LawnStarter
LawnStarter is a two-sided online marketplace connecting residential homeowners with vetted local lawn care professionals across hundreds of US cities, offering 25 outdoor services bookable through web and mobile apps with AI-based instant pricing.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What LawnStarter does
LawnStarter is a two-sided online marketplace that connects residential homeowners with vetted local lawn care professionals (branded as Lawntrepreneurs) for on-demand and recurring outdoor maintenance services. The Austin-based company, founded in 2013 and operating as LawnStarter Inc., offers 25 service categories spanning lawn mowing, edging, fertilization, weed control, landscaping, leaf removal, mulching, gutter cleaning, pressure washing, and junk removal. Customers access the platform via web or native iOS/Android apps, entering their address to receive instant upfront pricing generated by proprietary satellite and AI technology that has analyzed millions of residential properties—reportedly achieving a 2% pricing adjustment rate. Vetting standards admit only 1 in 30 provider applicants (top 3%), with all services backed by a Done Right Guarantee and $2 million in property protection.
LawnStarter firmographics
Firmographics- Name
- LawnStarter
- Legal name
- LawnStarter Inc.
- Website
- https://lawnstarter.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LawnStarter is a two-sided online marketplace connecting residential homeowners with vetted local lawn care professionals across hundreds of US cities, offering 25 outdoor services bookable through web and mobile apps with AI-based instant pricing.
- Ownership category
- akta.pro rank
LawnStarter industry classification
Industry- Product category
- Lawn Care & Outdoor Home Services Marketplace
- NAICS
- Landscaping Services (561730)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA)
- akta.pro secondary industries
- Residential Landscaping & Lawn Care (BPABADAB), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)
Keywords
Where LawnStarter is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
LawnStarter business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Service Transaction Fees: LawnStarter takes a small portion of the mowing/service price from providers. Providers are paid weekly via direct deposit. The platform handles all payment processing through Stripe.
- Provider Platform Commission: The platform acts as a marketplace, earning a commission on each service transaction. Providers never pay for leads - LawnStarter acquires customers and handles admin work including payments, tax documents, and route optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lawn Mowing starting at $19 |
| Unit Pricing | Pay-as-you-go | Cleanups $56.00 - $176.00 |
| Unit Pricing | Pay-as-you-go | Fertilization $50.00 - $137.00 |
| Unit Pricing | Pay-as-you-go | Landscaping $153.00 - $544.00 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
LawnStarter product offering
Product offeringCore offering
LawnStarter operates an online two-sided marketplace that connects residential homeowners with vetted local lawn care and outdoor service professionals. Homeowners enter their address to receive instant, satellite- and AI-derived exact pricing for on-demand lawn mowing, landscaping, cleanups, fertilization, gutter cleaning, pressure washing, and related outdoor services, then book and manage appointments through a website or mobile app. Service professionals (Lawntrepreneurs) receive job leads and route optimization at no cost and are paid weekly via direct deposit, while LawnStarter earns a commission or transaction fee on each completed service.
Product overview
LawnStarter operates as a two-sided marketplace platform connecting homeowners with local lawn care professionals. The core offering consists of the customer-facing Lawn Care Service Platform for booking and managing lawn maintenance, complemented by the LawnStarter Pro provider platform. The product portfolio includes lawn care services (mowing, edging, weed control, fertilization), landscaping services (bush trimming, mulching, planting, irrigation), and other outdoor services (gutter cleaning, pressure washing, junk removal). Both customers and providers access the service through native mobile apps (iOS/Android), with providers receiving route optimization and job matching through proprietary GPS algorithms. The platform handles pricing, payment processing via Stripe, scheduling, and customer matching.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawn Care Services On-demand core lawn maintenance services delivered by vetted local professionals via the LawnStarter platform, including lawn mowing, edging, blowing, weed control, fertilization, and lawn treatment for residential homeowners.
- Landscaping Services Outdoor space transformation and maintenance services offered through the LawnStarter platform, including bush trimming, bed maintenance, yard cleanup, leaf removal, planting, mulching, and irrigation installation for residential homeowners.
- Other Outdoor Services Additional exterior home maintenance services available through the LawnStarter platform, including gutter cleaning, pressure washing, and junk removal for residential homeowners.
- LawnStarter Pro (Provider Platform) Provider-facing platform that supplies vetted lawn care professionals with a steady stream of pre-qualified, recurring service jobs, in-app job management, route optimization, and weekly direct-deposit payouts at no cost for leads.
Quantifiable outcome
- 95% customer satisfaction rate
- +4 more outcomes
Companies that use LawnStarter
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
LawnStarter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature3 records
LawnStarter partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
LawnStarter competitors and assessment
Company assessmentDirect peers
- GreenPal: GreenPal operates a two-sided marketplace exclusively focused on lawn care, connecting homeowners with local lawn pros via bidding. Directly comparable to LawnStarter in target customer, service category, and marketplace business model.
- Lawn Love: Lawn Love was a direct competitor in the on-demand residential lawn care marketplace space before being acquired by LawnStarter in August 2021. Highly comparable in offering, target market, and geography.
Broad incumbents
- Thumbtack: Thumbtack is a large home-services marketplace connecting consumers with local professionals across many categories, including lawn care. Broader scope than LawnStarter but directly competes for the same residential homeowner wallet and lawn-care professionals.
- Angi (Angie's List): Angi (formerly Angie's List/HomeAdvisor/Handy) is a leading home-services marketplace with national brand recognition. Lawn care is one of many categories on its platform, making it a broader incumbent rather than a focused competitor.
- TaskRabbit: TaskRabbit is a general home-services marketplace owned by IKEA, offering handyman, moving, cleaning, and outdoor tasks. Comparable as a marketplace connecting homeowners with local labor for services, but much broader scope than LawnStarter's vertical focus.
- Porch: Porch is a home-services platform connecting homeowners with local pros across many categories including lawn care. Overlaps with LawnStarter's homeowner base but operates as a broader, lead-generation-style marketplace.
- HomeAdvisor: HomeAdvisor (now part of Angi Inc.) is a large home-improvement lead-generation marketplace. Comparable target customer and provider base as LawnStarter, though its model is broader lead-gen rather than transaction-based marketplace.
- Neighborly:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LawnStarter social profiles
Digital presenceLawnStarter financial estimates
Financial estimateRevenue estimate
Valuation estimate
LawnStarter leadership team
Management profileNumber of profiles
Profiles6 records
LawnStarter funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LawnStarter M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LawnStarter
What does LawnStarter do?
LawnStarter operates an online two-sided marketplace that connects residential homeowners with vetted local lawn care and outdoor service professionals. Homeowners enter their address to receive instant, satellite- and AI-derived exact pricing for on-demand lawn mowing, landscaping, cleanups, fertilization, gutter cleaning, pressure washing, and related outdoor services, then book and manage appointments through a website or mobile app. Service professionals (Lawntrepreneurs) receive job leads and route optimization at no cost and are paid weekly via direct deposit, while LawnStarter earns a commission or transaction fee on each completed service.
Is LawnStarter a public or private company?
LawnStarter is a private company. It is classified as venture growth investor backed and is currently operating.
When was LawnStarter founded?
LawnStarter was founded in 2013. It employs 251 to 500 people.
Where is LawnStarter based?
LawnStarter is headquartered in Austin, United States, in the North America region.
How does LawnStarter make money?
Two revenue lines are on record. Service Transaction Fees are the primary driver. The others are provider Platform Commission.
Who are LawnStarter's main competitors?
Direct peers on record are GreenPal and Lawn Love. Broad incumbents are Thumbtack, Angi (Angie's List), TaskRabbit, Porch, HomeAdvisor and Neighborly.
Does LawnStarter have an API?
No public API is recorded for LawnStarter.
What industry is LawnStarter in?
LawnStarter's product category is Lawn Care & Outdoor Home Services Marketplace. Its primary akta.pro industry code is HSAIAAAA, Residential Lawn Mowing (Scheduled/Recurring), with a secondary code of BPABADAB, Residential Landscaping & Lawn Care. Its NAICS code is 561730 and its SIC code is 700.