What OMO does

OMO Corporation (OMO株式会社) is a Tokyo-based, privately held Japanese company founded in 2016 (originally as Tsukurumu Inc., rebranded to OMO in September 2022) that operates a hybrid online-offline (OMO - Online Merges with Offline) platform focused on the reuse and circular economy sector. The company serves two primary customer types: individual consumers seeking to sell used specialty goods (particularly golf equipment and power tools) and specialty retail businesses seeking to participate in the secondhand purchasing market. Its flagship service, CocoUru (ココウル), enables customers to receive online pre-appraisals for used specialty items and then complete transactions at nearby partner specialty stores, addressing the friction of long wait times and limited geographic access associated with traditional in-store purchasing.

The company operates three distinct business lines. CocoUru is a specialty-store purchase support service targeting golf equipment as the primary vertical, with a physical partner network across multiple Tokyo wards (Katsushika, Adachi, Koto, Bunkyo, Shinjuku, Shinagawa). ammba is an attribute-reference type ambassador/influencer marketing platform providing management, consulting, and operations services to brands seeking influencer marketing campaigns. Kougu UP (工具UP) is a power tools purchasing and resale business specializing in Makita and HiKOKI products, with a minimum guaranteed purchase price of 1,000 yen for impact driver sets and resale through owned storefronts on Yahoo! Auctions, Amazon Japan, Yahoo! Shopping, and Mercari. Revenue is generated via three mechanics: transaction/commission fees on CocoUru-mediated purchases, direct resale margin on Kougu UP repurchased power tools across multiple e-commerce channels, and professional services fees from the ammba platform.

OMO holds a Japanese secondhand goods dealer license (古物商許可 第307761606456号) issued by the Tokyo Metropolitan Public Safety Commission, which is legally required to operate used-goods purchasing businesses in Japan. As of early 2025, OMO had approximately 15 employees including contractors and part-time staff, had raised approximately 100 million yen (~$670K USD) in cumulative seed funding with participation from Dual Bridge Capital, CyberAgent Capital, and NES Venture Capital, and operated primarily in the greater Tokyo area. The company claims to have achieved No.1 market position in Tokyo golf purchasing shops within 3 months of CocoUru's full-scale sales launch.

Name

OMO

Legal name

OMO株式会社

Website

https://corp-omo.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

OMO Corporation is a Tokyo-based Japanese company operating a hybrid online-offline platform that helps consumers sell used specialty goods—primarily golf equipment and power tools—through partner retail stores, alongside an influencer marketing service.

Ownership category

akta.pro rank

Product category

Used Goods Reuse and Trade-in Services

NAICS

Advertising Agencies (54181)

SIC

Wholesale-Misc Durable Goods (5090), Services-Advertising (7310)

akta.pro primary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

akta.pro secondary industry

Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF)

Keywords

• Used goods buying
• Trade-in support
• Golf equipment resale
• Power tool resale
• Influencer marketing platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. CocUru Commission/Transaction Fees: Revenue generated from transaction fees when customers sell used goods (particularly golf equipment) through partner specialty stores. The company takes a margin on the difference between purchase price and resale value.
2. ToolsUP Resale Revenue: Direct revenue from purchasing and reselling power tools (Makita, HiKOKI) through their own e-commerce channels on Yahoo! Auctions, Amazon, Yahoo! Shopping, and Mercari.
3. Ammba Platform Services: Revenue from managing and consulting on influencer/ambassador marketing campaigns through the ammba platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels3 records

Core offering

OMO Corporation operates a hybrid online-offline (OMO = Online Merges with Offline) reuse and circular economy platform. The company helps individuals sell specialty used goods — particularly golf equipment and power tools — by combining online pre-appraisal with purchase completion at nearby partner specialty stores. It also runs an ambassador/influencer marketing platform (ammba) for brand marketing campaigns and operates e-commerce storefronts for its own used goods inventory.

Product overview

OMO Inc. operates a multi-service platform focused on reuse and circular economy. The core offerings include: (1) CocoUru — a specialty-store purchase support service for used goods, particularly golf equipment, combining online appraisal with offline store pickup; (2) ammba — an ambassador marketing platform for influencer management and consulting; and (3) Kougu UP — a power tools purchasing and sales specialty store. The company was founded in 2016 as Kabushiki Kaisha Tsukurumu, rebranded to OMO in 2022 to reflect its 'Online Merges with Offline' philosophy, and serves retail stores and individual consumers in Japan's reuse/secondhand market.

Differentiator

Problem solved

Functional benefit

Brands

• CocoUru (ココウル): Specialty store trade-in support service for purchasing and trade-in of used goods, particularly focused on golf equipment, allowing users to get online assessments and sell at nearby specialty stores.
• Kougu UP (工具UP)
• ammba

Products and services

• CocoUru (ココウル) A specialty-store purchase support service for individuals who want to sell used specialty goods, particularly golf equipment. Customers receive detailed online appraisals and price quotes, then complete the sale by bringing items to a nearby partner golf shop or practice range for in-person verification and purchase.
• ammba An attribute-reference type ambassador marketing platform that connects brands with influencers (个性豊かなインフルエンサー) and provides comprehensive management, operations, and consulting for influencer marketing campaigns.
• Kougu UP (工具UP) A power tools purchasing and sales specialty store for craftsmen and construction companies looking to sell used Makita and HiKOKI power tools. Offers guaranteed minimum purchase prices of 1,000 yen or more for Makita/HiKOKI impact driver sets, with specialization in gas tools and air tools. Products are resold through own e-commerce storefronts on Yahoo! Auctions, Amazon, Yahoo! Shopping, and Mercari, as well as physical retail locations.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Find Model: Japanese influencer marketing platform connecting brands with influencers for campaign management. Directly comparable to OMO's ammba service, which provides similar influencer/ambassador marketing campaign management and consulting capabilities.
• HARDOFF Corporation: Japanese reuse chain specializing in tools, electronics, and other durable goods across hundreds of physical stores. Directly comparable to Kougu UP's power tool buyback and resale focus, with a much larger physical footprint and brand recognition.
• Mercari: Japan's largest C2C marketplace for used goods, operating the Mercari app with tens of millions of users. Directly overlaps with OMO's used goods marketplace functionality, though Mercari is consumer-to-consumer and OMO is a specialty-store purchase support service.
• BuySell Technologies: Public Japanese company specializing in purchase and resale of used goods, including brand items, jewelry, and antiques. Operates a similar business model of acquiring used specialty items for resale, making it one of the closest direct competitors to OMO's CocoUru and Kougu UP services.

Broad incumbents

• Treasure Factory: Japanese reuse retailer operating branded physical stores (Treasure Factory, Mode Off, Brand Off) and an online marketplace for apparel, brand goods, and general used merchandise. Comparable as a multi-channel used goods retailer.
• Geo Corporation: Listed Japanese secondhand retailer operating GEO (media) and 2nd STREET (apparel/luxury) chains with hundreds of stores. Comparable as a broad reuse retailer with both physical and online channels for used goods acquisition and resale.
• Rakuten Rakuma: Rakuten's C2C marketplace app for used goods with millions of users. Comparable as a broad-incumbent online used goods marketplace that overlaps with OMO's seller-side value proposition, though without OMO's specialty-store partner network.
• Bookoff Corporation: Major Japanese secondhand retail chain operating physical stores and an online marketplace across books, media, apparel, and general merchandise. Overlaps broadly with OMO's reuse focus, though Bookoff is far larger and more diversified.

Emerging players

• Soda Inc. Japanese startup operating a C2C marketplace for luxury and brand goods with an authentication-focused model. Comparable as an emerging player using technology-enabled appraisal flows for specialty used goods, intersecting with OMO's specialty-purchase value proposition.

Regional players

• Golf Partner Co., Ltd. Largest golf retail chain in Japan operating hundreds of stores including golf shops and practice ranges. Comparable as the dominant offline golf retail network that OMO partners with (and could potentially compete with for trade-in flows).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMO