Unico
Unico is a Wisconsin-based, PE-owned (Sun Capital) manufacturer of variable-speed drives, control systems, and power electronics serving industrial customers in oil & gas, EV/battery testing, and energy storage. It sells quote-based, custom-engineered hardware globally with direct enterprise field sales.
- Company typePrivate
- Founded1970
- HeadquartersFranksville, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Unico does
Unico, LLC (DBA Unico Technologies Group) is a Wisconsin-based, privately held electronic manufacturer of variable-speed drives, control systems, and power-electronics products serving industrial customers for over 50 years. The company, owned by Sun Capital Partners since 2019 and led by CEO Mike Canada, operates from its Franksville, WI headquarters with a workforce of 251–500 and a global installation base spanning North America, Europe, South America, the Middle East, Central Asia, and Australia. Its product portfolio spans four primary franchises: oil & gas artificial lift (SRP, PCP, and ESP drives, plus the patented LRP and CRP pump units); battery testing and EV powertrain test systems (BAT and TST series plus battery emulators); pumping solutions featuring the Synthesis Intelligent Pump Controller and proprietary Pumping System Intelligence (PSI); and an emerging hydrogen, EV charging, and energy storage line built around the IDAC Power Platform and a new >98% efficient DC-to-DC converter family developed with Eos Energy.
Unico's underlying technology stack centers on DSP-based flux vector control, a patented digital current regulator, and advanced control algorithms tuned for silicon carbide (SiC) and gallium nitride (GaN) power devices, which the company claims delivers >98% conversion efficiency. Recent technical partnerships with AMD (Spartan UltraScale+ FPGAs for test platforms) and Terma Group (aerospace-grade battery cell testing) extend this stack into next-generation gigafactory test systems, while recent product launches add power-conversion products for Battery Energy Storage Systems, data centers, photovoltaic, and microgrid applications.
The company monetizes primarily through one-time hardware sales priced via quote-based enterprise terms (net 30 for orders under $150,000 in the US/Canada, Irrevocable Letter of Credit for international), with secondary revenue from software licensing (perpetual, royalty-free) and engineering services covering design, installation, commissioning, and support. Go-to-market is direct enterprise field sales complemented by event-driven demand generation at The Battery Show Detroit, the Advanced Automotive Battery Conference, and Data Center World. Customer mix spans oil & gas producers, EV hypercar and racing testing facilities, battery cell suppliers, and increasingly grid-edge and hydrogen economy buyers.
Unico firmographics
Firmographics- Name
- Unico
- Legal name
- Unico, LLC
- Website
- https://unicous.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Unico is a Wisconsin-based, PE-owned (Sun Capital) manufacturer of variable-speed drives, control systems, and power electronics serving industrial customers in oil & gas, EV/battery testing, and energy storage. It sells quote-based, custom-engineered hardware globally with direct enterprise field sales.
- Ownership category
- akta.pro rank
Unico industry classification
Industry- Product category
- Industrial Automation & Power Electronics
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Power, Distribution, and Specialty Transformer Manufacturing (335311), Relay and Industrial Control Manufacturing (335314)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Power Conversion Systems for Storage & Charging (PCS, bidirectional inverters, DC/DC) (IMAGAHAE)
- akta.pro secondary industries
- DC-DC Converters & Power Modules (Isolated/non-isolated, POL modules) (IMAGADAB), EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF), EV Power Electronics & Drivetrain Electrification Service (Inverters, DC-DC, eAxles) (TLAKAMAI), Automotive Power Electronics & Inverters/Converters Manufacturing (IMACAJAE)
Keywords
Where Unico is headquartered
LocationHeadquarters
- HQ city
- Franksville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Unico business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Power Electronics & Drives: Manufacture and sale of variable speed drives, control systems, and power electronics products including DC-to-DC converters for energy storage applications
- Testing Solutions: Battery testing equipment and EV powertrain test systems including BAT series (cell formation, cell testing, module testing, pack testing), TST series (e-axle, e-drive, e-motor, inverter testing)
- Software License: Nonexclusive, royalty-free, perpetual, limited license to use software in conjunction with products. Annual maintenance and support services available for purchase
- Engineering Services: Design, installation, commissioning, service and support by professionally qualified engineers and consultants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing with net 30 payment terms |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Unico product offering
Product offeringCore offering
Unico designs and manufactures variable speed drives, motor control systems, and power electronics for industrial automation, plus battery and EV powertrain test stands (BAT and TST series), artificial lift drives and pumps for oil and gas (SRP, PCP, ESP, RPC, LRP, CRP), pumping controllers with proprietary PSI technology, and a newly launched line of ultra-high efficiency (>98%) DC-to-DC power converters for battery energy storage, data centers, photovoltaic, grid, and microgrid applications. Products are made in America and sold with bundled engineering services for design, installation, commissioning, and ongoing support.
Product overview
Unico offers a diversified portfolio of automation and control solutions organized into distinct product categories. The Battery Testing & Formation Equipment line includes the BAT Series (BAT100, BAT350, BAT600) for battery cell, module, and pack testing, plus battery emulation solutions. The EV Powertrain Test Systems encompass the TST Series (TST200, TST800) for e-axle and inverter testing, along with battery emulators. In Oil & Gas, Unico provides artificial lift solutions including SRP Drives, PCP Drives, ESP Drives, Rod Pump Controllers, and proprietary LRP® and CRP® pump units, complemented by Automated Well Reports and Remote Monitoring systems. The Pumping Solutions division features Synthesis™ Intelligent Pump Controllers and Multi-pump Controllers with proprietary Pumping System Intelligence (PSI) technology. The Hydrogen & Charging Infrastructure group offers the IDAC Power Platform, DC Fast Charging, Inductive Charging, Electrolyzer Power Supplies, and DC Micro-Grid Battery Energy Storage Systems. Most recently, Unico launched new Power Conversion Products (DC-to-DC converters) in partnership with Eos Energy Enterprises for energy storage applications.
Differentiator
Problem solved
Functional benefit
Products and services
- BAT600 Series Battery Pack/Module Testers Battery pack and module testing equipment for evaluating battery cell capacity, current, and voltage performance for electric vehicle and energy storage applications.
- BAT350 Cell Formation Battery cell formation equipment for premier automotive testing environments including EV startups, hypercar testing facilities, and EV racing team centers.
- BAT100 Series Battery Cell Testers Battery cell testers designed for precision testing of individual battery cells, including the IDAC Power Platform flexible cell test solution.
- Battery Emulator Battery emulation solution that replicates dynamic performance of real batteries for testing inverters, electric motors, and charging systems.
- TST200 Series E-Axle Dyno Drive E-axle dyno drive system for testing electric vehicle powertrain components including e-motors and inverters.
- TST800 Active AC Load for Inverter Testing Active AC load system specifically designed for inverter testing applications.
- Synthesis Intelligent Pump Controller Revolutionary pump controller integrating variable-speed motor control, PID process control, and soft logic, featuring a digital signal processor, patented digital current regulator, and Pumping System Intelligence (PSI) technology.
- Synthesis Multi-pump Controller Pump controller regulating fluid delivery systems using a single drive that orchestrates up to eight pumps, integrating motor-control, logic, and process-control functions.
- SRP Drives and Automation Sucker rod pump variable speed drives maximizing well production while protecting pumping equipment for oil and gas artificial lift systems.
- PCP Drives and Automation Progressing cavity pump variable speed drives providing precision control of traditional and permanent magnet motor designs.
- ESP Drives and Automation Electric submersible pump drives with rugged motor control, advanced automation, high efficiency, low harmonics, and best-in-class motor protection.
- RPC Rod Pump Controller Enhanced start/stop pump-off control using surface and downhole dynamometer plots for sucker-rod pumping systems.
- LRP Linear Rod Pump Small footprint, streamlined pumping unit alternative to conventional rod pump systems for oil and gas production.
- CRP Crank Rod Pump Short-stroke sucker rod pumping unit for cost-effective pumping of low-flow wells.
- Automated Well Reports Comprehensive well reports generated automatically or on demand, including surface and downhole dynamometer graphs with current and historical performance comparison.
- Remote Monitoring Solution (UEdit and UTerm) Real-time monitoring and control solutions with UEdit (Windows) for diagnostic tools and UTerm (iOS) for field technician wireless access to live drive data.
- IDAC Power Platform Flexible, compact, and affordable cell test solution for battery testing applications.
- DC Fast Charging Products DC fast charging solutions for electric vehicle infrastructure supporting high-performance power platforms.
- Inductive Charging Products Inductive wireless charging products for electric vehicles and charging infrastructure.
- Electrolyzer Power Supplies Power supply solutions for hydrogen electrolyzer applications in green hydrogen production.
- DC Micro-Grid Battery Energy Storage Systems Battery energy storage systems for DC micro-grid applications enabling energy independence and grid stabilization.
- On-Board Charger Products On-board vehicle charging products for electric vehicles supporting automotive electrification.
- Power Conversion Products (DC-to-DC Converters) Ultra-compact and efficient DC-to-DC power converters with >98% efficiency, designed for energy storage applications and integrated with Eos Z3 Znyth aqueous zinc battery systems using SiC and GaN devices.
- Rural & Agriculture Pumping Solutions Custom-engineered pumping control systems with flux vector AC drives and pump control software for maintaining constant pressure in varying demand agricultural and rural applications.
- Industrial Process Lines Drives and Automation Advanced drive and control solutions for metal processing, paper converting, and metal forming process lines, providing precision control for seamless manufacturing processes.
Quantifiable outcome
- >98% efficiency for power conversion products
- +2 more outcomes
Companies that use Unico
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Unico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Unico partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Eos Energy EnterprisescoreFive-year strategic partnership signed in April 2025 for supply of DC-to-DC converters integrated with Eos Z3 Znyth aqueous zinc battery systems. Unico's cutting edge design with high-speed switching controls provides industry leading efficiency, compactness and power density. Both companies' products are designed and manufactured in the US, aligning with federal clean energy goals and domestic sourcing incentives.
- AMDcorePartnership to accelerate EV, battery and grid storage innovation using AMD Spartan UltraScale+ FPGAs. Unico is advancing the future of EV and energy-storage testing with enhanced efficiency, security and development speed, enabling more precise and scalable test systems.
- Terma GroupflagshipPartnership with Terma Group, a global leader in aerospace systems, to introduce next-generation battery cell tester bringing aerospace-grade reliability to high-performance battery R&D. Combining Terma's heritage in spacecraft power systems with UNICO's proven testing platforms delivers precision, scalability, and energy efficiency for gigafactories and advanced R&D labs.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Unico competitors and assessment
Company assessmentBroad incumbents
- ABB: ABB is a global leader in variable speed drives, motion control, and power conversion products. It competes with Unico across drives, EV charging infrastructure, and industrial power electronics, but operates at much larger scale with a broader portfolio spanning electrification, robotics, and automation.
- Siemens: Siemens offers the SINAMICS family of variable speed drives and a broad portfolio of industrial automation, power conversion, and EV charging solutions. It competes with Unico across drives, power electronics, and industrial automation with substantially larger scale and global reach.
- Schneider Electric: Schneider Electric provides Altivar drives, EV charging infrastructure, and industrial power solutions. It competes with Unico in VFDs, EV charging power electronics, and energy storage applications through its broader energy management and automation portfolio.
- Rockwell Automation: Rockwell Automation manufactures Allen-Bradley drives, motor control, and industrial automation systems. It competes with Unico in variable speed drives and industrial control, particularly in discrete manufacturing and process industries.
- Eaton: Eaton manufactures variable frequency drives, power conversion products, and EV charging infrastructure under its electrical sector. It competes with Unico across drives, DC fast charging power electronics, and energy storage power conversion at larger scale.
- AMETEK: AMETEK's electronic instruments and test equipment divisions (including programmable power and battery test) overlap with Unico's power conversion and battery testing product lines. AMETEK is a much larger diversified industrial conglomerate with adjacent product positioning in precision test instrumentation.
Direct peers
- Yaskawa America: Yaskawa is a leading manufacturer of AC variable frequency drives, servo motors, and motion control products. It directly competes with Unico in industrial drives and motor control, particularly in pump, fan, and process applications, with comparable technology positioning around high-efficiency motor control.
- Danfoss Drives: Danfoss is a major manufacturer of VLT® variable frequency drives and VACON® drives for industrial and HVAC applications. It directly competes with Unico in motor control and power electronics, with deep presence in pumps, water/wastewater, and industrial automation markets.
- Chroma ATE: Chroma ATE is a leading manufacturer of test and measurement instrumentation for batteries, EVs, and power electronics. It directly competes with Unico's BAT series battery testers and TST series EV powertrain test systems in cell formation and e-drive testing applications.
- Neware Technology: Neware is a major global supplier of battery testing and formation equipment for cell, module, and pack validation. It directly competes with Unico's BAT100, BAT350, and BAT600 battery tester product lines across cell testing and formation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unico social profiles
Digital presenceUnico compliance and trust
Trust signalCompliance1 record
Unico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unico leadership team
Management profileNumber of profiles
Profiles2 records
Unico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unico M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unico
What does Unico do?
Unico designs and manufactures variable speed drives, motor control systems, and power electronics for industrial automation, plus battery and EV powertrain test stands (BAT and TST series), artificial lift drives and pumps for oil and gas (SRP, PCP, ESP, RPC, LRP, CRP), pumping controllers with proprietary PSI technology, and a newly launched line of ultra-high efficiency (>98%) DC-to-DC power converters for battery energy storage, data centers, photovoltaic, grid, and microgrid applications. Products are made in America and sold with bundled engineering services for design, installation, commissioning, and ongoing support.
Is Unico a public or private company?
Unico is a private company. It is classified as private equity controlled and is currently operating.
When was Unico founded?
Unico was founded in 1970. It employs 251 to 500 people.
Where is Unico based?
Unico is headquartered in Franksville, United States, in the North America region.
How does Unico make money?
Four revenue lines are on record. Power Electronics & Drives are the primary driver. The others are testing Solutions, software License and engineering Services.
Who are Unico's main competitors?
Broad incumbents on record are ABB, Siemens, Schneider Electric, Rockwell Automation, Eaton and AMETEK. Direct peers are Yaskawa America, Danfoss Drives, Chroma ATE and Neware Technology.
Does Unico have an API?
No public API is recorded for Unico.
What industry is Unico in?
Unico's product category is Industrial Automation & Power Electronics. Its primary akta.pro industry code is IMAGAHAE, Power Conversion Systems for Storage & Charging (PCS, bidirectional inverters, DC/DC), with a secondary code of IMAGADAB, DC-DC Converters & Power Modules (Isolated/non-isolated, POL modules). Its NAICS code is 334515 and its SIC code is 3600.