20/20 Vision Center
20/20 Vision Center is a privately held, single-location optometry practice in Fort Collins, CO, founded in 1998 by Dr. Greg Vosseteig. It provides comprehensive eye exams, medical eye care, dry eye treatment, specialty contact lens fittings, and a boutique optical to individual consumers and families in northern Colorado.
- Company typePrivate
- Founded1998
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 20/20 Vision Center does
20/20 Vision Center is a privately held optometry practice headquartered at 3501 S. Shields St., Fort Collins, CO, founded in 1998 when Dr. Greg Vosseteig took over operations. The practice operates as a direct-to-consumer, single-location eye care provider serving individual patients and families in northern Colorado, with operating hours of Monday-Thursday 8:30 AM to 5:00 PM. The owner-affiliated with Panorama Eyecare for administrative, billing, and compliance infrastructure.
The service portfolio spans four integrated pillars: (1) Comprehensive Eyecare — annual exams for all ages; (2) Medical Eyecare — glaucoma management, cataract evaluation and co-management, and macular degeneration screening using OCT and visual field analysis; (3) a dedicated Dry Eye Center — LipiView imaging, IPL, LipiFlow thermal pulsation, RESTASIS prescriptions, and punctal plugs; and (4) an Optical/Contacts business — a boutique optical carrying 1,000+ frames (including designer lines) plus contact lens dispensing for standard and specialty prescriptions (astigmatism, presbyopia, keratoconus, scleral lenses). The January 2025 launch of Precision 7 weekly silicone hydrogel contact lenses (ACTIV-FLO System) is the most recent product extension.
The business model combines professional services revenue (exams, medical consultations, dry eye procedures paid at time of service with insurance billing) with retail revenue (one-time optical frame sales and recurring contact lens purchases, including via an online reorder storefront). Pricing for medical services is largely insurance-driven (in-network with VSP Vision Plans and most major medical plans), while elective purchases are supported by a 35% same-day-purchase promotion and Alphaeon Credit financing at 28.99% APR. Distribution is omnichannel-light: physical office visits are primary, augmented by online appointment requests, an e-commerce contact lens reorder flow, and a NextGen-powered patient portal. Customer acquisition relies on local community presence, word-of-mouth referrals from a 20-year patient base, school screenings, and health fair participation.
20/20 Vision Center firmographics
Firmographics- Name
- 20/20 Vision Center
- Legal name
- 20/20 Vision Center
- Website
- https://2020visioncenter.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 20/20 Vision Center is a privately held, single-location optometry practice in Fort Collins, CO, founded in 1998 by Dr. Greg Vosseteig. It provides comprehensive eye exams, medical eye care, dry eye treatment, specialty contact lens fittings, and a boutique optical to individual consumers and families in northern Colorado.
- Ownership category
- akta.pro rank
20/20 Vision Center industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320), Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where 20/20 Vision Center is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
20/20 Vision Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Eyecare Services: Revenue from comprehensive eye exams, medical eye care consultations, dry eye treatment procedures, and specialty contact lens fittings. Payment due at time of service, with insurance billing for covered services.
- Optical Retail (Eyeglasses): Sale of prescription eyeglasses, sunglasses, and safety glasses from the boutique optical department. Offers over 1,000 frames including designer brands. One-time purchase model with occasional promotional pricing (35% off same-day purchases).
- Contact Lens Sales: Sale of contact lenses including specialty lenses for astigmatism, keratoconus, and presbyopia. Online ordering available through practice website. Scleral lenses and cosmetic lenses offered.
- Financing Services: Partnership with Alphaeon Credit for patient financing of elective procedures and treatments not covered by insurance. FSA and HSA account payments also accepted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Eye Exam Services |
| Transaction based/ take rate | One time/ perpetual license | Glasses Promotion |
| Subscription | Monthly | Alphaeon Credit Financing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
20/20 Vision Center product offering
Product offeringCore offering
20/20 Vision Center is a single-location optometry practice in Fort Collins, CO providing comprehensive eye exams, medical eye care (glaucoma, cataracts, macular degeneration), dry eye treatment (IPL, LipiFlow, RESTASIS), and an on-site boutique optical department offering prescription eyeglasses, sunglasses, and specialty contact lenses. The practice operates under Panorama Eyecare as an affiliated network member and serves individual patients with both routine vision correction and medical eye care needs.
Product overview
20/20 Vision Center is a single-location optometry practice offering a unified set of eye care services. The core offering includes Comprehensive Eyecare (annual exams), Medical Eyecare (glaucoma, cataracts, macular degeneration), Dry Eye Treatment (IPL, LipiFlow, RESTASIS), and an Optical department combining Boutique Optical (eyeglasses) and Contact Lenses. The practice recently introduced Precision 7 Weekly Contact Lenses as a new product. Services are delivered at a single Fort Collins, CO location with insurance and financing options.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eyecare Annual comprehensive eye examinations for individuals and families of all ages, including routine vision assessments, prescription updates, and preventive eye health screening. Targets general public seeking routine vision correction and preventive care.
- Medical Eyecare Medical optometric services for glaucoma management, cataract evaluation and pre/post-surgical care, and macular degeneration screening and monitoring. Targets patients with diagnosed or suspected eye diseases requiring treatment beyond routine vision correction.
- Dry Eye Treatment Specialized dry eye treatment services including Intense Pulsed Light (IPL) therapy, LipiFlow thermal pulsation, punctal plugs, and RESTASIS prescription eye drops, with LipiView diagnostic imaging for pre-treatment assessment. Targets patients with evaporative or aqueous dry eye conditions.
- Boutique Optical Retail optical department offering prescription eyeglasses, designer frames, prescription sunglasses, children's eyewear, safety glasses, and sports glasses from over 1,000 frame styles including designer brands. Targets patients seeking prescription eyewear and fashion-forward optical products.
- Contact Lens Services Contact lens fitting, sales, and online reordering for standard and specialty lenses including toric lenses for astigmatism, multifocal lenses for presbyopia, scleral lenses for keratoconus, and cosmetic lenses. Targets patients requiring vision correction via contact lenses, including those with complex prescriptions.
Companies that use 20/20 Vision Center
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
20/20 Vision Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
20/20 Vision Center partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- VSP Vision Planscore20/20 Vision Center is an in-network provider with VSP Vision Plans, one of the largest vision insurance networks in the United States. This partnership enables patients with VSP coverage to access services at the practice with in-network benefits.
- Most Major Medical Insurance PlanscorePractice accepts most major medical insurance plans in addition to vision insurance. Patients advised to contact their specific insurance plan for coverage information.
- Panorama EyecarecoreParent organization providing administrative infrastructure, compliance support ([email protected]), and centralized services. Practice is affiliated with Eye Center of Northern Colorado network. Dr. Vosseteig has been affiliated with this group since taking over the practice in 1998.
- NextGen Healthcare (Patient Portal)supportingNextGen Healthcare provides the patient portal platform (pxpportal.nextgen.com) enabling patients to access records, manage appointments, and communicate with the practice digitally.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
20/20 Vision Center competitors and assessment
Company assessmentOthers
- Target Optical: In-store optical departments within Target stores offering eye exams and eyewear. Adjacent competitor for basic optical retail demand, particularly around convenience and price — relevant as a Fort Collins-area alternative to 20/20's optical shop.
- Costco Optical: In-store optical departments at Costco warehouses offering eye exams by independent optometrists and value-priced eyewear. Adjacent competitor for routine prescription eyewear and contact lens purchases among price-sensitive consumers in the Fort Collins market.
Broad incumbents
- Visionworks: National optical retailer with in-store optometrists providing eye exams, prescription glasses, and contact lenses. Comparable exam-and-eyewear bundle, with a broader mass-market positioning than 20/20's boutique specialty focus.
- Pearle Vision: Established national optometry and optical retail franchise offering comprehensive eye exams, designer eyewear, and contact lenses. Comparable bundled offering, with broader scale and franchise model versus 20/20's independent single location.
- Warby Parker: DTC-first eyewear brand with expanding retail stores offering eye exams, prescription glasses, and contact lenses. Comparable optical retail and exam offering, but with a fundamentally different direct-to-consumer cost structure and brand built around online ordering.
- LensCrafters: National optical retail chain (Luxottica) with in-store optometrists providing exams, prescription eyewear, and contact lenses. Comparable on the exam-plus-eyewear bundle, but broader and more commoditized than 20/20's boutique positioning.
Direct peers
- America's Best Contacts & Eyeglasses: High-volume optometry chain offering eye exams, contact lenses, and eyeglasses at value price points. Comparable in providing the full exam-plus-eyewear stack, though with a more price-driven positioning and larger footprint than 20/20's boutique approach.
- Stanton Optical: Multi-state optometry and optical retail chain offering comprehensive eye exams, contact lens fittings, and a large frame selection. Comparable service bundle to 20/20, with a stronger promotional/same-day-eyewear emphasis.
- MyEyeDr. Regional optometry chain offering comprehensive exams, medical eyecare, dry eye services, optical retail, and contact lens fittings across multiple US states. Most directly comparable business model to 20/20's combined clinical-plus-retail optometry offering.
- Eye Center of Northern Colorado: Sister practice within the Panorama Eyecare network in Northern Colorado. Operates as a multi-location optometry and ophthalmology group with medical eyecare, optical retail, and specialty contact lens services — directly comparable in service mix, technology stack, and patient base to 20/20 Vision Center.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
20/20 Vision Center compliance and trust
Trust signalCompliance4 records
20/20 Vision Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
20/20 Vision Center leadership team
Management profileNumber of profiles
Profiles3 records
20/20 Vision Center funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
20/20 Vision Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 20/20 Vision Center
What does 20/20 Vision Center do?
20/20 Vision Center is a single-location optometry practice in Fort Collins, CO providing comprehensive eye exams, medical eye care (glaucoma, cataracts, macular degeneration), dry eye treatment (IPL, LipiFlow, RESTASIS), and an on-site boutique optical department offering prescription eyeglasses, sunglasses, and specialty contact lenses. The practice operates under Panorama Eyecare as an affiliated network member and serves individual patients with both routine vision correction and medical eye care needs.
Is 20/20 Vision Center a public or private company?
20/20 Vision Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 20/20 Vision Center founded?
20/20 Vision Center was founded in 1998. It employs 11 to 50 people.
Where is 20/20 Vision Center based?
20/20 Vision Center is headquartered in Fort Collins, United States, in the North America region.
How does 20/20 Vision Center make money?
Four revenue lines are on record. Professional Eyecare Services are the primary driver. The others are optical Retail (Eyeglasses), contact Lens Sales and financing Services.
Who are 20/20 Vision Center's main competitors?
Others on record are Target Optical and Costco Optical. Broad incumbents are Visionworks, Pearle Vision, Warby Parker and LensCrafters. Direct peers are America's Best Contacts & Eyeglasses, Stanton Optical, MyEyeDr. and Eye Center of Northern Colorado.
Does 20/20 Vision Center have an API?
No public API is recorded for 20/20 Vision Center.
What industry is 20/20 Vision Center in?
20/20 Vision Center's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.