Hawk by TabMo
Hawk by TabMo is a Paris-based omnichannel programmatic DSP enabling media agencies and brand advertisers to plan, activate, and measure advertising campaigns across mobile, desktop, CTV, DOOH, digital audio, and in-game inventory through a single platform.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hawk by TabMo does
Hawk by TabMo is a Paris-headquartered Demand-Side Platform (DSP) that enables media agencies and brand advertisers to plan, activate, and measure programmatic advertising campaigns across all digital screens — mobile, desktop, tablet, Connected TV (CTV), Digital Out-of-Home (DOOH), digital audio, and in-game — through a single omnichannel buying interface. Founded in 2013 by Renaud Biet and Hakim Metmer, the company operates an in-house R&D centre in Montpellier (45+ engineers) and additional commercial offices in London, Berlin, and Brussels, with current employee count in the 101–250 range. Its product suite comprises the core Hawk DSP, Hawk Studio for creative production and Dynamic Creative Optimization (DCO), Hawk Survey for brand-lift measurement, InStore Impact for real-time store-visit attribution, and audience-planning tools such as the Scoring API (Adsquare), AudioM Planner (GroupM), and DOOH Deal Request.
The company monetises through enterprise SaaS-style platform and managed-service fees on a quote-based, multi-year basis for large advertisers and agencies, complemented by a self-service, usage-based DSP option for autonomous activation. GTM is primarily enterprise field sales targeting international media agency groups (GroupM, dentsu, Carat, Starcom, OMD, The&Partnership) and major brand advertisers across automotive, retail, FMCG, fashion, B2B, and government verticals. Named customers include Toyota, McDonald's, Microsoft, Carte Noire, Levi's, BUT, Bpifrance, the French Navy (Marine Nationale), EBRA Group, and Picadeli. In October 2023, Hawk was acquired by Azerion, a Euronext-listed Dutch digital entertainment and advertising group, gaining access to Azerion's proprietary SSP and global inventory footprint while retaining its operational brand identity.
Hawk by TabMo firmographics
Firmographics- Name
- Hawk by TabMo
- Legal name
- HAWK SAS
- Website
- https://hawk-tech.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hawk by TabMo is a Paris-based omnichannel programmatic DSP enabling media agencies and brand advertisers to plan, activate, and measure advertising campaigns across mobile, desktop, CTV, DOOH, digital audio, and in-game inventory through a single platform.
- Ownership category
- akta.pro rank
Hawk by TabMo industry classification
Industry- Product category
- Programmatic Advertising Platform (Omnichannel DSP)
- NAICS
- Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910), Computer Systems Design Services (541512)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Hawk by TabMo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Hawk by TabMo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Programmatic Advertising Platform Fees: Hawk operates as a Demand-Side Platform (DSP), charging fees for programmatic ad buying services. The platform enables advertisers and agencies to purchase digital advertising inventory across multiple channels (mobile, desktop, DOOH, CTV, audio, in-game) through real-time bidding and direct deals, earning revenue through platform/advertising fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise / Managed Service - Full-service support with dedicated experts for campaign planning, execution, and optimisation. |
| Usage-based | Pay-as-you-go | Self-Service DSP Platform - Autonomous campaign activation for advertisers and agencies. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Hawk by TabMo product offering
Product offeringCore offering
Hawk by TabMo operates an omnichannel Demand-Side Platform (DSP) that enables advertisers and media agencies to programmatically plan, activate, and measure digital advertising campaigns across mobile, desktop, tablet, CTV, Digital Out-Of-Home (DOOH), digital audio, and in-game screens in display, video, and audio formats via real-time bidding. The platform is offered in a self-service mode for autonomous activation and a managed-service mode with dedicated experts, and is complemented by Hawk Studio (creative), Hawk Survey (brand lift), InStore Impact (store-visit attribution), and Hawk Insights (audience and DOOH planning tools).
Product overview
Hawk (formerly TabMo) is a European omnichannel advertising technology company offering an integrated platform with multiple specialized modules. The core product is Hawk DSP, a self-service Demand Side Platform enabling programmatic activation across multiple digital screens (DOOH, desktop, mobile, tablet, CTV, In-Gaming) with display, video, and audio formats. The Hawk Studio provides creative production services including Dynamic Creative Optimization. Measurement capabilities include Hawk Survey for brand lift studies and In Store Impact for store visit attribution. Hawk Insights provides audience planning and media intelligence through tools like DOOH Deal Request, AudioM Planner, and Scoring API. Tailor-Made Activations offers customized campaign solutions. All modules work together as an integrated omnichannel advertising ecosystem enabling advertisers to plan, activate, and measure campaigns across all digital screens from a single platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Hawk DSP (Omnichannel Buying Platform) Self-service and managed-service Demand-Side Platform (DSP) enabling programmatic activation of display, video, and audio campaigns across mobile, desktop, tablet, CTV, DOOH, digital audio, and in-game screens via real-time bidding, for media agencies and brand advertisers.
- Hawk Studio In-house creative studio providing design services for advertising formats across all digital screens, including Branding, Drive-to-Store, Creative DCO (Dynamic Creative Optimization for real-time personalization), 3D conception, GPStore geolocation features, and Craft+Tailored creative workshops for media agencies and brands.
- Tailor-Made Activations Customized managed campaign activation services including Audience Science modelling, Branding, Consideration, and Drive-to-Store solutions with personalized media planning and innovative advertising devices, targeted at media agencies and brand advertisers.
- Hawk Insights (Research & Insights suite — Hawk Survey + InStore Impact) Research, measurement and analytics suite that includes Hawk Survey (digitized brand-lift questionnaires covering awareness, perception, preference, consideration, purchase intent) and InStore Impact (real-time geolocation-based incremental store-visit attribution comparing exposed vs non-exposed audience samples), enabling brands and media agencies to measure the impact of digital advertising campaigns across audiences and channels.
Quantifiable outcome
- +84% uplift in store visits in automobile, +61% in fashion & beauty, +44% in banking & insurance, +43% in B2B, +11% in large retail
- +5 more outcomes
Companies that use Hawk by TabMo
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Hawk by TabMo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature7 records
Hawk by TabMo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BroadsigncoreBroadsign serves as the SSP (Supply Side Platform) for Hawk's DOOH programmatic campaigns. Used for EBRA group's hyper-local DOOH campaign activating digital screens across retail environments, proximity stores, and shopping centres in the Metz metropolitan area.
- Samba TVcoreStrategic partnership with Samba TV to launch a new omnichannel targeting solution across three European markets. The partnership enables cross-screen audience identification and targeting by associating user devices across computer, smartphone, tablet, CTV, and digital out-of-home screens.
- AzerioncoreGlobal partnership with Azerion's proprietary SSP to strengthen Hawk's omnichannel capabilities. Azerion acquired Hawk in October 2023, consolidating Hawk's position in the European digital advertising market. The SSP partnership provides Hawk with access to additional premium inventory and global scale.
- Trafic AgencyminorTrafic agency used Hawk's platform for Picadeli's cross-device Drive-to-Store campaign, achieving +62% uplift in store visits. Hawk provided audience modelling, campaign activation, geolocation-based store targeting, and real-time impact measurement.
- MicrosoftminorMicrosoft partnered with Carat and Hawk to activate JCDecaux Airport Paris programmatic DOOH inventories available on VIOOH Exchange, targeting business travellers through digital out-of-home advertising.
- GroupM (WPP)corePartnership with GroupM (WPP) for digital audio advertising. GroupM Audio uses Hawk's platform to access digital audio inventories, automate purchasing, control repetition, and measure reach. Hawk and GroupM collaborated on AudioM Planner, an intelligence planning tool for podcasts. Digital audio investments at GroupM grew over 30% in 2020, with programmatic audio growing 150%.
- TabMocoreTabMo is the French entity/brand identity of Hawk. The partnership involves cross-device Vidéo OnLine (VOL) campaigns combining mobile and desktop targeting. TabMo also partners with Zeotap for data segments (e.g., 'coffee consumers', 'low TV viewers') used in programmatic targeting via Hawk's platform.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Hawk by TabMo competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Leading independent omnichannel DSP competing head-to-head with Hawk across display, video, CTV, audio, and DOOH. Both sell programmatic buying to media agencies and brand advertisers via self-service and managed-service models, and both emphasize outcome measurement and cookieless readiness.
- Adform: European-headquartered independent DSP and ad-stack provider offering programmatic buying across display, video, CTV, audio, and DOOH. Closest geographic and structural comparable to Hawk — both mid-sized European DSPs selling to agencies and direct advertisers.
- Criteo: Publicly listed French ad-tech company operating a commerce-media DSP, specializing in retargeting and now expanding into omnichannel and retail media. Direct European peer competing for similar agency and brand budgets.
- Equativ (formerly Smart AdServer): Independent French ad-tech platform providing omnichannel programmatic buying (DSP, SSP, and curation) with European roots. Closely comparable to Hawk in geography, customer base (agencies and brands), and platform scope.
- MediaMath: Independent omnichannel DSP focused on enterprise advertisers and agencies with programmatic buying across display, video, CTV, audio, and DOOH. Direct competitive comparable on product scope and customer profile.
- Quantcast: AI-driven DSP with cookieless audience modeling via its Ara platform, competing for European agency and brand budgets in omnichannel programmatic buying. Comparable positioning around outcome-based measurement and privacy-forward targeting.
Broad incumbents
- Google Display & Video 360 (DV360): Google's enterprise DSP within Google Ads, offering omnichannel programmatic buying across display, video, audio, and CTV with deep integration into Google's owned inventory and data. It is the principal walled-garden competitor Hawk faces in agency holding-company RFPs across Europe.
- Amazon DSP: Amazon's demand-side platform extending its first-party commerce and Prime Video data into programmatic omnichannel buying. Competes with Hawk for brand advertiser budgets, particularly in retail and CTV, leveraging unmatched logged-in audience scale.
- Adobe Advertising Cloud: Adobe's omnichannel DSP, tightly integrated with Adobe Analytics and Creative Cloud. Targets large enterprise advertisers and agencies seeking end-to-end marketing workflows, overlapping with Hawk's omnichannel proposition at the upper end of the market.
Emerging players
- Hivestack: Specialist DOOH SSP and programmatic activation platform with growing DSP capabilities. Comparable to Hawk specifically on the DOOH programmatic offering, where Hawk's DOOH Deal Request and Broadsign integrations compete for the same campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hawk by TabMo social profiles
Digital presenceHawk by TabMo compliance and trust
Trust signalCompliance3 records
Hawk by TabMo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawk by TabMo leadership team
Management profileNumber of profiles
Profiles9 records
Hawk by TabMo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawk by TabMo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawk by TabMo
What does Hawk by TabMo do?
Hawk by TabMo operates an omnichannel Demand-Side Platform (DSP) that enables advertisers and media agencies to programmatically plan, activate, and measure digital advertising campaigns across mobile, desktop, tablet, CTV, Digital Out-Of-Home (DOOH), digital audio, and in-game screens in display, video, and audio formats via real-time bidding. The platform is offered in a self-service mode for autonomous activation and a managed-service mode with dedicated experts, and is complemented by Hawk Studio (creative), Hawk Survey (brand lift), InStore Impact (store-visit attribution), and Hawk Insights (audience and DOOH planning tools).
Is Hawk by TabMo a public or private company?
Hawk by TabMo is a private company. It is classified as corporate owned and is currently operating.
When was Hawk by TabMo founded?
Hawk by TabMo was founded in 2013. It employs 101 to 250 people.
Where is Hawk by TabMo based?
Hawk by TabMo is headquartered in Paris, France, in the Europe region.
How does Hawk by TabMo make money?
One revenue line is on record: programmatic Advertising Platform Fees.
Who are Hawk by TabMo's main competitors?
Direct peers on record are The Trade Desk, Adform, Criteo, Equativ (formerly Smart AdServer), MediaMath and Quantcast. Broad incumbents are Google Display & Video 360 (DV360), Amazon DSP and Adobe Advertising Cloud. Hivestack is listed as an emerging player.
Does Hawk by TabMo have an API?
No public API is recorded for Hawk by TabMo.
What industry is Hawk by TabMo in?
Hawk by TabMo's product category is Programmatic Advertising Platform (Omnichannel DSP). Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541830 and its SIC code is 7310.