Faces
Faces is a Chalhoub Group beauty brand offering an AI-powered skin advisor (via Revieve) and aesthetic clinic management software to consumers and clinics in the UAE, Saudi Arabia, and Egypt.
- Company typePrivate
- Founded2019
- HeadquartersStafford, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Faces does
Faces is a digital beauty and aesthetics company operating as a brand under the Chalhoub Group, a Middle East retail conglomerate. Founded in 2019 and headquartered in Stafford, United Kingdom, Faces employs between 1 and 10 people and operates across three Middle East markets: the UAE, Saudi Arabia, and Egypt. The company offers two core products: an AI-powered skin advisor that delivers personalized skincare recommendations, and an all-in-one aesthetic clinic management software for practice operations.
The AI-powered skin advisor is built on Revieve's third-party skin analysis technology, which analyzes skin parameters to generate individualized product and routine recommendations. This capability is delivered through both the Faces digital/e-commerce platform and Chalhoub Group's physical retail network, including presence at Beautyworld Middle East exhibitions. The clinic management software extends the company's footprint into B2B SaaS, targeting aesthetic clinics with comprehensive practice management functionality.
Faces generates revenue primarily through beauty and skincare product sales, enhanced and driven by the AI personalization layer, with recurring/subscription-style components referenced in the available data. Pricing is not publicly disclosed. The company has raised approximately $796,000 in cumulative disclosed funding across two small rounds in 2021 and 2022, with investor details unknown, suggesting Faces is primarily capitalized and supported by its Chalhoub Group parent rather than external venture funding.
Faces firmographics
Firmographics- Name
- Faces
- Website
- https://facesconsent.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Faces is a Chalhoub Group beauty brand offering an AI-powered skin advisor (via Revieve) and aesthetic clinic management software to consumers and clinics in the UAE, Saudi Arabia, and Egypt.
- Ownership category
- akta.pro rank
Faces industry classification
Industry- Product category
- Aesthetic Practice Management Software
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Faces is headquartered
LocationHeadquarters
- HQ city
- Stafford
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Faces business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Beauty Product Sales with AI Personalization: Faces generates revenue through sales of beauty and skincare products, enhanced by AI-powered personalization technology that drives customer engagement and conversion. The partnership with Revieve has significantly increased online shopping engagement.
Go-to-market motion1 record
Distribution channels2 records
Faces product offering
Product offeringCore offering
Faces operates as a beauty brand under the Chalhoub Group offering an AI-Powered Skin Advisor that analyzes skin parameters to deliver personalized skincare recommendations across the Middle East (UAE, Saudi Arabia, Egypt) through a partnership with Revieve. The company also provides Aesthetic Clinic Management Software as an all-in-one practice management solution for aesthetic clinics. Revenue is generated through beauty product sales enhanced by AI personalization and subscription-based software for clinics.
Product overview
Faces is a beauty brand under the Chalhoub Group offering AI-powered skin advisory technology through a partnership with Revieve. The company provides personalized skincare recommendations analyzing skin parameters for consumers across the Middle East. Additionally, the company offers aesthetic clinic management software as an all-in-one practice management solution.
Differentiator
Problem solved
Functional benefit
Products and services
- AI-Powered Skin Advisor (Faces x Revieve) AI-powered skin advisory tool that analyzes skin parameters to provide personalized skincare recommendations for beauty consumers. Available across the Middle East (UAE, Saudi Arabia, Egypt) through a partnership with Revieve.
- Aesthetic Clinic Management Software All-in-one practice management software for aesthetic clinics, providing comprehensive clinic management capabilities. Targeted at aesthetic clinic operators seeking to streamline operations.
Quantifiable outcome
- Significantly increased online shopping engagement between January and July 2025
Companies that use Faces
Customer profileSegments1 record
Ideal customer profiles2 records
Faces technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Faces partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RevievecoreFaces, a brand under Chalhoub Group, partnered with Revieve to introduce an AI-powered skin advisory tool across the Middle East, including UAE, Saudi Arabia, and Egypt. The technology analyzes skin parameters to provide personalized skincare recommendations and has significantly increased online shopping engagement between January and July 2025.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Faces competitors and assessment
Company assessmentBroad incumbents
- Sephora: Global multi-brand beauty retailer with its own AI personalization tools (Color IQ, skincare diagnostics) and large Middle East retail footprint (including Sephora ME). Comparable as a competing personalized-beauty platform with overlapping target consumers in UAE/Saudi Arabia.
- Mindbody: Broad wellness, salon, and spa business management software platform. Comparable to Faces' clinic management software as a larger incumbent offering overlapping practice-management functionality to beauty and aesthetic businesses.
- L'Oréal: Global beauty conglomerate that has deployed AI personalization (Perso device, SkinConsult AI) and has major Middle East distribution. Comparable as a competitor and potential partner/standard-setter for AI-driven personalization in beauty.
Direct peers
- Function of Beauty: Personalized beauty products company offering customized formulations based on user inputs. Comparable personalization-driven beauty model, though primarily haircare; relevant as a benchmark for personalized-beauty unit economics and retention.
- Atolla: Data-driven personalized skincare company that uses machine learning on individual skin profiles to formulate custom serums. Comparable AI-personalization approach and skincare product positioning to Faces' AI Skin Advisor offering.
- Aesthetic Record: All-in-one practice management software designed specifically for aesthetic and med-spa clinics. Directly comparable to Faces' Aesthetic Clinic Management Software product line (per facesconsent.com).
- Boulevard: Salon and spa management software platform with strong adoption in beauty/aesthetic clinics. Comparable to Faces' clinic management offering as competing practice-management SaaS for beauty and aesthetic service providers.
- Proven Skincare: Direct-to-consumer skincare brand that uses an AI-driven skin analysis quiz to formulate personalized products. Highly comparable to Faces' AI-Powered Skin Advisor model and target use case (personalized skincare recommendations from skin parameter inputs).
Regional players
- Ounass: UAE-based luxury beauty and fashion e-commerce platform owned by Al Tayer Group. Comparable as a Middle East digital beauty destination competing for the same UAE/Saudi consumer that Faces targets through Chalhoub's retail channels.
- Namshi: Middle East-focused fashion and beauty e-commerce platform. Comparable as a competing online beauty retail destination serving UAE, Saudi Arabia, and adjacent markets where Faces operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights5 records
Customer concentration
Faces social profiles
Digital presenceFaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faces leadership team
Management profileNumber of profiles
Faces funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faces
What does Faces do?
Faces operates as a beauty brand under the Chalhoub Group offering an AI-Powered Skin Advisor that analyzes skin parameters to deliver personalized skincare recommendations across the Middle East (UAE, Saudi Arabia, Egypt) through a partnership with Revieve. The company also provides Aesthetic Clinic Management Software as an all-in-one practice management solution for aesthetic clinics. Revenue is generated through beauty product sales enhanced by AI personalization and subscription-based software for clinics.
When was Faces founded?
Faces was founded in 2019. It employs 1 to 10 people.
Where is Faces based?
Faces is headquartered in Stafford, United Kingdom, in the Europe region.
How does Faces make money?
One revenue line is on record: beauty Product Sales with AI Personalization.
Who are Faces's main competitors?
Broad incumbents on record are Sephora, Mindbody and L'Oréal. Direct peers are Function of Beauty, Atolla, Aesthetic Record, Boulevard and Proven Skincare. Regional players are Ounass and Namshi.
Does Faces have an API?
No public API is recorded for Faces.
What industry is Faces in?
Faces's product category is Aesthetic Practice Management Software. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 45612 and its SIC code is 2844.