Bioniq
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Bioniq firmographics
Firmographics- Name
- Bioniq
- Legal name
- Bioniq Health-Tech Solutions Limited
- Website
- https://bioniq.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bioniq industry classification
Industry- Product category
- Personalized Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industry
- Healthcare & Wellness Personalization (HDAAAGAI)
Keywords
Where Bioniq is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bioniq business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Supply Chain
Revenue model
- Subscription-based Personalized Supplements: Bioniq generates recurring revenue through quarterly subscription plans for personalized supplement formulas. Bioniq GO offers quiz-based personalization (90-day supply with 3 monthly payments), Bioniq PRO offers blood test-based hyper-personalization (90-day supply with monthly payments), and Bioniq CORE offers targeted formulations (monthly subscription). The subscription model includes automatic renewal and quarterly shipments.
- Supplements - One-time Purchases: Individual products available for one-time purchase including Bioniq ESSENTIAL line products (Creatine, Collagen, Electrolytes) sold separately or as bundles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bioniq GO - Quiz-based personalized supplements with up to 53 micronutrients |
| Subscription | Monthly | Bioniq PRO - Hyper-personalized supplements based on blood test analysis with up to 120 components |
| Subscription | Monthly | Bioniq CORE - Targeted nutrition for specific health pillars (Sleep, Recovery, Performance, Longevity, Mind, Glow) |
| Unit Pricing | Pay-as-you-go | Bioniq ESSENTIAL - Individual foundational supplements (Creatine, Collagen, Electrolytes) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bioniq product offering
Product offeringCore offering
Bioniq offers AI-driven personalized supplement formulas tailored to individual health needs via a wellness quiz or blood biomarker analysis. Core products include Bioniq GO (quiz-based, up to 53 ingredients) and Bioniq PRO (blood-test-based, up to 120 micronutrients), supported by patented Swiss granule technology designed to enhance nutrient absorption. The company also sells targeted formulations (Bioniq CORE), user-customizable formulas (Build Your Own), and foundational supplements (Bioniq ESSENTIAL).
Product overview
Bioniq is an AI-driven personalized supplements company offering a multi-tier product portfolio centered on customization and data-driven nutrition. The core products include Bioniq GO (quiz-based personalization with up to 53 ingredients), Bioniq PRO (blood-test-based hyper-personalization with up to 120 components), Bioniq Build Your Own (user-customizable formulas from 50+ nutrients), and Bioniq CORE (targeted formulations for six health pillars: Sleep, Recovery, Performance, Longevity, Mind, and Glow). Supporting products include Bioniq ESSENTIAL (foundational supplements like Creatine, Collagen, and Electrolytes) and Bioniq Omega 3. All personalized products use Swiss-patented granule technology designed to support nutrient absorption. The company was acquired by Herbalife in 2026 for up to $150 million.
Differentiator
Problem solved
Functional benefit
Brands
- Bioniq GO: Personalized daily supplement formulas based on wellness quiz responses, offering up to 53 ingredients in one dose
- Bioniq PRO
- Bioniq CORE
- Bioniq Build Your Own
- Bioniq Essential
Products and services
- Bioniq PRO Fully personalized health support system that creates tailor-made supplements containing up to 120 essential micronutrients based on comprehensive blood analysis. Includes nutritionist consultation, Omega-3, and app-based tracking. Targeted at individuals seeking hyper-personalized nutritional support.
- Bioniq GO Data-driven, tailor-made daily supplement created based on a comprehensive wellness quiz covering age, gender, lifestyle, diet, chronic conditions, and personal health goals. Delivers personalized blend of up to 53 essential micronutrients without requiring a blood test.
- Bioniq CORE Targeted nutrition product line designed to optimize six core health pillars: Sleep, Recovery, Performance, Longevity, Mind, and Glow. Available in capsule or granule form, each formulation delivers clinically studied doses of bioavailable nutrients without unnecessary fillers.
- Bioniq Build Your Own Personalized supplement service allowing users to create custom formulas by choosing from over 50 high-quality nutrients including vitamins, minerals, and phytonutrients. Features granular delivery system for optimal absorption with ability to customize dosages and modify formulas as health needs change.
- Bioniq ESSENTIAL Line of high-quality unflavored foundational powders including Creatine Monohydrate (450g), Marine Collagen (300g), Bovine Collagen (300g), and Electrolytes (30 sachets). Available for individual purchase or as bundles.
- Bioniq Omega 3 Omega-3 supplement available in Fish Oil or Vegan (Algal Oil) options, included as part of Bioniq PRO 3-month package to complement personalized supplement formulas.
Quantifiable outcome
- SwissMedic-certified manufacturing with regular safety audits and quality compliance
- +1 more outcomes
Companies that use Bioniq
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bioniq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Bioniq partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- TruemedminorPartnership announced September 2024 to underscore the medical necessity of personalized supplements and support consumer health savings account (HSA/FSA) eligibility for Bioniq products.
- Remedy PlaceminorPartnership announced May 2025 combining Bioniq's personalized supplements with Remedy Place's wellness services.
- Randox HealthcoreDiagnostic partner for Bioniq PRO blood testing in the United Kingdom. Provides nationwide blood sample collection at Randox Health clinics with at-home sample collection available for additional fee.
- Life DiagnosticscoreDiagnostic partner for Bioniq PRO blood testing in the United Arab Emirates. Provides at-home sample collection across UAE.
- Al Borg DiagnosticscoreDiagnostic partner for Bioniq PRO blood testing in Saudi Arabia. Provides at-home sample collection across KSA.
- SwissMediccoreSwiss regulatory authority that regularly audits Bioniq's ingredient manufacturing processes for safety and compliance. Ensures products meet Swiss quality standards.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Bioniq competitors and assessment
Company assessmentDirect peers
- HUM Nutrition: Personalized beauty-from-within supplements and wellness products with a quiz-based onboarding and subscription model. Overlaps with Bioniq's Beauty & Wellness and Mind/Glow formulations.
- Care/of: Direct competitor in personalized vitamin packs based on a short health quiz. Care/of was acquired by Bayer in 2020 and competes with Bioniq on the same quiz-to-subscription model targeting health-conscious consumers.
- Ritual: D2C supplement brand offering essential vitamins with traceable ingredients and a modern brand. Competes directly with Bioniq in the premium DTC supplement category for health-conscious consumers.
- Athletic Greens (AG1): Daily foundational nutrition supplement (AG1) targeting health-conscious and performance-oriented consumers via D2C subscription. Overlaps with Bioniq's CORE and Sports & Performance formulations and elite-athlete endorsement strategy.
- Persona Nutrition: Personalized vitamin subscription service based on health assessment and lifestyle data. Direct competitor to Bioniq GO and PRO in algorithm-driven personalized supplementation.
- Rootine: Personalized vitamin subscription using DNA testing, blood biomarkers, and lifestyle data. Closest analogue to Bioniq PRO's blood-test-driven hyper-personalization approach.
Broad incumbents
- Herbalife: Global nutrition company and Bioniq's acquirer. Operates broad supplements and weight-management portfolio through MLM distribution; now parent company distributing Bioniq's personalized technology through its 95-market network.
- Amway (Nutrilite): Large incumbent supplement and nutrition company with global MLM distribution. Comparable to Bioniq's Herbalife-backed distribution model and broad vitamins/minerals portfolio.
- Nestlé Health Science: Global nutrition, supplements, and medical foods business within Nestlé. Competes with Bioniq across personalized nutrition, vitamins, and condition-specific supplements at much greater scale.
Emerging players
- InsideTracker: Blood biomarker testing platform that generates personalized nutrition and supplement recommendations. Closely aligned with Bioniq PRO's biomarker-driven personalization model and overlapping diagnostic-partner approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bioniq social profiles
Digital presenceBioniq compliance and trust
Trust signalCompliance1 record
Bioniq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bioniq leadership team
Management profileNumber of profiles
Profiles4 records
Bioniq subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bioniq funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bioniq M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bioniq
What does Bioniq do?
Bioniq offers AI-driven personalized supplement formulas tailored to individual health needs via a wellness quiz or blood biomarker analysis. Core products include Bioniq GO (quiz-based, up to 53 ingredients) and Bioniq PRO (blood-test-based, up to 120 micronutrients), supported by patented Swiss granule technology designed to enhance nutrient absorption. The company also sells targeted formulations (Bioniq CORE), user-customizable formulas (Build Your Own), and foundational supplements (Bioniq ESSENTIAL).
Is Bioniq a public or private company?
Bioniq is a private company. It is classified as corporate owned and is currently acquired.
When was Bioniq founded?
Bioniq was founded in 2019. It employs 51 to 100 people.
Where is Bioniq based?
Bioniq is headquartered in London, United Kingdom, in the Europe region.
How does Bioniq make money?
Two revenue lines are on record. Subscription-based Personalized Supplements are the primary driver. The others are supplements - One-time Purchases.
Who are Bioniq's main competitors?
Direct peers on record are HUM Nutrition, Care/of, Ritual, Athletic Greens (AG1), Persona Nutrition and Rootine. Broad incumbents are Herbalife, Amway (Nutrilite) and Nestlé Health Science. InsideTracker is listed as an emerging player.
Does Bioniq have an API?
No public API is recorded for Bioniq.
What industry is Bioniq in?
Bioniq's product category is Personalized Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of HDAAAGAI, Healthcare & Wellness Personalization. Its NAICS code is 456191 and its SIC code is 2833.