Dengage

What Dengage does

Dengage (legal entity D·engage Limited, UK-domiciled, headquartered in Istanbul) is a Customer Experience Data Platform (CXDP) vendor founded in 2018 that combines a composable Customer Data Platform with omnichannel marketing automation. Its core technical proposition is a warehouse-native architecture that queries customer data directly inside BigQuery, Snowflake, Amazon Redshift, PostgreSQL, and MS SQL using a star schema data model, eliminating data duplication and drift between marketing and analytics teams. The platform unifies this data layer with eight native engagement channels (Email, SMS, Mobile Push, Web Push, WhatsApp, In-App, On-Site, and Ads/Retargeting), real-time personalization, journey orchestration, and an AI module called Zeki AI that delivers predictive analytics, generative content, RFM modeling, and next-best-action recommendations.

The company sells through enterprise field sales with dedicated local teams in London (UK regional HQ), Istanbul (HQ), Dubai, and Islamabad (engineering/R&D), supplemented by self-serve portals and regional channel partners across Europe, MENA, LATAM, and Asia. Pricing is quote-based and not publicly disclosed, with two distinct revenue streams: SaaS platform subscription for cloud deployments and on-premise licensing with unlimited messaging for regulated industries such as banking. It holds ISO 27001, ISO 27701, SOC 2 Type II, CSA STAR, GDPR, KVKK, and CCPA certifications, and reports 99.99% uptime, 2-month average implementation, and 6-month time-to-ROI.

Dengage serves 200+ enterprise brands across 30+ countries with marquee customers including Vodafone, Unilever, Turkish Airlines, Trendyol, Lexus, BYD, Burgan Bank, Fibabanka, MCB Funds, Beymen, and Sportive, and processes more than 40 billion messages per month at peak. In September 2025, it closed its first publicly disclosed strategic investment round, led by TIBAS Ventures with participation from Gelecek Etki VC, Maxis, and the Türkiye Development Fund's Invest 101 Fund, to fund product innovation and multi-region expansion.

Name

Dengage

Legal name

D·engage Limited

Website

https://dengage.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Dengage is a Customer Experience Data Platform (CXDP) built on composable CDP architecture that queries enterprise data warehouses directly without data duplication. It serves 200+ enterprise brands across 30+ countries with omnichannel marketing automation, AI optimization, and on-premise deployment.

Ownership category

akta.pro rank

Product category

Customer Data Platform & Marketing Automation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Customer data platform
• Omnichannel marketing automation
• Composable CDP architecture
• Warehouse-native marketing
• AI marketing optimization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: D·engage operates as a SaaS platform providing access to its Customer Experience Data Platform with subscription-based pricing. The platform includes Customer Data Platform, Omnichannel Marketing Automation, AI optimization, and native communication channels.
2. On-premise Licensing: For regulated industries like banking, D·engage offers on-premise licensing with unlimited messaging capabilities, providing cost optimization with significant reduction in total cost of ownership compared to per-message pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

D·engage sells a Customer Experience Data Platform (CXDP) that combines a composable, warehouse-native Customer Data Platform with omnichannel marketing automation across eight native channels (email, SMS, mobile push, web push, WhatsApp, in-app, on-site, and ads/retargeting). The platform enables enterprises to unify fragmented customer data, build AI-powered segments, orchestrate personalized cross-channel journeys, and activate campaigns in real time without copying data into the platform.

Product overview

D·engage is a Customer Experience Data Platform (CXDP) built on a composable CDP architecture. The platform consists of a unified Customer Data Platform that connects to customer data warehouses (BigQuery, Snowflake, Redshift, PostgreSQL, MS SQL) without data duplication, combined with an Omnichannel Marketing Automation engine supporting 8 native channels (Email, SMS, Push Notifications, WhatsApp, In-App, On-site, Web Push, Ads/Retargeting). Zeki AI provides built-in marketing optimization including predictive analytics, content generation, and automated segmentation. The platform is available in both cloud and on-premise deployment options.

Differentiator

Problem solved

Functional benefit

Brands

• Zeki AI: AI-powered marketing optimization platform that enables marketers to unify customer data, orchestrate personalized campaigns, and measure results across multiple touchpoints. Zeki AI analyzes, predicts, and optimizes marketing offerings for true 1-to-1 personalized customer experiences.

Products and services

• Customer Experience Data Platform (CXDP) The core platform combining composable CDP architecture with omnichannel marketing automation, enabling unified customer data management and activation across all marketing touchpoints for enterprise marketers and CRM teams.
• Customer Data Platform

Quantifiable outcome

• 2 months average implementation time (Fastest to Implement per G2)
• +13 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPre-built integration with Shopify e-commerce platform enabling seamless data synchronization, customer behavior tracking, and automated marketing workflows for Shopify merchants.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM enabling bidirectional data sync, customer record unification, and coordinated marketing automation across Salesforce-powered sales and D·engage marketing campaigns.
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform for customer data synchronization, order tracking, and behavioral event collection for targeted marketing campaigns.
• Microsoft Dynamics 365coreTechnology or IntegrationCRM integration with Microsoft Dynamics 365 enabling enterprise customers to leverage existing CRM data for marketing segmentation and campaign automation.
• Google BigQuerycoreTechnology or IntegrationNative integration with Google BigQuery data warehouse enabling composable CDP functionality - D·engage queries warehouse data directly without data duplication, eliminating data drift.
• Amazon RedshiftcoreTechnology or IntegrationIntegration with Amazon Redshift data warehouse supporting composable CDP architecture for enterprise customers with Redshift-based data infrastructure.
• SnowflakecoreTechnology or IntegrationIntegration with Snowflake data cloud enabling real-time warehouse querying and composable CDP activation for customers with Snowflake-based data architecture.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klaviyo: Klaviyo is a SaaS marketing automation platform focused on e-commerce and DTC brands, offering email, SMS, push, and analytics tightly integrated with Shopify and other commerce platforms. It is a comparable direct peer for D·engage's omnichannel engagement capabilities, though more commerce-centric.
• mParticle: mParticle is a customer data platform offering tag-based and warehouse-native data collection, identity resolution, and activation across marketing channels. It overlaps with D·engage's composable CDP and omnichannel engagement capabilities and is the closest architectural competitor.
• Bloomreach: Bloomreach combines a customer data platform with personalization, search, and marketing automation for digital commerce brands. Its Loomi AI and composable architecture target the same enterprise e-commerce and retail buyers that D·engage serves.
• Insider: Insider is a cross-channel marketing automation and personalization platform with a strong presence in EMEA and emerging markets. It competes head-to-head with D·engage in retail, e-commerce, and financial services verticals, with comparable AI-driven journey orchestration features.
• Optimove: Optimove is a CRM and marketing automation platform focused on customer retention, predictive segmentation, and journey orchestration for retail, gaming, and financial services. It overlaps with D·engage's predictive AI and multichannel campaign capabilities for regulated, data-heavy verticals.
• Tealium: Tealium provides a customer data platform with real-time data collection, tag management, and audience activation, often deployed in regulated industries. It competes for the same enterprise CDP and real-time personalization buyers as D·engage, especially in financial services.
• Iterable: Iterable is a cross-channel marketing automation platform with AI-driven optimization, lifecycle campaigns, and a data layer for segmentation. It serves similar enterprise and mid-market use cases and overlaps with D·engage's journey orchestration and predictive segmentation features.
• Twilio Segment: Segment is the leading packaged CDP, providing customer data infrastructure used by enterprises to collect, unify, and route data to downstream marketing tools. It competes most directly with D·engage's CDP and activation capabilities, particularly for companies building on top of cloud data warehouses.

Broad incumbents

• Adobe Experience Platform / Real-Time CDP: Adobe Experience Platform includes Real-Time CDP and Adobe Campaign as part of a broader CX suite. It serves enterprise B2C customers that overlap with D·engage's target market but competes from a much larger content, analytics, and journey-analytics footprint.
• Salesforce Marketing Cloud / Data Cloud: Salesforce is the dominant CRM and marketing cloud suite, including Data Cloud (formerly CDP) and Marketing Cloud Engagement. It competes with D·engage for enterprise CX budgets, often bundled into broader CRM deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dengage
• Xx.com/DengageGlobal

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dengage