Montra Electric
Montra Electric is the EV arm of India's Murugappa Group, manufacturing a full spectrum of electric commercial vehicles — e-3W (Super Auto/Super Cargo), e-SCV (EVIATOR), heavy-duty e-trucks (Rhino), and electric tractors (E-27) — for enterprise fleet operators and commercial customers across India, powered by an in-house connected vehicle platform.
- Company typePrivate
- Founded2022
- HeadquartersChennai, India
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Montra Electric does
Montra Electric is the electric commercial vehicle brand of TI Clean Mobility Private Limited (TICMPL), a wholly-owned subsidiary of the 125-year-old Indian conglomerate Murugappa Group. Incorporated in 2022 and headquartered in Chennai, the company manufactures a full spectrum of electric commercial vehicles spanning four product verticals: last-mile three-wheelers (Super Auto passenger and Super Cargo electric three-wheelers), small commercial vehicles (EVIATOR platform with application-specific 32/40/50 kWh battery configurations), medium and heavy commercial vehicles (Rhino 5538 EV series in 4x2 and 6x4 configurations, plus Rhino 2838 EV tipper), and electric tractors (E-27, India's first ARAI-certified electric tractor). All vehicles are built on LFP (Lithium Iron Phosphate) battery technology with liquid cooling and IP67 protection, supported by the proprietary 1M (One Montra Electric) connected vehicle platform that delivers real-time diagnostics, predictive maintenance, OTA updates, and fleet telemetry. Manufacturing is distributed across Chennai facilities (Ambattur for last-mile three-wheelers; Ponneri for EVIATOR e-SCV; Chembarambakkam for tractors) and the 255,000 sq ft eHCV plant in Manesar, Haryana with 1.7 GWh in-house battery pack assembly.
The company generates revenue primarily through one-time unit sales of electric commercial vehicles, with pricing tiers spanning Rs 3.79 lakh (Super Auto post-subsidy) to Rs 1.15 crore (Rhino 5538 EV heavy-duty truck), supplemented by engineering services (e.g., Rs 17.5 crore Carraro India e-transmission contract) and long-tenor AMC contracts of up to 10 years/9 lakh km with uptime guarantees. Distribution follows a dual model: exclusive 3S dealer showrooms (over 150 across 114 markets) for volume segments and direct enterprise sales for large fleet deployments with named customers including UltraTech Cement, Delhivery, More Retail, Gyan Dairy, Green Drive Mobility, and TVS Vehicle Mobility Solution. Government certifications under PM E-DRIVE (Rhino 5538 EV — India's first) and ARAI (E-27 — India's first electric tractor) provide regulatory tailwinds and per-vehicle incentives up to Rs 9.6 lakh, while export exploration is underway for Nepal, Sri Lanka, and Tanzania.
Montra Electric firmographics
Firmographics- Name
- Montra Electric
- Legal name
- TI Clean Mobility Private Limited
- Website
- https://montraelectric.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Montra Electric is the EV arm of India's Murugappa Group, manufacturing a full spectrum of electric commercial vehicles — e-3W (Super Auto/Super Cargo), e-SCV (EVIATOR), heavy-duty e-trucks (Rhino), and electric tractors (E-27) — for enterprise fleet operators and commercial customers across India, powered by an in-house connected vehicle platform.
- Ownership category
- akta.pro rank
Montra Electric industry classification
Industry- Product category
- Electric Commercial Vehicles
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Battery Pack & Module Manufacturing (EV) (IMACACAA)
Keywords
Where Montra Electric is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices17 records
Markets served
Montra Electric business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Electric Vehicle Hardware Sales: Sale of electric commercial vehicles across four segments: electric three-wheelers (Super Auto, Super Cargo), small commercial vehicles (EVIATOR), heavy commercial vehicles (Rhino 5538 EV), and electric tractors (E-27). Primary revenue stream.
- Engineering Services: Engineering services agreement with Carraro India worth Rs 17.5 crore for e-transmission industrialization and supply for electric agricultural tractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Super Auto electric passenger three-wheeler |
| Unit Pricing | One time/ perpetual license | EVIATOR 350 (32kWh) for last-mile urban logistics |
| Unit Pricing | One time/ perpetual license | EVIATOR 350L+ (50kWh) for intercity/long-haul transport |
| Unit Pricing | One time/ perpetual license | EVIATOR base variant |
| Unit Pricing | One time/ perpetual license | E-27 electric tractor |
| Unit Pricing | One time/ perpetual license | Rhino 5538 EV heavy-duty electric truck |
Go-to-market motion3 records
Distribution channels12 records
Marketing channels10 records
Montra Electric product offering
Product offeringCore offering
Montra Electric designs, manufactures and sells electric commercial vehicles across four segments: electric three-wheelers (Super Auto passenger and Super Cargo), small commercial vehicles (EVIATOR in 32/40/50 kWh variants), heavy commercial vehicles (Rhino 5538 EV 4x2 and 6x4), and an electric tractor (E-27). The company sells primarily through an exclusive 3S dealer network across India with direct engagement for large fleet customers, and packages the vehicles with its proprietary 1M connected fleet platform for uptime, predictive maintenance and OTA updates.
Product overview
Montra Electric operates as a full-spectrum electric commercial vehicle company under the Murugappa Group (125+ years legacy), organized across four distinct business verticals: Last-Mile Three-Wheelers, Small Commercial Vehicles (eSCV), Medium & Heavy Commercial Vehicles (eM&HCV), and Electric Tractors. The product portfolio spans the Super Auto (electric passenger three-wheeler) and Super Cargo (electric cargo three-wheeler) for last-mile urban mobility; the EVIATOR electric small commercial vehicle in multiple battery configurations (32/40/50 kWh) for cargo transport; the Rhino electric heavy-duty truck platform in 4x2 and 6x4 configurations including tipper variants for mining, cement, steel, and port logistics; and the E-27, India's first ARAI-certified electric tractor for agriculture. All products are supported by the proprietary 1M (One Montra Electric) connected vehicle platform delivering telematics, predictive maintenance, and OTA updates. The company operates manufacturing facilities in Chennai (Ambattur for three-wheelers, Ponneri for eSCV) and Manesar, Haryana (eHCV with in-house battery assembly), and is expanding across India's retail dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Rhino: Electric heavy commercial vehicle (eHCV) brand including Rhino 5538 EV 4x2 and 6x4 variants, India's first 55-ton GCW electric truck.
- EVIATOR
- Super Auto
- Super Cargo
- E-27
- 1M (One Montra Electric)
Products and services
- Super Auto Electric passenger three-wheeler for last-mile urban mobility, delivering up to 160 km real-world range per charge with a 10 kW motor and 60 Nm torque, LED headlights, radial tubeless tyres, and the in-house 1M connected platform. Retailed through 110+ exclusive showrooms across India with a 3-year or 1,00,000 km warranty.
- Super Cargo Electric cargo three-wheeler designed for last-mile delivery operations, offering 170+ km real-world range, an 11 kW peak motor (70 Nm torque), fast charging in under 60 minutes, up to 170 cu. ft. container capacity, and a 5-year or 1.75 lakh km battery warranty.
- EVIATOR Electric small commercial vehicle (eSCV) with 1.7-tonne payload and 10.3 ft loading deck, available in three battery configurations (32kWh, 40kWh, 50kWh) targeting distinct duty cycles - from urban last-mile (140 km) to intercity logistics (300+ km certified range). Features 80 kW motor (300 Nm torque), CCS2 DC fast charging, advanced telematics for 95%+ fleet uptime, and up to 7-year or 2.5 lakh km warranty.
- Rhino 5538 EV Electric heavy commercial vehicle platform comprising the Rhino 5538 EV series - India's first 55-tonne GCW electric trucks available in 4x2 and 6x4 configurations, powered by 282 kWh LFP battery, 380 HP, and 2000 Nm torque, with certified ~198 km range and support for both fixed battery and battery swap (sub-6-minute swap). Includes the 28-tonne Rhino 2838 EV 6x4 tipper for mining and construction. Features 10-year AMC, 95% uptime guarantee, and PM E-DRIVE certification.
- EVIATOR 350 Reefer Integrated refrigerated variant of the EVIATOR 350 electric small commercial vehicle for cold chain logistics, maintaining temperatures from -25C to +25C with 130+ km range under active reefer conditions (extendable to 250+ km with 45-minute DC fast charging). Delivered in volume to More Retail via Green Drive Mobility and TVS Vehicle Mobility Solution fleet partnerships.
- E-27 Electric Tractor India's first ARAI-certified electric tractor, delivering 27 HP equivalent power and 90 Nm torque through a PMSM motor, with 2WD and 4WD drivetrain options, 22.37 kWh LFP prismatic-cell battery (4.5-hour runtime, 2.15-hour charging), 8F+2R side-shift transmission, dual-speed PTO (540/1000 rpm), and 720 kg hydraulic lifting capacity. Achieves up to 70% lower operating cost vs. diesel tractors, with lifetime savings nearing Rs 10 lakh. Priced from Rs 10.75 lakh (ex-showroom).
Quantifiable outcome
- 70% lower operating costs: Rs 8-10/km vs Rs 35-40/km for diesel trucks
- +13 more outcomes
Companies that use Montra Electric
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Montra Electric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Montra Electric partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered key and core.
- Green Drive MobilitykeyFleet deployment partner for 100 EVIATOR 350 electric refrigerated trucks for More Retail cold chain logistics across major cities in India. Green Drive manages fleet operations, uptime, and temperature-controlled delivery performance.
- TVS Vehicle Mobility SolutionkeyAsset provision, uptime management, and financing solutions for EVIATOR 350 refrigerated truck fleet supporting More Retail cold chain logistics. Partnership enables leasing-based EV adoption for commercial operators.
- Sanghi ElectrickeyExclusive e-SCV dealership operator for Montra Electric in Indore, Madhya Pradesh. Serves Central India's logistics hub and surrounding industrial markets.
- SIAM (Society of Indian Automobile Manufacturers)keyCollaborative participation in SIAM Lab pavilion at Smart Mobility India Expo 2026 alongside ARAI, Qualcomm, HERE Technologies, Google, and multiple OEMs. Represents Montra Electric in showcasing sustainable mobility technology and research.
- Carraro IndiacoreRs 17.5 crore engineering services agreement for e-transmission industrialization and supply for electric agricultural tractors. Montra Electric benefits from Carraro India's Tier-1 transmission expertise for next-generation electric tractor drivetrains.
- Sriram Harsha LLPkeyExclusive e-SCV dealership operator for Montra Electric in Vijayawada, Andhra Pradesh. Located in South India's key logistics corridor.
- SOL Automotive India Pvt. Ltd.keyExclusive e-SCV dealership operator for Montra Electric in Gurugram, Haryana. Operates 3S (Sales, Service, Spares, Charging) facility on NH-08, Kherki Daula.
- Vigsons Automobileskeye-3W dealership operator for Montra Electric in Surajpur, Greater Noida. Retails Super Auto and Super Cargo with service infrastructure including trained EV technicians.
- Action Volt Wheels by Action Earth Movers Groupkeye-SCV dealership operator for Montra Electric at Libaspur, North Delhi. Workshop and after-sales service for mid-mile logistics, e-commerce, and FMCG fleet operators.
- Selladale MotorskeySuper Cargo dealership operator for Montra Electric in Kolkata, West Bengal. Supplies Super Cargo vehicles for Delhivery e-commerce last-mile delivery operations through Dash-EV framework.
- Dash-EVkeyFleet deployment partner integrating Montra Electric Super Cargo vehicles with Delhivery's e-commerce logistics operations in Kolkata. Operates MoU with Delhivery for zero-emission last-mile delivery.
- DHI Mobility Pvt. Ltd.keyExclusive e-SCV dealership operator for Montra Electric in Ahmedabad, Gujarat. Provides sales, service, and customer support infrastructure for fleet operators in the region.
- Sunbird Super Energy Private Limited (Sunbird EV)keyExclusive e-3W dealership operator for Montra Electric in Silchar, Assam. 12th Montra Electric dealership in Assam. Showroom: 1200 sq ft, Workshop: 900 sq ft.
- Autobahn VoltiGokeyRetail partner operating e-SCV dealerships in Bhiwandi and Panvel, Maharashtra. Located in Mumbai Metropolitan Region cargo belt, serving key logistics corridors and industrial hubs.
- Ease of Doing Business (EoDB) - NHEV InitiativecoreStrategic partnership as first electric truck OEM in India to partner with the National Highway for Electric Vehicles (NHEV) initiative. Framework includes joint decision-making, climate financing (AHEM instrument), prototyping of Connected Commercial Vehicle protocols, and live pilots on key freight corridors. Targets deployment of 1,000+ electric trucks.
- Ralas Wheels Pvt LtdkeyDual dealership operator for e-SCV (EVIATOR) and e-3W (Super Auto, Super Cargo) in Raipur, Chhattisgarh. Fully equipped service facility with comprehensive maintenance and after-sales care.
Scale indicators23 records
Recent moves11 records
Expansion highlights9 records
Montra Electric competitors and assessment
Company assessmentDirect peers
- Mahindra Electric: Mahindra Electric manufactures electric 3-wheelers (Treo, Alfa) and electric SCVs (Zor Grand), directly competing with Montra's Super Auto/Cargo and EVIATOR product lines. Targets similar last-mile logistics and fleet operator customers across India.
- Piaggio Vehicles: Piaggio manufactures the Ape E-City electric passenger 3-wheeler and Ape E-Xtra electric cargo 3-wheeler, directly competing with Montra's Super Auto and Super Cargo. A traditional 3-wheeler leader now transitioning its dealer network to EVs.
- Euler Motors: Euler Motors is an emerging pure-play EV OEM focused on electric 3- and 4-wheel commercial vehicles for last-mile logistics. Directly competes with Montra's EVIATOR e-SCV in the cargo mobility segment, with similar enterprise and fleet operator go-to-market.
- Tata Motors (Electric Vehicle Division): Tata Motors is India's largest commercial vehicle OEM and a direct competitor in electric trucks, buses, and passenger vehicles. Tata's e-truck, e-bus (Starbus EV), and e-SCV programs compete head-on with Montra's Rhino, EVIATOR, and Super Auto/Cargo portfolios, serving the same enterprise fleet customers.
- Bajaj Auto: Bajaj is India's largest 3-wheeler manufacturer and has launched electric variants (Bajaj RE E-Tec) competing with Montra's Super Auto passenger 3-wheeler. Both target urban last-mile passenger mobility with established dealer footprints.
- Ashok Leyland (Switch Mobility): Switch Mobility is Ashok Leyland's EV arm focused on electric buses and light commercial vehicles. Competes directly with Montra in the e-M&HCV space and in e-bus deployments, with comparable enterprise fleet GTM targeting Indian transit authorities and logistics operators.
- Greaves Cotton (Greaves Electric Mobility): Greaves Cotton's electric mobility arm (Ampere, Bestway, Ele) manufactures electric 2- and 3-wheelers competing with Montra's Super Auto/Cargo in the last-mile mobility space. Targets similar SMB and individual owner-operator customer segments.
Emerging players
- Altigreen Propulsion Labs: Altigreen manufactures electric 3- and 4-wheel commercial vehicles (neEV Tez, neEV HD) targeting last-mile delivery and cargo mobility. Overlaps with Montra's e-3W and e-SCV offerings, especially in urban delivery and e-commerce fleet use cases.
- Ola Electric: Ola Electric primarily focused on electric 2-wheelers but is expanding into electric 3-wheelers and commercial vehicles. Overlaps with Montra in the broader Indian electric mobility ecosystem, particularly in 3-wheeler and B2B fleet segments.
Broad incumbents
- Eicher Motors (VECV - Volvo Eicher Commercial Vehicles): VECV is a major incumbent in India's medium and heavy commercial vehicle market with electric truck programs (Pro 3015 EV). Competes with Montra Rhino in heavy-duty truck segments while leveraging Volvo's global EV truck expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Montra Electric social profiles
Digital presenceMontra Electric compliance and trust
Trust signalCompliance3 records
Montra Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Montra Electric leadership team
Management profileNumber of profiles
Profiles9 records
Montra Electric subsidiaries and ownership
Company hierarchySubsidiaries2 records
Montra Electric funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Montra Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Montra Electric
What does Montra Electric do?
Montra Electric designs, manufactures and sells electric commercial vehicles across four segments: electric three-wheelers (Super Auto passenger and Super Cargo), small commercial vehicles (EVIATOR in 32/40/50 kWh variants), heavy commercial vehicles (Rhino 5538 EV 4x2 and 6x4), and an electric tractor (E-27). The company sells primarily through an exclusive 3S dealer network across India with direct engagement for large fleet customers, and packages the vehicles with its proprietary 1M connected fleet platform for uptime, predictive maintenance and OTA updates.
Is Montra Electric a public or private company?
Montra Electric is a private company. It is classified as corporate owned and is currently operating.
When was Montra Electric founded?
Montra Electric was founded in 2022. It employs 251 to 500 people.
Where is Montra Electric based?
Montra Electric is headquartered in Chennai, India, in the Asia region.
How does Montra Electric make money?
Two revenue lines are on record. Electric Vehicle Hardware Sales are the primary driver. The others are engineering Services.
Who are Montra Electric's main competitors?
Direct peers on record are Mahindra Electric, Piaggio Vehicles, Euler Motors, Tata Motors (Electric Vehicle Division), Bajaj Auto, Ashok Leyland (Switch Mobility) and Greaves Cotton (Greaves Electric Mobility). Emerging players are Altigreen Propulsion Labs and Ola Electric. Eicher Motors (VECV - Volvo Eicher Commercial Vehicles) is listed as a broad incumbent.
Does Montra Electric have an API?
No public API is recorded for Montra Electric.
What industry is Montra Electric in?
Montra Electric's product category is Electric Commercial Vehicles. Its primary akta.pro industry code is IMACACAA, Battery Pack & Module Manufacturing (EV). Its NAICS code is 33621 and its SIC code is 3714.