Exploride
- Company typePrivate
- Founded2014
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Exploride does
Exploride is a Baltimore, United States-based company founded in 2014 that developed a head-up display (HUD) hardware product for passenger vehicles. The device projects driving-relevant information — music controls, navigation maps, phone calls, and text messages — onto a transparent in-car display positioned in the driver's line of sight, allowing access to smartphone-paired content without requiring the driver to look away from the road. The company positioned the product as an aftermarket automotive accessory for consumer vehicle owners seeking a safer interface than dashboard-mounted phones.
Exploride operated as a small private company with a headcount band of 11–50 employees and raised approximately $1.31 million in disclosed funding across three 2015 rounds, including a $70,000 seed round from Project Guerrilla and Startup Village in January 2015, followed by $526,301 in October 2015 and $710,000 in December 2015. Leadership comprises founder and CEO Sunil Vallath and co-founder Prasad S. No revenue model, pricing for the actual device, distribution channels, customer logos, or go-to-market details are disclosed in the available data, and no patents, certifications, or regulatory clearances are documented.
A material red flag is present: the Exploride.com corporate domain is currently listed for sale on HugeDomains at $6,295, indicating the company has relinquished control of its primary web identity. Combined with the absence of any disclosed funding, product launch, or operational activity after 2015, this strongly suggests Exploride is either dormant, in wind-down, or has pivoted away from the original consumer HUD concept. Investment-relevant conclusions should treat the operating company as effectively inactive unless contradicted by future first-party disclosure.
Exploride firmographics
Firmographics- Name
- Exploride
- Legal name
- Exploride
- Website
- https://get.exploride.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Exploride industry classification
Industry- Product category
- Automotive Head-Up Displays
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Avionics Displays & Human-Machine Interface (EFIS/HUD/HMD) (IMABAFAH)
Keywords
Where Exploride is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Markets served
Exploride business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Domain purchase at $6,295 |
| Other | Monthly | Payment plan for 24 months |
Distribution channels1 record
Exploride product offering
Product offeringCore offering
Exploride designs and sells a head-up display (HUD) hardware device for cars that projects music, navigation maps, phone calls, and text messages onto a transparent screen visible to the driver. The product is positioned as an aftermarket consumer automotive accessory that reduces driver distraction by keeping driving-relevant information in the driver's line of sight.
Differentiator
Problem solved
Functional benefit
Products and services
- Exploride Head-Up Display
Companies that use Exploride
Customer profileIdeal customer profiles1 record
Exploride technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exploride partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Exploride competitors and assessment
Company assessmentBroad incumbents
- Continental AG: Continental is a Tier-1 automotive supplier that manufactures factory-installed head-up displays for major OEMs. It represents the OEM-side benchmark that any aftermarket HUD, including Exploride's, must compete against for consumer mindshare.
- Garmin: Garmin offers aftermarket HUD-equipped navigation devices (e.g., HUD+) and broader automotive electronics. It is a much larger incumbent with established retail distribution that competes in the same aftermarket HUD use case as Exploride.
- Pioneer: Pioneer is a major aftermarket automotive electronics brand with deep retail distribution across car audio, infotainment, and driver information products. It competes for the same in-car information display wallet share as Exploride.
- Bosch: Bosch supplies OEM automotive head-up displays and broader driver-assistance electronics. As an established Tier-1 with deep automaker relationships, it defines the competitive ceiling for any HUD entrant.
Direct peers
- Navdy: Navdy built an aftermarket head-up display for cars that projected navigation, calls, and notifications onto a transparent lens — almost identical in concept to Exploride. It is the most directly comparable competitor and also illustrates the category's difficulty.
Emerging players
- Hudway: Hudway produces head-up display apps and accessories that project turn-by-turn navigation onto a phone or dedicated lens. It targets the same consumer driver-assistance use case as Exploride at a lower hardware price point.
- WayRay: WayRay develops holographic and AR-based head-up displays for connected vehicles. It addresses the same automotive HUD opportunity as Exploride but with a deeper technology stack and OEM partnerships.
- Vuzix: Vuzix manufactures head-mounted display and AR optics technology. While primarily focused on enterprise wearables, its waveguide and projection IP is technologically adjacent to automotive HUDs.
- EyeLights: EyeLights builds head-up display units for motorcycle helmets, projecting navigation and call information into the rider's line of sight. It uses comparable transparent display technology to Exploride but targets two-wheeler riders.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
Exploride social profiles
Digital presenceExploride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exploride leadership team
Management profileNumber of profiles
Profiles2 records
Exploride funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exploride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exploride
What does Exploride do?
Exploride designs and sells a head-up display (HUD) hardware device for cars that projects music, navigation maps, phone calls, and text messages onto a transparent screen visible to the driver. The product is positioned as an aftermarket consumer automotive accessory that reduces driver distraction by keeping driving-relevant information in the driver's line of sight.
When was Exploride founded?
Exploride was founded in 2014. It employs 11 to 50 people.
Where is Exploride based?
Exploride is headquartered in Baltimore, United States, in the North America region.
Who are Exploride's main competitors?
Broad incumbents on record are Continental AG, Garmin, Pioneer and Bosch. Navdy is listed as a direct peer. Emerging players are Hudway, WayRay, Vuzix and EyeLights.
Does Exploride have an API?
No public API is recorded for Exploride.
What industry is Exploride in?
Exploride's product category is Automotive Head-Up Displays. Its primary akta.pro industry code is IMABAFAH, Avionics Displays & Human-Machine Interface (EFIS/HUD/HMD). Its SIC code is 3714.