Dukaan®
Dukaan is a Bengaluru-based SaaS e-commerce platform that lets Indian SMBs, startups and D2C brands launch and run online stores without coding, monetizing via subscriptions, transaction fees and an enterprise tier.
- Company typePrivate
- Founded2020
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Dukaan® does
Dukaan®, operating legally as Growthpond Technology Pvt Ltd., is a Bengaluru-headquartered SaaS e-commerce platform founded in 2020 by Suumit Shah and Subhash Choudhary (with Kaustub Pandey as co-founder) that enables merchants — predominantly SMBs, D2C brands and startups in India — to create online stores without programming expertise. Its core product is a self-serve storefront platform that allows a free store to be created in roughly 30 seconds, supporting bulk product upload/import, payment gateway integration, customizable themes (Tinker, Ursa, Enigma, Mana, Nirvana, Oxford), order tracking, invoicing, automated tax calculations and advanced sales/traffic analytics. The product portfolio is organized as a core platform augmented by Dukaan Themes, Dukaan Plugins (40+ third-party extensions), Dukaan Delivery (pan-India shipping), Dukaan Plus (social commerce), Business Tools, and a Dukaan Enterprise tier offering 99.5% uptime, sub-1ms latency, custom plugins and returns/exchange management.
Dukaan® firmographics
Firmographics- Name
- Dukaan®
- Legal name
- Growthpond Technology Pvt Ltd.
- Website
- https://mydukaan.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dukaan is a Bengaluru-based SaaS e-commerce platform that lets Indian SMBs, startups and D2C brands launch and run online stores without coding, monetizing via subscriptions, transaction fees and an enterprise tier.
- Ownership category
- akta.pro rank
Where Dukaan® is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Dukaan® business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Platform fees for e-commerce store creation and hosting with tiered plans.
- Transaction Fees: Minimal transaction fees on unlimited transactions.
- Dukaan Plus: Social commerce platform generating additional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free store creation with basic features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Dukaan® product offering
Product offeringCore offering
Dukaan is a DIY SaaS e-commerce platform that lets merchants with zero programming skills launch fully responsive online stores and mobile storefronts via smartphone in 30 seconds. It bundles bulk product/inventory upload, payment gateway integration, customizable themes, order tracking, invoicing, automated tax calculations, advanced analytics, multi-warehouse management, 40+ plugins, and pan-India delivery (Dukaan Delivery) into a single freemium platform targeting Indian SMBs and D2C brands.
Product overview
Dukaan is an enterprise e-commerce platform that helps merchants create online stores. The offering is a platform-plus-modules architecture centered on the Dukaan Core Platform, supplemented by specialized sub-products and modules including Dukaan Plus (social commerce), Dukaan Themes (website templates), Dukaan Delivery (shipping), Dukaan Plugins (40+ extensions), Business Tools (free utilities), and Dukaan Enterprise (high-performance enterprise tier). The portfolio enables startups to established businesses to build, launch, and scale their online presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Dukaan Core Platform DIY SaaS e-commerce platform that lets merchants with no programming skills launch fully responsive online stores and mobile apps in 30 seconds, with bulk product/inventory upload, payment gateway integration, customizable themes, order tracking, invoicing, automated tax calculations, analytics, and plugins. Targeted at SMB merchants, startups, and D2C brands in India.
- Dukaan Plus Social commerce platform launched by Dukaan to support e-commerce growth among small and medium businesses in India.
Quantifiable outcome
- 27% increase in website traffic, 25% CAC improvement, 52% daily revenue growth within 10 days for Lemonade
- +1 more outcomes
Companies that use Dukaan®
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Dukaan® technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Dukaan® partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dukaan® competitors and assessment
Company assessmentRegional players
- Shopmatic: Singapore-headquartered DIY e-commerce and social commerce platform active across South and Southeast Asia. Closest Asia-focused peer in terms of SMB DIY store creation and social selling focus.
Direct peers
- Shopify: Global leader in SMB e-commerce SaaS, offering store creation, themes, payments, and shipping. Direct competitor to Dukaan's core platform; Dukaan explicitly positions on faster site speed and India-specific ecosystem vs. Shopify.
- Instamojo: India-based online selling and payments platform targeting small businesses and creators with storefronts, payment links, and basic e-commerce tools. Closest India-native direct peer to Dukaan's SMB DIY store model.
- WooCommerce: Open-source WordPress-based e-commerce platform widely adopted by SMBs globally and in India. Competes directly on SMB store creation, plugins, and themes, though Dukaan differentiates via no-code mobile-first UX.
- BigCommerce: Enterprise and mid-market SaaS e-commerce platform with headless commerce, multi-storefront, and B2B features. Competes with Dukaan's Dukaan Enterprise tier for higher-ARPU brand customers in India.
- Wix eCommerce: Website builder with integrated e-commerce functionality used by SMBs and creators. Competes with Dukaan's no-code store creation, themes, and SMB-focused product-led growth motion.
Broad incumbents
- Meesho: India's largest social commerce marketplace with seller-side tools. Not a direct SaaS peer but competes for the same Indian SMB/D2C seller wallet, especially given Dukaan's Dukaan Plus social commerce push.
- GoDaddy: Domain, hosting, and online store builder for micro and small businesses globally and in India. Competes with Dukaan for first-time SMB merchants seeking one-stop website and commerce solutions.
Emerging players
- Sellfy: Lightweight e-commerce platform focused on creators and SMBs with simple storefronts, digital products, and subscriptions. Comparable in freemium-led, easy-launch positioning to Dukaan's core SMB funnel.
- Zoho Commerce: India-headquartered (Zoho) e-commerce platform targeting SMBs with integrated payments, shipping, and inventory. Competes with Dukaan in the Indian SMB segment with a broader Zoho ecosystem play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dukaan® social profiles
Digital presenceDukaan® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dukaan® leadership team
Management profileNumber of profiles
Profiles5 records
Dukaan® funding detail
Funding detailFunding overview
Funding rounds4 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dukaan® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dukaan®
What does Dukaan® do?
Dukaan is a DIY SaaS e-commerce platform that lets merchants with zero programming skills launch fully responsive online stores and mobile storefronts via smartphone in 30 seconds. It bundles bulk product/inventory upload, payment gateway integration, customizable themes, order tracking, invoicing, automated tax calculations, advanced analytics, multi-warehouse management, 40+ plugins, and pan-India delivery (Dukaan Delivery) into a single freemium platform targeting Indian SMBs and D2C brands.
Is Dukaan® a public or private company?
Dukaan® is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dukaan® founded?
Dukaan® was founded in 2020. It employs 101 to 250 people.
Where is Dukaan® based?
Dukaan® is headquartered in Bangalore, India, in the Asia region.
How does Dukaan® make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction Fees and dukaan Plus.
Who are Dukaan®'s main competitors?
Shopmatic is listed as a regional player. Direct peers are Shopify, Instamojo, WooCommerce, BigCommerce and Wix eCommerce. Broad incumbents are Meesho and GoDaddy. Emerging players are Sellfy and Zoho Commerce.
Does Dukaan® have an API?
No public API is recorded for Dukaan®.