Tillit Forsikring

What Tillit Forsikring does

Tillit Forsikring AS is a Norwegian InsurTech founded in 2017 that operates as an embedded insurance agent for re-commerce (second-hand) marketplaces across the Nordic region. Tillit holds an insurance agent licence from the Norwegian Financial Supervisory Authority (Finanstilsynet) and develops and administers tailored warranty, accident, shipping, all-risk and contents insurance products on behalf of Swedish insurer Eir Försäkring AB, which carries the underwriting risk and regulatory passporting for cross-border Nordic operations.

The core technology is an InsurTech platform that exposes two B2B APIs — an Insurance Add-On API that activates coverage at marketplace checkout and a Claims Handling API that routes buyers to a single-button claim flow — together with a direct-to-consumer app and website authenticated through Vipps. Product distribution targets horizontal and vertical second-hand marketplaces; flagship partners are FINN.no in Norway, Tori.fi in Finland, DBA.dk in Denmark, Blocket.se (launched November 2025) and Plick.se in Sweden. End consumers either purchase coverage embedded at a partner marketplace's checkout or buy directly (notably mobile-phone insurance, billed monthly via Vipps); claims for contents insurance are handled by Sedgwick Norway on Eir's behalf.

Tillit monetises primarily through commission on gross written premium — up to 40% on new sales and renewals for marketplace insurance products and up to 20% for mobile insurance — and shares a portion of insurance revenue with marketplace partners, creating a B2B2C monetisation lever for both Tillit and the platform. The company reports approaching 1,000,000 insured second-hand items cumulatively and a 4.9/5 Google customer rating. Operations remain small (1–10 employees, headquartered at Gaustadalléen 21, Oslo), with no publicly disclosed revenue, valuation or external shareholders beyond Schibsted Growth and early backer TheFactory.

Name

Tillit Forsikring

Legal name

Tillit Forsikring AS

Website

https://tillit.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tillit Forsikring is a Norwegian InsurTech that embeds warranty, shipping, accident and phone insurance into Nordic re-commerce marketplaces via dedicated APIs, acting as a licensed insurance agent for Swedish insurer Eir Försäkring AB.

Ownership category

akta.pro rank

Product category

Embedded Insurance (InsurTech)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Embedded insurance
• Re-commerce insurance
• Marketplace insurance
• Insurtech platform
• Extended warranty insurance

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Agent Commission: Tillit acts as an approved insurance agent mediating insurance on behalf of Eir Försäkring AB. Tillit receives up to 40% commission on new sales and renewals (for marketplace insurance products), and up to 20% commission for mobile insurance. The commission covers sales costs, customer handling, system development, claims handling, and administrative overhead.
2. Marketplace Revenue Share: Tillit offers marketplaces an attractive profit share model where marketplaces receive additional revenue stream through sharing the insurance revenue, creating a mutually beneficial B2B2C monetization lever.
3. B2B API Integration / Embedded Insurance Licensing: Marketplaces integrate Tillit's Insurance Add-On API and Claims Handling API into their platforms. This embedded integration model generates revenue through insurance policy sales originated via the marketplace checkout.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Tillit Forsikring AS is a Norwegian InsurTech insurance agent that designs, administers, and distributes embedded warranty, shipping, accident/all-risk, contents, and mobile-phone insurance products for Nordic re-commerce marketplaces (FINN.no, Tori.fi, DBA.dk, Blocket.se, Plick.se). Insurance is surfaced to consumers as a one-click add-on at marketplace checkout via Tillit's proprietary Insurance Add-On API and Claims Handling API, with all policies underwritten by Eir Försäkring AB. Direct mobile and contents cover is also sold through Tillit's own app and website, with claims handled in-house or via Sedgwick Norway.

Product overview

Tillit Forsikring operates as an InsurTech company offering a portfolio of embedded insurance products for re-commerce marketplaces. The core offering is the Tillit Marketplace Insurance platform, which includes Extended Warranty Insurance, Accident Insurance (Bruktkjøpforsikring), Contents Insurance (Innboforsikring), and Phone Insurance (Mobilforsikring) — all underwritten by Eir Försäkring AB. The product suite is supported by two API products: the Insurance Add-On API and the Tillit Claims Handling API, which enable marketplace partners to embed insurance at checkout and route claims reporting programmatically. The company is licensed as an insurance agent by the Norwegian Financial Supervisory Authority and serves the Nordic market through partnerships with major platforms including FINN.no, Tori, DBA, Blocket, and Plick.

Differentiator

Problem solved

Functional benefit

Products and services

• Tillit Marketplace Insurance Embedded insurance solution for re-commerce marketplaces that protects buyers against item mismatch, hidden defects, shipping loss, transport damage and accidents. Sold as an add-on at checkout, integrated via Tillit's Insurance Add-On API into platforms such as FINN.no, Tori.fi, DBA.dk, Blocket.se and Plick.se.
• Extended Warranty Insurance Insurance covering hidden defects and faults not visible at first inspection or within the first 14 days of the standard warranty period. Covers products that do not match the ad due to manufacturing defects; buyer prepays via Vipps at checkout; coverage up to 40,000 NOK per policy.
• Accident Insurance (Bruktkjøpforsikring) All-risk insurance covering physical damage or functional failure resulting from sudden and unexpected external events during the insurance period. Distributed via FINN.no under FINN NO AS acting as Tillit's under-agent; covers up to 40,000 NOK with a 10% deductible (minimum 50 NOK); max two approved claims per year.
• Contents Insurance (Innboforsikring) Home contents insurance covering fire, water, theft, vandalism, accidental damage, glass breakage, personal liability and legal assistance. Covers household items including bicycles, electronics and valuables up to specified limits; claims handled by Sedgwick Norway on behalf of the insurer Eir Försäkring AB.
• Phone Insurance (Mobilforsikring) Total-damage and theft insurance for mobile phones, covering sudden and accidental damage as well as theft when the phone is in possession or locked inside premises. Requires IMEI verification and photo documentation; maximum policy duration of 60 months; premiums paid monthly via Vipps; repairs only at approved workshops listed in the app.
• Insurance Add-On API Standalone B2B API product that enables marketplace operators to embed Tillit's insurance selection directly into their checkout flow, activating warranty, shipping risk and all-risk cover programmatically at the point of sale.
• Tillit Claims Handling API Standalone B2B API product that lets marketplace buyers reach the Tillit Claims Form with a single button click from within the partner platform, streamlining post-purchase claim reporting for embedded insurance integrations.

Quantifiable outcome

• Approaching 1,000,000 insured second-hand items
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship, minor and support.

• Blocket.secoreChannel Partner/ Reseller/ Distributor · 21 November 2025Swedish marketplace partner. The Blocket launch in November 2025 completed Tillit's Nordic footprint across all four Nordic countries. Blocket is described as one of Scandinavia's most influential re-commerce platforms, shaping user behaviour and setting expectations in the C2C market.
• FINN.noflagshipChannel Partner/ Reseller/ DistributorFINN.no is Tillit's flagship Nordic marketplace partner in Norway. Insurance is embedded at checkout on FINN.no, covering warranty, accident, and all-risk for second-hand purchases. Product Director Jarle Aanestad has publicly endorsed Tillit for strengthening the platform with safer and more confident shopping experiences.
• Tori.ficoreChannel Partner/ Reseller/ DistributorFinnish marketplace (part of Schibsted) sharing the same trust protection layer as FINN.no. Tillit insurance is embedded at checkout for Tori buyers.
• DBA.dkcoreChannel Partner/ Reseller/ DistributorDanish marketplace (Schibsted-owned) with embedded Tillit insurance at checkout. Featured prominently in Tillit's customer testimonials and reviews.
• Plick.seminorChannel Partner/ Reseller/ DistributorSwedish marketplace partner. Listed among Tillit's Nordic partners but with less prominent positioning than FINN, Tori, DBA, and Blocket.
• Eir Försäkring ABcoreStrategic or Co-development PartnerSwedish insurer (Org. 559166-0617) licensed by Finansinspektionen and approved by Finanstilsynet for cross-border operations to Norway. Tillit acts as the insurance agent issuing policies by power of attorney from Eir Försäkring AB. Eir Försäkring AB provides the insurance products while Tillit develops and administers them through its InsurTech platform. Tillit receives up to 40% commission on new sales and renewals.
• VippscoreTechnology or IntegrationNorwegian payment service provider used for all Tillit insurance premium collections. Customers pay via Vipps (both for marketplace insurance add-ons and direct Tillit app purchases). Tillit also receives user contact and transaction information from Vipps to create user accounts, enter insurance contracts, and obtain payment information.
• Sedgwick NorwaysupportImplementation/ SI/ Consulting PartnerSedgwick Norway handles claims settlement on behalf of Eir Försäkring AB for contents insurance (innboforsikring). Contact: Skysstasjon 11A, 1383 Asker, Norway. All enquiries regarding new and existing claims for contents insurance should be directed to Sedgwick.
• W.R. Berkley Insurance Nordic NUFsupportOthersProvides Tillit Forsikring AS's mandatory professional indemnity insurance (ansvarsforsikring). Contact: Akersgata 35-39, 0158 Oslo, Norway.
• DUAL NordicsupportOthersProvider of Tillit Forsikring AS's mandatory professional indemnity insurance with worldwide coverage (excluding USA and Canada).
• FINN NO AScoreChannel Partner/ Reseller/ DistributorFINN NO AS (Org. 981 159 772) acts as Tillit's under-agent for distributing accident insurance to FINN.no customers. Registered in the Norwegian enterprise register and in Finanstilsynet's register of accessory insurance agent activities.
• SendGridsupportTechnology or IntegrationEmail service provider used via API for sending newsletters and transactional emails to Tillit customers. Contact and transaction information is processed and stored through SendGrid.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Loadsure: UK-based embedded marine and cargo insurance platform purpose-built for e-commerce and logistics transactions. Directly comparable to Tillit's shipping-insurance product embedded in marketplace checkouts.
• Cover Genius: Global embedded insurance platform powering protection products inside e-commerce, travel and ticketing checkouts. Highly comparable business model to Tillit's marketplace-embedded warranty, shipping and accident insurance.
• Hokodo: London-based B2B trade-credit and embedded insurance platform for marketplaces and platforms. Directly comparable to Tillit's API-first approach of distributing insurance products at the point of sale inside third-party marketplaces.
• Boost Insurance: US embedded-insurance infrastructure provider enabling digital platforms to launch and administer insurance products. Comparable as infrastructure-layer API peer for marketplace-distributed insurance.
• Simplesurance: Berlin-based embedded insurance provider integrating warranty, shipping and device protection into e-commerce checkouts. Closely mirrors Tillit's core of API-delivered protection products around physical goods transactions.

Broad incumbents

• Lemonade: Tech-driven incumbent InsurTech carrier operating across renters, home, auto, life and pet insurance. Broader, larger incumbent in modern insurance versus Tillit's niche re-commerce focus.
• Many Pets: UK InsurTech (formerly Bought By Many) focused on pet insurance with embedded distribution partnerships. Broader European InsurTech incumbent comparable to Tillit in digital-first insurance intermediation.

Regional players

• Hedvig: Swedish full-stack InsurTech offering mobile-first home, contents and travel insurance. Nordic-region peer in modern, digital-first insurance product design and underwriting.
• Wibond: Swedish embedded insurance and benefits platform distributing insurance products through partner integrations. Comparable Nordic-region InsurTech with a similar API-first embedded distribution philosophy.

Emerging players

• Bumper: UK-based embedded finance platform offering car-repair finance and warranty products at checkout. Comparable emerging player in point-of-sale embedded protection with a similar API-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tillitforsikring
• LinkedInlinkedin.com/company/tillitforsikring

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tillit Forsikring