Name

Eazewell

Legal name

Eazewell, Inc.

Website

https://eazewell.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

End-of-Life Planning Software / Digital Estate Management

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industries

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• End-of-life planning
• Digital estate management
• Funeral planning platform
• Estate administration software
• Digital footprint management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Family Subscription Tiers: Three-tier subscription model for individual/family consumers: (1) free Essentials tier with limited account/document storage and basic checklist; (2) $15/month Advance tier with 25 accounts, 10 documents, family co-planning, AI chat support, and funeral RSVP tools; (3) $49/month Advance + Aftercare tier with unlimited accounts/documents, 50+ automations, government notifications, AI outreach to vendors, and priority human support.
2. B2B Enterprise / White-Label Licensing: Platform is white-labeled and co-branded for insurance providers, funeral homes, hospice organizations, senior living facilities, and HR/employer benefit programs. Revenue from enterprise contracts, co-branded portals, and per-covered-life or per-employee licensing fees. Core service is free for funeral home partners.
3. Burial Insurance Referrals: Eazewell serves as an intermediary connecting consumers to burial/final expense insurance products (guaranteed whole life policies up to $50k, starting at $3.49/month for adults). Eazewell connects users with lenders and insurance providers via its platform.
4. Funeral Loan Marketplace: Eazewell connects families seeking funeral financing (amounts $1,000–$35,000) with a network of lenders. APR ranges 5.99%–35.99%. Revenue generated through referral fees from the lender network. Eazewell services are free for users; lenders pay referral/lead fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Eazewell is an AI-powered digital estate management platform that helps families and enterprises navigate end-of-life planning. Its core offering includes a 24/7 AI concierge (Eva), automated digital footprint discovery (via Gmail/OAuth scanning), 50+ one-click automations for closing or transferring digital and government accounts, secure document vaulting, and personalized AI-driven checklists. The product is sold to consumers via tiered subscriptions and to enterprises (hospice, insurance, senior living, funeral homes, employers) via white-label and co-branded deployments.

Product overview

Eazewell is an AI-powered digital estate management platform that helps families plan, support, and protect their loved ones during life's most critical moments. The platform operates as a unified ecosystem with a tiered consumer subscription model (Essentials free, Advance at $15/month, and Advance + Aftercare at $49/month) and an enterprise B2B offering (Eazewell Advance). The core consumer products include Digital Footprint management, AI Custodian (Eva) conversational assistant, Secure Digital Vault, Automated Account Closures, AI-Powered Checklists, funeral home search, financing solutions, burial insurance, bereavement support, memorial websites, event/RSVP management, and funeral fundraising tools. For enterprise customers, Eazewell offers specialized platforms for hospice care (Heartline), insurance providers, senior living facilities, funeral homes, and employers—all featuring AI-powered 24/7 support, account discovery, document management, and aftercare services with white-label and co-branding capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Eazewell Advance Enterprise AI custodian platform that manages users' digital footprints across major life events including subscription management, account closures, and estate settlement. Designed for B2B enterprise partners including hospice companies, insurers, senior living facilities, funeral homes, and employers; supports white-label and co-branded deployments.
• Digital Footprint Automatically identifies accounts, subscriptions, and memberships tied to a user's identity by scanning email accounts. Users enter their email to scan and centralize online accounts for management, cancellation, and transfer.
• AI Custodian (Eva) 24/7 AI assistant that answers questions, provides guidance, and approves actions from one trusted interface. Available for planning questions, care planning, and emotional support; customizable and brandable for enterprise partners.
• Secure Digital Vault Securely stores wills, insurance documents, IDs, medical directives, passwords, and key documents in one encrypted location with bank-level encryption and shared family access controls.
• Automated Account Closures Automatically cancels subscriptions, memberships, and digital accounts; includes 50+ one-click automations for account closures, transfers, and benefits registrations covering banks, credit bureaus, Social Security, VA, Medicare, and DMVs.
• AI Powered Checklist Personalized, step-by-step checklist that adapts to a user's life stage, family situation, and assets, ensuring every critical end-of-life task is identified and completed.
• Find Funeral Homes Search and compare local funeral providers with pricing, availability, reviews, and AI-assisted outreach to providers on behalf of users.
• Financing Solutions Funeral loan marketplace connecting families with lenders offering $1,000-$35,000 loans at APR 5.99%-35.99%, plus insurance options and fundraising tools for funeral expenses.
• Bereavement Support Emotional resources, community groups, grief counseling connections, and practical checklists to help families navigate the grieving process.
• Burial Insurance Referral to guaranteed whole life insurance policies for final expenses and burial costs; offers up to $50,000 coverage with no medical exam and rates from $3.49/month for adults.
• Memorial Website Create a memorial website to build a lasting tribute for loved ones; share memories, organize events, and bring family and friends together.
• Event & RSVP Organize funeral events, send invitations, and track RSVPs all in one convenient place.
• Fundraiser Raise funds for funeral expenses by creating a fundraiser to collect donations to help cover costs or support charities in memory of loved ones.
• Eazewell for Insurance Providers White-label platform for insurance providers to add estate planning and end-of-life support as policyholder benefits; includes Advance planning tools and Aftercare services, fully customizable and co-brandable.
• Eazewell Heartline (Hospice) 24/7 guidance platform for hospice families featuring AI-powered support, automated reminders, and guided communication; integrates with existing EMR/scheduling systems to reduce staff burden and improve family communication.
• Eazewell for Senior Living AI-powered family engagement platform for senior living communities with 24/7 care assistant, resident/family dashboard, estate and legacy planning tools, and digital account manager.
• Eazewell for Funeral Homes Digital support platform for funeral homes to guide families beyond the service; includes account discovery and closures, estate tools, benefit claims guidance, memorial planning, and branded family access under the funeral home's brand.
• Eazewell for Employers Employee benefits platform offering guided planning tools, digital estate management, and AI-powered account support; includes personal planning checklists, secure document vault, medical directive creation, and funeral preference planning.

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• AxxesscoreGTM or Marketing Partner · 26 February 2026Enterprise customer and partner of Eazewell Advance. Axxess is a healthcare technology company serving hospice providers. Under the partnership, Axxess offers the Eazewell Advance platform to its hospice customer base as part of its technology offerings, reaching over 8 million covered lives.
• Mountain Life InsurancecoreGTM or Marketing Partner · 26 February 2026Enterprise customer and partner of Eazewell Advance. Mountain Life Insurance integrates Eazewell's aftercare platform into its insurance offerings, providing policyholders with digital estate management and bereavement support tools.
• Major HR Benefits Providers (unnamed)coreStrategic or Co-development Partner · 26 February 2026Agreements finalized with major HR benefits providers to integrate Eazewell Advance into employee benefit programs nationwide. Employees of partner companies gain access to digital estate planning, account management, and aftercare support as a company benefit.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Everplans: Everplans is a digital estate planning platform that lets users organize and securely store end-of-life documents and wishes. Directly comparable to Eazewell's Secure Digital Vault and AI-powered Checklist features for individuals and families planning ahead.
• Lantern: Lantern (formerly MyEstatePlanningGuide) provides online estate planning and end-of-life resources. Comparable to Eazewell on planning content and digital checklist capabilities, with overlapping B2C SEO-driven acquisition motion in the death-care category.
• Wealth.com: Wealth.com is an estate planning platform built for financial advisors and insurance carriers. Directly comparable to Eazewell's B2B white-label model for insurance and financial-services enterprises, focused on digital estate planning at scale through professional channels.
• Empathy: Empathy is an end-of-life admin and bereavement support platform that helps families handle the practical and emotional tasks after a loss. Directly comparable to Eazewell's Advance + Aftercare offering on account closures, estate settlement, and grief support, with similar B2C plus B2B (insurer/employer) distribution.
• Cake: Cake (joincake.com) is an end-of-life planning platform offering wills, funeral planning, obituary help and legacy content. Directly comparable to Eazewell on the pre-planning side of the funnel, though Eazewell goes further into post-death account closure and enterprise white-label.
• Trust & Will: Trust & Will is an online estate planning service for wills and trusts. Directly comparable to Eazewell on the legal-document and planning side, though Eazewell extends into post-death account administration and enterprise white-label distribution.

Emerging players

• SafeBeyond: SafeBeyond is a digital legacy platform that lets users record video messages and assets to be delivered posthumously. Compares to Eazewell on digital legacy/estate management, with a narrower focus on preserved personal content rather than the broader administrative automation Eazewell offers.
• Parting Stone: Parting Stone offers an alternative to traditional cremation through solidified remains. Thematically adjacent as a death-tech brand modernizing the funeral experience, but operates upstream of Eazewell in the physical service layer rather than the digital admin layer.
• Better Place Forests: Better Place Forests offers memorial tree placements as an alternative to traditional burial/cremation. A thematically adjacent death-tech brand modernizing end-of-life choices, but with a physical-product focus rather than the digital admin/estate focus that defines Eazewell.
• Tulip Cremation: Tulip Cremation is a direct-to-consumer cremation provider offering simple, transparent online arrangements. Thematically adjacent in death-tech and shares Eazewell's online-led, transparent-pricing posture, but competes at the physical service layer rather than the post-funeral administrative layer.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eazewell

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eazewell