Proxibid
Proxibid is a private online auction marketplace, founded in 2001 and headquartered in Omaha, that connects independent auction houses with remote buyers across categories including vehicles, industrial and farm equipment, art/antiques, jewelry, real estate, and coins, generating revenue through transaction fees.
- Company typePrivate
- Founded2001
- HeadquartersOmaha, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Proxibid does
Proxibid is a privately held online auction marketplace founded in 2001 and headquartered in Omaha, Nebraska. The platform connects buyers and sellers of highly-valued items across diverse categories including collector and commercial vehicles, industrial machinery, heavy construction and farm equipment, jewelry and watches, art and antiques, coins and currency, real estate, and estate personal property. It supports two core auction formats — real-time Online Live Auctions (with audio/video streaming and simultaneous in-person and remote bidding) and Timed Events (scheduled window-based bidding) — alongside discovery features such as a searchable auction house directory and location-based "Auctions Near Me" search. Revenue is generated via transaction fees on marketplace sales.
The company operates a horizontal two-sided marketplace model, with the supply side composed of independent auction houses (J&K Kane Auctioneers, Jeff Martin Auctioneers, Machinery Auctioneers, Alex Lyon and Son, SAM Auctions, Key Date Coins, Land of Land, Iowa Auction Group, and others) that list items on the platform, and the demand side composed of individual collectors, dealers, and commercial buyers bidding remotely. Distribution is exclusively digital through proxibid.com, supported by email subscription marketing and category-based browsing.
Proxibid has been backed by Primus Capital Partners (2015 financing) and expanded its platform footprint in 2019 through the acquisition of Wavebid, an auction management software provider — an extension into back-office tooling for auction house clients. The company reports 101-250 employees, and the leadership team includes co-founder Andrew Liakos alongside SVP of Product & Experience Jacqueline Glassman and engineering manager Ronald Watts. Public disclosures are limited: no revenue, GMV, headcount trend, or detailed pricing data is available.
Proxibid firmographics
Firmographics- Name
- Proxibid
- Website
- https://proxibid.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Proxibid is a private online auction marketplace, founded in 2001 and headquartered in Omaha, that connects independent auction houses with remote buyers across categories including vehicles, industrial and farm equipment, art/antiques, jewelry, real estate, and coins, generating revenue through transaction fees.
- Ownership category
- akta.pro rank
Proxibid industry classification
Industry- Product category
- Online Auction Marketplace
- NAICS
- Used Merchandise Retailers (459510), Used Merchandise Retailers (4595), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Wholesale-Computers & Peripheral Equipment & Software (5045), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
- akta.pro secondary industries
- Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF), Estate Administration & Probate Services (FSAAANAE), Estate Jewelry & Collection Liquidation Services (CRAKAKAJ)
Keywords
Where Proxibid is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Markets served
Proxibid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Auction Platform Services: Proxibid operates as an online auction marketplace, generating revenue by facilitating transactions between buyers and sellers across various auction categories including vehicles, industrial equipment, art/antiques, and real estate.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Proxibid product offering
Product offeringCore offering
Proxibid operates an online auction marketplace that connects buyers and sellers through live and timed auction formats. The platform enables auction houses and sellers to list items across categories including vehicles, industrial equipment, art/antiques, real estate, farm equipment, and collectibles, while allowing buyers to participate remotely via online bidding.
Product overview
Proxibid is an online auction platform connecting buyers and sellers for live and timed auctions across diverse categories. The core platform offers two auction formats: Online Live Auctions with real-time bidding and Timed Events with scheduled end times. The platform aggregates auction houses and sellers across categories including industrial machinery, farm equipment, collector cars, jewelry, real estate, and art/antiques. Additional features include an auction house directory, location-based discovery, and event listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Live Auctions
- Timed Events
Companies that use Proxibid
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Proxibid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proxibid partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- Weeks Auction CompanyminorAuction house listing items on Proxibid platform as featured seller offering items for online bid
- SAM AuctionsminorAuction house listing items on Proxibid platform as featured seller
- Kincaid Auction Realty, LLCminorAuction realty firm listing commercial and industrial items on Proxibid platform
- J&K Kane AuctioneerscorePremier seller featured on Proxibid platform, offering collector car auctions
- Jeff Martin Auctioneers InccorePremier seller featured on Proxibid platform for heavy equipment and machinery auctions
- Machinery AuctioneerscorePremier seller featured on Proxibid platform specializing in industrial machinery auctions
- Joey Martin Auctioneers LLCcorePremier seller featured on Proxibid platform for equipment auctions
- Alex Lyon and SoncorePremier seller featured on Proxibid platform for equipment and machinery auctions
- Maynards Industries USA LLCminorAuction company listing equipment including trucks on Proxibid platform
- Commercial & Industrial AuctioneersminorAuction house listing commercial and industrial items on Proxibid platform
- Auctions ASAPminorAuction company listing vehicle items on Proxibid platform
- Crawford Family Auctions LLCminorAuction house listing antiques and collectibles on Proxibid platform
- Key Date CoinsminorCoin and currency auction specialist listing items on Proxibid platform
- Land of Land, IncminorLand auction specialist listing real estate properties on Proxibid platform
- Gold Standard AuctionsminorAuction company listing gold and coins on Proxibid platform
- Iowa Auction Group LLCminorFarm equipment auction specialist listing items on Proxibid platform
- Kiefer AuctioneersminorAuction company listing heavy equipment including Komatsu wheel loaders on Proxibid platform
Recent moves4 records
Expansion highlights4 records
Proxibid competitors and assessment
Company assessmentDirect peers
- EquipmentOne (by RB Global): Online-only equipment auction platform operated by RB Global that mirrors Proxibid's industrial-machinery marketplace model, targeting the same farm, construction, and commercial equipment sellers.
- LiveAuctioneers: Direct competitor running an online auction marketplace aggregating independent auction houses across art, antiques, jewelry, and collectibles with live online bidding — overlapping heavily with Proxibid's non-industrial categories.
- Auction.com: Leading online marketplace dedicated to real estate auctions, directly overlapping with Proxibid's Real Estate category and providing similar remote-bidding infrastructure for residential, commercial, and land transactions.
Broad incumbents
- eBay: The dominant generalist online marketplace with a deep auction-format offering across collectibles, jewelry, art, vehicles, and equipment, dwarfing Proxibid in buyer reach and presenting the most consequential competitive overlap.
- Ritchie Bros. Auctioneers (RB Global): Global incumbent in heavy equipment, truck, and industrial machinery auctions with its own online bidding platform (rbauction.com), directly competing for the same industrial-machinery sellers and bidders that drive Proxibid's heavy-equipment volume.
- Copart: Public-market leader in online vehicle and salvage auctions with massive buyer liquidity, providing a scaled alternative for sellers in Proxibid's commercial-truck and vehicle categories.
- Christie's: Global incumbent auction house for fine art, jewelry, and luxury collectibles with an established online bidding platform, competing for high-value sellers in Proxibid's Art/Antiques/Collectibles and Jewelry/Watches categories.
- Sotheby's: Iconic global auction house with online auctions spanning art, jewelry, watches, wine, and real estate, providing a premier alternative for premium sellers in Proxibid's luxury and collectibles categories.
Emerging players
- Bring a Trailer: Curated online auction platform focused on collector cars, directly competing for the same Specialty Auto Auction-style sellers and enthusiast buyers that Proxibid serves in its Collector Cars and Cars & Vehicles categories.
Regional players
- Auctelia: European online auction marketplace aggregating professional auctioneers across industrial equipment, vehicles, art, and collectibles — a comparable horizontal auction marketplace model but serving a different geography than Proxibid.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Proxibid social profiles
Digital presenceProxibid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proxibid leadership team
Management profileNumber of profiles
Profiles3 records
Proxibid funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proxibid M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proxibid
What does Proxibid do?
Proxibid operates an online auction marketplace that connects buyers and sellers through live and timed auction formats. The platform enables auction houses and sellers to list items across categories including vehicles, industrial equipment, art/antiques, real estate, farm equipment, and collectibles, while allowing buyers to participate remotely via online bidding.
Is Proxibid a public or private company?
Proxibid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Proxibid founded?
Proxibid was founded in 2001. It employs 101 to 250 people.
Where is Proxibid based?
Proxibid is headquartered in Omaha, United States, in the North America region.
How does Proxibid make money?
One revenue line is on record: auction Platform Services.
Who are Proxibid's main competitors?
Direct peers on record are EquipmentOne (by RB Global), LiveAuctioneers and Auction.com. Broad incumbents are eBay, Ritchie Bros. Auctioneers (RB Global), Copart, Christie's and Sotheby's. Bring a Trailer is listed as an emerging player. Auctelia is listed as a regional player.
Does Proxibid have an API?
No public API is recorded for Proxibid.
What industry is Proxibid in?
Proxibid's product category is Online Auction Marketplace. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of CRAKAKAF, Auction Houses (Luxury Watches & Jewelry). Its NAICS code is 459510 and its SIC code is 5094.