Aitaca
- Company typePrivate
- Founded2021
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Aitaca firmographics
Firmographics- Name
- Aitaca
- Legal name
- Aitaca Remote Tech S.L.
- Website
- https://aitaca.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Aitaca is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Aitaca business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Shopify App Plans: Aitaca generates revenue through tiered subscription plans for its Shopify App. The Free tier provides basic ring size guide functionality. The Starter tier ($99/month) adds AI photo-based sizing with up to 3,000 ring PDP views/month. The Growth tier ($299/month) includes four-finger sizing, custom size charts, brand color styling, and up to 10,000 ring PDP views/month.
- Enterprise/Custom Deployment Subscriptions: For larger jewelry and wearable brands, Aitaca supports advanced sizing intelligence projects including custom deployments with bespoke features such as demand analytics, offering-demand gap analysis, and alternative recommendation logic. Fees are negotiated based on plan tier and API call volume requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic ring size guide functionality |
| Subscription | Monthly | AI photo-based ring sizing with 3,000 PDP views/month |
| Subscription | Monthly | Full AI sizing with customization for growing brands |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Aitaca product offering
Product offeringCore offering
Aitaca provides a SaaS sizing intelligence platform for ecommerce that uses computer vision to convert a guided hand photo into a precise, product-specific ring size recommendation embedded directly on product pages. It is sold via a native Shopify App with Free/Starter/Growth subscription tiers and as custom enterprise API deployments for larger jewelry and smart ring brands, also producing anonymised size demand analytics.
Product overview
Aitaca is a computer vision-powered sizing intelligence platform for ecommerce. The core product is the AI Ring Sizing Platform, which uses guided hand photos analyzed by computer vision to generate precise, product-specific ring size recommendations embedded directly in product pages. The solution includes seven integrated capabilities: AI Hand Scan (photo-based measurement), Ring Sizer (existing ring measurement), Product-Aware Sizing (per-product sizing logic), Embedded Add-to-Cart Flow, Stock-Aware Recommendation, Alternative Product Recommendations, and Demand Analytics. The platform is offered via a native Shopify App (with Free, Starter, and Growth subscription plans) and supports Jewelry & Rings and Smart Rings as primary market verticals. The architecture combines computer vision for measurement with recommendation engine logic and predictive demand analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Ring Sizing Platform Core computer vision-powered ring sizing SaaS platform that turns a guided hand photo into a precise, product-specific ring size recommendation embedded directly in ecommerce product pages, with integrated add-to-cart flow and anonymised demand analytics.
- Shopify App Native Shopify integration enabling AI photo-based ring sizing directly on Shopify product pages. Includes Find My Size widget, dynamic size guide, localized ring size charts (EU, UK, US, Spain), and desktop-to-mobile QR sync. Available in Free, Starter ($99/month), and Growth ($299/month) plans.
- Jewelry & Rings Solution Vertical solution for jewelry ecommerce brands providing millimeter-precise ring size recommendations from a single hand photo embedded in the product page, with reported 65% return reduction and 3-5% conversion uplift.
- Smart Rings Solution Sizing solution for smart ring brands replacing physical sizing kits with instant AI photo-based fit recommendations. Eliminates kit shipping costs, reduces purchase delay, and enables immediate purchase intent conversion.
- AI Hand Scan Photo-based ring size recommendation using computer vision. Shoppers take a guided hand photo with a standard-sized card as scale reference; the system analyzes finger dimensions and maps results to the brand's size format (EU, US, UK, or custom).
- Ring Sizer Allows shoppers to measure a ring they already own to determine correct size for a new purchase. Targets gift buyers and shoppers with a known-fit reference, without requiring a hand photo.
- Product-Aware Sizing Sizing logic applied per product or collection. Each item follows its own sizing convention, fit rules, and tolerance rather than a catalog-wide mapping.
- Embedded Add-to-Cart Flow Allows shoppers to add the recommended size directly to cart from within the sizing widget, eliminating redirects and reducing drop-off after sizing.
- Stock-Aware Recommendation When the ideal size is out of stock, suggests the nearest in-stock size only when fit logic permits; prioritizes fit accuracy over conversion and substitutes only when commercially safe.
- Alternative Product Recommendations When the recommended size is unavailable for a chosen product, surfaces catalog alternatives that match the shopper's recommended size, recovering revenue while keeping the shopper within the brand experience.
- Demand Analytics Anonymised size demand intelligence including measurement distribution, product and collection insights, and demand by market. Enables brands to identify sizes being searched for versus available, supporting supply chain and range planning decisions.
Quantifiable outcome
- 3–5% conversion uplift for sizing flow users
- +4 more outcomes
Companies that use Aitaca
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Aitaca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Aitaca partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreAitaca offers a native Shopify App that allows Shopify merchants to install and configure the ring sizing solution directly through the Shopify App Store with no-code setup. The integration supports product page widgets, dynamic size guides, and desktop-to-mobile QR sync.
- Amazon Web Services (AWS)coreAWS is used as Aitaca's cloud infrastructure provider for data storage and processing. Data is stored on AWS servers located in Ireland, within the European Economic Area (EEA), ensuring GDPR compliance.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Aitaca competitors and assessment
Company assessmentDirect peers
- True Fit: True Fit provides AI-driven fit and size recommendations for footwear and apparel ecommerce. It is directly comparable to Aitaca as a SaaS layer that uses shopper data to recommend the right size and reduce returns for online merchants.
- Fit Analytics: Fit Analytics (acquired by Snap) offers AI-powered size and fit recommendations for fashion ecommerce. It is a direct competitor to Aitaca in the AI sizing intelligence category serving similar online retailers.
- 3DLOOK: 3DLOOK offers AI body scanning and measurement APIs for apparel and uniform fit. It competes with Aitaca in computer-vision-based sizing intelligence for ecommerce, addressing a similar merchant pain point with vision technology.
- Bold Metrics: Bold Metrics provides AI body measurement and size recommendations for apparel brands. It is directly comparable to Aitaca as a SaaS sizing intelligence solution using AI to recommend fit and reduce returns.
- Vue.ai: Vue.ai is an AI platform for retail covering personalization, tagging, and sizing recommendations. It overlaps with Aitaca in AI-driven sizing and product recommendations for online merchants.
Broad incumbents
- Snap Inc. Snap acquired Fit Analytics and bundles AI sizing into its broader AR shopping and camera platform. It is a broad incumbent with overlapping sizing technology but competes across a much wider portfolio rather than specializing in fit-dependent ecommerce.
- Amazon: Amazon has explored AI sizing features (e.g., Made for You, Echo Look, Body Labs acquisition) within its marketplace. As the largest ecommerce platform globally, it is a broad incumbent whose sizing initiatives could disrupt third-party sizing SaaS like Aitaca.
- Nike: Nike developed Nike Fit, an in-house AR/computer-vision sizing tool for its own sneakers. It represents a broad incumbent that could verticalize similar sizing AI for its own stores, raising the bar for third-party solutions like Aitaca.
Emerging players
- Fitiquette: Fitiquette provides virtual fitting room technology for ecommerce. It is an emerging player addressing the same fit-and-sizing friction for online merchants that Aitaca solves with computer vision.
- Sizer Technologies: Sizer Technologies provides AI body measurement for apparel fit recommendations. It is an emerging competitor with overlapping computer-vision sizing capability but focused primarily on apparel rather than rings and wearables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aitaca social profiles
Digital presenceAitaca compliance and trust
Trust signalCompliance2 records
Aitaca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aitaca leadership team
Management profileNumber of profiles
Profiles2 records
Aitaca funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aitaca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aitaca
What does Aitaca do?
Aitaca provides a SaaS sizing intelligence platform for ecommerce that uses computer vision to convert a guided hand photo into a precise, product-specific ring size recommendation embedded directly on product pages. It is sold via a native Shopify App with Free/Starter/Growth subscription tiers and as custom enterprise API deployments for larger jewelry and smart ring brands, also producing anonymised size demand analytics.
Is Aitaca a public or private company?
Aitaca is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aitaca founded?
Aitaca was founded in 2021. It employs 1 to 10 people.
Where is Aitaca based?
Aitaca is headquartered in Madrid, Spain, in the Europe region.
How does Aitaca make money?
Two revenue lines are on record. SaaS Subscription - Shopify App Plans are the primary driver. The others are enterprise/Custom Deployment Subscriptions.
Who are Aitaca's main competitors?
Direct peers on record are True Fit, Fit Analytics, 3DLOOK, Bold Metrics and Vue.ai. Broad incumbents are Snap Inc., Amazon and Nike. Emerging players are Fitiquette and Sizer Technologies.
Does Aitaca have an API?
Yes. Aitaca offers API-based services with subscription plans. The Terms and Conditions (section 8.5) reference API calls and plan limits, stating that if a Customer exceeds the number of API calls associated with their subscribed Plan, the following month's invoice will be adjusted accordingly. The API appears to be part of the core service offering, though no public API documentation URL, specific endpoints, authentication methods, or SDK details are provided in the available source material.