Zymrat

What Zymrat does

Zymrat is a Bangalore-based direct-to-consumer premium activewear brand operating under the legal entity Suavedreams Needlework Attire India Pvt Ltd. It designs and sells performance apparel for fitness-oriented Indian consumers, with a core men's line (training t-shirts, stringers, shorts, joggers, pullovers, hoodies) that has been extended into a full women's collection (oversized tees, crop tops, sports bras, leggings, sweatshirts, jackets, joggers). The brand differentiates through four proprietary textile technologies — SuperSilva™ (silver-ion zero-odor), SuperVent™ (air-pocket ventilation), The Ball Cooling™ (3D knitting), and SuperCotton (3x-tougher cotton) — applied across the product range at price points between Rs. 499 and Rs. 2,699.

The business runs on a production-on-demand, zero-inventory model, with all orders fulfilled through a Shopify-hosted online storefront, free shipping across India, and cash-on-delivery available. There is no retail or wholesale distribution; products ship directly from the production unit to the consumer. Marketing is digital-first, relying on Instagram, Facebook, YouTube, Twitter, LinkedIn, email, and a network of fitness coaches and content creators (including Ranveer Allahabadia / BeerBiceps) for community-driven word-of-mouth. The brand is part of the broader Styched Collective ecosystem that includes Styched, Flatheads, and Styched Life under the same parent company.

Financially, Zymrat has disclosed only ~$636,118 in external capital across two small angel rounds (Dec 2020 led by Dominor Investment and LVX Ventures; Jan 2022 led by Dominor Investment with Anicut Angel Fund). The company reports a cumulative 30,000+ customer base but no revenue figures, and operates with a headcount of 1–10. Leadership is held by co-founder and CEO Ujjawal Asthana alongside co-founder Ankita Riva. The combination of minimal external capital, small team, single-market DTC focus, and reliance on proprietary textile branding positions Zymrat as an early-stage, bootstrapped-leaning consumer brand targeting India's growing domestic fitness and athleisure market.

Name

Zymrat

Legal name

Suavedreams Needlework Attire India Pvt Ltd

Website

https://zymrat.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Zymrat is a Bangalore-based direct-to-consumer premium activewear brand selling tech-infused men's and women's performance apparel (Rs. 499–2,699) exclusively through its Shopify storefront to Indian fitness consumers, leveraging proprietary fabric technologies like SuperSilva™ and SuperVent™ under a production-on-demand, zero-inventory model.

Ownership category

akta.pro rank

Product category

Activewear

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAAAD

Athletic / Performance & Activewear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAABAL

Outdoor & Active Lifestyle Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Performance activewear
• Athletic apparel
• Sportswear manufacturing
• Direct-to-consumer fashion
• Premium gym wear

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of premium activewear including t-shirts, shorts, joggers, pullovers, and women's wear. One-time purchase model with products priced from Rs. 499 to Rs. 2,699. Products sold directly through their Shopify e-commerce platform with free shipping across India.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Zymrat designs, manufactures, and sells premium performance activewear directly to consumers in India through its own Shopify-powered e-commerce store. Its product line spans men's and women's athletic apparel — including training t-shirts, stringers, shorts, joggers, pullovers, hoodies, leggings, sports bras, sweatshirts, and jackets — built around proprietary fabric technologies such as SuperSilva™ (silver ion odour control), SuperVent™ (air pocket ventilation), The Ball Cooling™ (3D knitting), and SuperCotton (3X tougher cotton). The brand operates a production-on-demand, zero-inventory model with free shipping across India.

Product overview

Zymrat is a premium activewear brand offering a comprehensive portfolio of tech-infused athletic apparel for men and women. The product line centers around proprietary technologies including SuperSilva™ (silver ion-based zero-odor technology), SuperVent™ (air pocket cooling), The Ball Cooling™ (3D knitting for heat dissipation), and SuperCotton (enhanced durability fabric). Core men's products include training t-shirts, gym stringers, shorts, joggers, pullovers/hoodies, and everyday cotton tees. Women's collection features oversized tees, crop tops, tank tops, sports bras, sweatshirts, jackets, shorts, leggings, and joggers. The brand sub-lines include The Centurion (premium ultralight athleisure) and various performance bundles. All products are manufactured in India with a focus on premium quality fabrics sourced globally, sold directly to consumers through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Styched Collective: A collective/brand family that includes Styched (styched.in), Flatheads (flatheads.in), and Styched Life (styched.life). Mentioned in the website navigation as a brand family.

Products and services

• Training T-Shirts Performance t-shirts with moisture-wicking, anti-odor, quick-dry, and anti-static properties, available in regular, slim, and relaxed fits for men's training and gym workouts.
• Gym Stringers Lightweight, breathable tank tops designed for gym workouts with moisture-wicking fabric and anti-odor technology for unrestricted movement.
• Gym Shorts & Sports Shorts Quick-dry, moisture-wicking shorts with anti-odor technology, ultra-lightweight design and durable stretch for squats, sprints, and various activities.
• Men's Joggers & Trackpants Gym trackpants and joggers with quick-dry fabric, anti-odor technology, 4-way stretch, and breathable materials for workouts and everyday wear.
• Pullovers & Hoodies Full sleeve pullovers and hoodies with SuperCotton and SuperVent technologies for warmth and breathability during training.
• Round Neck Cotton Tees Everyday wear cotton t-shirts with comfortable regular fit, available in various graphic prints and solid colors.
• Women's Oversized Tees Relaxed-fit oversized t-shirts with ribbed necklines for women, featuring graphic prints and various color options.
• Women's Crop Tops Crop top styles designed for women's activewear, available in various colors and styles for workout and casual wear.
• Women's Tank Tops Tank tops designed for women's workouts and active lifestyles with breathable, moisture-wicking properties.
• Sports Bras Sports bras designed for workout support and comfort during various physical activities.
• Women's Sweatshirts & Jackets Sweatshirts and jackets for women including pullovers, zip-up jackets, and hoodies for warmth and style.
• Women's Shorts Shorts designed for women with performance fabrics, available in various styles for workouts and casual wear.
• Women's Leggings Performance leggings for women with stretch, support, and comfort for yoga, gym, and everyday wear.
• Women's Joggers Joggers designed for women with comfortable fits and performance fabrics for active lifestyles.
• The Centurion Premium athleisure line featuring ultralight fabric with SuperSilva technology, including polo t-shirts and training t-shirts designed for work and workout versatility.
• Performance Bundles Curated bundles combining multiple activewear products at discounted prices for complete workout wardrobes.
• Women's Collection Comprehensive women's activewear collection including oversized tees, crop tops, tank tops, sports bras, sweatshirts, jackets, shorts, leggings, and joggers.

Quantifiable outcome

• 30,000+ satisfied customers in India
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StychedcoreOthersPart of the Styched Collective family. Styched is a related brand under the same parent company ecosystem, offering complementary lifestyle and activewear products.
• FlatheadscoreOthersPart of the Styched Collective family. Flatheads is a related brand offering footwear and lifestyle products, operating under the same parent company ecosystem.
• Styched LifeminorOthersPart of the Styched Collective ecosystem, offering lifestyle products. Related brand under the same parent company Suavedreams Needlework Attire India Pvt Ltd.
• Fitness Coaches and TrainerscoreStrategic or Co-development PartnerWorking with the best coaches and trainers in India to test products, improve them based on feedback, and spread word about the brand. These partnerships help validate product quality and drive organic marketing through trainer recommendations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adidas: Global athletic apparel and footwear major. Competes head-to-head in performance training wear and is repeatedly cited in Zymrat customer testimonials as the quality reference point.
• Nike: Global performance athletic apparel leader. Directly competes with Zymrat in men's and women's training activewear, and is the brand Zymrat's own customers explicitly benchmark against — making it the most relevant direct competitor.
• Reebok: Global athletic apparel and training brand with strong India presence. Competes with Zymrat in training tees, shorts, and joggers at comparable mid-premium price points.
• Under Armour: Performance athletic apparel brand focused on training, running, and gym wear. Directly comparable to Zymrat's core men's training category, with overlapping proprietary fabric technologies.
• The Souled Store: Indian digitally-native lifestyle and athleisure brand. Comparable DTC model, Indian consumer base, and overlapping product categories including casual and active apparel.
• Bewakoof: Indian DTC apparel brand with strong youth positioning and growing activewear assortment. Closely comparable in DTC, India-only, digitally-native GTM motion and price-band overlap with Zymrat.
• HRX: Indian premium activewear brand launched by Hrithik Roshan in partnership with Myntra. Most direct domestic comparable: targets the same Indian fitness-activewear consumer, DTC + marketplace led, and competes on technology and style positioning.
• Asics: Performance athletic brand with deep running and training apparel roots. Comparable to Zymrat's running/training consumer (e.g., the marathon runner testimonial) and overlapping performance fabric positioning.

Broad incumbents

• Lululemon: Premium global activewear brand with strong women's segment. Comparable in premium positioning, proprietary fabric technology narrative, and yoga/training category overlap, though much larger and global.
• Puma: Global sportswear major with extensive training and athleisure lines. Overlaps with Zymrat in performance tees, shorts, and joggers but operates as a broad portfolio brand rather than a niche performance specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ZymratWear
• YouTubeyoutube.com/c/ZymratActivewear
• Facebookfacebook.com/zymratwear
• LinkedInlinkedin.com/company/zymrat
• Instagraminstagram.com/zymratwear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zymrat