What Mijente does

Mijente is an Arizona-incorporated 501(c)(4) nonprofit social welfare organization founded in 2015 and headquartered in Phoenix, serving Latinx and Chicanx individuals across the United States and Puerto Rico. Its stated mission is to build independent political power for Latinx communities outside the Democratic party establishment and corporate interests, advancing an intersectional platform covering racial, gender, climate, and immigrant justice. The organization blends digital organizing infrastructure with in-person convenings, campaigns, and creative media to mobilize members and supporters.

Its core products are a membership platform and a petition platform. The membership offering provides access to a private Facebook group, member-only calls, events, newsletters, and a member portal branded La Casita (El Portal), with annual dues sustaining a 12-month active membership. The petition platform, hosted at action.mijente.net and powered by ControlShift, allows individuals and partner organizations — including 501(c)(3), 501(c)(4), labor, and political committee entities — to create, circulate, and track campaigns. Supporting products include the NoTechForICE campaign targeting surveillance vendors, Know Your Rights educational materials in English and Spanish, the ICE Watch community organizing program, the Shopify-hosted La Tiendita merchandise store, and annual regional conventions such as Lánzate and Sazonblea.

Mijente's business model relies on individual membership dues, donations routed through its sister 501(c)(3) entity Mijente Support Committee, and merchandise revenue. The organization operates with 1-10 employees and relies entirely on third-party platforms (ControlShift, Action Network, Shopify, Facebook, Google Analytics) rather than proprietary infrastructure. Co-founder Marisa Franco and Field Director Jacinta González are the named leaders. Geographic reach spans the continental US and Puerto Rico through regional organizing chapters and digital channels.

Name

Mijente

Legal name

Mijente

Website

https://mijente.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mijente is a Phoenix-based 501(c)(4) nonprofit that runs a membership-driven digital and offline organizing platform for Latinx and Chicanx communities across the United States and Puerto Rico, focused on independent political power, immigrant rights, and intersectional justice campaigns.

Ownership category

akta.pro rank

Product category

Social and political advocacy organizing

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industry

Community Hosting & Membership Platforms (MPACAJAF)

Keywords

• Latinx political organizing
• Community advocacy campaigns
• Petition mobilization platform
• Membership-based organizing
• Social justice nonprofit

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Mijente is a 501(c)(4) nonprofit that operates a digital and offline Latinx political organizing hub. It sells annual memberships granting access to a private portal (La Casita), member-only events, calls, newsletters, and a private Facebook group, and provides a petition platform (powered by ControlShift) that enables individuals and partner nonprofits to launch and circulate advocacy campaigns. Supporting programs include the NoTechForICE and Eyes on ICE campaigns, Know Your Rights educational materials, ICE Watch community programs, and the Lánzate and Sazonblea regional conventions.

Product overview

Mijente is a Latinx political organizing hub offering a membership-based digital platform and various campaign initiatives. The core offerings include the Mijente Membership Platform with El Portal 'La Casita' for member access, and a Petition Platform powered by ControlShift for campaign circulation. Supporting products include the NoTechForICE campaign against surveillance tech, Know Your Rights educational materials, ICE Watch community organizing programs, La Tiendita merchandise store, and event conventions like Lánzate and Sazonblea. The organization operates primarily as a 501(c)(4) nonprofit social welfare organization with its sister 501(c)(3) organization Mijente Support Committee.

Differentiator

Problem solved

Functional benefit

Products and services

• Mijente Membership Annual membership program for individuals in the Latinx community, granting access to a private Facebook group, member-only calls, events, newsletters, and login to El Portal 'La Casita' for exclusive content and programming at local, regional, and national levels. Members contribute monthly or annual dues to sustain organizing campaigns.
• Petition Platform Online petition creation and circulation tool powered by ControlShift that enables individuals and partner organizations to initiate online petition campaigns, send emails encouraging electronic signatures, and direct petitions to public officials. Supports the Digital Partner Program for 501(c)(3) and 501(c)(4) organizations.
• El Portal 'La Casita' Member-only digital portal providing exclusive login access for registered members to engage with the community, access resources, content, and programming tied to Mijente's organizing work.
• NoTechForICE Campaign Advocacy campaign organizing tech workers, students, and allies to fight against tech companies (including Palantir and Amazon) building surveillance tools used to surveil, incarcerate, and deport immigrant communities.
• Know Your Rights Materials Educational 'Defend Your Rights' booklets and printable materials in English and Spanish, providing guidance on what to do if ICE arrives at home, work, or if stopped on the street. Includes printable door materials and documents to prepare in advance.
• ICE Watch Program Community surveillance program in which organizers monitor and document ICE activity to hold agents accountable and protect immigrant communities. Shares a model originated by Siembra NC for groups wanting to start their own ICE Watch programs.
• La Tiendita Merchandise Store E-commerce merchandise store hosted on Shopify, selling Mijente-branded swag, memes, and apparel to support the organization and spread cultural representation.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Define American: Nonprofit media and culture organization advocating for immigrant rights and narrative change. Overlaps with Mijente's immigration, deportation, and cultural-identity focus, with similar digital storytelling + policy advocacy mix.
• Movement for Black Lives (M4BL): National coalition of Black-led organizations advancing racial justice policy. Comparable in intersectional organizing model and explicit coalition with Latinx, immigrant, and worker movements as referenced in Mijente's value proposition.
• National Immigration Law Center: Leading national advocacy organization dedicated to defending and extending rights of low-income immigrants. Comparable on immigration policy advocacy, though more litigation/policy focused versus Mijente's grassroots organizing.
• Color of Change: Largest online racial justice organization running digital campaigns against corporate and government actors. Highly comparable model of digital petitions, member mobilization, and intersectional advocacy — directly intersects with Mijente's pro-Black, pro-Latinx coalition work.
• Voto Latino: Civic engagement organization registering and mobilizing Latinx voters. Directly comparable in targeting the same ~60M Latinx demographic for political power-building, with overlapping petition and digital campaign infrastructure.
• CHIRLA (Coalition for Humane Immigrant Rights): California-based immigrant rights organization providing services, organizing, and advocacy. Shares Mijente's member-driven organizing model and focus on ICE accountability and Know Your Rights work, though geographically concentrated.
• United We Dream: Largest US immigrant youth-led network, focused on undocumented communities including strong Latinx membership. Operates a comparable hybrid digital + field organizing model with petitions, campaigns, and member infrastructure, making it the closest direct competitor for Latinx organizing attention and donor dollars.
• Presente.org: Latinx-led digital advocacy organization running campaigns on immigration, climate, and racial justice via online petitions and member mobilization. Highly comparable digital-first advocacy model serving the same demographic.

Broad incumbents

• MoveOn: Large progressive digital organizing platform running online petitions, campaigns, and member mobilization. Comparable in digital petition infrastructure and membership-driven advocacy model, though broader than Latinx-specific work.
• UnidosUS (formerly National Council of La Raza): Largest national Hispanic civil rights and advocacy organization with a broad portfolio spanning education, health, economic opportunity, and civic engagement. Competes for the same Latinx constituency and donor pool but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ConMijente
• Facebookfacebook.com/ConMijente
• Instagraminstagram.com/conmijente
• LinkedInlinkedin.com/company/mijente

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mijente