What Sticitt does

Sticitt (Pty) Ltd is a South African fintech, founded in 2018 and headquartered in Somerset West, that operates a cashless payment ecosystem purpose-built for K-12 schools. The company serves three primary segments: schools seeking to eliminate cash handling, parents wanting visibility and control over children's spending, and students needing age-appropriate digital payment tools. As of July 2025, the platform facilitated transactions for over 75,000 users across 841 schools, with a partner network extending reach to 900+ schools. The product is organized around two core platforms: Sticitt Pay, which handles on-campus and digital payment processing for tuckshop transactions, school fees, uniform sales, and event collections via cards, bands, QR codes, and POS terminals, and Sticitt Money, a parent-facing iOS/Android/web account interface for child account supervision, fund transfers, and spending oversight. Supporting products include physical Cards & Bands with 16-digit hexadecimal codes designed for children, a Sticitt Mastercard debit card issued via Access Bank, a 4.2% annual rewards feature linked to the SA Repo rate, an online store module for uniforms and event tickets, a Pay Terminal hardware line, Scan to Pay QR functionality, and a partner API that exposes the payment infrastructure to third-party school platforms.

The underlying technology is a cloud-based, end-to-end payment stack with mobile apps on iOS and Android, web portals for parents and merchants, and API endpoints for partners. Card processing is routed through the iVeri payment gateway with Nedbank as acquiring bank, while bank card transactions are settled via Efficacy. Sticitt never stores card details and operates to PCI DSS standards. The platform is integrated with South African school communication provider d6 and tuckshop operator Webbieshop, and a sandbox-plus-production partner API enables third-party platforms to embed Sticitt's payment rails. Reconciliation is centralized across all payment channels into a single automated view, with a one-click recon feature replacing manual data entry across multiple portals.

The business model combines transaction-based revenue with recurring subscriptions and hardware sales. Schools save up to 80% on payment processing fees by onboarding parents to Sticitt Accounts, monetized through transaction-based take rates across three pricing tiers (First steps, Unlock more value, Supercharge your school). On the consumer side, parents pay R35 per month for a Premium Parent subscription, R64 per month per Sticitt Mastercard issued to a child, 2.9% on wallet top-ups via card or instant EFT (with 100% fee discount on manual EFT), R15 per wallet withdrawal, and a convenience fee for instant top-ups. Merchant terminals are sold or rented with a 12-month warranty. Sticitt is registered as a Third Party Payment Provider (TPPP) sponsored by ABSA, Capitec Bank, and Nedbank, and is a juristic representative of RainFin Proprietary Limited, a licensed Financial Services Provider, providing the regulatory foundation for the model. The company is privately held, with 11-50 employees, and has raised capital through a 2022 seed round led by Nustate Capital Ventures and a 2025 Series A from Knife Capital.

Name

Sticitt

Legal name

Sticitt (Pty) Ltd

Website

https://sticitt.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sticitt is a South African fintech that operates a cashless payment ecosystem for K-12 schools, enabling parents and students to handle tuckshop, fee, uniform, and event payments via physical cards and bands, QR codes, POS terminals, and a Mastercard-linked child account, supported by automated reconciliation and a 4.2% rewards feature.

Ownership category

akta.pro rank

Product category

School Payment Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Nondepository Credit Intermediation (5222)

SIC

Finance Services (6199), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Youth / Family Wallets & Allowance Payments (FSAMAEAK)

akta.pro secondary industry

Payments, Cashiering & Payment Plans (EDALAJAE)

Keywords

• School payment solutions
• Cashless payment platform
• Education fintech
• Digital school payments
• Student financial tools

Headquarters

HQ city

Somerset West

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Payment Processing Fees: Schools save up to 80% on payment processing fees by onboarding parents to Sticitt Accounts compared to traditional payment methods. Fee structure varies by tier level.
2. Monthly Premium Parent Subscription: Parents pay R35 per month for Premium Parent subscription giving enhanced control and visibility over child's account.
3. Mastercard Fee: R64 per month per Mastercard card issued to children.
4. Wallet Top-up Fees: 2.9% fee on top-up value when using available top-up methods. Manual EFT top-ups receive 100% fee discount. Cash ATM top-ups attract fees equal to costs charged to Sticitt.
5. Wallet Withdrawal Fee: R15 fee for withdrawing funds from Sticitt wallet.
6. Instant Top-up Convenience Fee: Convenience fee charged for instant top-ups that enable purchased credits to immediately reflect in account.
7. Merchant Terminal Rental/Sales: Pay Terminals sold or rented to merchants with dedicated connectivity including dual SIM solution. Hardware warranty provided for 12 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sticitt operates a unified cashless payment ecosystem for K-12 schools in South Africa. The Sticitt Pay platform processes tuckshop, school-fee, online store, and event payments through physical cards/bands, QR codes, and POS terminals, with automated reconciliation. Sticitt Money provides parents and children with managed accounts, a Sticitt Mastercard, rewards, and embedded financial-literacy tools.

Product overview

Sticitt is a unified cashless payment ecosystem for modern schools built around two core platforms: Sticitt Pay handles all on-campus and digital payment processing including tuckshop transactions, school fees, and project collections via cards, bands, QR codes, and POS terminals; Sticitt Money provides parent and child account management with spending oversight, rewards, and financial literacy tools. The ecosystem integrates with school management platforms like d6 and tuckshop providers like Webbieshop, while offering physical payment tokens (Cards & Bands) for young children, a Mastercard for broader spending, and automated reconciliation for school administrators.

Differentiator

Problem solved

Functional benefit

Products and services

• Sticitt Pay End-to-end payment solution for schools enabling authorization and processing of school-related purchases including tuckshop payments, school fees, and on-campus transactions through cards, bands, QR codes, and POS terminals.
• Sticitt Money iOS, Android, and web-based platform enabling parents to manage their Sticitt account and associated services, including child account supervision, fund transfers, and spending oversight.
• Sticitt Cards & Bands Physical wearable payment tokens (cards and wristbands) with 16-digit hexadecimal codes linked to Sticitt accounts, enabling cashless purchases for young students who cannot use smartphones.
• Sticitt Pay Terminal POS card machine hardware and software application enabling merchants to process payments via Sticitt tokens, cards, and contactless methods at school on-campus locations.
• Sticitt Mastercard Debit Mastercard linked to child Sticitt accounts, enabling children to make purchases at any Mastercard-accepting merchant globally, issued through Access Bank partnership.
• Sticitt Online Stores Digital storefront functionality enabling schools to sell items online including uniforms, tuckshop items, and event tickets with integrated Sticitt payment processing.
• Sticitt Partner API API that enables third-party platforms to integrate with Sticitt's payment ecosystem, connecting partners to 900+ schools and supporting online checkouts, mobile payments, terminal transactions, and wallet features.

Quantifiable outcome

• Schools save up to 80% on payment processing fees
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WebbieshopcoreTechnology or IntegrationPartnership to create truly cashless campus by integrating digital tuckshop management with seamless payments. Webbieshop provides the management platform (menus, inventory, orders) while Sticitt handles payments. Eliminates administrative cash headaches.
• FindamentalsminorStrategic or Co-development PartnerFinancial literacy partnership to reach teens and teach principles like delayed gratification, planning, saving, sharing, basics of investing through FinTeen course. Joint mission to build financially literate next generation.
• Smile FoundationminorOthersCharitable partner for Share Money feature. Smile Foundation transforms lives of children affected by facial abnormalities and severe burns through surgical and psychological care.
• African TailsminorOthersCharitable partner for Share Money feature. Provides affordable pet care, education on responsible ownership, rescue and re-homing services.
• Sir Lowry's Pass Creative DevelopmentminorOthersCharitable partner for Share Money feature. Organization creating environment for economic growth and job creation in heritage tourist destination area.
• South African Red Cross SocietyminorOthersCharitable partner for Share Money feature. Part of world's largest humanitarian movement supporting people affected by natural disaster and conflict.
• iVeri Payment GatewaycoreTechnology or IntegrationPayment gateway used for card processing. Sticitt never stores card details and complies with PCI DSS standards.
• EfficacycoreTechnology or IntegrationAcquiring bank and settlement provider for Bank Card Transactions, handling acceptance of Mastercard and Visa payments through Sticitt Payment Services.
• d6coreChannel Partner/ Reseller/ DistributorIntegration with d6 App - South African school communication platform. Parents can access Sticitt Wallet within d6 for school payments, fee payments, and project contributions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yoco: South African payments company offering card machines, online payments, and business tools to SMBs including school tuckshops. Comparable POS terminal offering and merchant onboarding for the same on-campus merchant base.
• Zapper: South African QR payment service provider with merchant-facing terminals. Comparable in QR-based payment infrastructure for schools and small merchants; broader market than just schools.
• SnapScan: Widely-adopted South African QR payment platform used by merchants including school tuckshops. Comparable QR payment infrastructure (Sticitt's Scan to Pay is similar) and merchant acceptance network across SA retail and schools.
• iKhokha: South African fintech providing mobile card readers and payment solutions to small merchants. Comparable in payment acceptance infrastructure serving similar SMB merchant segments including school vendors.

Emerging players

• Mama Money: South African money transfer and youth-focused fintech. Comparable in targeting underbanked/younger South African consumers with accessible payment products, though focused on remittance.
• Akiba Digital: South African financial literacy and youth money management platform. Comparable in financial literacy and youth-focused money management content/tools, though not payments-focused.
• TymeBank: South African digital bank offering children's and youth accounts with financial literacy features. Comparable in targeting parents and children with managed-spending accounts and savings rewards, though from a banking rather than school-payments angle.

Direct peers

• Karri Payments: South African school-focused mobile payment platform enabling parents to load funds for school-related purchases. Direct competitor in same niche - school payment ecosystem with parent and merchant apps for South African schools.
• EduPay: South African school fee payment solution enabling parents to pay school fees, uniforms, and other school-related expenses online. Direct competitor targeting same school fee collection and parent payment workflow in South Africa.

Others

• Pay@ (Payat): South African bill payment and EFT-based collection network used for school fees and other consumer payments. Comparable as alternative payment infrastructure for school fee collection in South Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sticitt953/videos?app=desktop&view=0&sort=dd&shelf_id=0
• Facebookfacebook.com/SticittPay
• LinkedInlinkedin.com/company/sticitt
• Instagraminstagram.com/sticitt/?hl=en
• TikToktiktok.com/tag/sticittpay

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticitt