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DRIVIN

Full company profile

uuid0003xty

Namestring
DRIVIN
Websiteurl
drivindealer.com
Company typeenum
Private
Founded yearint
2015
Short descriptiontext

DRIVIN was a Chicago-based, venture-funded used-vehicle services company that sourced, acquired, delivered, and marketed used cars for dealer partners using data and technology platforms, operating as a brand under OPENLANE's multi-country digital marketplace.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersChicago, United States
HQ citystring
Chicago
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
used vehicle marketplace, dealer car auctions, vehicle remarketing, used car sourcing, automotive dealer services
Industry1 code
1Automotive Parts, Tires & Workshop Supplies Marketplaces
CodeCRAFAHADPrimaryYes
NAICS code1 code
  • Used Car Dealers44112
SIC code1 code
  • Wholesale-Motor Vehicle Supplies & New Parts5013
Product category
Used Vehicle Marketplace
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Vehicle Marketplace Operations
TypeMarketplace Commission
Description

DRIVIN operates as part of OPENLANE's digital marketplace for used vehicles, facilitating transactions between buyers and sellers. Revenue is generated through marketplace commission/transaction fees on vehicle sales conducted through the platform.

corporate.openlane.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

DRIVIN sources, acquires, delivers and markets used-cars for its network of dealer partners, utilizing data and technology platforms. Operating as a brand under OPENLANE, the company provides a digital marketplace that connects vehicle sellers with dealer buyers across US, Canada, and Europe markets.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1DRIVIN Used Vehicle Marketplace
CategoryUsed Vehicle Marketplace
Description

Digital marketplace service that sources, acquires, delivers, and markets used vehicles for dealer partners using data and technology platforms. Operates as a brand under OPENLANE's digital marketplace ecosystem spanning US, Canada, and Europe.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
1OPENLANE
Strategic tierFlagshipTypeOthers
Description

DRIVIN is a brand under OPENLANE, which operates digital marketplaces for used vehicles. OPENLANE is described as 'Building the world's greatest digital marketplaces for used vehicles' and maintains presence across US, Canada, and Europe markets through its various marketplace platforms.

Peers10 records
1Cox Automotive
TypeBroad incumbent
Description

Cox Automotive is the parent of Manheim, Autotrader, Kelley Blue Book, and other dealer-facing automotive services. It is the broad incumbent whose portfolio competes with OPENLANE/DRIVIN across multiple dealer touchpoints.

2TradeRev
TypeDirect peer
Description

TradeRev runs a mobile-first dealer-to-dealer live auction platform for used vehicles. It is a direct functional peer in digital dealer-to-dealer used-car marketplace transactions.

3Manheim
TypeBroad incumbent
Description

Manheim (owned by Cox Automotive) is the largest US physical and digital wholesale used-vehicle auction network. It overlaps with DRIVIN's dealer-to-dealer marketplace value proposition but at vastly greater scale and with a broad portfolio of adjacent services.

4CarGurus
TypeEmerging player
Description

CarGurus operates a large online automotive marketplace with growing dealer-to-dealer inventory capabilities. It is an emerging competitive threat in digital used-vehicle transactions, though historically more retail-oriented.

5Shift
TypeEmerging player
Description

Shift operated an end-to-end online used-car marketplace with proprietary inspection and consumer-direct sales. It is an emerging-format comparable for technology-enabled used-vehicle transactions, though consumer rather than dealer-facing.

6ACV Auctions
TypeDirect peer
Description

ACV Auctions operates a digital wholesale marketplace for dealer-to-dealer used vehicle transactions, with a data-driven inspection and pricing platform. It is the most direct functional and category comparable to DRIVIN's marketplace model.

7OPENLANE (ADESA)
TypeBroad incumbent
Description

OPENLANE is the direct parent of DRIVIN and the operator of digital used-vehicle marketplaces in the US, Canada, and Europe (including the ADESA brand in Europe). It is the closest corporate-level comparability for DRIVIN's product line and geographic reach.

8BacklotCars
TypeDirect peer
Description

BacklotCars provides an online dealer-to-dealer used vehicle marketplace with on-site inspections. It is a direct competitor in the same dealer-only digital wholesale segment DRIVIN targets.

9cars.com
TypeEmerging player
Description

cars.com is a major online automotive marketplace connecting dealers and consumers, with a growing dealer-to-dealer digital wholesale offering via cars Commerce. It is an emerging adjacent competitor expanding into DRIVIN's territory.

10Carvana
TypeBroad incumbent
Description

Carvana is a major online used-vehicle retailer with proprietary reconditioning and logistics infrastructure. It is not a dealer-to-dealer platform, but it shapes buyer expectations and influences dealer wholesale demand that flows through marketplaces like DRIVIN.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DRIVIN

Used Vehicle Marketplacedrivindealer.com

DRIVIN was a Chicago-based, venture-funded used-vehicle services company that sourced, acquired, delivered, and marketed used cars for dealer partners using data and technology platforms, operating as a brand under OPENLANE's multi-country digital marketplace.

DRIVIN firmographics

Firmographics
Name
DRIVIN
Website
https://drivindealer.com
Company type
Private
Founded year
2015
Operating status
Closed
Headcount range
51–100 employees
Short description
DRIVIN was a Chicago-based, venture-funded used-vehicle services company that sourced, acquired, delivered, and marketed used cars for dealer partners using data and technology platforms, operating as a brand under OPENLANE's multi-country digital marketplace.
Ownership category
akta.pro rank

DRIVIN industry classification

Industry
Product category
Used Vehicle Marketplace
NAICS
Used Car Dealers (44112)
SIC
Wholesale-Motor Vehicle Supplies & New Parts (5013)
akta.pro primary industry
Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

  • Used vehicle marketplace
  • Dealer car auctions
  • Vehicle remarketing
  • Used car sourcing
  • Automotive dealer services

Where DRIVIN is headquartered

Location

Headquarters

HQ city
Chicago
HQ country
United States
HQ region
North America

Markets served

DRIVIN business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Vehicle Marketplace Operations: DRIVIN operates as part of OPENLANE's digital marketplace for used vehicles, facilitating transactions between buyers and sellers. Revenue is generated through marketplace commission/transaction fees on vehicle sales conducted through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

DRIVIN product offering

Product offering

Core offering

DRIVIN sources, acquires, delivers and markets used-cars for its network of dealer partners, utilizing data and technology platforms. Operating as a brand under OPENLANE, the company provides a digital marketplace that connects vehicle sellers with dealer buyers across US, Canada, and Europe markets.

Differentiator

Problem solved

Functional benefit

Products and services

  • DRIVIN Used Vehicle Marketplace Digital marketplace service that sources, acquires, delivers, and markets used vehicles for dealer partners using data and technology platforms. Operates as a brand under OPENLANE's digital marketplace ecosystem spanning US, Canada, and Europe.

Companies that use DRIVIN

Customer profile

Segments1 record

Ideal customer profiles1 record

DRIVIN technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

DRIVIN partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • OPENLANEflagshipOthersDRIVIN is a brand under OPENLANE, which operates digital marketplaces for used vehicles. OPENLANE is described as 'Building the world's greatest digital marketplaces for used vehicles' and maintains presence across US, Canada, and Europe markets through its various marketplace platforms.

Scale indicators1 record

DRIVIN competitors and assessment

Company assessment

Broad incumbents

  • Cox Automotive: Cox Automotive is the parent of Manheim, Autotrader, Kelley Blue Book, and other dealer-facing automotive services. It is the broad incumbent whose portfolio competes with OPENLANE/DRIVIN across multiple dealer touchpoints.
  • Manheim: Manheim (owned by Cox Automotive) is the largest US physical and digital wholesale used-vehicle auction network. It overlaps with DRIVIN's dealer-to-dealer marketplace value proposition but at vastly greater scale and with a broad portfolio of adjacent services.
  • OPENLANE (ADESA): OPENLANE is the direct parent of DRIVIN and the operator of digital used-vehicle marketplaces in the US, Canada, and Europe (including the ADESA brand in Europe). It is the closest corporate-level comparability for DRIVIN's product line and geographic reach.
  • Carvana: Carvana is a major online used-vehicle retailer with proprietary reconditioning and logistics infrastructure. It is not a dealer-to-dealer platform, but it shapes buyer expectations and influences dealer wholesale demand that flows through marketplaces like DRIVIN.

Direct peers

  • TradeRev: TradeRev runs a mobile-first dealer-to-dealer live auction platform for used vehicles. It is a direct functional peer in digital dealer-to-dealer used-car marketplace transactions.
  • ACV Auctions: ACV Auctions operates a digital wholesale marketplace for dealer-to-dealer used vehicle transactions, with a data-driven inspection and pricing platform. It is the most direct functional and category comparable to DRIVIN's marketplace model.
  • BacklotCars: BacklotCars provides an online dealer-to-dealer used vehicle marketplace with on-site inspections. It is a direct competitor in the same dealer-only digital wholesale segment DRIVIN targets.

Emerging players

  • CarGurus: CarGurus operates a large online automotive marketplace with growing dealer-to-dealer inventory capabilities. It is an emerging competitive threat in digital used-vehicle transactions, though historically more retail-oriented.
  • Shift: Shift operated an end-to-end online used-car marketplace with proprietary inspection and consumer-direct sales. It is an emerging-format comparable for technology-enabled used-vehicle transactions, though consumer rather than dealer-facing.
  • cars.com: cars.com is a major online automotive marketplace connecting dealers and consumers, with a growing dealer-to-dealer digital wholesale offering via cars Commerce. It is an emerging adjacent competitor expanding into DRIVIN's territory.

Market position

Customer concentration

DRIVIN social profiles

Digital presence

DRIVIN financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DRIVIN leadership team

Management profile

Number of profiles

Profiles5 records

DRIVIN funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DRIVIN M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRIVIN

What does DRIVIN do?

DRIVIN sources, acquires, delivers and markets used-cars for its network of dealer partners, utilizing data and technology platforms. Operating as a brand under OPENLANE, the company provides a digital marketplace that connects vehicle sellers with dealer buyers across US, Canada, and Europe markets.

Is DRIVIN a public or private company?

DRIVIN is a private company. It is classified as corporate owned and is currently closed.

When was DRIVIN founded?

DRIVIN was founded in 2015. It employs 51 to 100 people.

Where is DRIVIN based?

DRIVIN is headquartered in Chicago, United States, in the North America region.

How does DRIVIN make money?

One revenue line is on record: vehicle Marketplace Operations.

Who are DRIVIN's main competitors?

Broad incumbents on record are Cox Automotive, Manheim, OPENLANE (ADESA) and Carvana. Direct peers are TradeRev, ACV Auctions and BacklotCars. Emerging players are CarGurus, Shift and cars.com.

Does DRIVIN have an API?

No public API is recorded for DRIVIN.

What industry is DRIVIN in?

DRIVIN's product category is Used Vehicle Marketplace. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 44112 and its SIC code is 5013.

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Live signals
PR NewswireKAR Auction Services Rebrands as KAR GlobalKAR Auction Services Inc. announced on September 30, 2019 that it has rebranded as "KAR Global," reflecting the company's evolution from a traditional auction services provider to a technology-driven global remarketing platform. The rebranding follows years of geographic expansion across North America and Europe and a series of strategic acquisitions including STRATIM, TradeRev, DRIVIN, and CarsOnTheWeb (now ADESA Europe). The company will continue trading on the NYSE under the ticker symbol "KAR" from its headquarters in Carmel, Indiana.PR NewswireKAR Launches State-of-the-Art Data Science Pricing Tool for Commercial Consignment CustomersKAR Auction Services has launched DRIVIN-powered Pricing Insights, a data science pricing tool for commercial consignors in the wholesale used vehicle remarketing industry. The tool uses proprietary algorithms and KAR's ecosystem data to generate VIN-level market channel and pricing predictions, with the company reporting $170 per-unit net economic gains and potentially more than $86 million in annualized value for customers. The API-driven product integrates with private-label platforms and third-party marketplaces, providing real-time analytics and dedicated DRIVIN advisors for each consignor.PR NewswireKAR Launches Suite of Data Science Capabilities Aimed at Optimizing Dealer ProfitabilityKAR Auction Services announced at NADA Show 2019 the launch of a pilot program for its Data as a Service suite, powered by its DRIVIN technology acquired in 2017, which uses predictive analytics and machine learning to help car dealers optimize inventory decisions and improve sales margins. The pilot is currently running with a major East Coast dealer group representing nine OEM franchises across ADESA's marketplace network of more than 75 physical and online auction locations. KAR expects to fine-tune the reporting and algorithms based on dealer feedback and market performance data as the pilot continues.PR NewswireDRIVIN and Chicago Innovation Awards to Ring the Nasdaq Stock Market Closing BellDRIVIN, an intelligent marketplace for the used vehicle industry, will join the Chicago Innovation Awards to ring the Nasdaq Stock Market Closing Bell in New York City on March 27, 2017. The company, which launched its DRIVIN Marketplace platform earlier in 2017, won the Chicago Innovation Awards recognizing its data and analytics innovations that help automotive dealers sell and acquire used vehicles more efficiently. The event aims to highlight innovation and organizations contributing to the Chicago regional economy.PR NewswireDRIVIN Marketplace and Chrome Data Announce Agreement to License Build DataDRIVIN and Chrome Data have entered a commercial agreement to license Chrome Data's Automotive Description Service (ADS) for DRIVIN's used car marketplace. This integration provides dealers with superior OEM build data and detailed vehicle insights to improve sourcing accuracy and marketing effectiveness. The partnership aims to help dealers reduce time spent on auction applications and focus more on sales.PR NewswireDRIVIN Marketplace To Premier At This Year's NADA Convention & Expo In New OrleansDRIVIN, a data-driven platform for used-car dealers powered by CarCo Technologies, announced the launch of its new Marketplace platform at the 2017 NADA Convention & Expo in New Orleans on January 25th, 2017. The platform enables dealers to list and purchase unwanted used-car inventory at wholesale prices with no seller fees, utilizing a proprietary algorithm to match vehicles with buying dealers based on hundreds of data points including lot makeup, market analytics, and customer demand. The company describes this as an opportunity to bring data science and innovation to what it calls an antiquated dealer inventory process.PR NewswireDRIVIN Named Winner of 15th Annual Chicago Innovation AwardsDRIVIN, a data-driven marketplace for used vehicle dealers, was named a winner of the 15th annual Chicago Innovation Awards out of a record 643 nominated organizations. The company, launched in 2015 and powered by CarCo Technologies, provides dealers with tools to sell, source, acquire and deliver used vehicles. Winners were announced at an event attended by nearly 1,500 business and civic leaders and receive honors including NASDAQ Bell-ringing opportunities and meetings with Chicago city and Illinois state leadership.PR NewswireDRIVIN Raises $6.5 Million in New Financing to Accelerate Strategic Growth InitiativesDRIVIN, a data service for automotive dealers that helps them sell, source, acquire and deliver used vehicles, announced a $6.5 million senior debt facility from Silicon Valley Bank to accelerate its growth initiatives. The company reported more than 500% growth in monthly transaction volume from January to July 2016 and plans to use the funding to expand relationships with dealerships nationwide. DRIVIN also announced plans to launch DRIVIN Marketplace, described as the industry's first intelligent marketplace, this fall.PR NewswireDRIVIN COO, Justin Mahlik, Named to AutoRemarketing's 2016 40 Under 40 ClassDRIVIN announced that its co-founder and Chief Operating Officer Justin Mahlik has been named to AutoRemarketing's 2016 Remarketing & Used-Car Industry's 40 Under 40 class, which recognizes emerging leaders under age 40 making significant contributions to the automotive sector. Mahlik has been with DRIVIN since its launch in early 2015, overseeing strategy, operations, financial departments, and dealer partnerships. The honorees will be formally recognized at Used-Car Week in Las Vegas in November.PR NewswireDRIVIN Algorithm Provides Intelligent Inventory Recommendations to DealersDRIVIN, a Chicago-based automotive dealer service provider, introduced a proprietary algorithm that analyzes 980 variables to generate targeted vehicle inventory recommendations for dealers. The algorithm, integrated into DRIVIN's DealerSelect email program, evaluates VIN-specific data, dealership performance history, and local market competitive analysis to help dealers build optimized used vehicle lots. The same technology will power DRIVIN Marketplace, described as the industry's first intelligent marketplace, which is scheduled to launch in Fall 2016.