What Yardly does

Yardly is a subscription-based managed service marketplace that delivers residential yard maintenance to homeowners across Alberta, Canada. Founded in Edmonton in 2015, the company connects homeowners with a vetted network of local independent contractors ("Yardly Pros") who perform recurring lawn mowing (weekly or adaptive), weed control and fertilization, spring and fall clean-ups, and unlimited snow removal with a 24-hour guarantee. The platform is sold primarily through a self-serve model at app.yardly.ca, where customers receive instant quotes in under two minutes and subscribe without direct sales contact. Pricing is quote-based by property size and service bundle, with snow removal starting at CAD $175/month per property, add-on services at $75/hour, and a 10% senior discount for clients aged 65+. The company has served over 10,000 Alberta homes across Edmonton, Calgary, and surrounding communities including St. Albert, Sherwood Park, Spruce Grove, Stony Plain, Airdrie, Cochrane, and Chestermere.

The company's underlying operational technology combines automated dispatch triggered by Environment Canada weather data, photo verification and arrival tracking on each visit, and Stripe-based subscription billing. These systems allow a lean internal team to coordinate a distributed contractor network without manual scheduling overhead for snow events. Yardly carries CAD $2,000,000 in general liability and automobile insurance and operates as a privately held Alberta corporation (Yardly Inc.) with 11–50 employees. Disclosed funding totals approximately CAD $1.03 million across rounds in 2017–2019, with no subsequent capital raises recorded.

In 2025, Yardly announced that it will conclude operations on June 30, 2026, marking an orderly wind-down of the platform after more than a decade serving Alberta homeowners. The company operates entirely in a direct-to-consumer motion with no third-party resellers, no public revenue disclosure, and no parent company or institutional shareholders identified in the available materials. Customer segments include individual homeowners (primary), property managers handling multiple properties (secondary), and senior homeowners (targeted persona).

Name

Yardly

Legal name

Yardly Inc.

Website

https://yardly.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Yardly is a subscription-based managed service marketplace that delivers recurring residential lawn care and snow removal to homeowners across Edmonton, Calgary, and surrounding Alberta communities via vetted local contractors, with operations concluding June 30, 2026.

Ownership category

akta.pro rank

Product category

Residential Lawn Care & Snow Removal Services

NAICS

Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA)

akta.pro secondary industries

Residential Snow Plowing (Driveways & Private Roads) (HSAIAIAA), Seasonal Yard Cleanup (Spring/Fall Cleanups) (HSAIAAAC), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)

Keywords

• Lawn care services
• Snow removal services
• Residential yard maintenance
• Subscription landscaping
• Seasonal property care

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Recurring Subscription Services (Lawn Mowing & Snow Removal): Yardly's primary revenue stream comes from recurring subscription plans for lawn mowing and snow removal. Monthly plans are billed on the first of each month; seasonal plans require a 10% deposit at booking. Subscriptions can be as short as one month but most customers stay for the full season. Automatic renewal is standard with 14-day cancellation notice before renewal date.
2. One-Time Seasonal Services (Spring & Fall Clean-Ups): Spring and fall clean-up services are offered as one-time purchases, with annual recurrence available through the team. If booked in-season, full amount is charged upfront.
3. Add-On Services (Weed Control, Fertilization, Pet Waste, Windrow Removal): Optional add-on services including weed control and fertilization (recurring monthly May–September), pet waste collection, tree and stump services, aeration, and windrow removal (winter). These are billed at $75/hour or as quoted per service.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Yardly operates a managed service marketplace that delivers subscription-based residential lawn care and snow removal services in Alberta, Canada. Homeowners subscribe online to recurring seasonal plans, and Yardly dispatches vetted local independent contractors to perform services. Snow removal is automatically triggered by weather monitoring, and each visit includes photo verification and arrival tracking.

Product overview

Yardly is a subscription-based lawn care and snow removal service operating primarily in Edmonton and Calgary, Alberta. The core offering consists of recurring lawn mowing services (weekly or adaptive frequency), unlimited snow removal triggered by weather events, and seasonal clean-ups (spring and fall). The company operates on a subscription model with monthly or seasonal billing, augmented by optional add-on services including weed control and fertilization, pet waste collection, tree and stump services, windrow removal, lawn aeration, and ice management. A dedicated property management tier serves landlords and property managers with volume pricing across multiple properties. All services are delivered by vetted local contractors following standardized quality processes, with photo verification and automated weather-triggered dispatch for snow services.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Mowing
• Snow Removal
• Fall Yard Clean-Up
• Spring Yard Clean-Up
• Weed Control & Fertilization
• Property Management Services
• Pet Waste Collection
• Tree & Stump Services
• Lawn Aeration
• Windrow Removal
• Ice Management

Quantifiable outcome

• 10K+ Alberta homes served since 2015
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Vetted Local Independent Contractors (Yardly Pros)coreStrategic or Co-development PartnerYardly partners with a network of vetted local independent contractors ('Yardly Pros') who deliver all lawn care and snow removal services. All Pros are insured and contractually bound to meet Yardly's quality standards. Each Pros follows Yardly's operational protocols including photo verification, arrival tracking, and internal quality checks. Pros are matched to customers based on geographic proximity.
• Stripe (Payment Processing)coreTechnology or IntegrationYardly uses Stripe as its third-party payment processor. Payment information is stored securely by Stripe and not retained by Yardly. Monthly plans are charged on the 1st of each month; seasonal plans charge deposits or full amounts at booking.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• GreenDrop Lawns: Subscription-based residential lawn care service offering scheduled mowing and seasonal services in select US markets. Closely comparable recurring-revenue residential lawn subscription model to Yardly's core offering.
• Uber for lawn care / Lawn Love: US-based on-demand lawn care marketplace with online booking, vetted contractors, and subscription options. Comparable to Yardly's online instant-quote, contractor-network model for residential lawn maintenance.

Direct peers

• LawnStarter: US-based online marketplace connecting homeowners with local lawn care pros via instant online quotes and subscription billing. Closest direct comparable to Yardly's self-serve, weather-agnostic residential lawn care marketplace model, differing primarily by US geography and absence of bundled snow services.
• GreenPal: Marketplace platform for residential lawn care with instant online quotes, vetted contractor network, and recurring service options. Closely comparable business model to Yardly — homeowners request quotes, pros bid, recurring schedules supported.
• Nutri-Lawn: Canadian lawn care franchise specializing in fertilization, weed control, and aeration across multiple provinces including Alberta. Comparable service mix to Yardly's recurring lawn treatment add-ons and competes in the same geographic markets.
• Weed Man: National lawn care franchise with strong Canadian presence (including Alberta), offering fertilization, weed control, and integrated lawn health programs on subscription. Comparable to Yardly's recurring fertilization and weed control add-on tier.

Broad incumbents

• TaskRabbit: General home services gig marketplace where homeowners can book lawn mowing, snow shoveling, and seasonal cleanups. Overlaps with Yardly's instant-booking, contractor-network model but lacks the seasonal subscription and weather-triggered automation.
• TruGreen: Largest US residential lawn care company with broad service portfolio (fertilization, weed control, pest, tree/shrub) on subscription. Comparable in recurring model and home services bundle, though US-focused and significantly larger scale.
• Davey Tree Expert Co. Established North American provider of tree and lawn care services for residential and commercial customers, including fertilization, pest management, and tree work. Comparable in bundled outdoor services subscription, though heavier on arboriculture than Yardly.

Regional players

• MaidBright: Regional home services provider in Western Canada offering recurring residential cleaning and outdoor maintenance. Comparable to Yardly in recurring residential service model and Western Canadian footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HelloYardly
• Facebookfacebook.com/yardlylawn
• LinkedInlinkedin.com/company/yardly

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yardly