MOVO

What MOVO does

MOVO is a Spanish electric motorcycle sharing platform founded in 2017 and headquartered in Madrid. The company operates a fleet of 100% electric mopeds accessible via a mobile application across four Spanish cities: Madrid, Málaga, Sevilla, and Valencia. Users locate nearby vehicles, scan QR codes directly on the motorcycles to unlock them, and pay only for the minutes used; no subscription or base fare is required. A green button on the handlebar initiates each trip, and insurance plus safety equipment (helmets) are bundled into the service.

The underlying technology is a relatively conventional mobile-app and IoT stack: QR-coded vehicle access, real-time fleet availability, and in-app reservations remove the need for physical key exchanges or staffed rental locations. Revenue is generated exclusively through a usage-based pay-per-minute model, supplemented by a top-up credit feature (Recargas) that offers bonus minutes based on reload amounts. Customer acquisition runs through app store distribution and paid digital advertising across Google, Meta, LinkedIn, X, TikTok, and retargeting networks.

MOVO's service is now operationally integrated into the Cabify ecosystem—the product is marketed as 'Motos Eléctricas' within the Cabify app, the Cabify website hosts MOVO product pages, and app store links route to the Cabify Rider application. The company raised approximately $22.6 million in April 2019 from Mutua Madrileña and Seaya, with co-founders Luis Chen and Alvaro Pellejero leading product and operations.

Name

MOVO

Website

https://movo.me

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

MOVO is a Spanish electric motorcycle sharing platform operating in Madrid, Málaga, Sevilla, and Valencia. Users access 100% electric mopeds via a mobile app using QR code scanning and pay per minute of usage. The service is integrated within the Cabify mobility ecosystem.

Ownership category

akta.pro rank

Product category

Shared Electric Micro-Mobility

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Shared Mopeds/Motorbike Share (TLAFAMAH)

akta.pro secondary industries

Moped & E-Moped Rentals (THADAGAF), Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)

Keywords

• Electric motorcycle rental
• Shared micro mobility
• Urban transportation service
• Pay-per-minute rides
• Emission-free commuting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Pay-per-minute usage: Users pay only for the duration of their ride, measured in minutes. No fixed subscription or membership fee required. Additional top-up credits (Recargas) available with bonus minutes depending on reload amount.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MOVO provides a shared electric motorcycle (moped) rental service accessible via a mobile app. Users locate, reserve, and unlock 100% electric mopeds by scanning on-vehicle QR codes and pay only for the minutes they ride. The service operates across four Spanish cities (Madrid, Málaga, Sevilla, and Valencia) with included helmets, insurance during rides, and bonus top-up credits (Recargas) available for frequent riders.

Product overview

Cabify is a multi-service mobility platform offering ride-hailing, electric motorcycles (Motos Eléctricas), and electric vehicle services (Voltio). The core offering includes the ride-hailing app with various vehicle types, supplemented by specialized services like the electric motorcycle rental (operational in Madrid, Málaga, Sevilla, and Valencia) and the Cabify Club loyalty program. Additional offerings include Cabify Ads for advertising and Cabify para Empresas for corporate mobility solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Motorcycles (Motos Eléctricas) Shared 100% electric moped rental service for individual urban riders. Users download the MOVO app, reserve or scan a QR code on a nearby motorcycle, ride, and pay only for the minutes used. Insurance and two helmets (sizes M and L) are included during the ride. The service operates in Madrid, Málaga, Sevilla, and Valencia.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• eCooltra (Cooltra): Spanish e-moped sharing operator with the largest two-wheeler sharing fleet in Spain. Direct competitor to MOVO across Spanish cities, with overlapping electric moped fleet, per-minute pricing, and app-based access model.
• Acciona Motosharing: Acciona's e-moped sharing service operating in Spanish cities. Headquartered in Spain and offering 100% electric shared mopeds by the minute, directly overlapping with MOVO's value proposition and geographic footprint.
• Yego Urban Mobility: Spain-based shared electric moped operator. Operates electric mopeds with similar self-service, per-minute pricing model across Spanish cities; one of MOVO's closest local direct competitors.
• SEAT MÓ: SEAT's electric moped sharing service operating in Spanish cities. Same target customer (urban commuters), same product (shared e-mopeds), same geographic market; backed by a major automotive OEM.
• Voi Technology: European shared micromobility operator offering electric scooters and e-mopeds across 100+ European cities. Well-capitalized Swedish player with broader fleet mix but overlapping e-moped offering and urban commuter customer.
• Tier Mobility: European shared micromobility operator (merged with Dott). Offers e-scooters and e-mopeds in major European cities; directly comparable business model and target market as MOVO's urban moped sharing.
• Lime: Global shared micromobility operator offering e-scooters and e-bikes with selective e-moped offerings. Larger and more capital-rich than MOVO but competing for the same urban commuter discretionary transport spend.
• Cityscoot: French electric moped sharing operator. Closest European analog to MOVO in terms of fleet composition (electric mopeds only) and per-minute urban sharing model.

Emerging players

• Bolt: Estonian ride-hailing and shared mobility platform expanding into e-scooter and e-moped sharing in European cities. Comparable target customer and increasingly overlapping product set with MOVO.

Broad incumbents

• Cabify: Spanish ride-hailing platform and parent ecosystem for MOVO (app integration, sub-brand positioning). Broader multi-service mobility incumbent offering ride-hail, corporate mobility, and EVs alongside MOVO's e-moped service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/movo_esp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVO