Roidmi
Roidmi (睿米) is a privately held Chinese smart cleaning appliances company headquartered in Wuxi, China, that designs and sells robotic vacuums, floor washers, cordless stick vacuums, hair dryers, and handheld vacuums to residential consumers through DTC storefronts in 19 country markets as part of the Xiaomi ecosystem.
- Company typePrivate
- Founded2018
- HeadquartersWuxi Shi, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roidmi does
Roidmi (睿米), operated by Wuxi Ruilan Smart Technology Co., Ltd. (无锡睿澜智能科技有限公司), is a privately held Chinese smart cleaning appliances company headquartered in Wuxi, Jiangsu. Founded in 2015, the company designs and sells a portfolio of consumer hardware across five categories — robotic vacuum cleaners (EVA, EVEPLUS, evemax), floor washers (NEO), cordless stick vacuum cleaners (X200JET, ULTRA, VX, NEX, NEXS, NEX2 Plus, NEX2 Pro, F8, F8S, F8E, F8E Pro, M8, ZERO), hair dryers (MIRO, MIRO CC, A100), and handheld vacuums (NANO). The company's differentiation centers on electromechanical engineering: high-speed brushless motors (up to 120,000 RPM), 23,500Pa suction with 145AW power output, 60-minute battery life, magnetic wireless charging, the Air-X dust-air separation system, six-stage filtration, and electrolyzed-water disinfection in the NEO floor washer.
Roidmi operates a direct-to-consumer model through country-specific storefronts for 19 geographic markets spanning China, 12 European markets (Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, UK), and 5 Asia-Pacific markets (Japan, Korea, Indonesia, Singapore, Philippines, plus Russia and Turkey), augmented by service hotlines, WeChat/Weibo/Xiaohongshu organic channels, and localized after-sales infrastructure. Its technology, CDN, and media assets are hosted on Xiaomi cloud infrastructure and Xiaomi is a disclosed early investor (with Shunwei Capital participating in a 2017 round), positioning the brand as part of the Xiaomi-ecosystem of smart-home devices.
The business generates revenue almost entirely through hardware sales (vacuum cleaners, floor washers, hair dryers, handheld vacuums) sold to residential/home consumers via its own regional storefronts; pricing is not publicly disclosed and customers are directed to service channels for quotes. With 51–100 employees and roughly $4.9M of disclosed equity funding across three 2016–2017 rounds led by Shunwei Capital, Jujiang Guquan Touzi, Hai Quan Fund, and Xiaomi, Roidmi is a small-cap Chinese hardware brand operating in the highly competitive global robotic-vacuum market alongside iRobot, Ecovacs, Roborock, Dreame, and Xiaomi's own branded SKUs.
Roidmi firmographics
Firmographics- Name
- Roidmi
- Legal name
- 无锡睿澜智能科技有限公司 (Wuxi Ruilan Smart Technology Co., Ltd.)
- Website
- https://roidmi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roidmi (睿米) is a privately held Chinese smart cleaning appliances company headquartered in Wuxi, China, that designs and sells robotic vacuums, floor washers, cordless stick vacuums, hair dryers, and handheld vacuums to residential consumers through DTC storefronts in 19 country markets as part of the Xiaomi ecosystem.
- Ownership category
- akta.pro rank
Roidmi industry classification
Industry- Product category
- Smart Home Cleaning Appliances
- NAICS
- Small Electrical Appliance Manufacturing (33521), Electronics and Appliance Retailers (44921)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG)
- akta.pro secondary industry
- Personal Care Appliances Retail (Hair Dryers, Shavers, Oral Care) (CRACADAJ)
Keywords
Where Roidmi is headquartered
LocationHeadquarters
- HQ city
- Wuxi Shi
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Roidmi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: Roidmi generates revenue primarily through the sale of smart cleaning appliances including robotic vacuum cleaners, floor scrubbers (洗地机), cordless stick vacuum cleaners (无线吸尘器), hair dryers (吹风机), and handheld vacuum cleaners (随手吸). Products are sold directly to consumers through regional e-commerce storefronts and retail channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Roidmi product offering
Product offeringCore offering
Roidmi (睿米) designs, manufactures, and sells smart home cleaning and personal-care appliances for individual consumers, including robotic vacuum-mop systems, floor washers, cordless stick vacuum cleaners, hair dryers, and handheld vacuums. The company sells directly to consumers through country-specific e-commerce storefronts in approximately 19 markets spanning China, Europe, and Southeast Asia, with localized customer service and after-sales support.
Product overview
Roidmi (睿米) is a global smart home cleaning appliances pioneer brand under Xiaomi's ecosystem. The company offers a diversified portfolio of intelligent cleaning products organized into five main categories: robot vacuums (EVA, EVEPLUS, evemax), floor washers/mops (NEO), cordless vacuum cleaners (X200JET, ULTRA, VX, NEX, NEXS, NEX2 Plus, NEX2 Pro, F8, F8S, F8E, F8E Pro, M8, ZERO), hair dryers (MIRO, MIRO CC, A100), and handheld vacuums (NANO). The product lineup spans from fully automated robotic cleaning solutions to handheld devices, covering various cleaning needs for smart home environments.
Differentiator
Problem solved
Functional benefit
Products and services
- EVA Robot Vacuum and Mop
Companies that use Roidmi
Customer profileSegments1 record
Ideal customer profiles1 record
Roidmi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Roidmi partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Roidmi competitors and assessment
Company assessmentDirect peers
- Roborock: Beijing-based smart cleaning appliance brand (also incubated in Xiaomi's ecosystem) competing head-to-head with Roidmi in robotic vacuums, cordless sticks, and floor washers across China, Europe, and Asia.
- Dreame Technology: Chinese smart cleaning brand with overlapping product lines (robotic vacuums, cordless sticks, floor washers) and a similar high-spec, D2C-plus-marketplace go-to-market approach targeting the same consumer base.
- Ecovacs (DEEBOT): One of the world's largest robotic vacuum manufacturers, with deep R&D and global retail presence. Competes with Roidmi directly in robotic vacuums and increasingly in floor-washing and handheld categories.
- Tineco: Smart home appliance brand best known for wet/dry floor washers (FLOOR ONE series) and cordless vacuums, with a comparable portfolio of high-spec cleaning products sold through similar D2C and retail channels.
- Eufy (Anker Innovations): Anker's smart home brand offering robotic vacuums, cordless sticks, and handhelds with a strong D2C and Amazon-led channel strategy, targeting the same mid-to-premium residential cleaning consumer.
Broad incumbents
- iRobot: U.S. incumbent and category-creator in robotic vacuums (Roomba). While largely single-category, its global brand and retail scale make it a benchmark competitor in robotic vacuums and an indirect pressure on Roidmi's premium positioning.
- Dyson: Premium global appliance maker competing with Roidmi in cordless vacuums and hair dryers. Dysen's brand power and R&D budget set the upper bound on pricing and consumer expectations in the categories Roidmi participates in.
- Xiaomi (Mijia / Mi Home): Platform owner and ecosystem host for Roidmi. Xiaomi sells its own Mijia cleaning line and incubated competitor Roborock, making it both a partner and a direct competitive threat in the same channels and consumer base.
Emerging players
- Laifen: Chinese challenger brand that has built a strong DTC position in high-speed hair dryers, directly competing with Roidmi's MIRO and A100 lines and validating the cross-category strategy Roidmi is attempting.
- Proscenic: Chinese smart cleaning brand offering robotic vacuums and cordless sticks with a focus on mid-tier pricing and Amazon/marketplace channels, partially overlapping with Roidmi's European and APAC retail footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roidmi social profiles
Digital presenceRoidmi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roidmi leadership team
Management profileNumber of profiles
Profiles3 records
Roidmi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roidmi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roidmi
What does Roidmi do?
Roidmi (睿米) designs, manufactures, and sells smart home cleaning and personal-care appliances for individual consumers, including robotic vacuum-mop systems, floor washers, cordless stick vacuum cleaners, hair dryers, and handheld vacuums. The company sells directly to consumers through country-specific e-commerce storefronts in approximately 19 markets spanning China, Europe, and Southeast Asia, with localized customer service and after-sales support.
Is Roidmi a public or private company?
Roidmi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roidmi founded?
Roidmi was founded in 2018. It employs 51 to 100 people.
Where is Roidmi based?
Roidmi is headquartered in Wuxi Shi, China, in the Asia region.
How does Roidmi make money?
One revenue line is on record: hardware Sales.
Who are Roidmi's main competitors?
Direct peers on record are Roborock, Dreame Technology, Ecovacs (DEEBOT), Tineco and Eufy (Anker Innovations). Broad incumbents are iRobot, Dyson and Xiaomi (Mijia / Mi Home). Emerging players are Laifen and Proscenic.
Does Roidmi have an API?
No public API is recorded for Roidmi.
What industry is Roidmi in?
Roidmi's product category is Smart Home Cleaning Appliances. Its primary akta.pro industry code is CRACADAG, Home Cleaning Appliances Retail (Vacuums, Steam Mops), with a secondary code of CRACADAJ, Personal Care Appliances Retail (Hair Dryers, Shavers, Oral Care). Its NAICS code is 33521 and its SIC code is 3634.