADAS technology including Bendix Fusion with pedestrian detection, PACCAR powertrain integration with MX engines and TX-12 transmission, up to 605 hp and 2,050 lb.-ft. torque, available in Day Cab and UltraLoft sleeper configurations.
- Model 589 Premium Class 8 on-highway conventional truck with heritage-inspired design carrying Model 379 DNA, featuring low-long hood, 2.1m platform, MX-13 and X15 engines (405-605 hp, 1,450-2,050 lb.-ft. torque), luxury Premier and Platinum trim interiors, available in On-Highway, Vocational, and Car Carrier configurations.
- Freedom 250 Special Edition Model 589 Limited-production (250 units) special edition Model 589 commemorating America's 250th birthday, featuring patriotic styling with Stars & Stripes sleeper badges, Freedom 250 etched exhaust guards, and a custom Freedom Red and Freedom Blue metallic three-color paint scheme.
- Model 567 Class 8 vocational truck designed for dump trucks, heavy haul, construction, oil field, and demanding applications. GVWR up to 100,000 lbs., 320-605 hp, 1,000-2,050 lb.-ft. torque. Features 3-piece Metton hood opening to 90 degrees, 15-inch digital display, Digital Vision System-Mirrors, and available diesel and natural gas engine options.
- Model 520 Vocational truck designed for refuse collection, concrete pumping, and paint striping applications. GVWR up to 89,000 lbs., 320-430 hp, 1,000-1,650 lb.-ft. torque. Features galvanized steel cab frame, 90-degree door opening, VMUX electrical architecture, and available in right-hand drive, left-hand drive, and stand-up configurations.
- Model 548 Class 6-7 medium-duty truck for regional delivery, construction, refuse, and utility applications. GVWR up to 66,000 lbs., 260-380 hp, 660-1,250 lb.-ft. torque.
- Model 537 Class 7 medium-duty truck for regional delivery, utility, water tank, and service applications. GVWR up to 33,000 lbs., 200-380 hp, 520-1,250 lb.-ft. torque.
- Model 536 Class 6 medium-duty truck for regional delivery, pickup and delivery, and vocational applications. GVWR up to 26,000 lbs., 520-1,250 lb.-ft. torque.
- Model 535 Class 5 medium-duty truck for city delivery and non-CDL applications. GVWR up to 19,500 lbs., 200-325 hp, 520-750 lb.-ft. torque.
- Model 220 Class 6 or 7 medium-duty truck for beverage delivery, refuse, street sweeper, and utility applications. GVWR 26,000-33,000 lbs., 200-260 hp, 520-660 lb.-ft. torque.
- Model 579EV
Quantifiable outcome
- Up to 510 hp and 1,850 lb-ft torque with PACCAR MX-13 engine
- +6 more outcomes
Companies that use Peterbilt
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Peterbilt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature11 records
Peterbilt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Stack AVcoreAutonomous truck collaboration with PACCAR resulting in Peterbilt's first autonomous truck showcased at ACT Expo 2026. Stack AV, a PACCAR subsidiary, provides autonomous driving technology for Peterbilt trucks.
- QMeritcoreInfrastructure planning and installation services partnership to support fleet operators transitioning to zero-emission vehicles. QMerit provides charging infrastructure planning for electric truck deployments.
- Schneider ElectriccoreCharging infrastructure partnership for EV truck deployments, offering equipment up to 400 kW through PACCAR Parts dealerships. Schneider Electric provides charging solutions and installation support.
- Cummins (Accelera)coreElectric powertrain sourcing partnership. Accelera (Cummins subsidiary) provides electric powertrain components for Peterbilt's battery-electric vehicles including 567EV and 579EV.
- Bendix Commercial Vehicle SystemscoreBendix supplies Intellipark Electronic Parking Brake to Peterbilt for rollaway prevention technology. The system features automatic application when drivers exit without setting the parking brake.
- PACCARcoreParent company providing engine technology (PACCAR MX-11, MX-13, PX-9), transmissions (TX-12, TX-18), financial services (PACCAR Financial), and parts distribution (PACCAR Parts). Full vertical integration of powertrains and supporting services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Peterbilt competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Peterbilt social profiles
Digital presencePeterbilt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peterbilt leadership team
Management profileNumber of profiles
Profiles2 records
Peterbilt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peterbilt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peterbilt
What does Peterbilt do?
Peterbilt manufactures and sells medium- and heavy-duty Class 5 through Class 8 commercial trucks, including on-highway tractors (579, 589), vocational trucks (567, 520), medium-duty trucks (548, 537, 536, 535, 220), and zero-emission battery-electric variants (579EV, 567EV, 520EV, 548EV, 537EV, 536EV). Vehicles are powered by proprietary PACCAR diesel, natural gas, and electric powertrains and sold exclusively through an authorized dealer network, with financing through PACCAR Financial and parts/service through PACCAR Parts.
Is Peterbilt a public or private company?
Peterbilt is a private company. It is classified as corporate owned and is currently operating.
When was Peterbilt founded?
Peterbilt was founded in 1939. It employs 1,001 to 5,000 people.
Where is Peterbilt based?
Peterbilt is headquartered in Denton, United States, in the North America region.
How does Peterbilt make money?
Four revenue lines are on record. New Truck Sales are the primary driver. The others are parts and Service, financing Services and pre-Owned Trucks (Red Oval).
Does Peterbilt have an API?
No public API is recorded for Peterbilt.
What industry is Peterbilt in?
Peterbilt's product category is Commercial Trucks. Its primary akta.pro industry code is IMACABAC, Class 7–8 Heavy-Duty Truck & Tractor Manufacturing, with a secondary code of IMACABAB, Class 4–6 Medium-Duty Truck Manufacturing. Its NAICS code is 336120.