Personal Nutrition
Personal Nutrition (P-NUT Health) is a New Delhi-based direct-to-consumer platform that sells personalized Ayurvedic nutrition reports to Indian consumers, combining tongue scan analysis and dosha assessment with certified doctor review, priced at Rs 2,499 per report plus a 21-day habit coaching add-on.
- Company typePrivate
- Founded-
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Personal Nutrition does
Personal Nutrition, operating as P-NUT Health Private Limited, is an India-based direct-to-consumer personalized nutrition platform headquartered in New Delhi. The company combines 5,000-year-old Ayurvedic principles with modern nutrition science to generate personalized diet and lifestyle reports for individual consumers. Its diagnostic approach centers on dosha assessment (Vata, Pitta, Kapha body constitution) and a non-invasive tongue scan that customers perform using a phone camera, with each report personally analyzed and certified by Ayurvedic doctors including Chief Ayurvedic Doctor Dr. Deepti Gupta and Senior Ayurvedic Doctor Dr. Kavita Choudhary.
The core product is the P-NUT Personalized Nutrition Report, sold as a one-time purchase at Rs 2,499 (approximately $30 USD) with no refunds, delivering a list of foods to favor and avoid, meal timing and proportion guidance, and lifestyle changes with home remedies. A 21-Day Habit Challenge add-on provides dedicated habit coach follow-up to translate the report into sustained behavioral change. Distribution is exclusively self-serve via personalnutrition.com, the P-NUT Health mobile application, and organic social channels (Facebook, Instagram), positioning the business as a horizontal B2C funnel rather than an enterprise or B2B model.
The company is privately held, with no disclosed funding rounds, parent company, or institutional investors, and no disclosed revenue. Operating geographies are limited to India, and there are no API, integration, or disclosed AI/ML capabilities in the current source material — the clinical value is delivered by human Ayurvedic practitioners rather than algorithmic personalization. Five named individual testimonials span financial services, education, technology, customer success, and hospitality, indicating a long-tail, persona-segmented consumer base rather than concentrated commercial accounts.
Personal Nutrition firmographics
Firmographics- Name
- Personal Nutrition
- Legal name
- P-NUT Health Private Limited
- Website
- https://personalnutrition.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Personal Nutrition (P-NUT Health) is a New Delhi-based direct-to-consumer platform that sells personalized Ayurvedic nutrition reports to Indian consumers, combining tongue scan analysis and dosha assessment with certified doctor review, priced at Rs 2,499 per report plus a 21-day habit coaching add-on.
- Ownership category
- akta.pro rank
Personal Nutrition industry classification
Industry- Product category
- Personalized Ayurvedic Nutrition Services
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industries
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)
Keywords
Where Personal Nutrition is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Personal Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Personalized Nutrition Report: One-time purchase of a personalized nutrition report at Rs 2499. The report includes a complete list of foods to favor and avoid, meal timing recommendations, and lifestyle changes. Analysis is performed by certified Ayurveda doctors.
- 21-Day Habit Challenge: Detailed follow-up program with habit coach integration over 21 days. Customers follow personalized plans with regular check-ins and support to minimize lifestyle disease risks and achieve mind-body harmony.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Personalized Nutrition Report - One-time purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Personal Nutrition product offering
Product offeringCore offering
Personal Nutrition (P-NUT Health) sells personalized Ayurveda-based nutrition reports and habit coaching programs. Customers complete an online questionnaire and submit a tongue scan via phone camera; certified Ayurvedic doctors analyze the inputs and produce a customized report listing foods to favor and avoid, meal timing and proportions, lifestyle changes, and home remedies. An optional 21-Day Challenge add-on pairs customers with a dedicated habit coach for follow-up and accountability.
Product overview
P-NUT Health is a personalized nutrition platform that combines 5,000-year-old Ayurvedic science with modern nutrition. The core product is the P-NUT Personalized Nutrition Report (priced at Rs 2499), which uses tongue scan analysis and a detailed questionnaire to generate diet recommendations reviewed by certified Ayurvedic doctors. The 21-Day Challenge add-on provides habit coaching for 21 days to help clients implement the dietary insights. The platform also offers tongue analysis as a diagnostic tool and habit coach services to support long-term wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- P-NUT Personalized Nutrition Report
- 21-Day Challenge
Companies that use Personal Nutrition
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Personal Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Personal Nutrition partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Personal Nutrition competitors and assessment
Company assessmentDirect peers
- ZOE: UK/US personalized nutrition company using biomarker testing (blood, gut microbiome) plus AI-driven food recommendations. Closely comparable personalized-nutrition value proposition and coaching overlay, differentiated by clinical-data depth rather than Ayurveda.
- HealthifyMe: India's leading personalized nutrition and coaching platform. Directly comparable: D2C subscription model, AI- and coach-driven personalized diet plans, mobile-first, headquartered in India with a similar mid-market consumer target.
- Vedix: Ayurveda-rooted personalized wellness D2C brand (hair, skin, wellness) using dosha-based recommendations. Closely comparable methodology and Indian consumer base, though oriented toward beauty products rather than nutrition reports.
- InsideTracker: Personalized nutrition platform built on blood biomarker analysis with AI-generated food and supplement recommendations. Same core "test → personalized plan" value proposition, but biomarker-driven rather than Ayurveda-driven.
- Nourish by Amala: India-based personalized nutrition platform pairing clients with human dietitians for custom meal plans. Directly comparable: D2C human-coach-led personalized nutrition subscription for Indian consumers.
Emerging players
- Cult.fit (cure.fit): India-based health-and-wellness super-app offering fitness, nutrition, and mental wellness. Partial overlap via its personalized nutrition coaching vertical, but broader portfolio and higher funding scale.
- LifeSum: Subscription nutrition-coaching app offering personalized meal plans and habit tracking. Comparable consumer coaching model, though algorithm-only without human Ayurvedic clinician involvement.
Broad incumbents
- MyFitnessPal: Global incumbent in nutrition tracking and food databases. Overlaps as a generic personalized nutrition adjacency, but does not deliver doctor-reviewed personalized reports or habit coaching.
- Noom: Large-scale personalized weight-management program combining psychology, coaching, and tracking. Comparable coaching-led, subscription-based personalized nutrition/weight-loss model but broader global consumer base.
- Kama Ayurveda: Established Indian Ayurveda beauty and wellness brand with retail and online presence. Same Ayurveda-rooted positioning, but sells packaged products rather than personalized nutrition reports/coaching.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Personal Nutrition social profiles
Digital presencePersonal Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Personal Nutrition leadership team
Management profileNumber of profiles
Profiles2 records
Personal Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Personal Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Personal Nutrition
What does Personal Nutrition do?
Personal Nutrition (P-NUT Health) sells personalized Ayurveda-based nutrition reports and habit coaching programs. Customers complete an online questionnaire and submit a tongue scan via phone camera; certified Ayurvedic doctors analyze the inputs and produce a customized report listing foods to favor and avoid, meal timing and proportions, lifestyle changes, and home remedies. An optional 21-Day Challenge add-on pairs customers with a dedicated habit coach for follow-up and accountability.
Is Personal Nutrition a public or private company?
Personal Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Personal Nutrition founded?
Personal Nutrition was founded in -1. It employs 11 to 50 people.
Where is Personal Nutrition based?
Personal Nutrition is headquartered in New Delhi, India, in the Asia region.
How does Personal Nutrition make money?
Two revenue lines are on record. Personalized Nutrition Report is the primary driver. The others are 21-Day Habit Challenge.
Who are Personal Nutrition's main competitors?
Direct peers on record are ZOE, HealthifyMe, Vedix, InsideTracker and Nourish by Amala. Emerging players are Cult.fit (cure.fit) and LifeSum. Broad incumbents are MyFitnessPal, Noom and Kama Ayurveda.
Does Personal Nutrition have an API?
No public API is recorded for Personal Nutrition.
What industry is Personal Nutrition in?
Personal Nutrition's product category is Personalized Ayurvedic Nutrition Services. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance). Its NAICS code is 812191.