Dayton Dragons Professional Baseball

Name

Dayton Dragons Professional Baseball

Legal name

Dayton Dragons

Website

https://daytondragons.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Minor League Professional Baseball Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

Keywords

• Minor league baseball
• Professional baseball team
• Sports entertainment venue
• Stadium ticket sales
• Corporate hospitality suites

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from single-game tickets, season tickets, group outings, hospitality areas, and grass pass admissions at Day Air Ballpark
2. Stadium Naming Rights: Day Air Credit Union holds stadium naming rights through 2040 following a 10-year extension signed in June 2026
3. Corporate Partnerships and Suite Naming: Corporate partner relationships including Craftsmen Home Improvements suite level naming and renovation of 25 luxury suites, plus general corporate partner program
4. Merchandise and Concessions: Dragons Den Team Store merchandise sales and stadium concessions revenue
5. Media Broadcast Rights: Television broadcast package (15 games on Dayton's CW in 2026) presented by AES Ohio, plus radio broadcast on iHeart Fox Sports 980 WONE

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Dayton Dragons operate a Minor League Baseball (High-A) team in the Midwest League East Division as the affiliate of the Cincinnati Reds, playing home games at Day Air Ballpark in Dayton, Ohio. The organization sells tickets (single game, season, grass pass, group outings, hospitality areas), team merchandise through the Dragons Den Team Store, premium memberships via the Diamond Club, the Kids Club youth program, and runs special events such as the Dragons 5K and charitable 50/50 raffles. Revenue is supplemented by stadium naming rights, corporate partnerships, and broadcast rights deals.

Product overview

Dayton Dragons Professional Baseball is a Minor League Baseball High-A team affiliated with the Cincinnati Reds. The organization operates a multi-faceted entertainment portfolio centered around Day Air Ballpark, offering various ticket products (single game, season tickets, grass passes, group outings, hospitality areas), a dedicated mobile app, team merchandise through the Dragons Den store, premium experiences via the Diamond Club, a Kids Club membership program, televised game broadcasts, charitable raffles, and special events including the annual Dragons 5K race, community programs, and themed game nights.

Differentiator

Problem solved

Functional benefit

Brands

• MVP Program: Community engagement program serving approximately 31,000 students across five counties.
• Kids Club
• Dragons Den Team Store
• Diamond Club
• Dragons 5K

Products and services

• Single Game Tickets Individual game admission tickets allowing fans to attend single Dragons home games at Day Air Ballpark at various price points.
• Season Tickets Full-season ticket packages providing reserved seats and priority access for all Dragons home games during the regular season, billed on an annual subscription basis.
• Grass Pass General admission standing-room ticket option offered as a budget-friendly way for fans to attend Dragons games on a pay-as-you-go basis.
• Group Outings Reserved seating packages for corporate events, school groups, and organizations, providing a group ticket experience at Day Air Ballpark.
• Hospitality Areas Premium VIP seating and luxury suite options offered for corporate entertainment, client hosting, and special events, contracted on a multi-year basis.
• Diamond Club Premium membership experience offering exclusive amenities, VIP treatment, and special access for members at Dragons home games.
• Kids Club Free membership program for young fans providing exclusive benefits, activities, and youth engagement opportunities with the Dayton Dragons.
• Dragons 5K Annual charity running event held at Day Air Ballpark, organized and operated by the Dayton Dragons.
• Dragons Den Team Store Official team merchandise store offering Dragons apparel, memorabilia, and branded products to fans.
• Dragons 50/50 Raffle Charitable raffle program run at Dragons home games with half the proceeds benefiting designated local organizations.
• Dayton Dragons Mobile App Official mobile application for fans to access team information, schedules, game-day features, and ticketing.

Quantifiable outcome

• 31,000 students engaged through MVP Program across five counties
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Day Air Credit UnionflagshipGTM or Marketing Partner · 9 June 2026Day Air Credit Union holds the stadium naming rights for Day Air Ballpark, extended for 10 years through 2040. Dragons President Robert Murphy stated the continuity helps secure the team's future. The partnership represents a major long-term financial commitment from the credit union deeply invested in the Dayton community.
• Craftsmen Home ImprovementscoreGTM or Marketing Partner · 4 April 2026New naming rights partnership for the suite level at Day Air Ballpark, including plans to renovate 25 luxury suites over two seasons. Craftsmen Home Improvements, ranked among America's Top 500 remodelers and founded in Dayton, sees this as a meaningful community alignment.
• AES OhiocoreGTM or Marketing PartnerPresenting sponsor of the 15-game television broadcast package on Dayton's CW for the 2026 season. Additional telecasts scheduled through September 4, 2026.
• Cincinnati RedsflagshipStrategic or Co-development PartnerMLB parent organization providing players and organizational support. The Dragons serve as the High-A affiliate, developing prospects for the major league team. MLB players occasionally complete rehab assignments with the Dragons (e.g., Nick Lodolo, Jose Trevino).
• Kettering HealthminorGTM or Marketing PartnerHealthcare system partner for special health awareness game on June 28, community health initiative collaboration.
• LIONminorGTM or Marketing PartnerPolice Night presented by LION, special themed community event honoring first responders.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fort Wayne TinCaps: Fort Wayne TinCaps are a Midwest League High-A team (Padres affiliate) in nearby Indiana. They share the same league, schedule structure, ticket product mix, and minor-league operational model, making them the closest geographic comparable for attendance and sponsorship benchmarking.
• West Michigan Whitecaps: West Michigan Whitecaps are a Midwest League High-A team (Tigers affiliate) based in Comstock Park, MI. Comparable as a mid-size Midwest MiLB franchise with a similar single-team market focus and family-entertainment positioning.
• Great Lakes Loons: Great Lakes Loons are a Midwest League High-A team (Dodgers affiliate) based in Midland, MI. They compete in the same league with comparable revenue streams — tickets, group outings, naming rights — and similar reliance on MLB affiliate brand equity.
• South Bend Cubs: South Bend Cubs are a Midwest League High-A team (Cubs affiliate) in South Bend, IN. They compete in the same league with comparable fan-engagement programs, premium experience offerings, and corporate partnership models.
• Lansing Lugnuts: Lansing Lugnuts are a Midwest League High-A team (Athletics affiliate) in Lansing, MI. They share league structure, ticket products, and community-engagement GTM with the Dragons, providing another clean regional comp.
• Quad Cities River Bandits: Quad Cities River Bandits are a Midwest League High-A team (Royals affiliate) on the IA/IL border. They share league affiliation, similar market size, comparable stadium economics, and a comparable MLB-pipeline-driven GTM motion.
• Cedar Rapids Kernels: Cedar Rapids Kernels are a Midwest League High-A team (Twins affiliate). They share the same league and a similar mid-market single-team positioning, making them relevant for attendance, concessions, and community-program benchmarks.

Broad incumbents

• Cincinnati Reds: The Cincinnati Reds are Dayton's MLB parent organization and the team's flagship affiliate partner. They are a larger, established incumbent that controls the player pipeline, rehab assignments, and shared broadcast/marketing infrastructure — directly shaping Dragons' GTM and competitive positioning.

Regional players

• Lake County Captains: Lake County Captains are a Cleveland Guardians affiliate based in Eastlake, OH. They operate in Ohio with a similar family-entertainment positioning and compete for a share of the same regional family entertainment and corporate sponsorship dollars.
• Columbus Clippers: Columbus Clippers are a Triple-A team in Ohio (Guardians affiliate). They serve a similar Ohio sports-fan base with comparable ticketing, suite, and broadcast revenue streams but at a higher league level and in a larger metro, providing regional pricing and corporate-budget reference points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dragonsbaseball
• LinkedInlinkedin.com/company/dayton-dragons-professional-baseball

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dayton Dragons Professional Baseball