Shopmatic
Shopmatic is a Singapore-based ecommerce technology company offering a multi-channel SaaS platform with webstore, social, chat, and marketplace tools for SMEs and entrepreneurs to sell online across India, Singapore, Hong Kong, Malaysia, and other markets.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Shopmatic does
Shopmatic Pte. Ltd. is a Singapore-headquartered ecommerce technology company that operates a multi-channel SaaS platform enabling small businesses, entrepreneurs, and individual sellers to establish and operate an online presence. The platform is organized around four core products delivered through a single account: Shopmatic Webstore (a no-code, Progressive Web App-based website builder), Shopmatic Social (social commerce with integrated payments and shipping), Shopmatic Chat (conversational selling), and Shopmatic Marketplaces (multi-marketplace management via a unified dashboard). A proprietary aggregation layer called Shopmatic World and a hands-on Pro Concierge Package for assisted onboarding supplement the self-serve core, the latter being pre-approved under Singapore's IMDA SME's Go Digital Program with up to 70% subsidy for qualifying merchants.
The underlying technology stack is centered on Progressive Web App delivery for webstores, Stripe-based payment processing with upfront transaction-fee deduction, and Google Analytics for usage monitoring. Shopmatic serves customers in India, Singapore, Hong Kong, Malaysia, and Rest of World, supported by two legal entities: Shopmatic Pte. Ltd. (Singapore HQ at 138 Market Street, CapitaGreen) and Shopmatic Solutions Pvt Ltd (Bangalore regional office). Reported scale includes 101-250 employees and over 1 million customers worldwide, with a sustained 4.4 Google Play Store rating over three consecutive years.
Monetization is dual-track. Merchants can choose a Transaction Model (pay-as-you-go at roughly 3.5% per sale in India and Singapore, with local-currency equivalents elsewhere) or a Subscription Model (3-, 6-, or 12-month plans ranging from US$240 to US$672 annually in Rest of World, INR 9,000-24,000 in India, and equivalent tiered pricing in Singapore, Hong Kong, and Malaysia). Recurring ancillary streams include annual Shopmatic World listing fees (US$10 RoW / INR 650 India) and custom domain registration fees. Strategic activity includes acquisitions of Octopus Retail Management (March 2019) and CombineSell (October 2019), and disclosed funding of approximately US$8.16M across a 2017 Series A (US$5.7M led by August One and Spring SEEDS Capital) and smaller rounds from Accelerasia Ventures (December 2021) and Group SNS (April 2022).
Shopmatic firmographics
Firmographics- Name
- Shopmatic
- Legal name
- Shopmatic Pte. Ltd.
- Website
- https://goshopmatic.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shopmatic is a Singapore-based ecommerce technology company offering a multi-channel SaaS platform with webstore, social, chat, and marketplace tools for SMEs and entrepreneurs to sell online across India, Singapore, Hong Kong, Malaysia, and other markets.
- Ownership category
- akta.pro rank
Shopmatic industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- General Merchandise Retailers (455), Retail Trade (44-45)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
Keywords
Where Shopmatic is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Shopmatic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees: Charged for every sale made on the platform. Transaction fees are applied on the sales value after discounts, excluding taxes, shipping fees, payment fees, marketplace fees and other third-party charges. Invoiced every seven days or deducted upfront via Stripe.
- Subscription Fees: Fixed recurring fees charged based on chosen Subscription Plan (3, 6, or 12 months). No transaction fees or hosting fees under this model. Auto-renewed on recurring basis.
- Shopmatic World Listing Fees: Annual listing fees for merchants to feature products on Shopmatic World aggregation platform. Auto-renewed annually.
- Custom Domain Fees: Annual fees for custom domain registration purchased through the platform. Year 1 and subsequent years have different pricing.
- Processing Fees: Fees charged on overdue invoices not paid by the Payment Due Date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction Model - Pay only when you sell |
| Subscription | Multi-year contract | Subscription Model - 3 Month Plan |
| Subscription | Multi-year contract | Subscription Model - 6 Month Plan |
| Subscription | Annual | Subscription Model - 12 Month Plan |
| Subscription | Annual | Shopmatic World Listing (Annual) |
| Subscription | Annual | Custom Domain - Year 1 |
| Subscription | Annual | Custom Domain - Year 2 onwards |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Shopmatic product offering
Product offeringCore offering
Shopmatic is a multi-channel ecommerce platform that enables entrepreneurs and small businesses to create online stores, list products across marketplaces, sell through social media, and conduct chat-based commerce without coding. The platform offers four core solutions (Shopmatic Webstore, Shopmatic Marketplaces, Shopmatic Social, and Shopmatic Chat) unified under a single account with integrated payments, shipping, and inventory management.
Product overview
Shopmatic is a multi-channel ecommerce platform offering four core products: Shopmatic Chat (chat-based selling), Shopmatic Social (social commerce), Shopmatic Marketplaces (multi-marketplace management), and Shopmatic Webstore (no-code website builder). These products are unified through a single account system and share common features including integrated payments and shipping. The platform is supplemented by Shopmatic World, a product aggregation marketplace for buyer discovery, and the Pro Concierge Package for expert-assisted setup. The platform operates on a Transaction Model (pay-per-sale) or Subscription Model (recurring plans) pricing structure.
Differentiator
Problem solved
Functional benefit
Brands
- Shopmatic Chat: Chat selling solution with payments and shipping integration.
- Shopmatic Social
- Shopmatic Marketplaces
- Shopmatic Webstore
- Shopmatic World
- Shopmatic Pro Concierge Package
Products and services
- Shopmatic Chat
Quantifiable outcome
- 1 million+ customers worldwide
- +1 more outcomes
Companies that use Shopmatic
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Shopmatic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Shopmatic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IMDA (Infocomm Media Development Authority of Singapore)coreShopmatic is a pre-approved solution provider under the IMDA SME's Go Digital Program. Merchants can receive up to 70% subsidy to set up an ecommerce store through the Shopmatic Pro Concierge Package. This partnership enablesShopmatic to reach small businesses seeking government-assisted digital transformation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Shopmatic competitors and assessment
Company assessmentDirect peers
- Ecwid: Lightweight ecommerce platform enabling SMBs to add online stores to existing websites and sell across channels. Comparable product-led growth model and target SMB segment.
- WooCommerce: Open-source WordPress ecommerce plugin widely used by SMBs globally. Represents the free/lower-cost alternative to Shopmatic's Webstore product for cost-sensitive entrepreneurs.
- BigCommerce: Headless and multi-channel ecommerce platform serving SMB to mid-market merchants. Directly comparable in multi-channel selling, marketplace integrations, and SaaS pricing model.
- Shopline: APAC-focused ecommerce platform enabling merchants to sell across webstores, social, and marketplaces. Highly comparable regional competitor with similar SMB focus in Hong Kong, Singapore, Malaysia, and broader Southeast Asia.
- EasyStore: Southeast Asia-based ecommerce enablement platform with omnichannel webstore, marketplace, and social commerce tools. Direct competitor in the same geographies with similar SMB target segment.
Broad incumbents
- Shopify: Global leader in SMB ecommerce enablement. Shopify competes across webstore, marketplace integrations, and social commerce — directly overlapping with Shopmatic's Webstore, Marketplaces, and Social products, but at vastly larger scale and capital base.
- GoDaddy: Domain and website builder with integrated ecommerce and online store tools. Competes in SMB online-presence space, especially in markets where Shopmatic also sells custom domains.
- Squarespace: Design-led website builder with integrated ecommerce. Overlaps with Shopmatic Webstore on no-code online store creation targeting entrepreneurs and micro-businesses.
- Wix: Website builder with native ecommerce capabilities. Wix targets similar SMB and entrepreneur segments with no-code webstore creation, overlapping with Shopmatic Webstore and broader SMB online-presence positioning.
Emerging players
- SelluSeller: Singapore-based multi-channel ecommerce management platform connecting to marketplaces like Shopee and Lazada. Regional emerging player with overlapping marketplace integration value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Shopmatic social profiles
Digital presenceShopmatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopmatic leadership team
Management profileNumber of profiles
Profiles5 records
Shopmatic funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopmatic M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopmatic
What does Shopmatic do?
Shopmatic is a multi-channel ecommerce platform that enables entrepreneurs and small businesses to create online stores, list products across marketplaces, sell through social media, and conduct chat-based commerce without coding. The platform offers four core solutions (Shopmatic Webstore, Shopmatic Marketplaces, Shopmatic Social, and Shopmatic Chat) unified under a single account with integrated payments, shipping, and inventory management.
Is Shopmatic a public or private company?
Shopmatic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shopmatic founded?
Shopmatic was founded in 2014. It employs 101 to 250 people.
Where is Shopmatic based?
Shopmatic is headquartered in Singapore, Singapore, in the Asia region.
How does Shopmatic make money?
Five revenue lines are on record. Transaction Fees are the primary driver. The others are subscription Fees, shopmatic World Listing Fees, custom Domain Fees and processing Fees.
Who are Shopmatic's main competitors?
Direct peers on record are Ecwid, WooCommerce, BigCommerce, Shopline and EasyStore. Broad incumbents are Shopify, GoDaddy, Squarespace and Wix. SelluSeller is listed as an emerging player.
Does Shopmatic have an API?
No public API is recorded for Shopmatic.
What industry is Shopmatic in?
Shopmatic's product category is Ecommerce Platform Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio). Its NAICS code is 455 and its SIC code is 5960.