FINN.no
FINN.no is Norway's largest online classifieds marketplace, operated by Vend Marketplaces AS, connecting private individuals and businesses across real estate, vehicles, jobs, general merchandise, and travel through a web and mobile platform with tiered B2B subscription advertising.
- Company typePrivate
- Founded1996
- HeadquartersOslo, Norway
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What FINN.no does
FINN.no (legal entity: Vend Marketplaces AS, org. nr. 981 159 772) is Norway's largest online classifieds marketplace, founded in 1996 and headquartered at Grensen 5/7, Oslo. The company operates a multi-vertical platform serving Norwegian consumers and businesses across five core categories — Torget (general merchandise), Motor (vehicles), Eiendom (real estate), Jobb (employment), and Reise (travel) — alongside integrated sub-brands Nettbil (car transfer), Qasa (lettings), and Nybrukt (refurbished electronics).
The underlying technology is a digital marketplace platform delivered via web (finn.no) and mobile applications, with a Vend-account login and payment layer, BankID identity verification, and an API surface for enterprise integrations with third-party dealer management and property management systems. Distribution is split between self-serve consumer/SMB flows and an enterprise Bedriftssenter / Vendor Dealer Hub portal for advertisers, with retail vertical coverage extended through Klær og mote recommerce and Nybrukt electronics.
FINN.no generates revenue from two primary streams: per-advertisement listing fees charged across verticals, and tiered recurring subscription packages (Basis, Pluss, Premium) sold to car dealers and other business advertisers at 569.23–988 NOK per ad, with volume discounts of up to 23%. Go-to-market is hybrid — direct-to-consumer self-serve for private listings, and self-serve PLG plus API-driven integrations for business customers — under a single-country, domestic Norway footprint within the broader Vend Marketplaces corporate group.
FINN.no firmographics
Firmographics- Name
- FINN.no
- Legal name
- Vend Marketplaces AS
- Website
- https://finn.no
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FINN.no is Norway's largest online classifieds marketplace, operated by Vend Marketplaces AS, connecting private individuals and businesses across real estate, vehicles, jobs, general merchandise, and travel through a web and mobile platform with tiered B2B subscription advertising.
- Ownership category
- akta.pro rank
FINN.no industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
Keywords
Where FINN.no is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
FINN.no business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Classified Advertising Fees: Revenue is generated from charging fees for listing advertisements on the platform. Business customers pay for advertisement packages while private listings may have different fee structures. The platform offers various advertising packages with different visibility levels and features.
- Premium Advertisement Packages: Car dealers and businesses can purchase tiered advertisement packages (Basis, Pluss, Premium) with dynamic pricing based on volume. The packages include features like ad-free listings, enhanced visibility, analytics access, and lead tracking tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basis package for car dealers - basic advertising with essential features |
| Subscription | Monthly | Pluss package - enhanced visibility with ad-free listings |
| Subscription | Monthly | Premium package - maximum features and visibility for car dealers |
| Unit Pricing | Pay-as-you-go | Dynamic per-advertisement pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
FINN.no product offering
Product offeringCore offering
FINN.no is Norway's largest online classifieds marketplace, enabling private individuals and businesses to list, search, buy, sell, and rent items across multiple verticals: general merchandise (Torget), vehicles (Motor), real estate (Eiendom), jobs (Jobb), and travel (Reise). Revenue is generated from listing fees paid by private sellers and tiered advertising/subscription packages (Basis, Pluss, Premium) sold to professional advertisers such as car dealers, real estate agents, and employers.
Product overview
FINN.no is Norway's largest online classifieds marketplace operated by Vend Marketplaces AS, featuring a platform-plus-modules architecture. The core marketplace unifies multiple vertical categories: FINN Torget (general classifieds), FINN Motor (vehicles), FINN Eiendom (real estate), FINN Jobb (employment), and FINN Reise (travel). Supporting sub-brands include Nettbil (direct car sales), Nybrukt (certified pre-owned electronics), and Qasa (real estate lettings). Business customers access dedicated tools via Vend Dealer Hub and FINN Bedriftssenter portals. The platform enables private individuals and businesses to advertise, buy, sell, and rent goods and services across diverse categories.
Differentiator
Problem solved
Functional benefit
Brands
- FINN Torget: General marketplace for second-hand goods, furniture, electronics and more
- FINN Motor
- FINN Eiendom
- FINN Jobb
- FINN Reise
- Nettbil
- Qasa
- Nybrukt
Products and services
- FINN Torget General classifieds marketplace for private individuals and businesses to buy and sell second-hand goods including electronics, clothing, furniture, sporting goods, and miscellaneous items.
- FINN Motor Vehicle marketplace for cars, boats, motorcycles, and recreational vehicles. Offers tiered advertising packages (Basis, Pluss, Premium) for car dealers with features including vehicle diagnostics, lead tracking, and dealer profiles.
- FINN Eiendom Real estate marketplace for properties for sale and rent in Norway, including residential homes, holiday properties, and new construction projects. Includes advertising packages for real estate agents.
- FINN Jobb Job board for employers to advertise open positions. Offers dynamic pricing based on job type and demand, with Pluss packages available for enhanced visibility.
- FINN Reise Travel marketplace on FINN including holiday rentals and cabins for rent, boat rentals, and travel services.
- Nettbil
Companies that use FINN.no
Customer profileSegments5 records
Ideal customer profiles3 records
FINN.no technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
FINN.no partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Private Landlords (Rental Market)coreFINN.no is launching a new rental listing form specifically designed to assist private landlords in advertising their properties. This represents a dedicated channel for private property owners to reach potential tenants through FINN's platform.
- HelthjemminorHelthjem is listed as a related service on FINN.no, suggesting a partnership or integration for delivery/logistics services.
- LendominorLendo is listed as a related financial services partner on FINN.no, offering loan/financing comparison services to marketplace users.
- MorgenleveringminorMorgenlevering (Morning Delivery) is listed as a related service partner on FINN.no, providing delivery services for marketplace transactions.
- NettbilcoreNettbil is a related service partner offering vehicle transfer and registration services. Listed as an affiliate on FINN with dedicated logo and integration on FINN Motor. Part of the same corporate family (Vend) as FINN.
- QasaminorQasa is a rental management service integrated on FINN Eiendom for handling lettings and property management. Listed as an integrated partner on FINN's real estate platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
FINN.no competitors and assessment
Company assessmentDirect peers
- Blocket: Sweden's largest online classifieds marketplace operating across vehicles, real estate, jobs, and general merchandise. Closest direct peer given shared Vend (formerly Schibsted) corporate parent and identical multi-vertical classifieds model in the Nordic region.
- DBA.dk: Denmark's largest online classifieds marketplace, also part of the Vend group. Operates the same multi-vertical classifieds model as FINN.no, making it a corporate sibling and direct functional peer.
- Tori.fi: Finland's leading online classifieds marketplace, also part of the Vend group. Operates real estate, vehicles, jobs, and general merchandise verticals under the same model as FINN.no.
- Bilbasen: Denmark's leading vehicle marketplace under the Vend group. Direct peer to FINN Motor with tiered dealer subscription packages, vehicle history checks, and lead generation features identical to FINN's automotive vertical.
Broad incumbents
- Leboncoin: France's dominant classifieds marketplace with the same multi-vertical model (real estate, vehicles, jobs, general goods). Although geographically separate, it is the closest European analog in scale and business model to FINN.no.
- Marktplaats: Netherlands' leading online classifieds marketplace, owned by Adevinta. Operates a similar multi-vertical model but is more mature in the C2C segment with broader consumer adoption than FINN's B2B-heavy model.
- AutoScout24: Europe's largest online vehicle marketplace operating across multiple countries. Direct comparable to FINN Motor's B2B dealer subscription model, though at much greater scale and with broader geographic reach.
- OLX: Global classifieds marketplace operating across emerging markets and parts of Europe. Comparable in model (multi-vertical classifieds with dealer subscriptions) but operates at global scale vs. FINN's single-country footprint.
- Facebook Marketplace: Meta's zero-fee peer-to-peer marketplace integrated into Facebook. The most disruptive competitor for FINN Torget's general merchandise vertical, leveraging free listings and existing social graph to challenge paid classifieds models.
Others
- Rightmove: UK's dominant property portal with subscription-based agent advertising model. Comparable to FINN Eiendom's real estate vertical specifically, demonstrating the value of single-vertical pure-play classifieds businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FINN.no social profiles
Digital presenceFINN.no financial estimates
Financial estimateRevenue estimate
Valuation estimate
FINN.no leadership team
Management profileNumber of profiles
Profiles1 record
FINN.no subsidiaries and ownership
Company hierarchySubsidiaries6 records
FINN.no funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FINN.no M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FINN.no
What does FINN.no do?
FINN.no is Norway's largest online classifieds marketplace, enabling private individuals and businesses to list, search, buy, sell, and rent items across multiple verticals: general merchandise (Torget), vehicles (Motor), real estate (Eiendom), jobs (Jobb), and travel (Reise). Revenue is generated from listing fees paid by private sellers and tiered advertising/subscription packages (Basis, Pluss, Premium) sold to professional advertisers such as car dealers, real estate agents, and employers.
Is FINN.no a public or private company?
FINN.no is a private company. It is classified as corporate owned and is currently operating.
When was FINN.no founded?
FINN.no was founded in 1996. It employs 251 to 500 people.
Where is FINN.no based?
FINN.no is headquartered in Oslo, Norway, in the Europe region.
How does FINN.no make money?
Two revenue lines are on record. Classified Advertising Fees are the primary driver. The others are premium Advertisement Packages.
Who are FINN.no's main competitors?
Direct peers on record are Blocket, DBA.dk, Tori.fi and Bilbasen. Broad incumbents are Leboncoin, Marktplaats, AutoScout24, OLX and Facebook Marketplace. Rightmove is listed as an others.
Does FINN.no have an API?
Yes. FINN.no provides API solutions for business customers to create, manage, and modify listings in FINN's channels, as well as retrieve statistics via Vend's API solutions. Business customers can use third-party systems to interact with FINN's database. The API allows for integration with third-party dealer management systems (DMS/APS) for car dealers. No public API documentation URL or developer portal is specified in the available sources.
What industry is FINN.no in?
FINN.no's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories. Its NAICS code is 4594 and its SIC code is 5960.