Maple Media
Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates 16+ category-leading consumer mobile apps across productivity, entertainment, health, and lifestyle, monetized via subscriptions, in-app purchases, and advertising through global app stores.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Maple Media does
Maple Media is a Los Angeles-based mobile media and technology company founded in 2016 that acquires and operates a portfolio of category-leading consumer mobile applications. Since 2017, the company has executed 16+ acquisitions including SwiftScan (document scanning), Pic Stitch (photo collage), Sudoku (puzzle game), Player FM (podcast), Fooducate (nutrition), WeatherSphere, Pulse SMS, and Breaker, spanning productivity, entertainment, audio, health, weather, and lifestyle categories. The underlying platform relies on standard cloud infrastructure (Amazon Web Services, Google Cloud Platform, Firebase), Zendesk for customer support, and Stripe for payments, with distribution handled exclusively through Apple App Store and Google Play Store.
The business model is multi-streamed: freemium app upgrades, weekly/monthly/yearly auto-renewing subscriptions, one-time purchases, virtual in-app items, trial versions with automatic conversion, and advertising revenue including targeted ads served via Meta Audience Network and Apple/Google advertising identifiers. The company has layered an App Bundles subscription platform (appbundles.com) on top of the portfolio, enabling cross-app bundle subscriptions that monetize users across multiple acquired apps. Consumer health data (fitness, dietary, sleep, biometric-adjacent data) is collected through apps such as Fooducate and synced with Apple Health, with the company publishing a Consumer Health Data Privacy Policy aligned to Washington MHMDA and Nevada NHDPA frameworks.
The go-to-market is product-led and marketplace-distributed: consumers self-serve app discovery through app stores, with no enterprise sales motion or channel partners. The company employs 51-100 people, is recognized as a 2022 Built In Los Angeles Best Places to Work employer, operates from its Los Angeles headquarters, and claims a global consumer footprint with no disclosed parent company or new institutional funding since the 2017 Shamrock Capital Advisors round.
Maple Media firmographics
Firmographics- Name
- Maple Media
- Legal name
- Maple Media LLC
- Website
- https://maplemedia.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates 16+ category-leading consumer mobile apps across productivity, entertainment, health, and lifestyle, monetized via subscriptions, in-app purchases, and advertising through global app stores.
- Ownership category
- akta.pro rank
Maple Media industry classification
Industry- Product category
- Consumer Mobile Applications
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Publishing Industries (513), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
Keywords
Where Maple Media is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maple Media business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- App Store Subscriptions: Maple Media offers subscription services for premium app features with recurring weekly, monthly, or yearly billing cycles. Subscriptions auto-renew unless deactivated by the user. Premium features include special functionality not available in free versions.
- One-Time App Purchases: Consumers can purchase apps or premium features with one-time fees prior to purchase (Purchase Services), providing lifetime access to paid functionality.
- Virtual Items: Apps sell virtual currency, points, and similar virtual items within the services. Virtual items have validity periods and cannot be used outside the respective service.
- Freemium / Free-to-Use Apps: Core apps offer free versions with optional premium upgrades. Company collects fitness and wellness data to personalize features, advertising, and services.
- Advertising: Maple Media shares non-identifying information and advertising identifiers with third-party advertising and technology companies to serve targeted advertisements. Uses advertising identifiers (Apple IDFA, Android Advertising ID) for ad targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free version with optional premium features |
| Subscription | Monthly | Subscription Services with recurring billing |
| One time/ perpetual license | Multi-year contract | One-time purchase for lifetime access |
| Hybrid | Pay-as-you-go | Trial versions with automatic conversion |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Maple Media product offering
Product offeringCore offering
Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates a portfolio of category-leading consumer mobile applications across productivity, entertainment, lifestyle, and health categories. Its apps include SwiftScan (document scanning), Pic Stitch (photo collage), Sudoku (puzzle), Player FM (podcast), and Fooducate (nutrition tracking), monetized through freemium models, in-app subscriptions, one-time purchases, virtual items, and advertising.
Product overview
Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates a portfolio of category-leading mobile apps. Its product portfolio includes SwiftScan (document scanning), Pic Stitch (photo collage), Sudoku (puzzle game), and Player FM (podcast player). The company operates under a bundle model through its App Bundles platform (appbundles.com), offering subscription and premium services across its acquired app portfolio. The apps span productivity, entertainment, and lifestyle categories, and the company also collects fitness and wellness data through apps such as Fooducate.
Differentiator
Problem solved
Functional benefit
Brands
- SwiftScan by Maple Media: Document scanning application
- Pic Stitch
- Sudoku
- Player FM
Products and services
- SwiftScan Document scanning mobile application that allows users to scan, organize, and manage documents on mobile devices.
- Pic Stitch Photo collage and stitching mobile application that enables users to combine multiple photos into collage layouts.
- Sudoku Puzzle game mobile application offering Sudoku number-grid puzzles for entertainment and mental exercise.
- Player FM
- Fooducate
- App Bundles
Quantifiable outcome
- Apps described as 'category-leading' indicating significant market position in respective app store categories.
Companies that use Maple Media
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Maple Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Maple Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Apple Inc.coreApple App Store is the primary distribution channel for Maple Media apps. Apple processes all iOS in-app purchases and subscriptions. Maple Media apps are distributed through the Apple App Store ecosystem on iOS devices.
- Google LLCcoreGoogle Play Store serves as primary distribution channel for Android apps. Google processes in-app payments and subscriptions. Additionally, Maple Media uses Google Cloud Platform and Firebase for analytics and backend services.
- Stripe, Inc.corePayment processing infrastructure for app purchases and subscription billing where applicable.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Maple Media competitors and assessment
Company assessmentDirect peers
- Miniclip: Swiss-based mobile game studio that develops and acquires casual mobile games (8 Ball Pool, Agar.io) distributed globally through app stores. Comparable to Maple Media in combining organic development with selective acquisition of consumer apps to build a diversified portfolio.
- Scribd: Subscription-based digital reading and audiobook platform with consumer app distribution via iOS and Android. Comparable to Maple Media's Player FM and SwiftScan as a recurring-revenue content utility living primarily on the app stores, where monthly subscription billing is the core monetization lever.
- Outfit7: Mobile entertainment app studio best known for Talking Tom and other character-led consumer apps. Operates a portfolio of category-leading consumer mobile apps under a unified brand and monetization stack, structurally the closest analogue to Maple Media's acquire-and-operate consumer-app model.
- Curio: Audio content platform offering podcasts and audio journalism through a consumer subscription app. Mirrors Player FM's positioning as a podcast-listening subscription product distributed through the app stores.
- Smule: San Francisco-based creator of consumer music and creative apps (Smule, Ocarina, AutoRap) with subscription and freemium monetization. Closely parallels Maple Media's strategy of operating multiple consumer creative/entertainment apps under recurring revenue models on the app stores.
- Headspace: Consumer health and wellness app with subscription-driven monetization, including integrations with Apple Health. Directly comparable to Maple Media's Fooducate business in the health/wellness vertical and in app-store-led subscription economics.
- G5 Entertainment: Swedish developer and publisher of casual free-to-play mobile games such as Hidden City and Mahjong Journey. Operates a portfolio of consumer apps with freemium and IAP monetization, serving as a smaller-scale parallel to Maple Media's portfolio-ownership approach.
Others
- Branch Metrics: Mobile linking and measurement infrastructure that powers attribution, deep linking, and engagement analytics across thousands of consumer apps. Serves as an adjacent ecosystem enabler for app portfolio operators like Maple Media rather than a direct competitor.
Broad incumbents
- Jam City: Mobile game studio operating a portfolio of consumer entertainment titles (Cookie Jam, Disney Mirrorverse) with both internal development and inorganic growth. Overlaps with Maple Media in the consumer mobile entertainment category and the operator-first philosophy.
- Playtika: Israel-headquartered mobile and casual game operator with a portfolio of category-leading titles (Bingo Blitz, Slotomania). Operates at greater scale than Maple Media but shares the playbook of acquiring established consumer gaming apps and operating them under a single monetization and live-ops function.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Maple Media social profiles
Digital presenceMaple Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple Media leadership team
Management profileNumber of profiles
Profiles3 records
Maple Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple Media M&A and investment
M&A and investmentM&A16 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple Media
What does Maple Media do?
Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates a portfolio of category-leading consumer mobile applications across productivity, entertainment, lifestyle, and health categories. Its apps include SwiftScan (document scanning), Pic Stitch (photo collage), Sudoku (puzzle), Player FM (podcast), and Fooducate (nutrition tracking), monetized through freemium models, in-app subscriptions, one-time purchases, virtual items, and advertising.
Is Maple Media a public or private company?
Maple Media is a private company. It is classified as private equity controlled and is currently operating.
When was Maple Media founded?
Maple Media was founded in 2016. It employs 51 to 100 people.
Where is Maple Media based?
Maple Media is headquartered in Los Angeles, United States, in the North America region.
How does Maple Media make money?
Five revenue lines are on record. App Store Subscriptions are the primary driver. The others are one-Time App Purchases, virtual Items, freemium / Free-to-Use Apps and advertising.
Who are Maple Media's main competitors?
Direct peers on record are Miniclip, Scribd, Outfit7, Curio, Smule, Headspace and G5 Entertainment. Branch Metrics is listed as an others. Broad incumbents are Jam City and Playtika.
Does Maple Media have an API?
No public API is recorded for Maple Media.
What industry is Maple Media in?
Maple Media's product category is Consumer Mobile Applications. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing). Its NAICS code is 516210.