What Treasure Factory does

Treasure Factory Co., Ltd. (TYO:3093) is a Japanese publicly listed reuse retailer founded in May 1995 by Eigo Nosaka, operating across 13 specialized business formats and 319 group stores as of end-February 2026. The company purchases used goods from individuals and resells them through owned retail stores under formats including the flagship 'Treasure Factory' (general reuse), 'Trefac Style' (fashion), 'Trefac Sports Outdoor', 'Brand Collect', 'UseLet', 'Trefac Market' (large-format suburban), 'Trefac Musical Instruments' (launched July 2025), and the upcoming 'Trefac Anime Lab' (summer 2026). Revenue streams span transaction-based purchasing and resale of used fashion, furniture, electronics, sporting goods, musical instruments, and anime/character goods through physical stores, e-commerce (Trefac ONLINE, TREFAC FASHION), the B2B Trefac Auction platform, plus recurring rental revenue from Cariru formalwear and the recently acquired Empty Dressy unmanned rental business.

Operations are supported by an in-house technology stack built by subsidiary Trefac Technologies, providing proprietary POS, appraisal support, websites, and online sales platforms that update in real time across all bases. The company runs Kanto and Kansai logistics centers that allow large-volume inventory staging for new store openings, and operates multiple purchasing channels including in-store, home-visit, home-delivery, moving (Trefac Moving), corporate, and B2B auction. International presence includes 6 stores in Thailand, 3 in Taiwan, and a US subsidiary (Treasure Factory USA Inc.) established September 2025 with first US store planned for FY2027.

Go-to-market is asset-light retail-led franchise plus direct operation: the company targets 30-40 new consolidated store openings per year, with franchise partners (e.g., Prostyle Group in Fukushima) supplementing direct growth toward 329+ group stores by April 2026. Customers span individual Japanese consumers selling unwanted goods, fashion enthusiasts, anime and character goods buyers (including inbound tourists), seniors and families using estate clearance services (Regacy), corporate sellers, and quality-conscious buyers in Thailand and Taiwan. Pricing is transaction-based with each item individually appraised; loyalty is reinforced through the Trefac App's shopping points and shareholder benefit coupons. Headcount stands at 4,925 group-wide as of February 2026, supported by logistics and tech subsidiaries Kindal, PickUp Japan, GK Factory, Trefac Technologies, and regional entities in Thailand, Taiwan, and the US.

Name

Treasure Factory

Legal name

Treasure Factory Co., Ltd.

Website

https://treasurefactory.co.jp

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Treasure Factory is a Japanese publicly listed reuse retailer (TYO:3093) operating 319 stores across 13 business formats, purchasing and reselling used furniture, fashion, electronics, sporting goods, musical instruments, and anime goods to consumers through owned retail, e-commerce, and B2B auction channels in Japan, Thailand, and Taiwan.

Ownership category

akta.pro rank

Product category

Reuse and Secondhand Retail

NAICS

Used Merchandise Retailers (459510), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (459120), Jewelry Retailers (458310)

SIC

Retail-Variety Stores (5331), Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Collectibles, Trading Cards & Memorabilia Marketplaces (CRAFAGAE)

akta.pro secondary industries

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG), Comic Books & Graphic Novel Collectibles Retail (CRALAGAH)

Keywords

• Reuse retail
• Secondhand goods
• Used furniture
• Consignment buying
• Recommerce platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Used Goods Retail (Purchase and Resale): Core business model: purchasing used goods from consumers and reselling them through retail stores and online platforms. Products span fashion, furniture, electronics, sporting goods, musical instruments, and anime/character goods across 13 business formats.
2. E-commerce Sales: Online sales through Trefac ONLINE (general reuse EC), TREFAC FASHION (fashion reuse EC), and brand-specific online stores. Products suitable for online sales are distributed through company websites.
3. B2B Auction: トレファクオークション (Trefac Auction) - Online B2B auction platform for furniture, appliances and general household goods, enabling trade between reuse businesses
4. Rental Services: Cariru and Cariru BLACK FORMAL offer formal dress rental services; additionally unstaffed dress rental business (Empty Dressy) acquired through M&A in November 2025
5. Moving Services: トレファク引越 provides integrated moving and purchase services, combining relocation with buying used goods
6. Life Planning/Estate Services: Regacy offers end-of-life and pre-planning organization services for seniors and families dealing with estate clearance

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Treasure Factory is a Japanese reuse (secondhand goods) retailer that purchases used goods from consumers and resells them through a multi-format retail network. The company operates 319 stores across 13 specialized formats (general reuse, fashion, sports/outdoor, brand goods, golf, musical instruments, anime, etc.) along with e-commerce platforms and a B2B auction marketplace, plus home-visit purchasing, moving services, and formal dress rental.

Product overview

Treasure Factory operates a multi-format reuse retail platform consisting of 13 business formats across 319 stores (as of February 2026). The core offerings include general reuse shops (Treasure Factory), fashion-specialty stores (Trefac Style, UseLet), sports/outdoor (Trefac Sports), brand goods (Brand Collect, Kindal), and specialized categories (musical instruments, anime goods). Supporting services include home-visit purchasing, moving services integrated with reuse, formal rentals (Cariru), and B2B auction platform. The company operates logistics centers in Kanto and Kansai regions, maintains in-house system development capabilities through Trefac Technologies, and operates international stores in Thailand, Taiwan, and the US. Online channels include Trefac ONLINE and Trefac Fashion e-commerce platforms, supported by the official Trefac App for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Treasure Factory: Comprehensive reuse shop handling wide range of categories
• TreFac Style (トレファクスタイル)
• TreFac Sports Outdoor (トレファクスポーツアウトドア)
• Brand Collect (ブランドコレクト)
• UseLet (ユーズレット)
• TreFac Market (トレファクマーケット)
• TreFac Musical Instruments (トレファク楽器)
• TreFac Anime Lab (トレファクアニメラボ)
• TreFac Moving (トレファク引越)
• TreFac Auction (トレファクオークション)
• Cariru
• Cariru Black Formal
• Regacy
• Treasure Factory Thailand (トレジャーファクトリー タイランド)
• Treasure Factory Taiwan (寶物工廠トレファク)
• TreFac ONLINE
• TREFAC FASHION

Products and services

• Treasure Factory (総合リユースショップ) General reuse retail chain offering one-stop buying and selling of used goods across categories including furniture, home appliances, apparel, accessories, toys, and miscellaneous household items for individual consumers.
• Trefac Style (トレファクスタイル) Fashion-specialty reuse shop offering apparel from budget to luxury brands with dedicated buying and selling experience for fashion consumers.
• Trefac Sports Outdoor (トレファクスポーツアウトドア) Sports and outdoor equipment specialty reuse shop serving families and core enthusiasts.
• Brand Collect (ブランドコレクト) Used brand goods and jewelry specialty select shop featuring curated brand items for discerning customers.
• UseLet (ユーズレット) Budget-friendly used clothing outlet shop with trendy items at affordable prices.
• Trefac Market (トレファクマーケット) Suburban large-format reuse shop with extensive selection of furniture, interior goods, and home appliances.
• Trefac Musical Instruments (トレファク楽器) Musical instruments and related items specialty reuse shop serving beginners to professional musicians.
• Trefac Anime Lab (アニメ・キャラクターグッズ専門リユースショップ) Anime and character goods specialty reuse shop supporting otaku lifestyle and serving inbound tourism demand.
• Trefac Home-Visit Purchase Service (トレファク出張買取) Home-visit purchasing service for buying used goods directly from customers' homes, including large furniture and bulk estate items.
• Regacy (終活・生前整理サービス) End-of-life and pre-planning organization service helping customers manage belongings during life transitions or estate settlements.
• Trefac Moving (トレファク引越) Integrated moving and reuse purchasing service combining relocation logistics with buying customers' unwanted items to reduce both luggage and costs.
• Cariru (フォーマルレンタルサービス) Formal fashion rental service for weddings, parties, graduation ceremonies, and other formal occasions.
• Cariru BLACK FORMAL (ブラックフォーマルレンタルサービス) Black formal attire rental service for funerals, weddings, and other formal occasions.
• Kindal (カインドオル) Brand-name used clothing specialty shop dealing in domestic and international luxury brands, bags, watches, and accessories.
• PickUp (ピックアップ) General reuse shop operating in Shizuoka Prefecture, handling appliances, furniture, brand goods, clothing, leisure items, and tools.
• Kinburry (キンバリー) Brand goods and precious metals specialty reuse shop in Shizuoka Prefecture dealing in gold, platinum, brand items, watches, and gift certificates.
• Golf Kids Golf equipment specialty reuse shop for golf clubs, golf wear, and related items.
• Golfking (ゴルフキング) Golf equipment specialty reuse shop operating primarily in Aichi Prefecture.
• Trefac Auction (トレファクオークション) B2B online auction platform enabling reuse businesses to trade general household goods including furniture and appliances.
• Trefac ONLINE (トレファクONLINE) General reuse e-commerce service handling a wide range of items including furniture, appliances, and outdoor equipment for online buyers.
• TREFAC FASHION Fashion-specialty reuse e-commerce service featuring brand items and vintage pieces.
• Treasure Factory Thailand (トレジャーファクトリータイランド) Directly-operated comprehensive reuse shop chain in Bangkok, Thailand serving quality-conscious buyers of used Japanese goods.
• Treasure Factory Taiwan (寶物工廠トレファク) Directly-operated comprehensive reuse shop chain in Taiwan, including the Trefac Style Taipei Gongguan fashion-specialty store.

Quantifiable outcome

• CO2 emissions reduced by approximately 51,138 tons annually through reuse of home appliances (20,195 tons), clothing (27,881 tons), and furniture (3,062 tons)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• FamilyMartminorChannel Partner/ Reseller/ Distributor · 17 June 2026Partnership with FamilyMart retailer mentioned in context of Japanese reuse companies expanding internationally, with FamilyMart serving as a retail distribution partner for reuse goods in international markets.
• BookoffminorStrategic or Co-development Partner · 17 June 2026Bookoff is another major Japanese reuse company also expanding internationally with 26 shops in Malaysia and Kazakhstan. Both companies are leading the growth of Japan's second-hand goods market overseas.
• 株式会社STANDING OVATIONminorStrategic or Co-development Partner · 25 February 2020Fashion tech startup invested in and partnered with Treasure Factory. Company provides AI-powered daily outfit coordination services targeting fashion-conscious women in their 20s. Partnership aims to develop services connecting wardrobe management with reuse opportunities.
• Prostyle GroupminorChannel Partner/ Reseller/ DistributorFranchise partner operating reuse stores in Fukushima Prefecture under the Treasure Factory brand. Listed as FC partner in corporate profile.
• 三菱UFJ銀行 (MUFG Bank)minorOthersPrimary transaction bank for Treasure Factory operations
• 三井住友銀行 (SMBC)minorOthersTransaction bank for Treasure Factory operations
• みずほ銀行 (Mizuho Bank)minorOthersTransaction bank for Treasure Factory operations

Scale indicators12 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Bookoff Corporation: One of Japan's largest reuse retail chains operating bookstore-led and comprehensive secondhand shops; directly comparable to Treasure Factory's general reuse stores and multi-format footprint, and similarly expanding internationally (Malaysia, Kazakhstan).
• Komehyo Holdings: Japanese reuse retailer specializing in brand-name goods, jewelry, watches, precious metals, and clothing; directly comparable to Brand Collect, Kindal, and Kinburry formats in both product mix and in-store purchasing model.
• Geo Holdings (2nd STREET / 2nd Division): Operates the 2nd Street branded reuse apparel chain, a direct competitor to Trefac Style and Brand Collect; runs multi-format stores focused on fashion and broader reuse, comparable in scale and Japanese GTM.
• EcoRing Co., Ltd. Japanese reuse retailer specializing in branded goods, watches, jewelry, and precious metals; directly comparable to Treasure Factory's Brand Collect and Kinburry formats both in product mix and purchase-channel approach.
• RAGTAG Inc. Specialist Japanese fashion reuse retailer for designer and brand apparel; similar to Trefac Style/UseLet with comparable target customer (fashion-conscious middle market) and store-based purchase-and-resale model.
• Hard Off Corporation: Operates the Hard Off / Off House chain of reuse stores across Japan focused on household goods, appliances, and entertainment products; comparable in store-format retailing and broad reuse merchandise mix.

Broad incumbents

• Mercari, Inc. Japan's leading C2C online marketplace and the dominant competitor for secondhand supply; while Treasure Factory integrates Mercari for advertising, Mercari competes for the same buyers and sellers across most product categories Treasure Factory handles.

Emerging players

• The RealReal: US-based online luxury consignment and resale platform; relevant future peer as Treasure Factory enters the US market with Treasure Factory USA Inc., sharing the high-end reuse-of-branded-goods model with Brand Collect/Kindal.
• ThredUp Inc. US online resale platform for secondhand apparel; benchmark for the scale and unit economics of cross-border reuse retail expansion that Treasure Factory is pursuing with Trefac Style Taipei and planned US stores.

Regional players

• Up Garbage Corporation: Japanese reuse retail chain focused on automobile parts, motorsports goods and casual fashion; overlaps with Treasure Factory's sports/outdoor category and large-format suburban Trefac Market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trefac
• YouTubenote.com/trefac_ir
• Facebookfacebook.com/TreFac.recycle

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure Factory