iGooods
- Company typePrivate
- Founded2015
- HeadquartersSaint Petersburg, Russia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
iGooods firmographics
Firmographics- Name
- iGooods
- Legal name
- iGooods
- Website
- https://igooods.ru
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
iGooods industry classification
Industry- Product category
- Grocery Delivery Services
- NAICS
- Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (492110), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)
- akta.pro secondary industry
- Scheduled Delivery & Subscription Grocery (CRAHAIAC)
Keywords
Where iGooods is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices8 records
Markets served
iGooods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Assembly fee: Service charges a picking/assembly fee calculated before order confirmation. Assembly may be free for orders above certain threshold. Fee varies by cart total.
- Delivery fee (B2C): Delivery is free in most store networks when order meets minimum amount threshold. Minimum order thresholds vary by store and location.
- B2B corporate delivery: Free delivery for all corporate orders. Revenue from assembly fees and potentially markup on products. Corporate clients pay via company account balance with invoicing.
- Promotional discounts and promotions: First order discount (300 rubles for orders from 3000 rubles), birthday discounts, and weekly store promotions passed through to customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard delivery from partner supermarkets |
| Transaction based/ take rate | Pay-as-you-go | First order promotion |
| Transaction based/ take rate | Pay-as-you-go | B2B corporate accounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
iGooods product offering
Product offeringCore offering
iGooods is a grocery delivery aggregator that collects customer orders via website and mobile apps, then shops at partner Russian supermarket chains (Lenta, Metro, Globus, Utkonos, Super Babylon) on the customer's behalf and delivers the assembled order. The service operates for both individual consumers (B2C) with home delivery and corporate clients (B2B) with office delivery, invoicing, and dedicated account management. Trained pickers select products with maximum freshness dates and notify customers of unavailable items with substitution suggestions.
Product overview
iGooods is a grocery delivery aggregator platform that operates a network of integrated products. The core offering is the iGooods delivery service (website and mobile apps for iOS, Android, Huawei, and RuStore) that aggregates inventory from major Russian supermarket chains including Lenta, Metro, Globus, Utkonos, and Super Babylon. The B2B/Corporate module extends the platform with dedicated business accounts, invoice-based payments, personal managers, and electronic document turnover for corporate clients. The franchise program enables regional partners to operate under the iGooods brand. The service also operates an employment platform (rabota.igooods.ru) for recruiting pickers and auto-couriers. The platform covers 10+ Russian cities with same-day delivery capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- iGooods Grocery Delivery Service A grocery delivery aggregator service that collects and delivers orders from major Russian supermarket chains (Lenta, Metro, Globus, Utkonos, Super Babylon) to customers' homes and offices. Customers shop the full store assortment via website or mobile app with trained pickers selecting products in-store.
- Mobile Applications (iOS/Android/AppGallery/RuStore)
Quantifiable outcome
- Delivery within 90 minutes minimum
- +1 more outcomes
Companies that use iGooods
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
iGooods technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
iGooods partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and supporting.
- Lenta (Лента)coreMajor Russian hypermarket chain. iGooods delivers products from Lenta stores to customer addresses in cities where Lenta operates.
- MetrocoreInternational cash-and-carry wholesale chain operating in Russia. iGooods sources products from Metro for delivery to both B2C and B2B customers.
- Utkonos (Утконос/Utkonos MINI)coreRussian online grocery retailer with hypermarket format. Available in Moscow and St. Petersburg through iGooods.
- Globus (Глобус)coreGerman-Russian hypermarket chain. iGooods delivers from Globus stores in Tver, Yaroslavl, and other cities.
- Super BabylonminorRegional supermarket chain available through iGooods in St. Petersburg.
- Tinkoff Bank (payment processing)supportingPayment gateway integration for online card payments. Payments are processed through Tinkoff's payment system with SSL encryption.
- Russian supermarket chains (retailer network)coreNetwork of partner supermarkets and hypermarkets enabling iGooods to offer products from 'крупнейших сетей России' (largest Russian retail chains).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
iGooods competitors and assessment
Company assessmentDirect peers
- SberMarket: Sberbank-owned grocery delivery aggregator operating across Russia with multiple retail-chain partnerships. Most directly comparable to iGooods in business model (multi-retailer aggregator, B2C + B2B), geographic market, and target customer, but with vastly greater capital backing.
- Yandex.Lavka: Yandex-owned dark-store quick-commerce service delivering groceries and convenience items across major Russian cities. Competes with iGooods for the same online-grocery demand pool, but uses owned inventory rather than retail-chain aggregation.
- Samokat: Russian quick-commerce operator delivering groceries and essentials in 15–30 minute windows. Overlaps with iGooods on grocery e-commerce and last-mile delivery, but optimized for speed/instant delivery rather than multi-store scheduled delivery.
- Utkonos / Utkonos MINI: Russian online grocery retailer with hypermarket assortment available via iGooods in Moscow and St. Petersburg. Overlaps on grocery assortment and delivery model, and serves as both a partner banner and a parallel direct channel for similar customers.
Regional players
- Lenta Online: First-party online delivery service of Lenta hypermarkets — one of iGooods' largest partners. Provides a direct competitive channel for the same Lenta assortment that iGooods resells, illustrating the disintermediation risk for iGooods.
Broad incumbents
- Delivery Club: Major Russian food and grocery delivery aggregator (now under VK/Yandex ecosystem). Comparable as a multi-restaurant/multi-retailer aggregator, but historically focused on restaurant food rather than full-grocery hypermarket assortments like iGooods.
- Perekrestok.ru (X5 Group): Online grocery delivery arm of X5 Group, Russia's largest grocery retailer. Competes with iGooods on online grocery but operates as a single-retailer first-party channel rather than a multi-chain aggregator.
- Vprok.ru (formerly Utkonos, X5 Group): X5 Group's online grocery platform after the Utkonos acquisition. Directly comparable online-grocery delivery business in Moscow and St. Petersburg, with iGooods also having Utkonos as a partner — making it both competitor and supply-side partner.
Emerging players
- Ozon Fresh: Grocery delivery offering from major Russian e-commerce marketplace Ozon. Comparable on online grocery and broad assortment delivery, with much larger catalog and logistics infrastructure but less focus on dedicated grocery operations.
- Instamart: Russian online grocery and convenience delivery service operating in major cities. Comparable on grocery e-commerce and last-mile delivery, though narrower in assortment than iGooods' multi-hypermarket aggregation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iGooods social profiles
Digital presenceiGooods financial estimates
Financial estimateRevenue estimate
Valuation estimate
iGooods leadership team
Management profileNumber of profiles
Profiles1 record
iGooods funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iGooods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iGooods
What does iGooods do?
iGooods is a grocery delivery aggregator that collects customer orders via website and mobile apps, then shops at partner Russian supermarket chains (Lenta, Metro, Globus, Utkonos, Super Babylon) on the customer's behalf and delivers the assembled order. The service operates for both individual consumers (B2C) with home delivery and corporate clients (B2B) with office delivery, invoicing, and dedicated account management. Trained pickers select products with maximum freshness dates and notify customers of unavailable items with substitution suggestions.
Is iGooods a public or private company?
iGooods is a private company. It is classified as venture growth investor backed and is currently operating.
When was iGooods founded?
iGooods was founded in 2015. It employs 101 to 250 people.
Where is iGooods based?
iGooods is headquartered in Saint Petersburg, Russia, in the Europe region.
How does iGooods make money?
Four revenue lines are on record. Assembly fee is the primary driver. The others are delivery fee (B2C), B2B corporate delivery and promotional discounts and promotions.
Who are iGooods's main competitors?
Direct peers on record are SberMarket, Yandex.Lavka, Samokat and Utkonos / Utkonos MINI. Lenta Online is listed as a regional player. Broad incumbents are Delivery Club, Perekrestok.ru (X5 Group) and Vprok.ru (formerly Utkonos, X5 Group). Emerging players are Ozon Fresh and Instamart.
Does iGooods have an API?
No public API is recorded for iGooods.
What industry is iGooods in?
iGooods's product category is Grocery Delivery Services. Its primary akta.pro industry code is CRAFAFAG, Specialty Food & Beverage Delivery (organic, gourmet, dietary), with a secondary code of CRAHAIAC, Scheduled Delivery & Subscription Grocery. Its NAICS code is 4922 and its SIC code is 5961.