HerMoney
HerMoney is a digital media company producing financial planning content, education, and advisor-matching services for women and their families, operating a 500,000+ member audience via partnerships such as Willow and the sheconomy campaign.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What HerMoney does
HerMoney (also referred to as HerMoney Media) is a privately held, New York-based digital media company founded in 2018 that produces financial content, education, and advice targeted at women and their families. The platform addresses what the company describes as a longstanding access gap — women historically having less access to trusted financial planning tailored to their specific life circumstances — through editorial coverage of topics including financial planning, retirement, and investing, supported by a community of more than 500,000 women.
The core offering is content and audience, distributed through direct digital channels and via partnerships. The primary commercial mechanism surfaced in the input is a referral-based distribution model: HerMoney has partnered with Willow (TrustWillow.com) for advisor matching, referrals, and financial planning tools routed through Willow's certification program, positioning HerMoney as a top-of-funnel audience that funnels into certified advisors. The company has no public pricing model, no disclosed revenue, no standalone mobile application, no public API, and no proprietary technology stack disclosed in available sources. Jean Chatzky, a well-known personal finance author and media personality, serves as CEO and co-founder and is effectively the anchoring brand asset.
On go-to-market, HerMoney leans on coalition marketing: it participates in the "sheconomy" national campaign organized by Invest for Better alongside other women-led financial organizations including Ellevest and Financial Influencers Network, and runs a 14-week challenge intended to drive women into deeper engagement with their finances. The company is privately held, has raised only a $30,130 round in March 2021 (anomalously small and likely a seed or community raise), employs 11-50 people, and operates exclusively in the U.S. market. The business model is therefore best characterized as a content-and-referral media property whose monetization mechanics (advertising, sponsorships, referral fees, or subscriptions) are not publicly disclosed.
HerMoney firmographics
Firmographics- Name
- HerMoney
- Website
- https://hermoney.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HerMoney is a digital media company producing financial planning content, education, and advisor-matching services for women and their families, operating a 500,000+ member audience via partnerships such as Willow and the sheconomy campaign.
- Ownership category
- akta.pro rank
HerMoney industry classification
Industry- Product category
- Personal Finance Media
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)
- akta.pro secondary industries
- Personal Financial Management & Budgeting (PFM) (FSAGAAAH), Budgeting & Cash-Flow Management (FSAGADAA), Net Worth & Personal Balance Sheet Tracking (FSAGADAF)
Keywords
Where HerMoney is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
HerMoney business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels1 record
Marketing channels1 record
HerMoney product offering
Product offeringCore offering
HerMoney is a digital media platform that publishes financial education content and resources aimed at women, covering topics such as financial planning, retirement, and investing. It also operates an advisor-matching and referral service delivered through its partnership with Willow (TrustWillow.com), connecting its audience of over 500,000 women to certified financial advisors and planning tools.
Product overview
HerMoney Media operates as a financial media platform targeting women, offering financial content, educational resources, and advisory services. The company partners with organizations like Willow to provide advisor matching, referrals, and financial planning tools tailored to women. HerMoney participates in broader initiatives like the "sheconomy" campaign alongside organizations such as Ellevest and Financial Influencers Network. No standalone product names or distinct modules are explicitly named in available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- HerMoney Media
Companies that use HerMoney
Customer profileSegments1 record
Ideal customer profiles1 record
HerMoney technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HerMoney partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- sheconomy Campaign (Invest for Better)coreHerMoney is part of a national campaign called 'sheconomy' launched by Invest for Better, bringing together hundreds of women-led organizations including Ellevest and Financial Influencers Network. The campaign offers a 14-week challenge for women to examine how their money is held, invested, and used, aiming to advance women's financial participation, power, and influence.
- Willow (TrustWillow.com)coreWillow partnered with HerMoney Media to expand access to trusted financial planning and advice for women and their families. The collaboration involves advisor matching, referrals, and financial planning tools tailored to women, supported by Willow's certification program and targeted at an audience of over half a million women.
- EllevestminorEllevest is one of the hundreds of women-led organizations participating in the sheconomy campaign alongside HerMoney.
- Financial Influencers NetworkminorFinancial Influencers Network is one of the hundreds of women-led organizations participating in the sheconomy campaign alongside HerMoney.
- Invest for BettercoreInvest for Better is the organization that launched the 'sheconomy' national campaign, of which HerMoney is a participating partner along with other women-led organizations.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
HerMoney competitors and assessment
Company assessmentDirect peers
- Ellevest: Women-focused digital wealth management and financial planning platform. Directly comparable to HerMoney given shared mission of serving women's financial needs and co-participation in the sheconomy campaign.
- Invest for Better: Nonprofit focused on women's investing education and community. Comparable to HerMoney as a women-focused financial education organization and the orchestrator of the sheconomy campaign in which HerMoney participates.
Broad incumbents
- Stash: Consumer investing and personal finance platform serving beginner and mass-market users. Comparable as a direct-to-consumer personal finance and investing education brand, though broader than women-specific.
- NerdWallet: Large-scale consumer financial content and advisor matching platform. Comparable to HerMoney in providing financial education content and connecting consumers to advisors, though at much larger scale.
- SmartAsset: Financial advisor matching and personal finance education marketplace. Comparable to HerMoney in the advisor-matching and financial planning content category.
- LearnVest: Digital financial planning platform offering advisor access and planning tools to consumers. Comparable in delivering financial planning content, tools, and advisor matching, though now part of Northwestern Mutual.
- Wealthsimple: Digital wealth management and personal finance platform serving millennial and mass-affluent consumers. Comparable in combining financial education content with investing and planning tools.
- Mint (Intuit): Long-standing personal financial management platform for budgeting and tracking. Comparable as a mainstream consumer PFM/education brand overlapping HerMoney's budgeting and planning focus.
Emerging players
- Financial Influencers Network: Network of women-focused financial creators and educators. Comparable as a women-focused financial education community participating in the same sheconomy coalition as HerMoney.
- Money Management International: Nonprofit provider of financial counseling, education, and debt management resources. Comparable in delivering consumer financial education and planning content, though with a debt/counseling emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
HerMoney social profiles
Digital presenceHerMoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
HerMoney leadership team
Management profileNumber of profiles
Profiles1 record
HerMoney funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HerMoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HerMoney
What does HerMoney do?
HerMoney is a digital media platform that publishes financial education content and resources aimed at women, covering topics such as financial planning, retirement, and investing. It also operates an advisor-matching and referral service delivered through its partnership with Willow (TrustWillow.com), connecting its audience of over 500,000 women to certified financial advisors and planning tools.
Is HerMoney a public or private company?
HerMoney is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HerMoney founded?
HerMoney was founded in 2018. It employs 11 to 50 people.
Where is HerMoney based?
HerMoney is headquartered in New York, United States, in the North America region.
Who are HerMoney's main competitors?
Direct peers on record are Ellevest and Invest for Better. Broad incumbents are Stash, NerdWallet, SmartAsset, LearnVest, Wealthsimple and Mint (Intuit). Emerging players are Financial Influencers Network and Money Management International.
Does HerMoney have an API?
No public API is recorded for HerMoney.
What industry is HerMoney in?
HerMoney's product category is Personal Finance Media. Its primary akta.pro industry code is FSAGADAH, Financial Education & Coaching (Digital Programs, Tools), with a secondary code of FSAGAAAH, Personal Financial Management & Budgeting (PFM). Its NAICS code is 523940 and its SIC code is 6282.