My Cooking Box
My Cooking Box is an Italian meal-kit delivery company that sells pre-portioned ingredient boxes and recipe cards for regional and gourmet Italian dishes to home cooking enthusiasts, gift buyers, and corporate clients across more than 20 countries via its Shopify storefront.
- Company typePrivate
- Founded2015
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What My Cooking Box does
My Cooking Box, legally Ricetta Italiana S.r.l., is an Italian meal-kit delivery company founded in 2015 by Chiara (Chiara Rota) and headquartered in Milan with operations in Gorle (Bergamo). The company sells pre-portioned boxes of ingredients and recipe cards for preparing regional and gourmet Italian dishes, with a catalog of more than 50 recipes across traditional, regional, and chef-collaborator lines including co-branded kits with Eataly and Savini Tartufi. Retail box prices range from approximately €12.99 to €20, supplemented by gift cards (€25–€100), an 11-SKU Italian wine selection, branded kitchen accessories, and an Outlet Salva Box discount channel for near-expiry inventory.
The business runs on a Shopify-based direct-to-consumer storefront with payments via PayPal, Visa, Mastercard, American Express, and UnionPay, fulfillment through the SDA courier, and Yotpo for reviews; no proprietary technology platform was identified. A secondary B2B line provides customized corporate gifts and chef-led team-building events, supported by a partnership with Longo Speciality. The company has raised approximately €3 million across a 2019 seed round and a 2021 corporate round led by Ponti, and ships to over 20 countries with stated plans to expand into Germany and the US. Customer segments are individual cooking enthusiasts and gift-buyers as the primary audience, with corporate clients as a secondary segment; named collaborators include Amref Health Africa (charitable kit), Savini Tartufi, Eataly, Longo Speciality, and OrobieStyle.
My Cooking Box firmographics
Firmographics- Name
- My Cooking Box
- Legal name
- Ricetta Italiana S.r.l.
- Website
- https://mycookingbox.it
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Cooking Box is an Italian meal-kit delivery company that sells pre-portioned ingredient boxes and recipe cards for regional and gourmet Italian dishes to home cooking enthusiasts, gift buyers, and corporate clients across more than 20 countries via its Shopify storefront.
- Ownership category
- akta.pro rank
My Cooking Box industry classification
Industry- Product category
- Italian Meal Kit Delivery
- NAICS
- Perishable Prepared Food Manufacturing (311991), Special Food Services (7223)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
- akta.pro secondary industries
- Meal Kits & Recipe Box Subscriptions (AFAIANAA), Meal Kits & Recipe Box Delivery (CRAFAFAD)
Keywords
Where My Cooking Box is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
My Cooking Box business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Meal Kit Product Sales: One-time purchases of meal kit boxes containing pre-portioned Italian ingredients with recipes. Products range from traditional regional recipes to gourmet offerings from Italian chefs.
- Gift Cards: Digital gift cards available in €25, €50, €75, and €100 denominations, valid for 6 months from purchase date.
- B2B Corporate Sales: Customized corporate gift solutions for businesses including employee gifts, client appreciation, and team building events. Partnered with Longo Speciality for expanded corporate gifting options.
- Accessories and Gadgets: Kitchen accessories including wooden cutting boards, chef tongs, oak coasters, magnetic knife holders, children's aprons, and scented candles sold as add-on products.
- Wine and Beverage Sales: Italian wines and beverages selected to pair with meal kits, including Chianti, Prosecco, Lugana, and regional Italian wines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pasta in crema di ceci charitable box |
| Unit Pricing | Pay-as-you-go | Pici toscani with truffle and anchovies |
| Unit Pricing | Pay-as-you-go | Focaccia barese with cherry tomatoes |
| Unit Pricing | Pay-as-you-go | Cellentani with Sicilian pesto |
| Unit Pricing | Pay-as-you-go | Rigatoni with red pesto and truffle |
| Unit Pricing | Pay-as-you-go | Spaghetto Eataly - 5 portions |
| Unit Pricing | Pay-as-you-go | Outlet boxes (discounted) |
| Subscription | Multi-year contract | Gift Cards |
| Unit Pricing | Pay-as-you-go | Kitchen accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
My Cooking Box product offering
Product offeringCore offering
My Cooking Box is an Italian meal kit delivery company that sells pre-portioned boxes containing all ingredients in the right doses and step-by-step recipes needed to prepare authentic regional and gourmet Italian dishes at home. Recipes are developed in collaboration with renowned Italian chefs and curated food partners, with kits covering traditional, regional, limited-edition, and gluten-free options. The company also sells gift cards, paired Italian wines, branded kitchen accessories, and provides B2B corporate gifting and team-building cooking experiences.
Product overview
My Cooking Box is an Italian meal kit delivery startup offering a curated portfolio of products centered around its core meal kit boxes. The main offering consists of recipe boxes containing pre-portioned Italian ingredients with step-by-step instructions for preparing authentic regional and gourmet Italian dishes. The product range includes: core meal kits (such as Pici Toscani, Focaccia Barese, Cellentani con Pesto Siciliano, Risotto al Tartufo, and Lo Spaghetto Eataly); a charitable Amref solidarity meal kit; Gift Cards in €25-100 denominations; an Italian wine selection (11 varieties); kitchen accessories and gadgets; and B2B corporate solutions including team building events and customized gifts. The company also offers Outlet boxes at discounted prices and operates internationally, shipping to over 20 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- My Cooking Box Meal Kits Italian meal kit delivery boxes containing pre-portioned ingredients in right doses with step-by-step recipes for preparing authentic Italian dishes at home. Available in traditional, regional, gourmet, limited-edition, and gluten-free varieties.
- Gift Cards
Quantifiable outcome
- Zero food waste per box through pre-portioned ingredients
- +1 more outcomes
Companies that use My Cooking Box
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
My Cooking Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
My Cooking Box partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Amref Health AfricacoreCollaboration with the largest African health organization for the 'La fame non è un gioco' (Hunger is not a game) campaign. For each Pasta in crema di ceci box sold, €2.50 is donated to provide two meals to primary school children in Burkina Faso. Navigator Giovanni Soldini serves as ambassador.
- Savini TartuficoreCollaboration with 4-generation truffle specialists since 1920 for premium truffle meal kits including Pinsa romana with truffle and Risotto al tartufo. Savini selects only the finest truffles bringing authenticity and tradition.
- EatalycoreCollaboration featuring Eataly's iconic 'Spaghetto al Pomodoro' as a meal kit. Eataly is a renowned Italian food market and restaurant chain known for promoting Italian cuisine globally.
- Longo SpecialityminorPartnership with Longo Speciality, a historic gifting company with over 60 years of experience. They offer an expanded range of premium wines and artisanal sweets alongside My Cooking Box meal kits for corporate gifts.
- OrobieStyleminorCollaboration on the Polenta Kit featuring authentic Schisòla with Taleggio DOP, created with OrobieStyle for the Orobie Mountains recipe collection.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
My Cooking Box competitors and assessment
Company assessmentDirect peers
- HelloFresh: Global category leader in DTC meal kits with weekly subscription plans and operations across Europe and the US. Direct competitor to My Cooking Box in the broader meal-kit category, though HelloFresh targets mass-market menus while MCB focuses on Italian cuisine.
- Gousto: UK-based DTC meal-kit delivery company offering weekly recipe boxes with pre-portioned ingredients. Operates with a subscription model similar in form to My Cooking Box's meal kits, and a relevant benchmark for international DTC expansion.
- Marley Spoon: Global meal-kit company operating the Dinnerly and Martha Stewart–branded kits across the US, Europe, and Australia. Direct competitor for international meal-kit expansion plans into Germany and the US.
- Blue Apron: US-focused meal-kit pioneer selling weekly recipe boxes with pre-portioned ingredients. Closely comparable business model and customer use case (home cooking with curated recipes) to My Cooking Box.
- Home Chef: US meal-kit company (owned by Kroger) offering weekly meal kits and Heat & Eat products via DTC and grocery. Comparable meal-kit unit economics and customer experience to My Cooking Box, with significantly greater scale.
- Cook & Box: Italian DTC meal-kit start-up selling recipe boxes with pre-portioned ingredients to Italian consumers. The closest direct domestic competitor to My Cooking Box in Italy.
- Dinnerly: Value-priced meal-kit brand operated by Marley Spoon, offering simple weekly recipes at lower price points. Comparable meal-kit DTC model and a relevant benchmark for MCB's expansion into price-sensitive international markets.
Broad incumbents
- Eataly: Global Italian food marketplace and restaurant chain. Eataly is both a partner (Lo Spaghetto Eataly co-branded kit) and a broader incumbent in Italian gourmet food retail, dining, and content — overlapping with MCB's premium Italian positioning.
Regional players
- La Piana dei Sapori: Italian regional food brand selling curated Italian gourmet boxes with regional ingredients and recipes. Closely comparable concept to My Cooking Box but with a regional-Italy focus rather than national DTC scale.
Others
- GialloZafferano: Italy's leading online cooking-recipe platform (part of Mondadori Group). Not a meal-kit competitor but a strong adjacent reference point for Italian food content, brand authority, and potential audience overlap with My Cooking Box's recipe-driven positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
My Cooking Box social profiles
Digital presenceMy Cooking Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Cooking Box leadership team
Management profileNumber of profiles
Profiles1 record
My Cooking Box funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Cooking Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Cooking Box
What does My Cooking Box do?
My Cooking Box is an Italian meal kit delivery company that sells pre-portioned boxes containing all ingredients in the right doses and step-by-step recipes needed to prepare authentic regional and gourmet Italian dishes at home. Recipes are developed in collaboration with renowned Italian chefs and curated food partners, with kits covering traditional, regional, limited-edition, and gluten-free options. The company also sells gift cards, paired Italian wines, branded kitchen accessories, and provides B2B corporate gifting and team-building cooking experiences.
Is My Cooking Box a public or private company?
My Cooking Box is a private company. It is classified as venture growth investor backed and is currently operating.
When was My Cooking Box founded?
My Cooking Box was founded in 2015. It employs 11 to 50 people.
Where is My Cooking Box based?
My Cooking Box is headquartered in Milan, Italy, in the Europe region.
How does My Cooking Box make money?
Five revenue lines are on record. Meal Kit Product Sales are the primary driver. The others are gift Cards, B2B Corporate Sales, accessories and Gadgets and wine and Beverage Sales.
Who are My Cooking Box's main competitors?
Direct peers on record are HelloFresh, Gousto, Marley Spoon, Blue Apron, Home Chef, Cook & Box and Dinnerly. Eataly is listed as a broad incumbent. La Piana dei Sapori is listed as a regional player. GialloZafferano is listed as an others.
Does My Cooking Box have an API?
No public API is recorded for My Cooking Box.
What industry is My Cooking Box in?
My Cooking Box's product category is Italian Meal Kit Delivery. Its primary akta.pro industry code is CRAHAJAK, Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals, with a secondary code of AFAIANAA, Meal Kits & Recipe Box Subscriptions. Its NAICS code is 311991 and its SIC code is 2030.