Visit Anaheim
Visit Anaheim is the official destination marketing organization for Anaheim, California, promoting leisure tourism, conventions, and travel trade through its website, partner network, and event services. It serves visitors, meeting planners, and local tourism partners, funded largely through hotel taxes and member dues.
- Company typePrivate
- Founded1961
- HeadquartersAnaheim, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Visit Anaheim does
Visit Anaheim is the official destination marketing organization (DMO) for Anaheim, California, founded in 1961 and headquartered at 2099 S. State College Blvd. The organization promotes Anaheim and the broader Orange County region to leisure travelers, meeting and convention planners, travel trade professionals, and local tourism partners. Its core product is the visitanaheim.org platform, a destination marketing and trip-planning site built on Simpleview's DMO technology stack, with integrated modules covering events, hotel bookings, restaurants, theme parks, meeting planning (including RFP workflows and Attendee Perks Pass), travel trade resources, accessibility services, and email/newsletter engagement. The platform also includes mobile savings programs such as the Anaheim Brew Pass and the We Love Locals Savings Pass, alongside community-facing programs like the Locally Loved Awards.
The organization earns revenue as a non-profit/quasi-governmental DMO funded primarily through transient occupancy taxes (hotel taxes), membership dues from partner hotels, attractions, restaurants, and tourism businesses, and public-private cooperative marketing arrangements. The membership base spans marquee anchors (Disneyland Resort, Anaheim Convention Center, Honda Center, the Los Angeles Angels, Anaheim Ducks) through to mid-market partners such as the Anaheim Packing District and Little Arabia District. Visit Anaheim is DMAP-accredited by Destinations International and holds Certified Autism Center designation from Autism Travel, and co-markets internationally with Visit California, Brand USA, and Visit The USA.
The destination itself is anchored by the largest convention center on the West Coast, 42 miles of Orange County coastline, and proximity to Los Angeles (26 miles). Strategic priorities visible in the data include booking major association conventions (APHL, AVMA, VERTICON), capitalizing on Disneyland's 70th anniversary in 2026, and expanding international inbound demand through travel trade programs.
Visit Anaheim firmographics
Firmographics- Name
- Visit Anaheim
- Legal name
- Visit Anaheim
- Website
- https://visitanaheim.org
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Visit Anaheim is the official destination marketing organization for Anaheim, California, promoting leisure tourism, conventions, and travel trade through its website, partner network, and event services. It serves visitors, meeting planners, and local tourism partners, funded largely through hotel taxes and member dues.
- Ownership category
- akta.pro rank
Visit Anaheim industry classification
Industry- Product category
- Destination Marketing & Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industry
- Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)
Keywords
Where Visit Anaheim is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Anaheim business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Tourism Marketing & Promotion: Visit Anaheim operates as a non-profit destination marketing organization funded primarily through transient occupancy taxes (hotel taxes), membership dues from partners, and potentially government tourism promotion funding. The organization promotes tourism to Anaheim and Orange County.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Visit Anaheim product offering
Product offeringCore offering
Visit Anaheim is the official destination marketing organization (DMO) for Anaheim, California. It promotes Anaheim and Orange County as leisure, convention, and group travel destinations through a comprehensive visitor website, event listings, hotel and dining directories, dedicated convention sales support, and travel trade resources. The organization also runs marketing programs such as mobile savings passes, accessibility services (Certified Autism Center), and partner co-marketing initiatives.
Product overview
Visit Anaheim operates a destination marketing platform consisting of a comprehensive visitor information website with integrated modules for trip planning, event discovery, hotel bookings, and dining recommendations. The platform includes a mobile savings pass (Anaheim Brew Pass), B2B meeting planning services, travel trade resources, and accessibility services. The core website serves as the primary consumer-facing product, supplemented by specialized portals for business events, travel professionals, and inclusive tourism services.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Anaheim Official Website
Companies that use Visit Anaheim
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Visit Anaheim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Anaheim partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core, major and minor.
- APHL (Association of Public Health Laboratories)flagshipVisit Anaheim is hosting the APHL 2027 Annual Conference, bringing laboratory science and public health professionals to Anaheim for four days of education and networking.
- Visit CaliforniacoreStatewide tourism marketing partnership promoting California destinations including Anaheim. Visit California is California's statewide destination marketing organization working to promote travel throughout the state.
- Destinations InternationalcoreGlobal trade association for official destination marketing organizations. Visit Anaheim is an accredited member of Destinations International adhering to their Code of Ethics.
- Brand USAmajorNational tourism marketing organization for the United States. Visit Anaheim participates in Brand USA events like Canada Connect West to promote U.S. destinations to international travel professionals.
- California Travel AssociationminorTrade association representing California's travel and tourism industry professionals.
- Disneyland ResortflagshipMajor theme park destination and anchor attraction for Anaheim tourism. Disneyland Resort is celebrating its 70th anniversary in 2026. Visit Anaheim promotes Disneyland as a core component of Anaheim's visitor experience.
- Simpleview Inc.coreWebsite platform provider for Visit Anaheim's digital presence. Simpleview provides destination marketing technology and creative design services.
- Visit The USAminorNational U.S. tourism brand promoting travel to the United States for international visitors.
- VERTICONflagshipMajor religious convention coming to Anaheim in 2027. Visit Anaheim provides dedicated event support and promotional resources for attendees.
- AVMA (American Veterinary Medical Association)flagshipMajor veterinary professional association hosting events in Anaheim. Visit Anaheim provides convention support and attendee resources.
- Westbrook Racing / Visit AngolaminorElectric powerboat racing team competing in UIM E1 World Championship. Visit Angola (Angola's national tourism authority) has a title partnership with the team. Mentioned in context of California tourism news.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Visit Anaheim competitors and assessment
Company assessmentDirect peers
- Visit Los Angeles: Official DMO for Los Angeles, the largest tourism market in Southern California and only 26 miles from Anaheim. Direct competitor for the same domestic and international visitor base, particularly convention and leisure travelers considering SoCal itineraries.
- San Diego Tourism Authority: Official DMO for San Diego, another major California tourism and convention destination. Competes with Anaheim for leisure travelers, group/convention business, and international inbound tourism across California.
- Visit California: Statewide destination marketing organization for California and a Visit Anaheim GTM partner. Operates at state level with substantially larger budget, shaping macro demand that flows to Anaheim's visitor economy.
- Las Vegas Convention and Visitors Authority (LVCVA): DMO and convention authority for Las Vegas, one of the largest U.S. destination marketing organizations. Highly comparable in function (convention sales, leisure promotion, TOT-style funding) and competes with Anaheim for major association conventions and group travel.
- Visit Orlando: Official DMO for Orlando, another top-tier U.S. theme park destination (Walt Disney World, Universal). Highly comparable operating model, customer mix, and convention infrastructure, and a direct competitor for theme-park-driven family visitation.
- Visit Denver: Official DMO for Denver, Colorado. Operates a comparable convention sales, leisure marketing, and partnership model, competing with Anaheim for mid-sized association conventions and West Coast leisure travelers.
Broad incumbents
- Brand USA: National tourism marketing organization for the United States. Visit Anaheim participates in Brand USA initiatives such as Canada Connect West; Brand USA sets the international demand context within which Visit Anaheim competes.
- Destinations International: Global trade association for destination marketing organizations and the issuer of Visit Anaheim's DMAP accreditation. Functions as the industry body and standards-setter for the DMO category in which Visit Anaheim operates.
- NYC & Company: Official DMO for New York City, one of the largest U.S. destination marketing organizations. Comparable in scope (international leisure, conventions, content marketing), though operating in a fundamentally larger market.
Others
- Simpleview: Destination marketing technology and CMS provider that powers Visit Anaheim's digital platform. A core technology vendor/supplier to the DMO category rather than a direct competitor, but highly relevant as the underlying infrastructure enabling Visit Anaheim's online presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Visit Anaheim social profiles
Digital presenceVisit Anaheim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Anaheim leadership team
Management profileNumber of profiles
Profiles1 record
Visit Anaheim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Anaheim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Anaheim
What does Visit Anaheim do?
Visit Anaheim is the official destination marketing organization (DMO) for Anaheim, California. It promotes Anaheim and Orange County as leisure, convention, and group travel destinations through a comprehensive visitor website, event listings, hotel and dining directories, dedicated convention sales support, and travel trade resources. The organization also runs marketing programs such as mobile savings passes, accessibility services (Certified Autism Center), and partner co-marketing initiatives.
Is Visit Anaheim a public or private company?
Visit Anaheim is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Anaheim founded?
Visit Anaheim was founded in 1961. It employs 51 to 100 people.
Where is Visit Anaheim based?
Visit Anaheim is headquartered in Anaheim, United States, in the North America region.
How does Visit Anaheim make money?
One revenue line is on record: tourism Marketing & Promotion.
Who are Visit Anaheim's main competitors?
Direct peers on record are Visit Los Angeles, San Diego Tourism Authority, Visit California, Las Vegas Convention and Visitors Authority (LVCVA), Visit Orlando and Visit Denver. Broad incumbents are Brand USA, Destinations International and NYC & Company. Simpleview is listed as an others.
Does Visit Anaheim have an API?
No public API is recorded for Visit Anaheim.
What industry is Visit Anaheim in?
Visit Anaheim's product category is Destination Marketing & Tourism Promotion. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAE, Venue & Special Event Site Sourcing (Unique Venues, Permitting). Its NAICS code is 561591 and its SIC code is 7900.