Metriks AI
Metriks AI is an Italian B2B SaaS and embedded advisory company, listed on Euronext Growth Milan, that sells AI-powered business intelligence, ERP, CRM, HR, IIoT, and Dbiz (a 6M+ Italian company database) to small and medium enterprises in Italy, combining software subscriptions with CFO, ESG, and corporate finance advisory services.
- Company typePublic
- Founded2010
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Metriks AI does
Metriks AI S.p.A. Società Benefit is an Italian B2B "AI Data Company" headquartered in Milan and listed on Euronext Growth Milan (ticker MTK) since May 30, 2025. It develops SaaS products and embedded advisory services under a "Service as a Software" paradigm, targeting Italian small and medium enterprises (PMI) that historically lack affordable access to business intelligence, AI, and senior financial expertise.
The product portfolio is organized as a platform-plus-modules architecture spanning two pillars. The New SaaS pillar comprises Metriks Suite (a BI platform that connects management systems, files, sensors and CRM into unified dashboards), Dbiz (a database of over 6 million Italian VAT-registered companies with an AI agent for solidity assessment), Virtual HR (an HR management app priced at €4 per employee per month), Metriks CRM, Metriks ERP (built on Zucchetti's platform), AI Projects (custom RPA, machine learning, autonomous agents and recommendation systems), and Smart Factory / Necto (an IIoT platform for production monitoring acquired via Fconn). The Embedded Advisory pillar combines CFO as a Service, Corporate Identity & ESG, and Corporate Finance (ECM, DCM, M&A, restructuring). Distribution combines direct enterprise sales with a self-service / freemium motion (Dbiz trial at data.pmiagile.com), a Zucchetti reseller channel for ERP, and capital-markets distribution for its minibond.
Revenue is generated through recurring SaaS subscriptions (per-employee, per-seat, and tiered annual billing), professional advisory fees, hardware sales through the Necto IIoT device (manufactured via Cipierre), and capital-markets activity. Since IPO, the company has executed an aggressive bolt-on M&A strategy, completing four acquisitions (Fanizza Group 60%, Systema 100%, Appare 100%, Fconn 100%) between July and December 2025, consolidating Appare and Fconn by incorporation in April 2026. It funded external growth with a €1.8M minibond from Banca Valsabbina in January 2026 and a €300k regional grant under the Quota Lombardia measure. Ownership is anchored by Rewind S.r.l. (44.14% of capital, 70.79% of voting rights through multiple-voting shares), with a free float of approximately 21.14%.
Metriks AI firmographics
Firmographics- Name
- Metriks AI
- Legal name
- Metriks AI S.p.A. Società Benefit
- Website
- https://metriks.ai
- Company type
- Public
- Founded year
- 2010
- Operating status
- Ipo
- Headcount range
- 51–100 employees
- Short description
- Metriks AI is an Italian B2B SaaS and embedded advisory company, listed on Euronext Growth Milan, that sells AI-powered business intelligence, ERP, CRM, HR, IIoT, and Dbiz (a 6M+ Italian company database) to small and medium enterprises in Italy, combining software subscriptions with CFO, ESG, and corporate finance advisory services.
- Ownership category
- akta.pro rank
Metriks AI industry classification
Industry- Product category
- AI-Powered Business Intelligence SaaS for Italian SMEs
- NAICS
- Software Publishers (51321), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Metriks AI is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Metriks AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- SaaS Software Subscriptions: Recurring subscription revenue from proprietary SaaS platforms including Metriks Suite, Dbiz, Virtual HR, Metriks CRM, and ERP. Products are sold on per-employee (Virtual HR at €4/employee), per-seat, and tiered subscription models. Revenue is recurring with annual or multi-year billing cycles.
- Embedded Advisory Services: High-touch strategic consulting services including CFO as a Service, Corporate Identity & ESG advisory, and Corporate Finance advisory (ECM, DCM, M&A, restructuring). These professional services complement the software platforms and provide higher-value engagements.
- Minibond Issuance: Metriks AI issued a €1.8 million minibond subscribed by Banca Valsabbina in January 2026 to support external growth strategy (bolt-on M&A). This represents an alternative financing and capital markets revenue stream.
- Smart Factory / IIoT: Revenue from Necto IIoT platform and related smart factory solutions, including device hardware sales (industrial production with Cipierre), software licensing, and implementation services for manufacturing clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Virtual HR at €4 per employee per month |
| Freemium | Pay-as-you-go | Dbiz free trial available |
| Subscription | Annual | Enterprise / custom ERP and BI pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Metriks AI product offering
Product offeringCore offering
Metriks AI develops and sells a suite of B2B SaaS products and embedded advisory services that help Italian small and medium enterprises (PMI) turn fragmented company data into business decisions using Agentic AI. The product portfolio spans a unified Business Intelligence platform (Metriks Suite), an AI-powered database of 6 million Italian companies (Dbiz), HR management (Virtual HR), CRM, an ERP built on Zucchetti, custom AI projects (RPA, ML, agents, recommendation), and an IIoT smart factory solution (Necto), complemented by CFO-as-a-Service, Corporate Identity & ESG, and Corporate Finance advisory engagements.
Product overview
Metriks AI is an AI Data Company developing B2B solutions based on data analysis and artificial intelligence following a Service as a Software paradigm. The product portfolio is organized as a platform-plus-modules architecture consisting of two main pillars: New SaaS (software products) and Embedded Advisory (consulting services). The SaaS suite includes Metriks Suite (central Business Intelligence platform connecting all data sources), Dbiz (AI-powered database of 6M+ Italian companies), Virtual HR (HR management app), Metriks CRM (customer relationship management), Metriks ERP (Zucchetti-based enterprise resource planning), AI Projects (custom AI implementations), and Smart Factory/Necto (industrial IIoT). The Embedded Advisory services include CFO as a Service, Corporate Identity & ESG, and Corporate Finance advisory. All products are designed specifically for SMEs and powered by AI for automation, prediction, and optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Dbiz: Database platform providing access to economic-financial and qualitative data of over 6 million Italian VAT numbers (Partite IVA)
- Metriks Suite
- Metriks CRM
- Metriks ERP
- Virtual HR
- AI Project
- Necto
- CFO as a Service
- Corporate Identity & ESG
- Corporate Finance
Products and services
- Metriks Suite Unified Business Intelligence platform that connects all company data sources (management systems, files, sensors, CRM), centralizes and cleans the data, and delivers interactive dashboards and reports with standard modules for Sales, Administration, Cash Management, Marketing, Operations/Revenue and ESG. Designed for Italian small and medium enterprises.
- Dbiz AI-powered company database providing access to economic-financial and qualitative data on over 6 million Italian VAT-registered companies (Partite IVA), including registrations, reliability indicators, credit ratings, key people, corporate structure, public aid records and an AI Agent that produces a company solidity assessment in seconds.
- Virtual HR HR management platform for employee communication, time and attendance tracking (TAP function), payslip delivery, document management, leave/permission requests, company messaging and timesheet compilation. Priced at €4 per employee with end-to-end encryption and two-factor authentication.
- Metriks CRM Customer relationship management system for SMEs that covers contact management, interaction tracking, sales pipeline management, process automation, bulk data upload, analytics/reporting and a notification system, with full integration into Metriks Suite for extended ERP-style capabilities.
- Metriks ERP Modular ERP built on Zucchetti's platform, customizable for SME needs with modules for administration/finance, production, management control, sales/purchases, logistics and AI-powered insights, including Point-of-Sale (P.O.S.) integration for the sales cycle.
- AI Projects Custom AI-based projects tailored to specific business objectives, bundling Robotic Process Automation (RPA), Machine Learning for forecasts, autonomous AI Agents for process optimization and a Product Recommendation engine for personalized customer targeting.
- Smart Factory (Necto) Industrial IIoT solution using the Necto platform (developed by fconn) that connects machines, systems and people in real time for smart manufacturing, including real-time monitoring, energy efficiency tracking, order optimization, smart procurement and full data traceability on certified cloud infrastructure.
- CFO as a Service Flexible financial advisory service combining AFC (Administration, Finance, Control) expertise with AI and machine learning to provide CFO-level support in financial planning, cash flow management, balance sheet analysis, digitalization and tax-credit assistance for SMEs.
- Corporate Identity & ESG Corporate identity development and ESG integration services covering sustainability reporting, ESG identity building, corporate storytelling, brand identity, digital communication and social media branding.
- Corporate Finance Specialized financial advisory covering Equity Capital Markets (pre/post-IPO), Debt Advisory, Mergers & Acquisitions, Restructuring & Turnaround Management and Corporate Governance Advisory.
Quantifiable outcome
- Dbiz database covers over 6 million Italian VAT-registered companies
- +2 more outcomes
Companies that use Metriks AI
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Metriks AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature11 records
Metriks AI partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- BeBeezminorMetriks AI invested in BeBeez, a platform focused on transforming private capital information through Agentic AI. The investment supports Metriks' data strategy and connects the company with private capital market intelligence.
- SevenDatacoreMetriks AI signed a three-year strategic agreement with SevenData in May 2026 to build data infrastructure for SMEs. This partnership strengthens Metriks' data capabilities and integration ecosystem for Italian small and medium enterprises.
- DeleganoiminorMetriks AI began a collaboration with Deleganoi in the professional training sector. The partnership extends Metriks' reach into professional development and training services.
- FCONN S.r.l.coreMetriks AI completed the integration of FCONN S.r.l. by end of December 2025. Fconn is the developer of the Necto IIoT platform used in Metriks' Smart Factory offering. Fconn was merged by incorporation into Metriks AI in April 2026. Necto is a key differentiator for Metriks' manufacturing vertical.
- CipierreminorMetriks AI partnered with Cipierre for the industrial production of the Necto IIoT device, marking the beginning of Necto's hardware manufacturing. Cipierre handles manufacturing while Metriks provides the software platform.
- Istituto AliottiminorMetriks AI and Istituto Aliotti launched 'Creators of the Future', an educational program bringing AI into secondary school classrooms to develop conscious digital citizens. The program ran from November 2025 through 2026, supporting Metriks' community and educational engagement.
- Systema S.r.l.coreMetriks AI completed the acquisition of 100% of Systema S.r.l. in November 2025. Systema joins the Group as part of Metriks' bolt-on integration strategy, adding business process and technology integration capabilities to the ecosystem.
- Appare S.r.l.coreMetriks AI completed the acquisition of 100% of Appare S.r.l. in November 2025, further expanding the Group's capabilities. Appare was merged by incorporation into Metriks AI in April 2026.
- Fanizza GroupcoreMetriks AI completed the acquisition of a 60% stake in Fanizza Group S.r.l. in November 2025, expanding the Group's capabilities. Fanizza operates as part of the Metriks ecosystem alongside Metriks AI, Systema, and Polo Informatico to provide integrated technology solutions.
- LasiminorMetriks AI and Lasi strengthened their collaboration to make sustainability reporting increasingly strategic. Lasi is a client using Metriks' ESG and Corporate Identity services.
- University of SienaminorMetriks renewed its partnership with the University of Siena to foster education and closer ties between academia and business. The partnership supports student engagement, research collaboration, and talent development.
- ZucchetticoreMetriks ERP is built on the Zucchetti ERP platform, which is one of Italy's largest and most established ERP providers. Zucchetti's platform forms the foundation of Metriks' ERP offering, with Metriks adding AI capabilities and customization for Italian SMEs.
- BDO Italia S.p.A.coreBDO Italia S.p.A. serves as the independent auditing firm for Metriks AI, appointed for a three-year term (2025-2027). BDO also conducted the audit for the 2024 financial year.
- Studio Valentini & AssociatiminorMetriks AI and Studio Valentini & Associati co-presented the third edition of an event dedicated to Euronext Growth Milan in Numana, bringing together businesses, finance, and capital markets professionals.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
Metriks AI competitors and assessment
Company assessmentDirect peers
- Cerved: Italy's primary business information provider (credit reports, corporate data, marketing intelligence). Dbiz's 6M+ VAT-records database competes directly with Cerved's business information offering for the same Italian SME and enterprise customers.
- Zucchetti: Italy's leading ERP and HR software vendor for SMEs and the platform on which Metriks ERP is built. Competes head-to-head with Metriks in Italian SME ERP while simultaneously serving as a partner, making it the closest comparable in product and customer overlap.
- TeamSystem: One of Italy's largest software and digital services providers for SMEs, accountants, and professionals. Directly comparable to Metriks AI as a multi-product SaaS suite (ERP, HR, CRM, finance) targeting Italian PMI, with an established channel and larger scale.
- CRIF: Italian-headquartered global business information, credit bureau, and decisioning platform. Overlaps with Dbiz on Italian company data and with Metriks' AI agent-driven credit/solidity assessments, and competes in SME digital finance workflows.
Broad incumbents
- Sage Group: Global SME accounting, payroll, and ERP software provider. Comparable in target customer (SMB/PMI) and product breadth (accounting, HR, ERP) though not Italy-specialized; represents the international incumbent Metriks benchmarks against.
- SAP Business One: SAP's mid-market/SME ERP offering. Competes with Metriks ERP and Metriks Suite for Italian SMEs that want a recognized global ERP vendor, typically at higher price points but with deeper international scalability.
- Bureau van Dijk (Moody's): Global private company information provider (Orbis database). Overlaps with Dbiz for Italian company data at the international end of the market and competes in AI-driven corporate analytics, but with a much broader geographic footprint.
Emerging players
- HubSpot: Global SMB CRM, marketing, and sales platform. Overlaps with Metriks CRM in target customer (SMB) and product functionality (sales pipeline, contact management, analytics), representing the global product-led growth benchmark.
- Workiva: Cloud platform for ESG, sustainability, and regulatory reporting. Comparable to Metriks Suite's ESG Module in product function (ESG data collection and reporting) and in capturing compliance-driven demand, though Workiva is much larger and globally focused.
Others
- Wolters Kluwer (CCH Tagetik): Provides CCH Tagetik corporate performance management and ESG reporting software, overlapping with Metriks Suite's financial reporting and ESG modules. Comparable in serving Italian/EU enterprise finance teams with regulatory-driven analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Metriks AI social profiles
Digital presenceMetriks AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metriks AI leadership team
Management profileNumber of profiles
Profiles12 records
Metriks AI subsidiaries and ownership
Company hierarchySubsidiaries4 records
Metriks AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metriks AI M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metriks AI
What does Metriks AI do?
Metriks AI develops and sells a suite of B2B SaaS products and embedded advisory services that help Italian small and medium enterprises (PMI) turn fragmented company data into business decisions using Agentic AI. The product portfolio spans a unified Business Intelligence platform (Metriks Suite), an AI-powered database of 6 million Italian companies (Dbiz), HR management (Virtual HR), CRM, an ERP built on Zucchetti, custom AI projects (RPA, ML, agents, recommendation), and an IIoT smart factory solution (Necto), complemented by CFO-as-a-Service, Corporate Identity & ESG, and Corporate Finance advisory engagements.
Is Metriks AI a public or private company?
Metriks AI is a public company. It is classified as public and is currently ipo.
When was Metriks AI founded?
Metriks AI was founded in 2010. It employs 51 to 100 people.
Where is Metriks AI based?
Metriks AI is headquartered in Milan, Italy, in the Europe region.
How does Metriks AI make money?
Four revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are embedded Advisory Services, minibond Issuance and smart Factory / IIoT.
Who are Metriks AI's main competitors?
Direct peers on record are Cerved, Zucchetti, TeamSystem and CRIF. Broad incumbents are Sage Group, SAP Business One and Bureau van Dijk (Moody's). Emerging players are HubSpot and Workiva. Wolters Kluwer (CCH Tagetik) is listed as an others.
Does Metriks AI have an API?
No public API is recorded for Metriks AI.
What industry is Metriks AI in?
Metriks AI's product category is AI-Powered Business Intelligence SaaS for Italian SMEs. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 51321 and its SIC code is 7372.