HerMoney

What HerMoney does

HerMoney (also referred to as HerMoney Media) is a privately held, New York-based digital media company founded in 2018 that produces financial content, education, and advice targeted at women and their families. The platform addresses what the company describes as a longstanding access gap — women historically having less access to trusted financial planning tailored to their specific life circumstances — through editorial coverage of topics including financial planning, retirement, and investing, supported by a community of more than 500,000 women.

The core offering is content and audience, distributed through direct digital channels and via partnerships. The primary commercial mechanism surfaced in the input is a referral-based distribution model: HerMoney has partnered with Willow (TrustWillow.com) for advisor matching, referrals, and financial planning tools routed through Willow's certification program, positioning HerMoney as a top-of-funnel audience that funnels into certified advisors. The company has no public pricing model, no disclosed revenue, no standalone mobile application, no public API, and no proprietary technology stack disclosed in available sources. Jean Chatzky, a well-known personal finance author and media personality, serves as CEO and co-founder and is effectively the anchoring brand asset.

On go-to-market, HerMoney leans on coalition marketing: it participates in the "sheconomy" national campaign organized by Invest for Better alongside other women-led financial organizations including Ellevest and Financial Influencers Network, and runs a 14-week challenge intended to drive women into deeper engagement with their finances. The company is privately held, has raised only a $30,130 round in March 2021 (anomalously small and likely a seed or community raise), employs 11-50 people, and operates exclusively in the U.S. market. The business model is therefore best characterized as a content-and-referral media property whose monetization mechanics (advertising, sponsorships, referral fees, or subscriptions) are not publicly disclosed.

Name

HerMoney

Website

https://hermoney.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HerMoney is a digital media company producing financial planning content, education, and advisor-matching services for women and their families, operating a 500,000+ member audience via partnerships such as Willow and the sheconomy campaign.

Ownership category

akta.pro rank

Product category

Personal Finance Media

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

akta.pro secondary industries

Personal Financial Management & Budgeting (PFM) (FSAGAAAH), Budgeting & Cash-Flow Management (FSAGADAA), Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

Keywords

• Personal finance media
• Financial education content
• Advisor matching services
• Women's financial planning
• Retirement and investment guidance

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

HerMoney is a digital media platform that publishes financial education content and resources aimed at women, covering topics such as financial planning, retirement, and investing. It also operates an advisor-matching and referral service delivered through its partnership with Willow (TrustWillow.com), connecting its audience of over 500,000 women to certified financial advisors and planning tools.

Product overview

HerMoney Media operates as a financial media platform targeting women, offering financial content, educational resources, and advisory services. The company partners with organizations like Willow to provide advisor matching, referrals, and financial planning tools tailored to women. HerMoney participates in broader initiatives like the "sheconomy" campaign alongside organizations such as Ellevest and Financial Influencers Network. No standalone product names or distinct modules are explicitly named in available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• HerMoney Media

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• sheconomy Campaign (Invest for Better)coreGTM or Marketing Partner · 6 March 2026HerMoney is part of a national campaign called 'sheconomy' launched by Invest for Better, bringing together hundreds of women-led organizations including Ellevest and Financial Influencers Network. The campaign offers a 14-week challenge for women to examine how their money is held, invested, and used, aiming to advance women's financial participation, power, and influence.
• Willow (TrustWillow.com)coreStrategic or Co-development Partner · 19 February 2026Willow partnered with HerMoney Media to expand access to trusted financial planning and advice for women and their families. The collaboration involves advisor matching, referrals, and financial planning tools tailored to women, supported by Willow's certification program and targeted at an audience of over half a million women.
• EllevestminorGTM or Marketing PartnerEllevest is one of the hundreds of women-led organizations participating in the sheconomy campaign alongside HerMoney.
• Financial Influencers NetworkminorGTM or Marketing PartnerFinancial Influencers Network is one of the hundreds of women-led organizations participating in the sheconomy campaign alongside HerMoney.
• Invest for BettercoreGTM or Marketing PartnerInvest for Better is the organization that launched the 'sheconomy' national campaign, of which HerMoney is a participating partner along with other women-led organizations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ellevest: Women-focused digital wealth management and financial planning platform. Directly comparable to HerMoney given shared mission of serving women's financial needs and co-participation in the sheconomy campaign.
• Invest for Better: Nonprofit focused on women's investing education and community. Comparable to HerMoney as a women-focused financial education organization and the orchestrator of the sheconomy campaign in which HerMoney participates.

Broad incumbents

• Stash: Consumer investing and personal finance platform serving beginner and mass-market users. Comparable as a direct-to-consumer personal finance and investing education brand, though broader than women-specific.
• NerdWallet: Large-scale consumer financial content and advisor matching platform. Comparable to HerMoney in providing financial education content and connecting consumers to advisors, though at much larger scale.
• SmartAsset: Financial advisor matching and personal finance education marketplace. Comparable to HerMoney in the advisor-matching and financial planning content category.
• LearnVest: Digital financial planning platform offering advisor access and planning tools to consumers. Comparable in delivering financial planning content, tools, and advisor matching, though now part of Northwestern Mutual.
• Wealthsimple: Digital wealth management and personal finance platform serving millennial and mass-affluent consumers. Comparable in combining financial education content with investing and planning tools.
• Mint (Intuit): Long-standing personal financial management platform for budgeting and tracking. Comparable as a mainstream consumer PFM/education brand overlapping HerMoney's budgeting and planning focus.

Emerging players

• Financial Influencers Network: Network of women-focused financial creators and educators. Comparable as a women-focused financial education community participating in the same sheconomy coalition as HerMoney.
• Money Management International: Nonprofit provider of financial counseling, education, and debt management resources. Comparable in delivering consumer financial education and planning content, though with a debt/counseling emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/HerMoneyMedia
• Facebookfacebook.com/HerMoneyMedia
• LinkedInlinkedin.com/company/hermoneymedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HerMoney