What Adventures Overland does

Adventures Overland is an India-based expedition company, founded in 2012 by Sanjay Madan and Tushar Agarwal in Gurgaon, that organizes guided self-drive convoy road trips and cross-border expeditions across six continents and 90+ countries. Its product portfolio is anchored by the eight-season "Road to London" flagship (a 65-day India-to-UK drive), the 70-day "Bus to London" expedition across 18 countries, the newer "Around the World in 80 Days" covering six continents, and a broad menu of regional itineraries (Ladakh, Lahaul & Spiti, Iceland Full Circuit, New Zealand, Brazil & Peru, Kyrgyzstan, Japan, Cambodia, Grand Alps, Scandinavia, Croatia & Slovenia, Mongolia, Bhutan, Lhasa). The operational technology is a human-led convoy management system with on-road support infrastructure including support vehicles, fuel/toll handling, first aid, backup vehicles, and cross-border logistics, augmented by an AO Fleet rental program (Land Rover Defenders, Mitsubishi Pajero Sport, supercars) and a Custom Expedition Planner service for bespoke routes.

The business model is direct-to-consumer, per-person, all-inclusive package pricing for fixed departures, with revenue from three streams: guided self-drive expeditions, vehicle fleet rentals, and custom trip planning services. Pricing per person ranges from approximately INR 1.2 lakh for a 9-day Himalayan drive to INR 9.25 lakh for a 10-day Iceland full circuit, with longer flagship trips (Road to London, Around the World in 80 Days) priced on inquiry. The company has served 1,000+ travelers, logged over 10 lakh kilometers across all seven continents, and is a six-time World Travel Award winner and two-time SATTE Award winner; it also claims to be the world's first carbon-neutral road trip operator. The target customer is affluent adventure travelers and luxury supercar enthusiasts who purchase curated, founder-led self-drive experiences rather than standard package tours.

Name

Adventures Overland

Legal name

Adventures Overland

Website

https://adventuresoverland.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adventure Tour Operator

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Land (48711)

SIC

Transportation Services (4700)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Luxury Self-Drive Touring Packages (THADAMAI)

Keywords

• Guided road trips
• Self-drive expeditions
• Luxury adventure travel
• Cross-border expeditions
• Expedition tour operator

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Guided Self-Drive Expeditions: All-inclusive package pricing for guided group road trips including logistics, support vehicles, crew, accommodations, select meals, and activities. Trips range from short 3-4 day supercar drives to extended 65-day cross-continental expeditions. Revenue is one-time per trip with pricing per person.
2. Vehicle Fleet Rental: Rental of adventure-ready vehicles including Land Rover Defenders, Mitsubishi Pajero Sport, and supercars (Ford Mustang, Bentley, Ferrari, Porsche, Lamborghini) for self-drive expeditions.
3. Custom Trip Planning Services: Bespoke expedition planning services for personalized road trips with tailored routes, vehicles, stays, and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Adventures Overland designs and operates guided self-drive road trip expeditions across more than 90 countries on six continents, with a portfolio of scheduled fixed-departure group convoys (including Road to London, Bus to London, Around the World in 80 Days, Iceland, New Zealand, Kyrgyzstan, Brazil & Peru, and India-based Himalayan drives) and a custom expedition planner. The company also provides adventure-ready vehicle rentals through AO Fleet, on-road support, premium accommodations, and visa/permits/logistics handling as part of all-inclusive per-person packages.

Product overview

Adventures Overland is a pioneer in guided self-drive road trips and cross-border expeditions spanning 6 continents. The company operates a portfolio of expedition products centered around self-drive and guided road trips, including flagship programs like Road to London (now in its 8th season), the ambitious Bus to London (70 days, 18 countries), and Around the World in 80 Days. The product line includes regional expeditions (Lahaul & Spiti Drive, Ladakh Expedition, Iceland Expedition, Kyrgyzstan Overland, New Zealand Overland, Brazil & Peru Overland), luxury supercar driving experiences (Supercar Drive Europe Edition, Supercar Drive Spain & Andorra), and European/Alpine drives (Grand Alps Drive, Croatia & Slovenia Drive). Supporting infrastructure includes AO Fleet for vehicle rentals and a Custom Expedition Planner for bespoke trip design. The company also offers books and has received multiple travel industry awards.

Differentiator

Problem solved

Functional benefit

Brands

• AO Experiences: Sub-brand for experiences offerings

Products and services

• Road to London Iconic 64 Nights / 65 Days cross-continental self-drive expedition from India to the UK, spanning multiple countries; the flagship AO product for individual travelers.
• Bus to London 70-day expedition across 18 countries, organized as a high-ambition multi-country road trip.
• Around the World in 80 Days Curated expedition covering 6 continents, designed as a once-in-a-lifetime world trip.
• Lahaul & Spiti Drive 8 Nights / 9 Days Himalayan self-drive tour navigating hairpin bends and off-road trails in the Lahaul Spiti region of India, starting from Chandigarh.
• Ladakh Expedition via Srinagar 14 Nights / 15 Days self-drive road trip from Chandigarh through Srinagar, Kargil, Leh, Nubra Valley, and Pangong Lake, covering high-altitude Himalayan passes including Khardung La.
• Iceland Expedition (Full Circuit) 9 Nights / 10 Days luxury self-drive Arctic adventure through Iceland's glaciers, lava fields, waterfalls, geothermal spas, ice caves, and northern lights viewing (approx. 1,900 km).
• Iceland Expedition (Popular Circuit) 7 Nights / 8 Days self-drive expedition covering Iceland's popular circuits and attractions.
• Kyrgyzstan Overland 9-day self-drive expedition through Kyrgyzstan starting from Bishkek, covering mountains, gorges, valleys, Lake Issyk-Kul, and cultural experiences (approx. 1,170 km).
• Supercar Drive Spain & Andorra 3 Nights / 4 Days luxury supercar driving experience through Spain and Andorra, featuring vehicles such as Ford Mustang, Bentley Continental GTC, Porsche 992 GT3, Ferrari 296 GTB, and Lamborghini Huracan Tecnica.
• Supercar Drive - The Europe Edition Luxury supercar driving expedition through European destinations.
• New Zealand Overland 11 Nights / 12 Days self-drive expedition through New Zealand's South Island covering Christchurch, Kaikoura, Franz Josef Glacier, Queenstown, and Milford Sound (approx. 1,650 km).
• Brazil & Peru Overland 15 Nights / 16 Days Brazil expedition with optional 9 Nights / 10 Days Peru extension covering Rio, the Amazon, Iguazu Falls, and Machu Picchu.
• The Grand Alps Drive 7 Nights / 8 Days self-drive expedition through the European Alps.
• Mongolia Overland Self-drive expedition to Mongolia.
• Lhasa Overland Self-drive expedition to Lhasa, Tibet.
• Bhutan Overland Self-drive expedition to Bhutan.
• Scandinavia Overland Self-drive expedition through Scandinavian countries.
• Croatia & Slovenia Drive 10 Nights / 11 Days self-drive expedition through Croatia and Slovenia.
• Japan Overland 13 Nights / 14 Days self-drive expedition through Japan.
• Cambodia Overland 7 Nights / 8 Days self-drive expedition through Cambodia.
• AO Fleet Premium SUV and adventure-ready vehicle rental service for self-drive expeditions, including Land Rover Defender and Mitsubishi Pajero Sport, plus supercars (Mustang, Bentley, Ferrari, Porsche, Lamborghini).
• Custom Expedition Planner Bespoke trip planning service where AO experts design custom routes, vehicles, stays, and experiences for individual travelers.

Quantifiable outcome

• 1000+ satisfied travelers have completed expeditions with Adventures Overland
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Backroads: Active travel company specializing in guided biking, walking, and family adventures with premium positioning. Comparable to AO in offering supported, multi-day guided expeditions with on-trip logistics handled, though focused on activity-based rather than overland driving experiences.
• Exodus Travels: UK-based adventure tour operator specializing in guided adventure trips (walking, cycling, cultural, wildlife). Directly comparable to AO in offering guided small-group expeditions across global destinations with similar premium positioning.
• World Expeditions: Australia-based adventure travel company running guided small-group treks, climbs, and overland journeys worldwide. Closely comparable to AO through its niche adventure focus, multi-continent expedition portfolio, and community-of-travelers ethos.
• KE Adventure Travel: UK-based adventure tour operator running guided treks, climbs, and overland expeditions worldwide since 1984. Closely comparable to AO in offering small-group guided expeditions across global destinations with similar premium positioning and multi-continent portfolio.

Broad incumbents

• SOTC Travel: India-based outbound tour operator offering customized holidays, group tours, and adventure itineraries. Comparable to AO as an Indian-headquartered outbound specialist serving premium leisure travelers, but with broader product range and corporate travel operations.
• Thomas Cook India: Major Indian travel company offering domestic and international tour packages, including adventure and self-drive holidays. Comparable to AO in targeting Indian travelers for international expedition experiences, but operates as a generalist across leisure, business travel, and currency services.
• Intrepid Travel: Globally established adventure travel company offering small-group tours across 100+ countries. Comparable to AO through its adventure-focused itineraries, group expedition model, and global destination coverage, though significantly larger in scale and with broader (not exclusively self-drive) formats.
• Abercrombie & Kent: Luxury experiential travel company offering high-end small-group journeys and bespoke itineraries across the globe. Comparable to AO in premium positioning, custom itinerary capability, and curated small-group expeditions, though at a much higher price tier and broader scale.
• G Adventures: Large adventure tour operator running small-group expeditions worldwide with community-focused positioning. Similar to AO in targeting experiential, community-driven travelers across multiple continents, but with a much broader product catalog spanning all travel styles.

Regional players

• Cox & Kings: Heritage Indian tour operator offering luxury, leisure, and adventure tours globally, including self-drive holidays. Comparable to AO as an Indian-headquartered tour operator targeting premium outbound Indian travelers, though operating a far broader product mix and at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=pk26j-9nj8g&list=PLBcBW457GPDa5b__1cuCaKn51z1U_Vwfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventures Overland