City of Anaheim

What City of Anaheim does

The City of Anaheim is a municipal government entity incorporated in 1870 in Orange County, California, providing a full suite of public services to residents, businesses, and visitors within its jurisdictional boundaries. Core services include public safety through the Anaheim Police Department and Anaheim Fire & Rescue, infrastructure delivery via Public Works, community services (parks, libraries, recreation), housing programs through the Anaheim Housing Authority, and economic development support. The city is notable among U.S. municipalities for directly operating Anaheim Public Utilities, which provides both electric and water services to residents and commercial customers through the Powerlink Dashboard platform. The city's revenue base is anchored by tourism taxes: the Anaheim Tourism Improvement District, covering 93 hotels near Disneyland, Angel Stadium, and Honda Center, generates approximately $32M annually through a 2% assessment on overnight stays, with roughly $22M directed to Visit Anaheim for destination marketing and $3M allocated to workforce housing for hospitality workers.

Anaheim's economic position is anchored by world-class destination assets, including Disneyland Resort, Angel Stadium, Honda Center, and the Anaheim Convention Center (one of the largest on the West Coast). The city's digital services platform is built on CivicPlus infrastructure and includes the My Anaheim App, Anaheim Anytime civic engagement portal, Electronic Plan Review, Open Data Portal, OpenGov financial transparency portal, and the Andy Anaheim newsletter, providing 24/7 self-serve access to permitting, utility billing, and service requests. The city is governed by an elected City Council and Mayor Ashleigh E. Aitken, supported by a municipal workforce of 1,001-5,000 employees. Recent strategic activity includes ongoing negotiations with the Los Angeles Angels regarding a new stadium deal (lease expires 2032) that could restore the "Anaheim Angels" team name, plus governance reforms in response to a 2023 state audit of Visit Anaheim and a federal investigation involving a former mayor and Anaheim Chamber of Commerce executive. Note that one source block lists the founding year as 1857 while another specifies 1870 as the incorporation date; the incorporated entity date is treated as authoritative.

Name

City of Anaheim

Legal name

City of Anaheim

Website

https://anaheim.net

Company type

Public

Founded year

1870

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

City of Anaheim is a California municipal government providing public safety, utilities, housing, and community services to residents, businesses, and visitors, with revenue anchored by a $32M tourism assessment district and direct operation of electric and water utilities.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92), Administration of General Economic Programs (92611), Administration of Housing Programs, Urban Planning, and Community Development (925), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Economic Development & Business Licensing (Local) (BPAIACAN), Parks, Recreation & Cultural Services (BPAIACAI), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Government & Municipal Event Venues (THAHAAAE), Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance) (BPAIALAD), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Municipal government services
• Public utilities operations
• Destination tourism marketing
• Affordable housing programs
• Civic engagement platforms

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Tourism Tax Revenue: The Anaheim Tourism Improvement District collects approximately $32 million annually through a 2% fee on overnight stays from 93 hotels near Disneyland, Angel Stadium, and Honda Center. Approximately $22 million is directed to marketing.
2. Tourism-Generated Housing Fund: City redirects approximately $3 million annually from tourism tax dollars toward workforce housing programs for Disneyland resort and hotel workers.
3. General Fund Revenue: Municipal government revenue from property taxes, business licenses, user fees, and state/federal funding.

Distribution channels4 records

Marketing channels6 records

Core offering

City of Anaheim is a municipal government delivering public services to residents, businesses, and visitors. Core services include public safety (police, fire and rescue), municipal utilities (water and electric service through Anaheim Public Utilities), planning and building permits, business licensing, affordable and workforce housing programs, parks and recreation, public libraries, convention and event facilities (Anaheim Convention Center), and tourism destination marketing via Visit Anaheim.

Product overview

City of Anaheim operates a comprehensive digital services platform consisting of mobile applications (My Anaheim App, Anaheim Library App), web portals (Anaheim Anytime, Online Permit Center, Electronic Plan Review), and transparency tools (Open Data Portal, OpenGov Portal). The city also provides utility management services through the Powerlink Dashboard for commercial customers. These digital services enable residents to access government services, submit requests, pay bills, view city data, and engage with local government. The city's CivicPlus-powered website serves as the primary digital interface for all civic services including police, fire, utilities, housing, planning, and community services.

Differentiator

Problem solved

Functional benefit

Brands

• Anaheim Public Utilities: Municipal utility department providing electric and water services to Anaheim residents and businesses
• Anaheim Fire & Rescue
• Anaheim Police Department
• Anaheim Public Library
• Visit Anaheim
• Anaheim Convention Center
• Anaheim Housing Authority
• Anaheim Workforce Connection

Products and services

• My Anaheim App A mobile application that allows residents to submit questions, requests, and access city services on the go.
• Anaheim Anytime An online portal for residents to access city services, submit requests, and engage with local government.
• Anaheim Alert Emergency and informational alert system that notifies residents about urgent situations, closures, and important city news.
• Online Permit Center Web-based portal for submitting building permits, plan reviews, and scheduling inspections.
• Electronic Plan Review Online system for submitting and reviewing building, planning, and public works plans electronically.
• Open Data Portal Public portal providing access to city data, documents, and transparency information.
• OpenGov Portal Portal for viewing city financial information, budgets, and spending data.
• Powerlink Dashboard Energy management dashboard for commercial customers to monitor and analyze energy usage.
• Anaheim Library App Mobile application for accessing library services, managing accounts, and browsing digital collections.
• Community Workforce Agreement (CWA) A workforce development program that ensures local hiring and training opportunities for city construction projects.

Quantifiable outcome

• Tourism generates $32 million annually from hotel assessments
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Visit AnaheimcoreGTM or Marketing Partner · 3 December 2025Visit Anaheim is the city's destination marketing organization (DMO) that promotes tourism to Anaheim. The organization receives approximately $22 million annually from the Anaheim Tourism Improvement District to market the city. A 2023 state audit revealed that Visit Anaheim improperly gave $6 million to the Anaheim Chamber of Commerce for lobbying purposes over a decade, leading to reforms.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Las Vegas Convention and Visitors Authority (LVCVA): The largest U.S. tourism-improvement authority, operating the Las Vegas Convention Center and promoting a tourism-anchored economy funded largely by hotel room assessments — a scaled-up analogue to Anaheim's TID + Convention Center model.
• Visit California: State-level destination marketing organization promoting California tourism; an upper-funnel coordinator that Visit Anaheim partners with and is structurally comparable to as an assessment-funded DMO.

Direct peers

• City of Phoenix: Large Southwest municipal government operating city-owned utilities, a convention center, a tourism-improvement district, and major sports venues — a structural peer in terms of utility operations and tourism funding apparatus.
• City of San Diego: Major Southern California coastal city of similar scale providing utilities, convention-center operations, parks, and tourism marketing — directly comparable municipal service portfolio operating in the same regional economy.
• City of San Jose: California municipal government of comparable scale operating its own municipal utilities (San Jose Water, Silicon Valley Power) and providing parks, libraries, housing, and convention services — a closely matched municipal service portfolio.
• Greater Houston Convention & Visitors Bureau: Destination marketing organization funded by hotel occupancy taxes, marketing a major U.S. city with a large convention center and major-sports venues — directly comparable to Visit Anaheim's funding model and venue portfolio.
• City of Tampa: Florida municipal government anchored by tourism (busch gardens, cruise ports, convention business) and operating similar municipal services — comparable in tourism dependence and DMO/convention-center structure.
• Visit Orlando: Destination marketing organization funded by hotel-assessed tourism dollars promoting Orlando's theme parks — directly analogous to Visit Anaheim's role as Anaheim's DMO within the city's tourism funding structure.
• City of Orlando: Large Florida municipal government anchored by Walt Disney World and Universal Orlando theme-park tourism, with a Tourism Improvement District structure and municipal convention-business model highly comparable to Anaheim's Disneyland-driven economy.

Others

• Brand USA: National destination marketing organization funded in part by hotel-assessed fees, working in the same destination-promotion space as Visit Anaheim though at national rather than city scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/city_of_anaheim
• YouTubeanaheim.net/youtube
• Facebookfacebook.com/cityofanaheim
• Instagramanaheim.net/instagram
• LinkedInlinkedin.com/company/city-of-anaheim

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Anaheim