Brindlee Mountain Fire Apparatus
- Company typePrivate
- Founded2001
- HeadquartersUnion Grove, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
Brindlee Mountain Fire Apparatus firmographics
Firmographics- Name
- Brindlee Mountain Fire Apparatus
- Legal name
- Brindlee Mountain Fire Apparatus, LLC
- Website
- https://firetruckmall.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Brindlee Mountain Fire Apparatus industry classification
Industry- Product category
- Used Fire Apparatus Marketplace
- NAICS
- Fire Protection (922160)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)
- akta.pro secondary industry
- Fire Extinguisher Services (Inspection/Recharge/Hydrostatic Testing) (IMAIAJAD)
Keywords
Where Brindlee Mountain Fire Apparatus is headquartered
LocationHeadquarters
- HQ city
- Union Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brindlee Mountain Fire Apparatus business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketplace Commission - Sales Under $200,001: Brindlee charges 10% commission on sales price when fire apparatus is sold for less than $200,001 through their marketplace or to buyers they referred. Commission is payable within 10 days of sale.
- Marketplace Commission - Sales $200,001 to $350,000: Brindlee charges 7% commission on sales price when fire apparatus is sold for a price between $200,001 and $350,000 through their marketplace or to buyers they referred.
- Marketplace Commission - Sales Above $350,000: Brindlee charges 5% commission on sales price when fire apparatus is sold for a price above $350,000 through their marketplace or to buyers they referred.
- Direct Fire Apparatus Sales: Brindlee buys and sells used fire apparatus directly, taking ownership of inventory and reselling to buyers. They also offer demo units and refurbished apparatus.
- Service and Repair: Provides repair, mobile service, maintenance, testing, refurbishment, and collision repair services for fire apparatus.
- ARFF Leasing: Short and long-term leasing for structural and airport ARFF (Airport Rescue and Firefighting) apparatus when departments need coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission rate for sales under $200,001 |
| Transaction based/ take rate | Pay-as-you-go | Commission rate for sales $200,001 to $350,000 |
| Transaction based/ take rate | Pay-as-you-go | Commission rate for sales above $350,000 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Brindlee Mountain Fire Apparatus product offering
Product offeringCore offering
Brindlee Mountain Fire Apparatus operates Fire Truck Mall (firetruckmall.com), an online B2B marketplace that buys, sells, and lists used fire apparatus between fire departments and emergency services organizations. The company also refurbishes, repairs, maintains, tests, and leases fire apparatus, and facilitates government procurement through cooperative purchasing contracts.
Product overview
Brindlee Mountain Fire Apparatus operates the Fire Truck Mall online marketplace as a unified platform for buying, selling, and servicing used fire apparatus. The core product is the Fire Truck Mall Marketplace (firetruckmall.com) which connects fire departments and buyers nationwide with an inventory of 849+ used fire trucks. The platform is complemented by the Fire Truck Finder notification tool for saved searches. Their portfolio includes 18 distinct product categories spanning all fire apparatus types: Engines & Pumpers, Aerials/Ladders/Quints, Towers & Platforms, Rescues & Squads, Ambulances, Command Units, Brush Trucks/Mini Pumpers/Quick Attacks, Tankers/Tenders, ARFF/Airport Crash Trucks, Vocational Trucks, European Style Units, Pacific Rim Style Units, Demo/Refurb Units, and Loose Equipment. Supporting services include lease options for temporary coverage, full service/repair capabilities, and cooperative purchasing programs. The company also maintains a Recently Delivered section showcasing completed sales. The business model uses a commission-based seller agreement with tiered rates (10%/7%/5% based on sale price) and offers nationwide delivery with approximately 3,871+ units historically sold.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 849+ active apparatus listings and 3,871+ trucks sold
- +1 more outcomes
Companies that use Brindlee Mountain Fire Apparatus
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
Brindlee Mountain Fire Apparatus technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brindlee Mountain Fire Apparatus partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights6 records
Brindlee Mountain Fire Apparatus competitors and assessment
Company assessmentDirect peers
- GovPlanet: IronPlanet/Ritchie Bros. marketplace for government and commercial heavy equipment including trucks and specialty vehicles. Comparable auction-style GTM targeting government sellers.
- Public Surplus: Government surplus auction marketplace used by municipal agencies including fire departments to liquidate used apparatus and equipment. Comparable online auction GTM serving overlapping government seller base.
- Proxibid: Online auction marketplace with government and heavy-equipment categories, including specialty vehicles. Competes for online auction buyers and sellers in adjacent government/equipment categories.
- Municibid: Government-only online auction platform where municipalities and fire departments sell surplus equipment and vehicles. Competes for the same fire-department seller relationships that feed Brindlee's marketplace.
- GovDeals: Online auction marketplace for government surplus assets including decommissioned fire apparatus, vehicles, and equipment. Most direct competitor by GTM model — auction-based disposal channel used by municipal fire departments.
- Firehouse.com: Leading fire-services industry media and classifieds platform with used apparatus listings. Competes for buyer-side attention and seller leads in the fire apparatus secondary market.
Broad incumbents
- Ritchie Bros. Auctioneers: Largest global multi-channel heavy equipment auctioneer, recently combined with IAA. Operates broader equipment marketplace that touches specialty vehicles and trucks, providing scaled alternative to niche players like Brindlee.
- Rosenbauer America: Global fire apparatus OEM with significant US presence serving municipal and airport fire departments. Competes in the new-truck market and shapes the long-run supply of used apparatus entering the secondary market.
- REV Group: Public manufacturer of specialty vehicles including fire apparatus through brands like E-ONE, KME, and Ferrara. Competes for new-apparatus budget dollars and influences used-truck supply through trade-ins and fleet refresh cycles.
- Pierce Manufacturing: Largest US manufacturer of new custom fire apparatus (owned by Oshkosh). Competes indirectly as OEM of new apparatus — every new truck sold potentially reduces the supply of trade-ins flowing into Brindlee's used inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Brindlee Mountain Fire Apparatus social profiles
Digital presenceBrindlee Mountain Fire Apparatus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brindlee Mountain Fire Apparatus leadership team
Management profileNumber of profiles
Profiles9 records
Brindlee Mountain Fire Apparatus funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brindlee Mountain Fire Apparatus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brindlee Mountain Fire Apparatus
What does Brindlee Mountain Fire Apparatus do?
Brindlee Mountain Fire Apparatus operates Fire Truck Mall (firetruckmall.com), an online B2B marketplace that buys, sells, and lists used fire apparatus between fire departments and emergency services organizations. The company also refurbishes, repairs, maintains, tests, and leases fire apparatus, and facilitates government procurement through cooperative purchasing contracts.
Is Brindlee Mountain Fire Apparatus a public or private company?
Brindlee Mountain Fire Apparatus is a private company. It is classified as unknown and is currently operating.
When was Brindlee Mountain Fire Apparatus founded?
Brindlee Mountain Fire Apparatus was founded in 2001. It employs 51 to 100 people.
Where is Brindlee Mountain Fire Apparatus based?
Brindlee Mountain Fire Apparatus is headquartered in Union Grove, United States, in the North America region.
How does Brindlee Mountain Fire Apparatus make money?
Six revenue lines are on record. Marketplace Commission - Sales Under $200,001 is the primary driver. The others are marketplace Commission - Sales $200,001 to $350,000, marketplace Commission - Sales Above $350,000, direct Fire Apparatus Sales, service and Repair and ARFF Leasing.
Who are Brindlee Mountain Fire Apparatus's main competitors?
Direct peers on record are GovPlanet, Public Surplus, Proxibid, Municibid, GovDeals and Firehouse.com. Broad incumbents are Ritchie Bros. Auctioneers, Rosenbauer America, REV Group and Pierce Manufacturing.
Does Brindlee Mountain Fire Apparatus have an API?
No public API is recorded for Brindlee Mountain Fire Apparatus.
What industry is Brindlee Mountain Fire Apparatus in?
Brindlee Mountain Fire Apparatus's product category is Used Fire Apparatus Marketplace. Its primary akta.pro industry code is BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue), with a secondary code of IMAIAJAD, Fire Extinguisher Services (Inspection/Recharge/Hydrostatic Testing). Its NAICS code is 922160 and its SIC code is 3537.