Broadsign
Broadsign is a Montreal-based OOH advertising software provider whose Broadsign Platform connects OOH media owners with media buyers (and increasingly retailers) across 107 countries and 2.8 million digital signs, monetizing via SaaS subscriptions and programmatic transaction fees following the acquisitions of OutMoove DSP and Place Exchange SSP.
- Company typePrivate
- Founded2003
- HeadquartersMontréal, Canada
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Broadsign does
Broadsign is a Montreal-based provider of out-of-home (OOH) advertising software, founded in 2003 and operating across approximately 107 countries with a deployed base of 2.8 million digital signs. The company's core product is the Broadsign Platform, a unified hub that connects OOH media owners (billboard operators, airport and transit authorities, retailers) with media buyers (agencies and brands), supported by module-level products: Broadsign Control for content and network management, Broadsign Direct for guaranteed campaigns, Broadsign Ayuda for static campaigns, Broadsign Reach as a programmatic supply-side platform, and Broadsign Publish for local signage messaging.
The technology stack spans both supply and demand sides of programmatic DOOH following the acquisitions of OutMoove (a Netherlands-based DSP acquired in May 2024) and Place Exchange (an OOH SSP acquired in November 2025, accompanied by a minority investment from Crestline Investors). Broadsign Reach and Place Exchange provide OpenRTB-compatible inventory access totaling 1.8 million programmatically transactable screens, while OutMoove provides demand-side buying for agencies. The platform records 48 billion ad deliveries and 193 billion impressions per month and is integrated via open APIs with Google Display & Video 360, Criteo, Retail Media Works, and (as of June 2026) Mirakl Ads for unified e-commerce and in-store retail media campaign execution.
Broadsign monetizes primarily through enterprise SaaS subscriptions to media owners, programmatic transaction fees on Broadsign Reach-mediated buys, and DSP technology licensing via OutMoove. The go-to-market combines enterprise field sales for large media owners and major agency holding companies with self-serve and partner-channel access for programmatic buyers. Customer deployments include Douglas (2,000 European retail doors), JB Hi-Fi (200+ Australian stores), Exterior Plus/Aena (Madrid-Barajas and Barcelona-El Prat airports), and Allianz as a launch advertiser. The company has expanded geographically into Latin America through a newly created Mexico City-based regional sales leadership role and has pursued retail media as a third core customer segment alongside media owners and media buyers.
Broadsign firmographics
Firmographics- Name
- Broadsign
- Legal name
- Broadsign International LLC
- Website
- https://broadsign.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Broadsign is a Montreal-based OOH advertising software provider whose Broadsign Platform connects OOH media owners with media buyers (and increasingly retailers) across 107 countries and 2.8 million digital signs, monetizing via SaaS subscriptions and programmatic transaction fees following the acquisitions of OutMoove DSP and Place Exchange SSP.
- Ownership category
- akta.pro rank
Broadsign industry classification
Industry- Product category
- Digital Out-of-Home (DOOH) Advertising Software
- NAICS
- Advertising Material Distribution Services (541870), Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
Keywords
Where Broadsign is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Broadsign business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscription: Broadsign operates as a technology platform provider to media owners, selling access to its OOH management and programmatic advertising platform on a subscription basis
- Programmatic Transaction Fees: Revenue generated through programmatic DOOH transactions facilitated via Broadsign Reach SSP, connecting media buyers with publisher inventory through programmatic buying
- DSP Technology Licensing: OutMoove DSP technology provides demand-side platform services to advertisers and agencies for programmatic OOH buying
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing for media owners and networks |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Broadsign product offering
Product offeringCore offering
Broadsign provides a unified software platform for planning, managing, and transacting out-of-home (OOH) and digital out-of-home (DOOH) advertising. The platform connects media owners (billboard operators, airports, transit companies, retailers) with media buyers (agencies, brands) to run campaigns across more than 2.8 million digital signs in 107 countries, including programmatic trading via the Broadsign Reach SSP and OutMoove DSP.
Product overview
Broadsign offers a unified platform-plus-modules architecture for the out-of-home (OOH) advertising industry. The core Broadsign Platform serves as the central hub connecting OOH media buyers and sellers, supplemented by specialized modules: Broadsign Control (content and network management), Broadsign Direct (guaranteed campaigns), Broadsign Ayuda (static campaigns), Broadsign Reach (programmatic SSP), and Broadsign Publish (local signage messaging). The portfolio also includes acquired products: OutMoove DSP (demand-side platform acquired May 2024) and Place Exchange (programmatic SSP acquired November 2025), which together provide end-to-end programmatic DOOH capabilities across 2.8 million signs in 107 countries.
Differentiator
Problem solved
Functional benefit
Brands
- OutMoove by Broadsign: Broadsign's demand-side platform (DSP) for digital out-of-home advertising, enabling automated OOH transactions and global reach.
Products and services
- Broadsign Platform Unified OOH advertising platform that connects media owners and media buyers to plan, manage, and transact out-of-home advertising campaigns across a global digital signage footprint. Built for media owners (billboards, airports, transit, retailers) and media buyers (agencies and brands), serving as the central hub for campaign management, inventory access, and programmatic transactions.
- Broadsign Reach Programmatic supply-side platform for OOH advertising that enables media owners to sell their digital out-of-home inventory through automated, real-time bidding compatible with OpenRTB. Used by OOH media owners and demand partners seeking programmatic DOOH trading capabilities.
- OutMoove DSP Demand-side platform for programmatic digital out-of-home advertising acquired by Broadsign from Netherlands-based OutMoove in May 2024. Enables advertisers and agencies to plan, buy, and optimize programmatic DOOH campaigns through an automated console.
- Place Exchange by Broadsign Independent programmatic OOH supply-side platform acquired by Broadsign in November 2025, providing programmatic DOOH inventory access and real-time bidding capabilities and expanding Broadsign's programmatic network to 1.8 million screens worldwide.
- Place Exchange Programmatic Guaranteed on Google DV360 Programmatic Guaranteed capability for DOOH launched by Place Exchange by Broadsign within Google Display & Video 360, enabling advertisers and agencies to secure premium digital out-of-home inventory with guaranteed pricing and placements directly within the DV360 programmatic workflow.
- Broadsign DOOH Ad Server Digital out-of-home ad server that delivers dynamic and static ad content across OOH networks with real-time targeting and scheduling. Built for media owners and buyers running campaigns across digital signage networks.
- Broadsign Inventory Catalog Searchable global inventory catalog that enables media buyers to browse and identify OOH placements across billboards, transit hubs, airports, and retail locations worldwide, supporting campaign planning and buying decisions.
Quantifiable outcome
- 193B+ monthly impressions across platform
- +1 more outcomes
Companies that use Broadsign
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Broadsign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Broadsign partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Mirakl AdscoreStrategic partnership announced at Cannes Lions 2026 to integrate Broadsign and Mirakl Ads technology platforms, enabling advertisers to run retail media campaigns across e-commerce placements and in-store digital screens under a single campaign brief with unified performance reporting. Beta testing underway with Q3 2026 launch target.
- CriteocoreTechnology integration partner for JB Hi-Fi's in-store retail media network; Broadsign Platform open API enables Criteo partnership for retailer media network monetization.
- Exterior PluscoreExterior Plus launched programmatic advertising at Madrid-Barajas and Barcelona-El Prat airports via Broadsign Reach SSP, enabling brands and agencies to run real-time campaigns with advanced targeting and access to premium digital airport inventory.
- AenaminorSpanish airport operator enabling programmatic advertising deployment at Madrid-Barajas and Barcelona-El Prat airports through Broadsign Reach infrastructure.
- WPP MediaminorWPP Media collaborated on the launch of programmatic advertising at Spanish airports via Broadsign Reach platform.
- AllianzminorFirst advertiser on Exterior Plus programmatic airport platform powered by Broadsign Reach; running 'Courage lives here' Home Insurance campaign with data-driven targeting across Madrid and Barcelona airports.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Broadsign competitors and assessment
Company assessmentDirect peers
- Vistar Media: Vistar Media is a leading programmatic DOOH supply-side platform serving media owners and media buyers globally, directly competing with Broadsign Reach and Place Exchange in programmatic OOH transactions and audience targeting.
- Hivestack: Hivestack is a programmatic DOOH ad tech company offering an end-to-end SSP/DSP stack for media owners and buyers. It competes head-to-head with Broadsign's combined Place Exchange SSP and OutMoove DSP in programmatic OOH buying.
- VIOOH: VIOOH is a programmatic DOOH marketplace backed by JCDecaux and other major media owners, directly competing with Broadsign Reach and Place Exchange as an independent supply-side platform for digital OOH inventory.
- Stratacache: Stratacache provides digital signage content management and network operations software across retail, QSR, and enterprise. It competes with Broadsign Control and Broadsign Platform in digital signage content/network management.
- Scala (by Stratacache): Scala is a digital signage and in-store retail media platform owned by Stratacache. It competes with Broadsign's retail digital signage and in-store network offerings for large retailer customers.
- YCD Multimedia: YCD Multimedia provides digital signage and in-store media software for retail and other verticals. It is comparable to Broadsign's content/network management modules in the retail digital signage niche.
Broad incumbents
- JCDecaux: JCDecaux is the world's largest outdoor advertising company spanning street furniture, transit, and billboard OOH. It competes with Broadsign's media owner customers through VIOOH and operates the type of large-scale digital signage networks that Broadsign powers.
- Lamar Advertising: Lamar Advertising is one of the largest U.S. OOH advertising operators with a significant digital billboard network. It is a potential customer and competitor in the DOOH media owner space that intersects with Broadsign's platform offerings.
Emerging players
- Quividi: Quividi is a DOOH audience and campaign analytics provider that complements OOH operations. It is comparable to the measurement and attribution capabilities within Broadsign's programmatic stack.
Others
- Criteo: Criteo is a commerce media platform and a Broadsign integration partner (cited in JB Hi-Fi deployment). It is a complementary technology ecosystem peer in the retail media / DOOH convergence rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Broadsign social profiles
Digital presenceBroadsign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadsign leadership team
Management profileNumber of profiles
Profiles2 records
Broadsign subsidiaries and ownership
Company hierarchySubsidiaries2 records
Broadsign funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadsign M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadsign
What does Broadsign do?
Broadsign provides a unified software platform for planning, managing, and transacting out-of-home (OOH) and digital out-of-home (DOOH) advertising. The platform connects media owners (billboard operators, airports, transit companies, retailers) with media buyers (agencies, brands) to run campaigns across more than 2.8 million digital signs in 107 countries, including programmatic trading via the Broadsign Reach SSP and OutMoove DSP.
Is Broadsign a public or private company?
Broadsign is a private company. It is classified as management employee owned and is currently operating.
When was Broadsign founded?
Broadsign was founded in 2003. It employs 251 to 500 people.
Where is Broadsign based?
Broadsign is headquartered in Montréal, Canada, in the North America region.
How does Broadsign make money?
Three revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are programmatic Transaction Fees and DSP Technology Licensing.
Who are Broadsign's main competitors?
Direct peers on record are Vistar Media, Hivestack, VIOOH, Stratacache, Scala (by Stratacache) and YCD Multimedia. Broad incumbents are JCDecaux and Lamar Advertising. Quividi is listed as an emerging player. Criteo is listed as an others.
Does Broadsign have an API?
Yes. Broadsign offers an open API architecture that enables integration with existing retail systems and partners. The API allows customers to maintain ownership and control while integrating with preferred retail systems. API documentation is available at docs.broadsign.com covering various Broadsign products including Broadsign Platform, Broadsign Control, Broadsign Direct, Broadsign Ayuda, and Broadsign Reach. Developer documentation is at docs.broadsign.com/broadsign-platform/en.
What industry is Broadsign in?
Broadsign's product category is Digital Out-of-Home (DOOH) Advertising Software. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 541870.