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Navdy

Full company profile

uuid0003xxh

Namestring
Navdy
Legal namestring
Navdy
Websiteurl
navdy.com
Company typeenum
Private
Founded yearint
2013
Short descriptiontext

Navdy was a San Francisco-based company founded in 2013 that built an augmented driving heads-up display device for consumer vehicles. It raised approximately $41.8M in venture funding before ceasing operations; its domain is now parked.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
automotive electronics, heads-up display, augmented driving, car accessories, vehicle infotainment
Industry2 codes
1Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS)
CodeIMACAJAHPrimaryYes
2V2X On-Board Units (OBUs) & Vehicle Connectivity Modules
CodeTLAJAHABPrimaryNo
NAICS code2 codes
  • Computer Terminal and Other Computer Peripheral Equipment Manufacturing334118
  • Semiconductor and Other Electronic Component Manufacturing33441
SIC code2 codes
  • Electronic Components & Accessories3670
  • Computer Peripheral Equipment, Nec3577
Product category
Automotive Heads-Up Display Devices
Social media profiles3 records
Cost components5 values
Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Navdy created an augmented driving device for cars — a heads-up display (HUD) that projected navigation, notifications, and driving information onto a transparent screen in the driver's line of sight. The hardware device was designed to reduce driver distraction by overlaying smartphone-driven content (maps, calls, messages) onto the windshield area via a compact projector unit mounted on the dashboard.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Navdy Augmented Driving Device
CategoryAutomotive Electronics / Aftermarket Vehicle Accessories
No data
Peers10 records
1Garmin
TypeBroad incumbent
Description

Garmin is a major navigation and automotive electronics vendor whose HUD products (and broader PND and infotainment lineup) compete in the same driver-information category as Navdy, with much greater scale and OEM relationships.

2Harman International
TypeBroad incumbent
Description

Harman (now part of Samsung) is a tier-1 automotive infotainment and connected-car supplier — and was a Navdy investor per the 2016 funding round. It addresses the same OEM connected-vehicle opportunity Navdy was chasing from the aftermarket side.

3Pioneer
TypeBroad incumbent
Description

Pioneer is an established aftermarket car electronics brand (head units, CarPlay/Android Auto receivers) that competes with Navdy for the same dashboard real estate and connected-driving wallet share.

4Continental AG
TypeBroad incumbent
Description

Continental supplies OEM head-up displays, instrument clusters, and telematics units to automakers, competing with Navdy's connected-display vision but at the factory-installed tier rather than aftermarket.

5Bosch
TypeBroad incumbent
Description

Bosch produces OEM infotainment, instrument clusters, and connectivity modules (including V2X-capable units) that occupy the same in-cabin connected-display space Navdy targeted aftermarket.

6Apple (CarPlay)
TypeOthers
Description

Apple CarPlay (and Android Auto) increasingly subsumes the navigation, calls, and messaging use cases Navdy sold as a $300+ hardware peripheral, reducing the addressable market for standalone aftermarket HUDs.

7Carrobot
TypeDirect peer
Description

Carrobot produced an aftermarket AR HUD that connected to a smartphone to show navigation, speed, and calls — directly comparable form factor, price band, and target consumer as Navdy.

8Hudly
TypeDirect peer
Description

Hudly made aftermarket wireless head-up displays that projected navigation and notifications onto a transparent display in the driver's line of sight — essentially the same product category Navdy targeted.

9WayRay
TypeEmerging player
Description

WayRay develops holographic AR heads-up displays and AR navigation for vehicles, overlapping directly with Navdy's core technology thesis (AR projection for driving) from a newer, OEM-leaning starting point.

10Exploride
TypeDirect peer
Description

Exploride built a dashboard-mounted heads-up display with voice control and navigation, positioning it as a smart driving assistant — direct overlap with Navdy's value proposition and customer.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors19 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Navdy

Automotive Heads-Up Display Devicesnavdy.com

Navdy was a San Francisco-based company founded in 2013 that built an augmented driving heads-up display device for consumer vehicles. It raised approximately $41.8M in venture funding before ceasing operations; its domain is now parked.

Navdy firmographics

Firmographics
Name
Navdy
Legal name
Navdy
Website
https://navdy.com
Company type
Private
Founded year
2013
Operating status
Closed
Headcount range
51–100 employees
Short description
Navdy was a San Francisco-based company founded in 2013 that built an augmented driving heads-up display device for consumer vehicles. It raised approximately $41.8M in venture funding before ceasing operations; its domain is now parked.
Ownership category
akta.pro rank

Navdy industry classification

Industry
Product category
Automotive Heads-Up Display Devices
NAICS
Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Semiconductor and Other Electronic Component Manufacturing (33441)
SIC
Electronic Components & Accessories (3670), Computer Peripheral Equipment, Nec (3577)
akta.pro primary industry
Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)
akta.pro secondary industry
V2X On-Board Units (OBUs) & Vehicle Connectivity Modules (TLAJAHAB)

Keywords

  • Automotive electronics
  • Heads-up display
  • Augmented driving
  • Car accessories
  • Vehicle infotainment

Where Navdy is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

Navdy business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Navdy product offering

Product offering

Core offering

Navdy created an augmented driving device for cars — a heads-up display (HUD) that projected navigation, notifications, and driving information onto a transparent screen in the driver's line of sight. The hardware device was designed to reduce driver distraction by overlaying smartphone-driven content (maps, calls, messages) onto the windshield area via a compact projector unit mounted on the dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

  • Navdy Augmented Driving Device

Companies that use Navdy

Customer profile

Ideal customer profiles1 record

Navdy technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Navdy competitors and assessment

Company assessment

Broad incumbents

  • Garmin: Garmin is a major navigation and automotive electronics vendor whose HUD products (and broader PND and infotainment lineup) compete in the same driver-information category as Navdy, with much greater scale and OEM relationships.
  • Harman International: Harman (now part of Samsung) is a tier-1 automotive infotainment and connected-car supplier — and was a Navdy investor per the 2016 funding round. It addresses the same OEM connected-vehicle opportunity Navdy was chasing from the aftermarket side.
  • Pioneer: Pioneer is an established aftermarket car electronics brand (head units, CarPlay/Android Auto receivers) that competes with Navdy for the same dashboard real estate and connected-driving wallet share.
  • Continental AG: Continental supplies OEM head-up displays, instrument clusters, and telematics units to automakers, competing with Navdy's connected-display vision but at the factory-installed tier rather than aftermarket.
  • Bosch: Bosch produces OEM infotainment, instrument clusters, and connectivity modules (including V2X-capable units) that occupy the same in-cabin connected-display space Navdy targeted aftermarket.

Others

  • Apple (CarPlay): Apple CarPlay (and Android Auto) increasingly subsumes the navigation, calls, and messaging use cases Navdy sold as a $300+ hardware peripheral, reducing the addressable market for standalone aftermarket HUDs.

Direct peers

  • Carrobot: Carrobot produced an aftermarket AR HUD that connected to a smartphone to show navigation, speed, and calls — directly comparable form factor, price band, and target consumer as Navdy.
  • Hudly: Hudly made aftermarket wireless head-up displays that projected navigation and notifications onto a transparent display in the driver's line of sight — essentially the same product category Navdy targeted.
  • Exploride: Exploride built a dashboard-mounted heads-up display with voice control and navigation, positioning it as a smart driving assistant — direct overlap with Navdy's value proposition and customer.

Emerging players

  • WayRay: WayRay develops holographic AR heads-up displays and AR navigation for vehicles, overlapping directly with Navdy's core technology thesis (AR projection for driving) from a newer, OEM-leaning starting point.

Market position

Customer concentration

Navdy social profiles

Digital presence

Navdy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Navdy leadership team

Management profile

Number of profiles

Profiles2 records

Navdy funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Navdy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navdy

What does Navdy do?

Navdy created an augmented driving device for cars — a heads-up display (HUD) that projected navigation, notifications, and driving information onto a transparent screen in the driver's line of sight. The hardware device was designed to reduce driver distraction by overlaying smartphone-driven content (maps, calls, messages) onto the windshield area via a compact projector unit mounted on the dashboard.

When was Navdy founded?

Navdy was founded in 2013. It employs 51 to 100 people.

Where is Navdy based?

Navdy is headquartered in San Francisco, United States, in the North America region.

Who are Navdy's main competitors?

Broad incumbents on record are Garmin, Harman International, Pioneer, Continental AG and Bosch. Apple (CarPlay) is listed as an others. Direct peers are Carrobot, Hudly and Exploride. WayRay is listed as an emerging player.

Does Navdy have an API?

No public API is recorded for Navdy.

What industry is Navdy in?

Navdy's product category is Automotive Heads-Up Display Devices. Its primary akta.pro industry code is IMACAJAH, Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS), with a secondary code of TLAJAHAB, V2X On-Board Units (OBUs) & Vehicle Connectivity Modules. Its NAICS code is 334118 and its SIC code is 3670.

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PR NewswireAutomotive HUD (Head-up Display) Industry Report, 2018-2019A market research report on the automotive HUD industry found that OEM HUD installations in passenger cars in China reached 308,900 units in 2018, representing a 94.1% year-over-year increase. Denso ranked as the top global HUD supplier while CarRobot led among Chinese suppliers, with the market shifting from DLP to TFT display technology following NAVDY's 2018 liquidation after its aftermarket failure. The emergence of AR HUD technology since 2018, requiring deep integration with ADAS systems, is driving new collaboration patterns between HUD suppliers and automotive electronics makers like Baidu, China Unicom, and AI Speech.TechCrunchNavdy contacts would-be creditors, prepares to liquidateNavdy, a startup that manufactured in-car heads-up displays, has initiated a General Assignment for the Benefit of Creditors, assigning its assets to Navdy LLC for liquidation. The company, which raised just under $42 million from investors including Harman, Qualcomm, and Upfront Ventures, had gone silent on customers and social accounts before sending out Proof of Claim notices to potential creditors with an April 24, 2018 deadline. The failure highlights ongoing challenges in the heads-up display market, where product/market fit remains difficult despite the technology.GlobeNewswireNavdy Hits 40 Million Miles; Releases Software UpdateNavdy released its 1.3 software update, adding customizable messages, a Drive Score, g-force and engine gauges, and improved navigation. The update is free for all users, and Navdy has driven over 40 million miles with customers in over 100 countries.Business Insider15 gadgets all drivers should have in their carsA list of 15 car gadgets for drivers includes a Navdy head-up display, IPOW safety hammer, and various mounts and scanners. Prices range from $7.99 to $119.99, with some items like the Navdy costing $499.99. The list also covers safety harnesses and backup cameras.GlobeNewswireNavdy Partners with Glympse To Give Drivers a Hands-Free Way to Share their LocationNavdy partnered with Glympse to let drivers share location, route, and ETA without touching their phones. The integration is a free upgrade for all Navdy users, and the feature is easy to use via the Navdy Dial.TechCrunchNavdy’s new Glympse integration lets you share a live ETA from the roadAftermarket HUD maker Navdy has announced a new integration with Glympse, enabling drivers using its heads-up display to share live, updating arrival times with contacts directly through the steering wheel dial interface.TechCrunchNavdy’s aftermarket HUD proves a big in-car upgradeThis article is an in-depth product review of Navdy's aftermarket head-up display (HUD), a dash-mounted device priced at $499 that projects navigation, calls, and notifications onto the windshield. The reviewer tested the device over several months and found it reliable, well-built, and significantly less distracting than built-in infotainment systems like Apple CarPlay or Google Android Auto. The review notes that while the product has some minor routing preferences that differ from the reviewer's tastes, it represents a worthwhile upgrade for drivers seeking HUD functionality in their existing vehicles.Business InsiderWe tried the $600 car gadget that vows to help you drive safer — here's what it was likeHarman invested in Navdy, a heads-up display for cars, and will sell a co-branded device to automakers. Samsung is acquiring Harman for $8 billion, backing Navdy's distracted-driving solution. The author tested Navdy during a weekend visit to Long Island.GlobeNewswireSights, Sounds and Machines with Senses at CES 2017Steve Greenberg and YourUpdate.tv covered CES 2017, highlighting personalized audio and autonomous driving tech. JBL's Pulse 3 and BassPro Go speakers, plus NAVDY's augmented-reality heads-up display, were featured. The showcase also included Rinspeed's autonomous vehicle concept with Microsoft Office and voice assistant.VC News DailyNavdy Pulls In $15MHarman International has made a strategic partnership and invested approximately $15 million in Navdy, a startup developing aftermarket augmented reality heads-up displays for vehicles. As part of the agreement, Harman will have exclusive global distribution rights to co-brand and sell the device through automotive OEMs, specialty channels, and mobile carriers. The product is scheduled to launch in North America in January 2017, with plans to expand to Europe, Asia, and South America.