Uila

What Uila does

Uila is a privately held application-centric observability company headquartered in Santa Clara, California, founded in 2014 by Chia-Chee Kuan, Dean Au, and Miles Wu — the same team that previously co-founded AirMagnet and sold it to Fluke Networks in 2009. Its flagship platform, uObserve, delivers agentless full-stack observability across applications, virtual/physical infrastructure, storage, networks, and VDI environments through proprietary Deep Packet Inspection (DPI) and Virtual Smart Tap technology capable of classifying more than 3,700 applications, including web, database, SaaS, healthcare, financial, IoT, industrial, and building automation workloads, without requiring software agents on monitored systems.

The platform unifies performance monitoring, automated application dependency mapping, east-west traffic analysis, cyber threat detection, and ML-driven AIOps remediation — covering VMware vCenter/NSX/Horizon/vSAN, Hyper-V, AWS, Azure, Google Cloud, IBM Cloud, Alibaba Cloud, Oracle Cloud, Kubernetes, and integrations with Cisco, Juniper, F5, Checkpoint, Barracuda, Zscaler, Active Directory/LDAP, Zabbix, and CMDB systems. Disclosed customer use cases span government (Harris County Clerk's Office, Lake County EMS), healthcare (Foothill Community Health Center), financial services (Baron Capital, First Tech Federal Credit Union), legal (Quarles & Brady), education (The Myers-Briggs Company, Carolina Biological), telecommunications, retail, and technology organizations.

Uila monetizes primarily through annual or multi-year uObserve software subscriptions sold via direct enterprise field sales, supplemented by a partner channel with deal registration, professional services for deployment/configuration, and training through Uila Online University. A 21-day fully functional SaaS free trial with a free Cyber Threat Assessment functions as a product-led growth entry point. The company has raised $5 million in a single disclosed Series A round led by TOYO Corporation in March 2017 and operates with a small team of 11–50 employees across the US HQ and an APAC subsidiary (Uila Technology Co., Ltd.) in Taiwan.

Name

Uila

Legal name

Uila, Inc.

Website

https://uila.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Uila provides uObserve, an agentless, application-centric observability platform using Deep Packet Inspection to deliver full-stack performance monitoring, application dependency mapping, and AIOps remediation for IT operations, security, and VDI teams across VMware, multi-cloud, and Kubernetes environments.

Ownership category

akta.pro rank

Product category

Application Performance Monitoring / IT Observability

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Application Delivery Analytics & Observability (ADC Telemetry/AIOps) (HDAFAHAL)

akta.pro secondary industry

Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)

Keywords

• Application performance monitoring
• IT infrastructure observability
• Deep packet inspection
• Virtual network monitoring
• Cyber threat detection

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions (SaaS/Cloud): Annual or multi-year software subscriptions for uObserve platform deployed as SaaS/cloud or on-premise. Includes software updates, upgrades, and 24x7 support.
2. Support Services: Unlimited phone/email support, free minor release updates, and free major release upgrades included with support contract.
3. Professional Services: Product deployment through webex, configuration customization, and training with Uila SMEs included during trial and available for purchase.
4. Training Services: Uila Online University and training services for product certification and skill development.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Uila sells the uObserve application-centric observability platform, which provides agentless full-stack visibility across applications, virtual/physical infrastructure, network, storage and VDI environments. It combines three core modules — Performance Observability, Application Dependency Mapping, and Cyber Threat Protection — with an AIOps-driven remediation engine that automates root-cause analysis across hybrid and multi-cloud data centers. Customers purchase annual or multi-year subscriptions delivered as SaaS/Cloud or on-premise deployments, with optional Professional Services and Training Services.

Product overview

Uila offers uObserve, a unified application-centric observability platform that combines Performance Observability, Application Dependency Mapping, and Cyber Threat Protection capabilities in a single product. The platform provides IT teams with application visibility and correlated VDI User, Virtual/Physical Network, Compute, Storage and Cloud Resource insights to reduce unplanned downtimes and slowdowns. Uila delivers full-stack observability and AIOps remediation across hybrid cloud, multi-cloud (AWS, Azure, Google Cloud, IBM Cloud, Alibaba Cloud, Oracle Cloud), Kubernetes, and VDI environments through agentless deep packet inspection technology that classifies over 3,700 applications. The solution integrates with enterprise tools like Zabbix, Active Directory/LDAP, network devices (Cisco, Juniper, F5, Checkpoint, Barracuda), cloud platforms, and VDI solutions (VMware Horizon, Citrix) for comprehensive monitoring and troubleshooting.

Differentiator

Problem solved

Functional benefit

Brands

• uObserve™: Uila's flagship application-centric observability platform product providing full-stack performance monitoring, application dependency mapping, and cyber threat protection.

Products and services

• uObserve — Performance Observability module Unified observability module providing correlated metrics across applications, VMs, hosts, networks, storage and VDI, with ML-based root-cause analysis and AIOps remediation actions for enterprise IT operations teams. Delivered as SaaS/Cloud or on-premise annual subscription.
• uObserve — Application Dependency Mapping module Automated and dynamic application/infrastructure topology tracing and mapping module that visualizes critical relationships between virtual, physical and cloud assets and their interdependencies at the application level, without agent installation. Used by cloud engineers and IT architects for migration planning, disaster recovery and capacity optimization.
• uObserve — Cyber Threat Protection module Application-centric security module that identifies thousands of cyber threats and application anomaly behaviors, providing real-time detection for advanced persistent threats including malware, exploit kits, webshells and port scans, and monitors lateral movement of authorized and unauthorized traffic. Targeted at CSOs and Security Engineers.
• Professional Services Product deployment via Webex, configuration customization, and training delivered by Uila subject-matter experts; included during trial period and available for purchase separately for enterprise customers.
• Training Services Training services delivered through Uila Online University covering product certification and skill development for administrators and partners implementing uObserve.

Quantifiable outcome

• 80% faster triaging of end-to-end service outages and poor performance issues
• +8 more outcomes

Named customers12 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability5 records

Feature9 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Axcelerate NetworksminorChannel Partner/ Reseller/ DistributorReseller partner that introduced Uila to Objectivity, Inc. for performance monitoring deployment. Acts as channel partner for Uila solutions.
• VMwarecoreTechnology or IntegrationTechnology integration partnership with VMware. Uila provides deep integration with VMware vCenter, supports VMware NSX for microsegmentation, and monitors VMware Horizon VDI environments. Product support for vSAN 6.5 and 6.7 storage analysis.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud platform integration for multi-cloud monitoring and analytics. Uila visualizes application workload across AWS cloud boundaries in Service Grouping with unified application dependency mapping.
• Microsoft AzurecoreTechnology or IntegrationCloud platform integration for multi-cloud monitoring. Supports Azure-based workloads in unified application dependency mapping and Service Grouping views.
• Google CloudcoreTechnology or IntegrationCloud platform integration for multi-cloud monitoring. Supports Google Cloud workloads in unified application dependency mapping and Service Grouping views.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Datadog: Public cloud-native observability platform offering full-stack monitoring (infrastructure, APM, logs, network, security) across multi-cloud and Kubernetes environments. Directly comparable to Uila's uObserve in target buyer (ITOps, SecOps) and use cases (full-stack observability, APM, cloud monitoring).
• Dynatrace: Enterprise observability and APM platform with AIOps (Davis AI), full-stack correlation, and automatic instrumentation. Competes head-on with Uila in application-centric monitoring, root cause analysis, and enterprise ITOps use cases.
• New Relic: Observability platform spanning APM, infrastructure, logs, and network monitoring with consolidated pricing model. Competes with Uila for enterprise and mid-market customers seeking unified full-stack visibility.
• ExtraHop: Network detection and response (NDR) and wire-data analytics platform using deep packet inspection for east-west traffic visibility, threat detection, and performance monitoring. Directly comparable to Uila's DPI-based architecture and east-west/lateral movement analytics.
• Catchpoint: Network and digital experience monitoring platform with synthetic monitoring, APM, and observability capabilities. Comparable to Uila in network performance monitoring and end-user experience visibility across distributed environments.

Broad incumbents

• Cisco AppDynamics: Cisco-owned APM and full-stack observability platform with deep enterprise footprint and tight integration into Cisco's broader networking/security portfolio. Competes with Uila in APM, infrastructure monitoring, and application dependency mapping.
• Splunk Observability Cloud: Splunk (now Cisco) provides enterprise observability, APM, infrastructure monitoring, and security analytics as part of a broader data platform. Competes with Uila in full-stack monitoring, log analysis, and security/threat analytics.
• SolarWinds: Broad IT operations management portfolio including network, infrastructure, and application performance monitoring (SolarWinds Observability). Competes with Uila in APM, infrastructure monitoring, and enterprise IT visibility.

Emerging players

• ManageEngine (Zoho): IT management suite including Applications Manager for APM, infrastructure, and end-user experience monitoring. Comparable to Uila in monitoring scope, with broader portfolio reach and competitive pricing for mid-market and SMB.

Others

• Gigamon: Network visibility and analytics infrastructure provider offering deep packet inspection at the network layer for security and performance monitoring. Adjacent to Uila's DPI-based architecture and east-west traffic analytics; serves as a complementary or alternative infrastructure layer for similar use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uila_inc
• YouTubeyoutube.com/channel/UCESNP5Cw_X9uiHz3SAghNUw
• Facebookfacebook.com/Uila.Inc
• LinkedInlinkedin.com/company/uila

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uila