Jeju Beer
Jeju Beer is a KOSDAQ-listed South Korean craft brewery on Jeju Island producing alcoholic and non-alcoholic beers from regional ingredients, selling via D2C e-commerce, brewery retail, B2B wholesale, and OEM/ODM services to consumer, hospitality, and event audiences.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Jeju Beer does
Jeju Beer (주식회사 한울앤제주, KOSDAQ: 276730) is a South Korean craft brewery founded in 2015 and headquartered on Jeju Island, with a secondary sales/administrative office in Seongnam. The company produces alcoholic craft beers (Jeju Wheat, Jeju Pelong/Pale Ale, Jeju Dark/Geomeong) and a non-alcoholic line (Jeju Nuvo and Nuvo Mango) using regional Jeju ingredients such as local water, with additional offerings including Talk Soda and merchandise such as a beer-yeast shampoo produced as part of a community-sharing initiative. The brewery transitioned to 7-day-per-week operations starting June 1, 2026 to support tourism and direct retail, supplementing its production facility.
Revenue is generated through four main streams: direct-to-consumer online sales via hanwoolnjeju.com, on-site brewery retail and tours, B2B/wholesale ordering for restaurants and retailers, and OEM/ODM contract manufacturing for third-party brands. Go-to-market is anchored on event sponsorships (Jeju International Trail Running, Hallasan 100 Trail Run, JFWF, Lotte Skyhill Jeju Hole-in-Beer, Play Sa-gye picnics, plogging events with SSJ Morning Club) and a community-led Instagram flywheel that uses fan-art collaborations and wellness messaging to drive brand engagement.
Financially, Jeju Beer is a small-cap, publicly listed craft brewery (51-100 employees) that has experienced a multi-year revenue contraction from 2021 through 2025 while posting persistent negative EBITDA and operating losses. The company's stated differentiator is its "Loconomy" approach — embedding Jeju's regional identity, producer narratives, and natural-environment cues into product branding, marketing, and community partnerships to compete against larger domestic and imported beer brands.
Jeju Beer firmographics
Firmographics- Name
- Jeju Beer
- Legal name
- 주식회사 한울앤제주
- Website
- https://jejubeer.co.kr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jeju Beer is a KOSDAQ-listed South Korean craft brewery on Jeju Island producing alcoholic and non-alcoholic beers from regional ingredients, selling via D2C e-commerce, brewery retail, B2B wholesale, and OEM/ODM services to consumer, hospitality, and event audiences.
- Ownership category
- akta.pro rank
Jeju Beer industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
Keywords
Where Jeju Beer is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Jeju Beer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Beer Sales: Direct sales of alcoholic and non-alcoholic beer products through the company's online shop (hanwoolnjeju.com), offering products like Jeju Wheat, Jeju Pale Ale, Jeju Dark, Jeju Nuvo, and Nuvo Mango. Sales also occur at the brewery and through event sponsorships.
- B2B / Business Sales: B2B ordering through the '사업자 주문' (business order) section, suggesting commercial accounts, restaurants, and retailers can purchase products wholesale for resale.
- Brewery Tours and Experiences: Revenue from brewery tour programs, with tours available 7 days a week starting June 1, 2026. The brewery includes tour spaces and reservation programs.
- OEM/ODM Services: The company offers OEM/ODM (Original Equipment Manufacturing / Original Design Manufacturing) services, allowing other brands to have products manufactured under their specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Online shop pricing - specific tiers not publicly disclosed |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Jeju Beer product offering
Product offeringCore offering
Jeju Beer is a craft brewery based on Jeju Island, South Korea, that produces alcoholic craft beers (Jeju Wheat, Jeju Pale Ale, Jeju Dark) and a non-alcoholic line (Jeju Nuvo, Nuvo Mango) using regional Jeju ingredients. The company sells products through a direct-to-consumer online shop (hanwoolnjeju.com), its own brewery, B2B wholesale channels, and on-site at sponsored events, and also operates brewery tours and OEM/ODM contract brewing services for other brands.
Product overview
Jeju Beer is a craft beer company based in Jeju, South Korea, offering a portfolio of beer products centered on regional ingredients and local identity. The core product lines include 제주위트 (wheat beer), 제주펠롱, 제주거멍 (dark beer), and the non-alcoholic brand 제주누보 (Jeju Nuvo) with its variants like 누보망고 (mango-flavored). The company also extends into merchandise including 맥주효모 샴푸 (beer yeast shampoo). Products are sold through an online shop, at the brewery, and via B2B channels. The brand emphasizes loconomy marketing, connecting products to Jeju's regional uniqueness and clean water resources.
Differentiator
Problem solved
Functional benefit
Brands
- 제주누보: Non-alcoholic craft beer brand using regional Jeju ingredients.
- 톡쏘다
Products and services
- Jeju Nuvo (제주누보)
- Nuvo Mango (누보망고)
- Jeju Wheat (제주위트)
- Jeju Pelong (제주펠롱)
- Jeju Geomeong (제주거멍)
- Jeju Nuvo Basalt Edition (제주누보 현무암 에디션)
- Talk Soda / Tok Sso Da (톡쏘다)
- Beer Yeast Shampoo (맥주효모 샴푸)
- Brewery Tour Program
- OEM/ODM Contract Brewing
- B2B Wholesale Ordering
Quantifiable outcome
- Brand value enhancement through Loconomy marketing approach
- +2 more outcomes
Companies that use Jeju Beer
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Jeju Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jeju Beer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- JFWF (Jeju Food & Wine Festival)coreOfficial sponsor of Jeju Food & Wine Festival (June 4-13, 2026). Participated in Gourmet Dinners featuring Jeju Pork collaborations with master chefs, and Movie Foodie outdoor screenings at Sanbangsan view. 10-day festival participation showcasing Jeju's flavors and regional brands.
- Play Sa-gye (플레이사계)minorFour Seasons Picnic event partnership at Play Sa-gye's southern Jeju location. Summer picnic event featuring Jeju Beer products at the terrace venue, combining leisure, nature, and local craft beer experiences.
- Lotte Skyhill Jeju (롯데스카이힐제주)minorHole-in-Beer event partnership for April 2026. Two event spots at Lotte Skyhill Jeju Country Club where golf players receive Jeju Beer 4 cans and food menu items when their ball lands in the hole, creating a unique golf-beer experience.
- The Pure Roots (더퓨어로터스)coreCommunity partnership for social impact. Jeju Beer collaborated with The Pure Roots to create beer yeast shampoo products, which were donated to senior welfare centers in Jeju (제주원광재가노인복지센터, 제주특별자치도노인복지관, 제주시홀로사는노인지원센터) as part of community sharing and regional coexistence initiatives.
- Dadaz (다다즈)minorArt collaboration where Dadaz created artwork inspired by Jeju Nuvo, combining Jeju Nuvo's refreshing mood with Dadaz's bright and cheerful sensibility. The collaboration resulted in charming artwork pieces celebrating the brand.
- Egatop Wellness Land (움이스랜드)minorWellness event partnership at Wellness Land held at Egatop. Jeju Beer promoted non-alcoholic Jeju Nuvo as a balance, recharging, and cool-down beverage for consumers seeking wellness experiences, targeting health-conscious consumers in a wellness context.
- SSJ Morning Club (성수 교과서/@ssj_morningclub)minorCommunity plogging event partnership at Seoul Forest. Jeju Beer participated alongside SSJ Morning Club members, combining fitness activity (plogging) with brand engagement and refreshments featuring non-alcoholic Nuvo Mango.
- Goobo (고부/@goobo_official)minorShakeout Run event collaboration where participants ran 30 minutes together, then refreshed with Jeju Beer's non-alcoholic Jeju Nuvo. Joint activation combining fitness events with non-alcoholic beverage sampling.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Jeju Beer competitors and assessment
Company assessmentDirect peers
- Hand & Malt Brewery: Korean craft brewery with a regional/ingredient-driven positioning similar to Jeju Beer. Both compete in the domestic craft segment with multiple SKUs, on-premise distribution, and event-led marketing.
- Amazing Brewing Company: Seoul-based Korean craft brewery operating a brewpub and producing diverse craft beers. Directly comparable in craft positioning, urban distribution, and experiential taproom model.
- Playground Brewery: Korean craft brewery emphasizing local identity and community engagement, mirroring Jeju Beer's loconomy approach. Competes for the same craft-conscious Korean consumer.
- Magpie Brewing Co. Korean craft brewery with a portfolio of core and seasonal beers sold through on-premise and retail channels. Comparable in craft brand-building and product line breadth.
Broad incumbents
- Hite Jinro: Largest Korean brewer (Hite, Terra, Max). Indirect competitor with overlapping distribution channels and far greater scale; sets pricing benchmarks across the Korean beer market.
- Oriental Brewery (OB): Major Korean brewer (Cass, OB). Dominant mass-market player against which all craft entrants compete for shelf space and on-premise taps.
- Asahi Group Holdings: Japanese brewing multinational with craft positioning (Asahi Super Dry, Peroni) and growing Asia presence. Comparable as a regional incumbent with broader portfolio and distribution scale.
- Heineken 0.0: Global brewer's non-alcoholic sub-brand competing directly in the no/low-alcohol category where Jeju Nuvo plays. Provides both a category benchmark and a competitive threat.
Emerging players
- Athletic Brewing Company: Leading US non-alcoholic craft brewer. Comparable specifically to Jeju Beer's Jeju Nuvo line—non-alcoholic craft positioning targeting health-conscious, wellness-oriented consumers.
Regional players
- Sapporo Holdings: Japanese brewer with regional craft positioning. Comparable as an Asian craft-adjacent peer, though not directly competing in the Korean market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jeju Beer social profiles
Digital presenceJeju Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jeju Beer leadership team
Management profileNumber of profiles
Profiles1 record
Jeju Beer funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jeju Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jeju Beer
What does Jeju Beer do?
Jeju Beer is a craft brewery based on Jeju Island, South Korea, that produces alcoholic craft beers (Jeju Wheat, Jeju Pale Ale, Jeju Dark) and a non-alcoholic line (Jeju Nuvo, Nuvo Mango) using regional Jeju ingredients. The company sells products through a direct-to-consumer online shop (hanwoolnjeju.com), its own brewery, B2B wholesale channels, and on-site at sponsored events, and also operates brewery tours and OEM/ODM contract brewing services for other brands.
Is Jeju Beer a public or private company?
Jeju Beer is a private company. It is classified as public and is currently operating.
When was Jeju Beer founded?
Jeju Beer was founded in 2015. It employs 51 to 100 people.
Where is Jeju Beer based?
Jeju Beer is headquartered in Seoul, South Korea, in the Asia region.
How does Jeju Beer make money?
Four revenue lines are on record. Direct Beer Sales are the primary driver. The others are B2B / Business Sales, brewery Tours and Experiences and OEM/ODM Services.
Who are Jeju Beer's main competitors?
Direct peers on record are Hand & Malt Brewery, Amazing Brewing Company, Playground Brewery and Magpie Brewing Co.. Broad incumbents are Hite Jinro, Oriental Brewery (OB), Asahi Group Holdings and Heineken 0.0. Athletic Brewing Company is listed as an emerging player. Sapporo Holdings is listed as a regional player.
Does Jeju Beer have an API?
No public API is recorded for Jeju Beer.
What industry is Jeju Beer in?
Jeju Beer's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.