Electrify
- Company typePrivate
- Founded2019
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Electrify does
Electrify (SIA 'Electrify') is a Riga, Latvia-based private company founded in 2019 that designs, retrofits, and supplies low-floor electric minibuses, midi-buses, and city buses — primarily built on Mercedes Sprinter platforms converted to Mercedes eSprinter electric drivetrains — for European municipalities and public transport operators. The product portfolio is organized under six brands (School Buses, Taxi Buses, Mobility, City Buses, Wheelchair Buses, and City Midi Buses) differentiated by seating layout and use case rather than core platform, with universal wheelchair-accessible ramps standard across the range. Technical specifications include a 150 kW electric motor paired with a 100 kWh battery delivering up to 200 km of range, Toshiba SCiB battery integration for fast charging, and a telemetry monitoring system. The company holds three ISO certifications (Quality and Environmental Management) from NSF-ISR granted in 2022 covering vehicles, batteries, and charging systems.
The commercial offering extends beyond vehicles to integrated charging infrastructure — slow depot chargers, fast chargers, and pantograph end-of-route solutions — plus ongoing bus maintenance services, positioning Electrify as a full-cycle provider from design through certification to fleet uptime support. The go-to-market is sales-led and B2B/government, with named customers limited to Latvian municipal operators Ventspils Reiss (14 minibuses) and Liepājas autobusu parks / Riga region (9 minibuses). Geographic expansion is underway via a dedicated field sales representative for Germany and Switzerland and a reseller partnership with BusTrading Norway, targeting Norway, Sweden, Estonia, Lithuania, and Germany as priority export markets. Revenue is opaque — one source cites a 500% growth target for 2024 — with total disclosed institutional funding at €1.5 million from ZGI Capital (July 2024). Forward-looking research initiatives include hydrogen marine propulsion (ElectrifyH2 Boat), external battery and BMS development with the ETKC Competence Center, and an autonomous electric transport platform partnered with CFLA.
Electrify firmographics
Firmographics- Name
- Electrify
- Legal name
- SIA 'Electrify'
- Website
- https://electricbus.lv
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Electrify industry classification
Industry- Product category
- Electric Commercial Vehicles
- NAICS
- Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Special Needs Transportation (485991)
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Shuttle/Paratransit & Community Bus Manufacturing (IMACADAD)
- akta.pro secondary industries
- EV Retrofit & Electrification Conversions (Fleet/Commercial) (TLAKAMAK), Electrification & Alternative Fuels for School Fleets (EV Buses, Charging, CNG) (EDAEADAJ)
Keywords
Where Electrify is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Electrify business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Minibus Sales: Sale of retrofitted electric minibuses and electric buses to municipalities and public transport operators. Includes custom design, production, and certification.
- Charging Infrastructure Solutions: Design and provision of charging infrastructure including slow and fast charging devices, pantograph solutions for fleet operators.
- Bus Infrastructure Maintenance: Ongoing maintenance services for delivered electric bus fleets ensuring uninterrupted public transport operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom electric minibus solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Electrify product offering
Product offeringCore offering
Electrify retrofits low-floor Mercedes Sprinter platforms into electric minibuses, buses and vans, and supplies accompanying charging infrastructure (slow, fast and pantograph) and ongoing maintenance services. Its core deliverable is turnkey electric public-transport fleets sold to municipalities and transport operators, with telemetry, wheelchair-accessible design and up to 200 km per-charge range using Toshiba SCiB batteries.
Product overview
Electrify is a full-service company providing electric mobility solutions for public transport. The company specializes in retrofitting medium-sized electric buses, electric vans, and electric minibuses, offering a portfolio of six distinct products: Electrify City Midi Buses, Electrify Wheelchair Buses, Electrify City Buses, Electrify Mobility, Electrify Taxi Buses, and Electrify School Buses. All products are based on low-floor Mercedes Sprinter platforms that are retrofitted and converted to electric powertrains. Beyond vehicle manufacturing, Electrify provides comprehensive services including charging infrastructure solutions (slow and fast charging devices, pantograph charging) and bus infrastructure maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrify School Buses Low-floor electric Mercedes Sprinter minibus with 150 kW electric motor and 100 kWh battery for up to 200 km range, telemetry monitoring and wheelchair-accessible ramps, designed for school transport operators.
- Electrify Taxi Buses Electric minibus configured for taxi-style and demand-responsive transport services, based on the low-floor retrofitted electric Mercedes Sprinter platform.
- Electrify Mobility Electric mobility solutions for urban and intercity transport, part of the company's diversified retrofitted electric vehicle portfolio.
- Electrify City Buses Electric city bus for urban public transport, designed for cities looking to upgrade to electric mobility on the low-floor retrofitted Mercedes Sprinter platform.
- Electrify Wheelchair Buses Electric minibus retrofitted with wheelchair-accessible ramps and low-floor design for passengers with reduced mobility.
- Electrify City Midi Buses Electric mid-sized city bus for urban public transport, featuring low-floor accessibility on the retrofitted Mercedes Sprinter platform.
- Charging Infrastructure Solutions Design and provision of EV charging infrastructure for fleet operators, covering both slow overnight depot charging and fast pantograph charging at route terminals.
- Bus Infrastructure Maintenance Services Ongoing maintenance services for delivered electric bus fleets to ensure uninterrupted public transport operations.
Quantifiable outcome
- Up to 200 km drive without a charge
- +4 more outcomes
Companies that use Electrify
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Electrify technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Electrify partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- CFLA (Centrālā finanšu un līgumu aģentūra)minorPartnership for research and innovation project on autonomous electric operational transport platform with high maneuverability.
- ETKC (Competence Center)minorCollaboration on multiple research projects including hydrogen fuel solution integration for vessels (P7) and external battery and BMS solutions development (P11).
- BusTrading NorwaycoreSales agent representing Electrify in Norway, facilitating market entry and customer relationships in the Norwegian market which is a key export destination.
- DPKCminorCollaboration on energy storage solution development project (2.2.1.3.i.0/2/24/A/CFLA/001) supporting new product and service introduction.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Electrify competitors and assessment
Company assessmentDirect peers
- Karsan: Turkish manufacturer of the e-Jest and other electric minibuses/midi-buses actively sold across European municipal tenders — the closest head-to-head competitor in the small electric shuttle/paratransit space.
- Equipmake: UK-based electric powertrain and vehicle conversion specialist (including electric bus/minibus repowers) — directly comparable business model of retrofitting commercial vehicles to EV.
- Ebusco: Dutch manufacturer of full-size and midi electric buses competing for the same European municipal tenders Electrify targets, with deeper capital and broader product range.
- Mellor: UK minibus and accessible-vehicle manufacturer that has moved into electric versions (Sigma/Cora) — competes directly with Electrify's low-floor wheelchair-accessible minibus line.
- Switch Mobility: Electric bus and light commercial EV manufacturer (formerly Optare) offering products like the MetroCity and Air — another factory-built competitor in the small/midi electric bus segment.
- CaetanoBus: Portuguese bus manufacturer (Toyota/Caetano partnership) producing electric city buses including midi formats, competing in the same European public-procurement landscape.
- Wrightbus: Northern Ireland-based bus manufacturer with a growing electric lineup (StreetCar, Hydroliner) competing for UK and European municipal orders adjacent to Electrify's target accounts.
Broad incumbents
- Solaris Bus & Coach: Major European electric bus OEM (Urbino series) supplying full-size and articulated e-buses to the same municipal customers — exerts pricing and specification pressure on smaller niche players like Electrify.
- BYD: Global EV and electric bus incumbent with deep European footprint (including electric midi offerings), able to undercut on price and warranty at scale across the same tender pipeline.
- Mercedes-Benz (Daimler Truck) eSprinter / eIntouro: OEM of the very Sprinter platform Electrify retrofits, and producer of the eIntouro electric midi bus — the single most threatening competitor since they can offer factory-certified EV equivalents of Electrify's products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Electrify social profiles
Digital presenceElectrify compliance and trust
Trust signalCompliance1 record
Electrify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrify leadership team
Management profileNumber of profiles
Profiles7 records
Electrify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrify
What does Electrify do?
Electrify retrofits low-floor Mercedes Sprinter platforms into electric minibuses, buses and vans, and supplies accompanying charging infrastructure (slow, fast and pantograph) and ongoing maintenance services. Its core deliverable is turnkey electric public-transport fleets sold to municipalities and transport operators, with telemetry, wheelchair-accessible design and up to 200 km per-charge range using Toshiba SCiB batteries.
Is Electrify a public or private company?
Electrify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Electrify founded?
Electrify was founded in 2019. It employs 1 to 10 people.
Where is Electrify based?
Electrify is headquartered in Riga, Latvia, in the Europe region.
How does Electrify make money?
Three revenue lines are on record. Electric Minibus Sales are the primary driver. The others are charging Infrastructure Solutions and bus Infrastructure Maintenance.
Who are Electrify's main competitors?
Direct peers on record are Karsan, Equipmake, Ebusco, Mellor, Switch Mobility, CaetanoBus and Wrightbus. Broad incumbents are Solaris Bus & Coach, BYD and Mercedes-Benz (Daimler Truck) eSprinter / eIntouro.
Does Electrify have an API?
No public API is recorded for Electrify.
What industry is Electrify in?
Electrify's product category is Electric Commercial Vehicles. Its primary akta.pro industry code is IMACADAD, Shuttle/Paratransit & Community Bus Manufacturing, with a secondary code of TLAKAMAK, EV Retrofit & Electrification Conversions (Fleet/Commercial). Its NAICS code is 33635 and its SIC code is 3713.