MyEyeDr.
- Company typePrivate
- Founded2001
- HeadquartersVienna, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What MyEyeDr. does
MyEyeDr., the retail brand of Capital Vision Services, LLC, is a U.S. optical retailer and optometry provider operating a network of 900+ company-affiliated offices across 30+ states, with corporate headquarters in Vienna, Virginia. The company combines licensed optometry services with retail eyewear under a single roof, serving individual consumers of all ages for routine eye exams, prescription updates, and management of common conditions such as dry eye, digital eye strain, myopia, and red eye. The legal operating model uses management agreements between Capital Vision Services and affiliated optometry practices that employ the prescribing doctors.
The product portfolio spans core clinical and retail offerings (comprehensive eye exams, prescription glasses, progressive lenses, contact lenses, sunglasses, and reading glasses) plus newer categories such as smart eyewear — including FDA-cleared Nuance Audio vision-and-hearing glasses and prescription-fitted Ray-Ban Meta and Oakley Meta AI glasses. The technology stack includes a secure patient portal (secure.myeyedr.com), an e-commerce storefront (shop.myeyedr.com), an online appointment-booking system, a video-assisted eye-exam service, high-resolution retinal imaging, and an AI-powered Vision Simulator that previews lens effects before purchase. The company is HIPAA-covered and its consumer site is WCAG 2.1 Level AA conformant.
Revenue is generated through professional services (eye exams), retail sales of frames and lenses, recurring contact-lens supply via the MyAnnualSupply subscription, e-commerce sales of contact lenses and dry-eye products, and billing across all major vision insurance plans (VSP, EyeMed, UnitedHealthcare, Davis Vision, Spectera, Superior Vision, Cigna, Aetna, Blue Cross FEP). Distribution is predominantly physical retail, supplemented by direct-to-consumer e-commerce and self-serve online booking; Affirm BNPL is integrated on the e-commerce site. The company has grown materially through acquisitions of independent practices, including Vision Care Specialists (2019), Wing Eyecare (2019), and Lumina Vision Partners (2026).
MyEyeDr. firmographics
Firmographics- Name
- MyEyeDr.
- Legal name
- Capital Vision Services, LLC d/b/a MyEyeDr.
- Website
- https://myeyedr.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
MyEyeDr. industry classification
Industry- Product category
- Optometry Services & Eyewear Retail
- NAICS
- Offices of Optometrists (621320), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ophthalmology & Vision Telemedicine Platforms (HLALAGAL)
Keywords
Where MyEyeDr. is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyEyeDr. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Eye Care Services: Revenue generated from comprehensive eye exams, eye health consultations, and clinical optometry services performed by their network of optometrists at retail locations.
- Eyewear/Glasses Sales: Sale of prescription glasses, frames, and lenses including progressive lenses, specialty lenses, and premium brands. Revenue from frame sales and lens customization options.
- Contact Lens Sales: Sale of contact lenses through both in-store purchases and online e-commerce platform (shop.myeyedr.com), including their MyAnnualSupply subscription program.
- Insurance-Based Revenue: Revenue from vision insurance plan billings including VSP, EyeMed, and other major vision insurance providers. They accept assignment of benefits from insurance carriers.
- Dry Eye and Eye Health Products: Sale of dry eye treatment products, eye health supplements, reading glasses, and related eyewear accessories through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance-covered eye exams and eyewear with significant discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MyEyeDr. product offering
Product offeringCore offering
MyEyeDr. operates a nationwide network of optometry offices that deliver comprehensive eye exams, contact lens fittings, retinal imaging, and video-assisted eye health exams alongside retail sales of prescription glasses, frames, lenses, contact lenses, sunglasses, reading glasses, dry-eye products, and prescription-grade smart eyewear. Clinical optometry and eyewear dispensing are combined in a single-location model, with all major vision insurance plans accepted and a MyAnnualSupply contact-lens subscription program supporting recurring online orders via shop.myeyedr.com.
Product overview
MyEyeDr. is an optical retail company operating as a unified eye care and eyewear platform combining clinical services with retail products. The company operates a network of over 900 optometry offices across the United States offering comprehensive eye exams, prescription eyewear, and contact lenses as core services. The product portfolio spans prescription glasses and sunglasses (including Maui Jim exclusives and progressive lenses), contact lenses with the MyAnnualSupply subscription program, and reading glasses. The company has expanded into smart wearable technology including Nuance Audio smart glasses (FDA-cleared vision and hearing solution), Oakley Meta AI glasses, and Ray-Ban Meta AI glasses. Digital services include an e-commerce shop, patient portal for prescription access and appointment management, online Vision Simulator, and video-assisted eye health exams. MyEyeDr. also offers retinal imaging for diagnostic purposes and accepts all major vision insurance plans.
Differentiator
Problem solved
Functional benefit
Brands
- MyAnnualSupply: Contact lens subscription program offering annual supply of contact lenses.
Products and services
- Eye Exams Comprehensive eye care services performed by licensed optometrists at MyEyeDr. offices, including routine vision exams, contact lens evaluations, and diagnosis of common eye conditions. Available to individual consumers of all ages, with most major vision insurance plans accepted.
- Prescription Glasses Prescription eyeglasses available across the MyEyeDr. retail network with a wide selection of frames and lens options. Targeted at individual consumers needing vision correction, with multi-brand frame range and insurance-based pricing.
- Contact Lenses Prescription contact lenses for daily, weekly, and monthly wear, dispensed in-store and via the online shop. Supports direct-to-consumer ordering and reorders for existing patients with valid prescriptions.
- MyAnnualSupply Subscription Recurring contact-lens supply program providing automatic delivery of an annual supply of disposable lenses, including replacement of torn or lost lenses within one year of the patient's exam. Available to existing MyEyeDr. patients with valid prescriptions.
- Sunglasses Prescription and non-prescription sunglasses featuring UV protection, comfort-focused designs, and exclusive Maui Jim styles. Sold across MyEyeDr. retail locations as part of family and seasonal eyewear offerings.
- Reading Glasses Over-the-counter reading glasses including the Nelson Readers Collection, combining functionality with fashion. Sold online via shop.myeyedr.com and in MyEyeDr. offices.
- Nuance Audio Smart Glasses FDA-cleared smart glasses combining prescription vision correction with hearing assistance. Positioned as an all-in-one vision and hearing solution for individual consumers seeking integrated wearable technology fitted through MyEyeDr. optometrists.
- Oakley Meta AI Glasses AI-powered smart eyewear engineered for action, featuring Meta AI integration, hands-free capture, and prescription lens compatibility fitted by MyEyeDr. optometrists. Sold at MyEyeDr. retail locations.
- Ray-Ban Meta AI Glasses Smart glasses combining iconic Ray-Ban styling with Meta AI technology, offered in slimmer Gen 2 styles with customizable fit and prescription lens options. Sold at MyEyeDr. retail locations and integrated with the in-office prescription fitting workflow.
- Retinal Imaging High-resolution digital imaging of the retina delivered as an in-office diagnostic service for comprehensive eye health assessment and early detection of ocular conditions. Performed by licensed optometrists at MyEyeDr. locations.
- Video-Assisted Eye Health Exam Technology-enhanced eye examination using video assistance, enabling more thorough eye health evaluation by MyEyeDr. optometrists and supporting consistent exam quality across the office network. Delivered as a clinical service to individual patients.
- MyEyeDr. Online Shop Direct-to-consumer e-commerce storefront at shop.myeyedr.com enabling online purchase of contact lenses, dry-eye products, reading glasses, and sunglasses with home delivery. Supports MyAnnualSupply subscription orders and Affirm installment financing.
- Dry Eye Products Over-the-counter products for managing dry eye symptoms and supporting eye health, including related supplements and accessories. Sold online via shop.myeyedr.com and in MyEyeDr. offices.
Companies that use MyEyeDr.
Customer profileSegments1 record
Ideal customer profiles1 record
MyEyeDr. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
MyEyeDr. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- VSP (Vision Service Plan)coreVSP is one of the largest vision insurance providers in the United States. MyEyeDr. is an in-network provider for VSP, meaning VSP members can use their insurance benefits at MyEyeDr. locations for eye exams and eyewear purchases. This partnership drives patient referrals and enables insurance-based revenue.
- EyeMedcoreEyeMed is a major vision insurance plan. MyEyeDr. accepts EyeMed insurance, allowing EyeMed members to receive covered eye care services and eyewear with insurance benefits at their locations.
- UnitedHealthcarecoreMyEyeDr. is an in-network provider for UnitedHealthcare vision plans, enabling UnitedHealthcare members to use their vision insurance benefits for eye exams and eyewear.
- Davis VisionmajorMyEyeDr. accepts Davis Vision insurance plans, providing coverage for eye exams and eyewear to Davis Vision members.
- Capital Vision ServicescoreCapital Vision Services LLC is the management company that operates MyEyeDr. They enter into management agreements with practice affiliates that employ optometrists. Capital Vision Services handles the business operations while affiliated optometry practices provide clinical care. The company is also known as 'd/b/a MyEyeDr.'
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
MyEyeDr. competitors and assessment
Company assessmentDirect peers
- Warby Parker: Direct-to-consumer eyewear brand with growing brick-and-mortar retail and in-store eye exams, competing head-to-head with MyEyeDr. on frames, prescription lenses, and contact lenses for the same consumer segment.
- LensCrafters: One of the largest U.S. optical retail chains, owned by EssilorLuxottica, offering in-store eye exams, prescription glasses, and contact lenses via a footprint that directly overlaps MyEyeDr.'s community-based retail model.
- Pearle Vision: National optical retail franchise offering comprehensive eye exams, eyewear, and contact lens services through company-owned and franchised locations - directly comparable to MyEyeDr.'s owned-practice model.
- America's Best Contacts & Eyeglasses: High-volume U.S. optical chain owned by National Vision, combining affordable eyewear with in-store optometry - a direct value-positioning comparable to MyEyeDr.'s insurance-discounted model.
- Stanton Optical: National optical retailer owned by National Vision offering eye exams, prescription glasses, and contacts across multi-state locations, competing for the same insurance-driven, value-conscious consumer.
- Target Optical: In-store optical retail operated by licensed optometrists inside Target stores, providing the same combined exam-plus-eyewear model as MyEyeDr., often supported by the same vision insurance networks.
- For Eyes (now part of National Vision / GrandVision network): Multi-state optical retailer offering eye exams, prescription glasses, and contact lenses through owned and franchised stores - an in-network chain comparable to MyEyeDr.'s retail-plus-insurance positioning.
- Visionworks: National optical chain providing comprehensive eye exams, prescription eyewear, and contact lens services across U.S. retail locations - a direct community-based comparable to MyEyeDr.'s owned-practice network.
Emerging players
- Zenni Optical: DTC online eyewear retailer offering low-cost prescription glasses and growing same-day retail through partner optometrists, representing the digital competitive threat to MyEyeDr.'s brick-and-mortar frame sales.
- EyeBuyDirect: Online-only eyewear retailer competing on price for prescription frames and lenses; comparable business model to MyEyeDr.'s e-commerce contact lens and dry eye product channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MyEyeDr. social profiles
Digital presenceMyEyeDr. compliance and trust
Trust signalCompliance2 records
MyEyeDr. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyEyeDr. leadership team
Management profileNumber of profiles
Profiles4 records
MyEyeDr. subsidiaries and ownership
Company hierarchySubsidiaries6 records
MyEyeDr. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyEyeDr. M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyEyeDr.
What does MyEyeDr. do?
MyEyeDr. operates a nationwide network of optometry offices that deliver comprehensive eye exams, contact lens fittings, retinal imaging, and video-assisted eye health exams alongside retail sales of prescription glasses, frames, lenses, contact lenses, sunglasses, reading glasses, dry-eye products, and prescription-grade smart eyewear. Clinical optometry and eyewear dispensing are combined in a single-location model, with all major vision insurance plans accepted and a MyAnnualSupply contact-lens subscription program supporting recurring online orders via shop.myeyedr.com.
Is MyEyeDr. a public or private company?
MyEyeDr. is a private company. It is classified as private equity controlled and is currently operating.
When was MyEyeDr. founded?
MyEyeDr. was founded in 2001. It employs 5,001 to 10,000 people.
Where is MyEyeDr. based?
MyEyeDr. is headquartered in Vienna, United States, in the North America region.
How does MyEyeDr. make money?
Five revenue lines are on record. Eye Care Services are the primary driver. The others are eyewear/Glasses Sales, contact Lens Sales, insurance-Based Revenue and dry Eye and Eye Health Products.
Who are MyEyeDr.'s main competitors?
Direct peers on record are Warby Parker, LensCrafters, Pearle Vision, America's Best Contacts & Eyeglasses, Stanton Optical, Target Optical, For Eyes (now part of National Vision / GrandVision network) and Visionworks. Emerging players are Zenni Optical and EyeBuyDirect.
Does MyEyeDr. have an API?
No public API is recorded for MyEyeDr..
What industry is MyEyeDr. in?
MyEyeDr.'s product category is Optometry Services & Eyewear Retail. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 621320 and its SIC code is 3851.