Ozon
- Company typePublic
- Founded1998
- HeadquartersMoscow, Russia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Ozon firmographics
Firmographics- Name
- Ozon
- Legal name
- Ozon IPJSC
- Website
- https://corp.ozon.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Ozon industry classification
Industry- Product category
- E-commerce Marketplace
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
- akta.pro secondary industry
- Marketplace / Multi-Client Fulfillment Centers (TLALADAD)
Keywords
Where Ozon is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices7 records
Markets served
Ozon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Marketplace Commission (3P): Commission fees from third-party sellers on the Ozon Marketplace platform. Third-party sellers account for approximately 83-85% of GMV incl. services. Revenue from commissions increased by 11% year-on-year in Q1 2024.
- Advertising Services: Advertising platform for sellers with over 70% of Marketplace sellers using advertising tools. Advertising revenue tripled year-on-year to RUB 19.5 billion in Q3 2023 and increased 120% to RUB 23.7 billion in Q1 2024.
- Fintech Services: Ozon Bank services including card services, B2B payment solutions (Flexible Payment Plan with 36,000+ sellers), lending products, settlement/cash services. Fintech revenue grew around 220% year-on-year to RUB 14.6 billion in Q1 2024, with 20 million active users.
- Direct Sales (1P): First-party retail sales of goods directly purchased and sold by Ozon. Revenue from direct sales increased by 50% to over RUB 39.9 billion in Q3 2023 and by 32% to over RUB 37 billion in Q2 2023.
- Delivery and Logistics Services: Revenue from delivery services to buyers and sellers. Service revenue doubled to RUB 69 billion in Q3 2023, up 88% in Q2 2023 to RUB 57 billion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace commission rates for third-party sellers |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels7 records
Ozon product offering
Product offeringCore offering
Ozon operates a multi-category digital marketplace platform connecting 750,000+ third-party sellers with 67.3 million active customers across Russia and CIS countries, offering 400+ million products with nationwide delivery across 11 time zones. Beyond core marketplace commerce, Ozon provides integrated fulfillment logistics (5 million m² of fulfillment centers and 85,000+ pickup points), fintech and digital banking (Ozon Bank), grocery delivery (Ozon Fresh), travel booking (Ozon Travel), and freight services (Vozi Ozon).
Product overview
Ozon is a digital platform connecting people through e-commerce, operating as a unified platform-plus-modules architecture. The core is the Ozon Marketplace (main e-commerce platform with 400+ million products, 750,000 sellers, RUB 8.59 trillion in combined turnover for major marketplaces in 2025), supplemented by vertical services: Ozon Fresh (grocery delivery), Ozon Travel (flights, trains, hotels), Ozon Bank/Fintech (financial services including cards, lending, deposits), Vozi Ozon (freight transportation), and Ozon Business (B2B purchasing). Additional ecosystem components include 85,000+ pickup points (PVZ), Ozon Care (charity platform), and Ozon Global (international expansion). The platform serves 67.3 million customers across 11 time zones with 5 million square meters of fulfillment centers.
Differentiator
Problem solved
Functional benefit
Brands
- Ozon Fresh: Fresh grocery delivery service with fast delivery to customers
- Ozon Bank
- Ozon Tech
- Vozi Ozon
- Ozon Travel
- Ozon Global
Products and services
- Ozon Marketplace Multi-category e-commerce marketplace connecting 750,000+ third-party sellers with 67.3 million active customers across Russia and CIS, offering over 400 million products with delivery across 11 time zones and GMV exceeding RUB 1.7 trillion in 2023.
- Ozon Fresh Grocery and fresh-products delivery service delivering everyday items to 4,000 localities across Russia, supporting both consumer demand and farmer/food-producer supply through a dedicated fresh-product marketplace.
- Ozon Travel Online travel booking service for flights, train tickets, and hotels across the world, also providing corporate travel management with claimed savings of up to 30%.
- Ozon Bank (with Ozon Fintech) Integrated fintech platform delivering B2C banking services (Ozon Card with cashback, deposits, savings accounts) and B2B financial services (Flexible Payment Plan with 36,000+ sellers, lending, factoring, settlement and cash services) to 29+ million cardholders and 20 million active Fintech users.
- Vozi Ozon Freight transportation service distributing orders to logistics businesses of all sizes across Russia and CIS, enabling delivery-network expansion and providing freight order flow to transport entrepreneurs.
- Ozon Business B2B storefront offering the same 400 million products as the consumer marketplace through an easy-to-use business interface, designed for corporate and business purchasers buying for operational needs.
- Ozon for Sellers (Seller Portal) Self-service seller platform enabling businesses of any size to register within 24 hours and reach millions of customers, offering listing tools, fulfillment integration, and access to the 67.3 million-customer audience with average turnover growth of sixfold over three years.
- Ozon Pick-up Points (PVZ) Network Reverse-franchise program enabling entrepreneurs to open and operate more than 85,000 pickup points (including Home PVZ format) across Russia, where Ozon pays operators rather than charging royalties, reaching 130 million people across 15,000 small towns and villages.
Quantifiable outcome
- Sellers' turnover grows sixfold over three-year period on average
- +4 more outcomes
Companies that use Ozon
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Ozon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature7 records
Ozon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Uzelteltexsanoat AssociationcoreThe Uzelteltexsanoat Association and Ozon signed a cooperation memorandum at the Tashkent International Investment Forum 2026 to help Uzbek manufacturers of electrical and household appliances access foreign markets. The agreement specifically targets developing export potential and strengthening market positions in Uzbekistan and Russia, simplifying access to consumers and expanding distribution channels.
- Tashkent International Investment ForumminorPlatform where Ozon and Uzelteltexsanoat signed their cooperation memorandum for helping Uzbek manufacturers access foreign markets.
- Chinese E-commerce SellerscoreChinese cross-border e-commerce sellers have become a major growth driver for Ozon, now accounting for more than 20% of over 750,000 active sellers. One in five new online trade companies in Russia last year was launched by Chinese citizens, with the number of Chinese e-commerce companies growing 150% year-on-year. This reflects favorable marketplace terms, competitive pricing advantages, direct factory-to-seller supply chains, and adapted payment systems.
- Orientir GroupminorOzon leased the warehouse that burned at Novaya Riga from a company owned by Orientir Group.
Scale indicators29 records
Recent moves7 records
Expansion highlights5 records
Ozon competitors and assessment
Company assessmentDirect peers
- Wildberries: Russia's largest e-commerce marketplace and Ozon's closest direct competitor; comparable across product assortment, marketplace model, CIS expansion, and fulfillment-led delivery network.
- Yandex Market: Yandex-backed Russian e-commerce marketplace competing head-to-head with Ozon in 3P GMV, leveraging Yandex's search and advertising traffic; similar multi-category online marketplace model.
- Allegro: Poland's dominant e-commerce marketplace offering the closest analog to Ozon's general-merchandity, multi-category platform model with integrated fulfillment and seller monetization in a regional European market.
- Zalando: Leading European online retail platform combining 1P inventory and 3P marketplace models with strong logistics and brand-seller monetization - comparable to Ozon's blended 1P+3P plus ecosystem strategy.
- SberMegaMarket (Sber): Russian multi-category online marketplace backed by SberBank; competes with Ozon for both 3P sellers and B2C buyers in Russia and benefits from cross-sell with Sber's banking customer base.
Regional players
- Avito: Russia's leading classifieds and C2C/B2C marketplace; overlapping ecosystem of small and medium sellers and pickup infrastructure, with comparable scale and audience for SMB commerce.
Broad incumbents
- Amazon: Global e-commerce incumbent operating marketplace, fulfillment (FBA), advertising, and fintech (lending/cards) as an integrated stack - the same structural model Ozon is replicating in Russia/CIS.
- AliExpress (Alibaba Group): Global cross-border marketplace with heavy Chinese seller base - overlapping directly with Ozon's Ozon Global business bringing Chinese sellers into Russia/CIS; analogous marketplace model and category breadth.
- Mercado Libre: Latin America's leading integrated e-commerce + fintech + logistics platform (Mercado Pago, Mercado Envios); closest structural analog to Ozon's marketplace + fintech + fulfillment strategy.
- Flipkart: India's largest marketplace combining 1P/3P models with strong logistics and seller-services monetization - a comparable platform business model to Ozon in a similarly large but geographically distinct emerging market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
Ozon social profiles
Digital presenceOzon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ozon leadership team
Management profileNumber of profiles
Profiles13 records
Ozon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ozon funding detail
Funding detailFunding overview
Funding rounds12 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ozon M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ozon
What does Ozon do?
Ozon operates a multi-category digital marketplace platform connecting 750,000+ third-party sellers with 67.3 million active customers across Russia and CIS countries, offering 400+ million products with nationwide delivery across 11 time zones. Beyond core marketplace commerce, Ozon provides integrated fulfillment logistics (5 million m² of fulfillment centers and 85,000+ pickup points), fintech and digital banking (Ozon Bank), grocery delivery (Ozon Fresh), travel booking (Ozon Travel), and freight services (Vozi Ozon).
Is Ozon a public or private company?
Ozon is a public company. It is classified as public and is currently operating.
When was Ozon founded?
Ozon was founded in 1998. It employs 5,001 to 10,000 people.
Where is Ozon based?
Ozon is headquartered in Moscow, Russia, in the Europe region.
How does Ozon make money?
Five revenue lines are on record. Marketplace Commission (3P) is the primary driver. The others are advertising Services, fintech Services, direct Sales (1P) and delivery and Logistics Services.
Who are Ozon's main competitors?
Direct peers on record are Wildberries, Yandex Market, Allegro, Zalando and SberMegaMarket (Sber). Avito is listed as a regional player. Broad incumbents are Amazon, AliExpress (Alibaba Group), Mercado Libre and Flipkart.
Does Ozon have an API?
Yes. Ozon operates an API for sellers and partners to integrate with its marketplace platform. Sellers can use the platform's advertising tools (advertising revenue almost tripled to RUB 19.5 billion in Q3 2023). The platform supports seller integration through seller.ozon.ru and various business-facing interfaces.
What industry is Ozon in?
Ozon's product category is E-commerce Marketplace. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers, with a secondary code of TLALADAD, Marketplace / Multi-Client Fulfillment Centers. Its NAICS code is 45521 and its SIC code is 5399.